The State of Business Texting

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Aug 2025

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About the show

Welcome to The State of Business Texting, where we explore the dynamic world of business texting in 2024. From unraveling resilience to crafting conversational experiences, join us on a journey through the power of SMS and MMS. We’re breaking down registration, verification, compliance, deliverability, aggregation, and channel flipping across short codes, toll-free, 10DLC, Alphanumeric, and even emerging channels like RCS and over-the-top apps. We’re talking about industry-specific use cases with deep dives into healthcare, e-commerce, and fintech. And we’re breaking barriers with discussions on global messaging.

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21 recent

August 5, 202518 min

Texting for the way higher education works now

Texting for the way higher education works nowModern Campus serves colleges and universities with best-in-class SMS communications, ranging from fundraising to student retention.This year, Modern Campus was honored with a Textie award for excellence in re-engaging “stop out” students. In this conversation, Charles Parsons walks us through the strategy that goes into every Modern Campus messaging campaign. Hosts: Caitlin Long, Senior Director of Product Management for Messaging at BandwidthZach Kunkel, Director of Solutions Marketing and Go-to-market Strategy at BandwidthGuest: Charles Parsons, VP of Product at Modern Campushttps://moderncampus.com/https://www.linkedin.com/in/caparsons/More resources: Download the 2025 state of messaging report: stateofmessaging.comLearn about the 2025 Textie Awards: bandwidth.com/textiesLearn more about messaging at Bandwidth: bandwidth.com/messaging

July 23, 2025Episode 830 min

Upgrading CX with smarter messaging

In this podcast episode, Joe Shaker, CEO of TruVideo and a Textie Award winner, discusses how his company revolutionizes communication in the automotive service industry by leveraging video messaging and AI to build trust and transparency between dealerships and customers. Joe shares his journey from being an auto dealer to creating TruVideo, a platform that enables service technicians to send customers detailed videos explaining repairs, thereby eliminating doubts and misunderstandings. He highlights the power of asynchronous communication and video as natural human behaviors that enhance customer engagement, trust, and satisfaction. The company also integrates AI-driven tools like ProTexts to improve the professionalism and clarity of text communications, including real-time translations and smart replies, further personalizing the customer experience and driving higher revenue for dealerships. This conversation underscores how improving communication, rather than workflow alone, can transform customer relationships and business outcomes in the automotive service space.TruVideo was honored with a 2025 Textie Award for excellence in A2P messaging.Hosts: Tim Sherwood, Senior Vice President, Messaging at BandwidthZach Kunkel, Director of Solutions Marketing and Go to Market Strategy at BandwidthGuest: Joe Shaker, Founder and CEO of TruVideohttps://truvideo.com/ More resources: Download the 2025 state of messaging report: stateofmessaging.comLearn about the 2025 Textie Awards: bandwidth.com/textiesLearn more about messaging at Bandwidth: bandwidth.com/messaging

July 15, 2025Episode 735 min

A smart new tool for getting SMS messages delivered

One of the biggest challenges for platforms in the A2P messaging space, is ensuring deliverability. While automated carrier filters are designed to block disallowed content, there are often false positives. Who would have thought that a Mother’s Day campaign from a floral company would be blocked? TrueDialog’s TrueDelivery tool helps brands discover and address false positives quickly, ensuring that important messages reach the customers who want them. TrueDialog was honored with a 2025 Textie Award for excellence in A2P messaging, and loved hosting this conversation with CEO John Wright to go in-depth on their use case and experience. Hosts: Caitlin Long, Senior Director of Product Management for Messaging at BandwidthTim Sherwood, Senior Vice President, Messaging at BandwidthGuest: John Wright, Co-founder, TrueDialoghttps://www.truedialog.com/ https://www.linkedin.com/in/johnnwright/ More resources: Download the 2025 state of messaging report: stateofmessaging.comLearn about the 2025 Textie Awards: bandwidth.com/textiesLearn more about messaging at Bandwidth: bandwidth.com/messaging

July 8, 2025Episode 717 min

Using AI to boost healthcare efficiency amid provider shortages

Amol Oberoi is the Co-founder of Emitrr, a platform that focuses on creating efficient bookings and revenue for healthcare providers in a landscape marked by severe provider shortages. Not only does AI-enabled messaging improve patient experience, it also ensures that every appointment slot is efficiently booked. Emitrr was honored with a 2025 Textie Award for excellence in A2P messaging, and loved hosting this conversation to go in-depth on their use case and experience. Hosts: Caitlin Long, Senior Director of Product Management for Messaging at BandwidthZach Kunkel, Director of Solution Marketing and Go To Market Strategy at BandwidthGuest: Anmol Oberoi, Co-founder, Emitrrhttps://emitrr.com/ https://www.linkedin.com/in/anmol-oberoi-emitrr/ More resources: Download the 2025 state of messaging report: stateofmessaging.comLearn about the 2025 Textie Awards: bandwidth.com/textiesLearn more about messaging at Bandwidth: bandwidth.com/messaging

July 1, 2025Episode 527 min

Unlocking SMS in Healthcare: Going beyond automated reminders

Lisa Tejada started her career in nursing before working in medical administration, where she used Providertech’s services as a customer. Now, she is at Providertech, leading Clinical Innovation. In multiple roles, Lisa has witnessed the impact that a smart SMS strategy can make in healthcare settings. It’s not just about plug-and-play automated reminders, but about tailoring a communication strategy for each specific use case. In this episode, we break it all down.Hosts: Caitlin Long, Senior Director of Product Management for Messaging at Bandwidth Zach Kunkel, Director of Solution Marketing and Go To Market Strategy at BandwidthGuest: Lisa Tejada, VP Clinical Innovation at Providertech https://www.providertech.com/ https://www.linkedin.com/in/lisa-z-tejada/More resources: Download the 2025 state of messaging report: stateofmessaging.com Learn about the 2025 Textie Awards: bandwidth.com/texties Learn more about messaging at Bandwidth: bandwidth.com/messaging

June 17, 2025Episode 433 min

Scoping the state of SMS, OTT apps, and RCS in 2025 with Dave Michels

In this episode, we’re joined by Dave Michels, Founder and Lead Analyst of TalkingPointz, an enterprise communications advisory firm. We cover RCS as it is now, and the potential for conversational commerce, contact center, and UCaaS use cases in the future.Hosts: Caitlin Long, Senior Director of Product Management for Messaging at Bandwidth Zach Kunkel, Director of Solution Marketing and Go To Market Strategy at BandwidthGuest: Dave Michels, Founder and Lead Analyst of TalkingPointz https://talkingpointz.com/ https://www.linkedin.com/in/davemichels/More resources: Download the 2025 state of messaging report: stateofmessaging.com Learn about the 2025 Textie Awards: bandwidth.com/texties Learn more about messaging at Bandwidth: bandwidth.com/messaging

June 3, 2025Episode 341 min

Mapping the global spread of RCS with Nick Lane of Mobilesquared

Nick Lane is the Chief Messageologist at Mobilesquared, a research and advisory firm based in the UK. In this episode, we’re talking about the global state of messaging, including the rise of RCS, and how cultural events can serve as turning points in technology adoption. Hosts: Caitlin Long, Senior Director of Product Management for Messaging at BandwidthZach Kunkel, Director of Solution Marketing and Go To Market Strategy at BandwidthGuest: Nick Lane, Chief Messaging Officer at Mobilesquaredhttps://www.mobilesquared.co.uk/https://www.linkedin.com/in/1nicklane/ More resources: Download the 2025 state of messaging report: stateofmessaging.comLearn about the 2025 Textie Awards: bandwidth.com/textiesLearn more about messaging at Bandwidth: bandwidth.com/messaging

May 27, 2025Episode 231 min

Creating a secure SMS ecosystem with Gina Perini of Somos, Inc.

This week we’re joined by Gina Perini, President, CEO, and Chair of the Board of Directors for Somos, Inc., Somos oversees toll-free number identification and information services for all of North America, and has worked in the toll-free SMS space for many years, to create best practices around fraud and spam prevention. Hosts: Caitlin Long, Senior Director of Product Management for Messaging at BandwidthZach Kunkel, Director of Solution Marketing and Go To Market Strategy at BandwidthGuest: Gina Perini, President, CEO, and Chair of the Board of Directors at Somos, Inc. https://www.somos.com/ https://www.linkedin.com/in/gina-perini/ More resources: Download the 2025 state of messaging report: stateofmessaging.comLearn about the 2025 Textie Awards: bandwidth.com/textiesLearn more about messaging at Bandwidth: bandwidth.com/messaging

May 16, 2025Episode 139 min

How Ovation uses texting to revolutionize restaurant customer experience

Today we’re joined by Derek Morgan of Ovation, a platform that allows restaurant chains to quickly collect customer feedback in simple surveys, and have real, human 2-way conversations to directly improve customer service.Hosts: Caitlin Long, Senior Director of Product Management for Messaging at Bandwidth Zach Kunkel, Director of Solution Marketing and Go To Market Strategy at BandwidthGuest: Derek Morgan, President and Co-founder at Ovation https://ovationup.com/ https://www.linkedin.com/in/dereklmorgan/More resources: Download the 2025 state of messaging report: stateofmessaging.com Learn about the 2025 Textie Awards: bandwidth.com/texties Learn more about messaging at Bandwidth: bandwidth.com/messaging

October 21, 2024Episode 1222 min

What’s coming in 2025: Reverb24 recap

Bandwidth held the first ever Reverb event in September to unveil new product innovations across voice, enterprise, and programmable market offers. In this episode we’re going behind the scenes and introducing our NEW SVP of Programmable Services, Tim Sherwood. He shares the details on our plans to expand and grow messaging in 2025 with new tools like Message Health Monitoring and Alerting, and Registration Center. Plus, we dive deep into RCS and its implications for business texting. Guest: Tim Sherwood, SVP Programmable Services and MobilityHosts: Caitlin Long, Sr. Director of Commercial Product Management, BandwidthZach Kunkel, Director of Solutions Marketing & GTM Strategy, BandwidthWatch the Reverb replay highlights: https://fast.wistia.com/embed/channel/gf6b61k8ybLearn more about Messaging at Bandwidth: https://www.bandwidth.com/products/messaging-apis/

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