The Stephanie Kase Podcast

Hosted by Stephanie Kase

Business Education

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Episodes

141

Latest episode

Aug 2026

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About the show

The weekly podcast for small business owners, brands, and creators who want to learn what it actually takes to grow passive income from your own passive offer sales. We do this by covering offer creation, organic marketing, and email marketing. Real, raw behind the scenes on how Steph is doing it, juicy stats, breakdowns you won't see anywhere else, and deep-dives on the things you're ACTUALLY wondering about as an online business owner.

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60 recent

September 9, 20264 min

How Can I Use YouTube to Create a Series of Videos to Lead Women to Buy My Offers?

Most business owners start a YouTube channel by making videos about the thing they sell, then wonder why nobody buys. The fix is simple: make videos for the stage right BEFORE someone needs your offer. That's where she's searching, that's where she decides who to trust, and that's where you win her. In this episode, I break down the four video types that turn viewers into buyers, how to find your own "one stage before" topic, and why one video filmed today can keep selling for months. Perfect for course creators, coaches, and anyone selling digital products who wants evergreen content that works while they're offline. LINKS MENTIONED: Free YouTube Class: Scale your passive sales with YouTube in 4 hours/week WATCH ON YOUTUBE: https://youtu.be/PZjHpNfAeP8

September 1, 20268 min

Exactly How I'd Start With Digital Products in 2026 (If I Was Starting Over)

Someone in my audience DM'd me asking how she'd even start with digital products when she has no idea what to sell or what her niche would be. I've been selling low-ticket courses and digital products for over six years, so in this episode I'm answering her the way I'd answer a friend over coffee. I walk through how to pick your niche when you're starting from scratch, how to narrow it down to one hyper-specific problem if you already have a business, and why your first course should be priced under $100. Then I get into the part most people skip: the order bump and upsells at checkout, and why skipping them means leaving over half your money on the table. If you've been sitting on a digital product idea without knowing where to begin, start here. LINKS MENTIONED: Download my free passive income guide The Passive Email Growth System YouTube Video: How I Turned a $67 Offer Into a $1,263 Sale (Upsells Strategy In Kajabi) WATCH ON YOUTUBE: https://youtu.be/AmyrYpvsbpQ

August 18, 20266 min

Get 1,000+ on Your Email List WITHOUT Paid Ads or Posting More

No ads. No posting "join my newsletter" every other day. In this episode I'm walking you through how to grow your email list passively, using the reach you're already getting on the platforms you already have. Because right now there are people finding you online who would happily hand over their email address, and they're not, because you haven't made it easy or obvious enough. I'm covering the three things that fix that: installing your freebie in every single place someone can find you (there are 25+ of them), building a freebie people actually want instead of a boring "join my list" ask, and the one-slide Instagram story strategy that took my average story views from a few hundred to 4,000. None of it requires a bigger following. LINKS MENTIONED IN THIS VIDEO: The Passive Email Growth System (my deep dive on installing your freebie in all 25+ places) 100+ B-Roll Ideas guide Passive Income Guide ManyChat (how I automate my story replies) Free 10-Day Instagram Plan (including 10 story templates that grow your list on autopilot) Instagram Story Ideas for Business That Convert & Get Views YouTube Video WATCH ON YOUTUBE: https://youtu.be/O3YSkhoB7zE

August 4, 202614 min

10 Habits & Routines I Have as a 6-Figure Entrepreneur & Mom

I don't wake up to an alarm, I work around 20 hours a week, and my business has brought in multi-six figures for years now, all while raising three little ones at home. In this episode I'm sharing the 10 habits and routines that make that kind of part-time, full-income business actually work. We get into slow mornings, building your work rhythm around your season of motherhood, protecting deep work, planning your week before it starts, and keeping one catch-all admin day so the little tasks stop leaking everywhere. I also talk about why I track every work minute with Toggl, why I review my numbers daily and weekly, and why real, brain-off time off is what keeps me from burning out. None of this is about doing more. It's about being intentional with less. LINKS MENTIONED: Download my free passive income guide My weekly planning Trello template Toggl (the free time-tracking tool I use) How to use Toggl YouTube video What I’m Doing Right Now With Content, Social Media, & Ads to Market My Courses in 2026 YouTube video WATCH ON YOUTUBE: https://youtu.be/8JPDI79HajU

July 21, 202612 min

100k YouTube Subscribers: How much money I actually make from my channel as a business owner

After reaching 100,000 YouTube subscribers, I’m breaking down how my channel generated approximately $750,000 in business revenue through course sales, digital products, AdSense, and affiliate marketing. You’ll learn how to use YouTube to attract ideal clients, grow your email list, build trust with viewers, and turn evergreen content into consistent sales without relying on viral videos or sponsorships. LINKS MENTIONED: FREE YouTube Class YouTube Video: Grow a YouTube Channel for Business in 2026 (Step-by-Step for Beginners) WATCH ON YOUTUBE: https://youtu.be/oG7E6xB3IFA

April 7, 202618 min

What I'm Doing Right Now With Content, Social Media, & Ads to Market My Courses in 2026

This episode breaks down exactly how I’m marketing my online courses and digital products in 2026 using organic content, Meta ads, and email marketing to generate multi-six figures in about 20 hours a week. I’m sharing the specific strategies behind my YouTube content, Instagram growth, low-ticket offer funnel, paid ads, and email sales system so you can see what’s actually working right now for selling courses online. LINKS MENTIONED: FREE YouTube Class FREE 10-Day Instagram Plan FREE Passive Income Guide Binge-Worthy Video Plan Course YouTube for Business Course YouTube Video: How You're Going To Hit Your First $100k in Course Sales YouTube Video: The Shift With Online Courses No One Admits (What Really Works in 2026) WATCH ON YOUTUBE: https://youtu.be/sduRVRHb1h0

March 31, 202610 min

I Burned Down My 200k+ Mom Influencer Following, Here's Why

Stephanie explains why she walked away from a 200K+ mom influencer platform due to the pressure, lack of privacy, and limitations of brand deal income. Instead, she shifted to building an online business selling courses and digital products, which offers more flexibility, control, and scalable income for moms and online entrepreneurs. LINKS MENTIONED: Download my FREE step-by-step Passive Income Guide: https://stephaniekase.com/passiveincomeguide/?utm_medium=social&el=podcast YouTube video: Create an Online Course That People Actually Want to Buy: https://www.youtube.com/watch?v=2MgYGvxjONg WATCH ON YOUTUBE: https://youtu.be/tNjqPq8_FIk

March 24, 202612 min

Exact Instagram Bio Template for Business Owners

Learn how to create a clear, high-converting Instagram bio using a simple four-line template designed for business owners and personal brands. This episode covers how to define what you do, highlight your unique value, add credibility, and drive action so you can attract the right audience and grow your online business. LINKS MENTIONED: Stephanie's “Click me” page from her Instagram bio: https://stephaniekase.com/clickme/?utm_medium=social&el=podcast FREE 10-Day Instagram Plan download: https://stephaniekase.com/instagramplan/?utm_medium=social&el=podcast YouTube Video: B-roll Ideas for Instagram Reels So You Never Run Out of Content WATCH ON YOUTUBE: https://youtu.be/Q8AvSxA2RUE

March 17, 20268 min

The Shift With Online Courses No One Admits (What Really Works in 2026)

Online courses are not dead, but the industry has shifted away from one large course that teaches everything to smaller, hyper-specific courses that solve one clear problem. In this podcast, you’ll learn why low-ticket, focused courses with optional add-ons, upsells, and regularly updated content are becoming the most effective way to sell courses and build trust with your audience in today’s online education market. LINKS MENTIONED: FREE download, Type of Course People Will *Actually* Buy: https://stephaniekase.com/coursethatsells/?utm_medium=social&el=podcast YouTube video, Create an Online Course That People Actually Want to Buy: https://www.youtube.com/watch?v=2MgYGvxjONg WATCH ON YOUTUBE: https://youtu.be/B_LOYR05mPk

March 11, 20269 min

Instagram Story Ideas for Business That Convert & Get Views

Learn a simple Instagram Stories strategy that uses one strategic story slide per day to increase views, spark replies, and grow your email list. This method uses strong hooks, curiosity-driven “open loops,” and DM automation to turn story engagement into subscribers and sales. LINKS MENTIONED: Free 10-Day Instagram Story Plan: https://stephaniekase.com/instagramplan/?utm_medium=social&el=podcast= DM Automation Tutorial Using ManyChat: https://youtu.be/EeatkaBqoN8?si=Zf6eyOmkrASDN81h WATCH ON YOUTUBE: https://youtu.be/fR0qScvWgDU