Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business

Hosted by Brad Powell

Business Entrepreneurship Education

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Episodes

209

Latest episode

Nov 2025

Language

EN-US

About the show

The internet doesn’t reward expertise. It rewards noise. 😱 That’s why so many real experts stay hidden online while the loudest, less experienced voices grab all the attention. 🫠 The usual fixes, posting more, chasing trends, outsourcing your voice, only make you blend in, not stand out. You don’t need more content, you need more trust. And the best way to earn it is by turning your lived expertise into authentic, relatable video that makes you the most known & trusted authority in your field. ❌ This is not a podcast about how to grow your social media following. ❌ This is not a podcast about becoming a content creator. ❌ This is not a podcast about hacking the algorithm. It's a show for expert entrepreneurs who want to: ✅ Build trust without becoming a performing monkey on TikTok. ✅ Share their ideas without sounding like everyone else. ✅ Turn their lived experience into their greatest marketing asset. If you’re an expert entrepreneur who wants to be seen as the go-to authority, without chasing trends or becoming a content creator, this show is for you. Every week, I’ll show you how to turn your lived experience into trust-building video that feels real, effortless, and impossible to ignore. I’m Brad Powell, and this is The Standout Business Show. Let’s put your voice where it belongs: front and center. Hosted by Brad Powell Video branding architect + creator of The Standout Expert System™ & The Mic Drop Flywheel™ — helping experts turn everyday conversations into high-authority, trust-building content.

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60 recent

November 9, 2025Episode 2086 min

208. The Truth About Being “Too Busy to Market”

What if the best content strategy wasn’t about doing more...but about capturing what’s already happening in your most brilliant moments?If you’ve ever said, “I’m just too busy running my business to show up online,” this episode is your wake-up call. Here's a quiet truth most expert entrepreneurs miss: your most powerful content is already happening inside your workday, you’re just not capturing it.In this candid, mindset-shifting episode:Why your packed calendar is actually a goldmine of contentThe simple 3-minute habit that rewires how you show up on cameraHow to turn everyday client work into trust-building, authority-boosting video—without adding a single thing to your to-do listWe're dismantling the myth that content creation requires more time, more effort, or a perfectly scripted persona - and shows you how to market like an expert, not a performer.💡 What You’ll Learn:The real reason you feel behind on marketing (it’s not time—it’s the model)The “mic drop moment” method to capture content while you workA mindset reset to make visibility feel natural, not performativeHow Zoom recordings can become your most abundant marketing assets▶️ Want to go deeper on creating trust-building content?Watch the next video in the series and learn the 5 trust-building videos every expert needs (but no one's making).🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?👉 Book your Standout Call here: https://standoutcall.comBecause when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

November 4, 2025Episode 2077 min

207. Burned by Lead Services? Here's Why Your Leads Won't Convert

If you’ve ever poured money into a lead-gen campaign that delivered nothing but frustration, you’re not alone. In this episode, Brad Powell breaks down why high-volume marketing tactics consistently fail for expert businesses — and what to do instead.You’ll learn how to shift from traffic marketing to trust marketing, so your best clients find you, believe you, and buy from you — without chasing cold leads.What You’ll Learn:Why high-volume “traffic” campaigns kill trust (and how to fix it)The simple spectrum that shows whether your marketing is aligned with your offerThe difference between quantity leads and quality relationshipsThe one content asset that keeps working for you — even when you’re notHow to close the “trust gap” so buyers come ready to say yesMic Drop Truth:You don’t have a lead problem. You have a trust problem.Listen next:👉 Episode #202: The 5 Trust-Building Videos Every Expert Needs(But No One’s Making)Resources:Get my Free Trust Signals Checklist🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?👉 Book your Standout Call here: https://standoutcall.comBecause when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

October 11, 2025Episode 2069 min

206. How I Got a Dream Client from YouTube (Proof Video Marketing Works)

There’s one question I hear from nearly every expert I work with: “Does video really work and will it actually get me clients?”This week, I got the best possible answer. My most recent new client had booked a call with me after binge watching a few of my videos.By the time we were talking, most of the stuff around ice breaking and building familiarity and building trust and, more importantly, building alignment between how he thinks and how I think - all of that had already happened.He told me my videos made him feel safe, inspired, and like working with me was possible - all before we’d ever spoken.There was no need for a cold pitch. No convincing. Just trust, that was already built from one video at a time.If you’re an expert entrepreneur, consultant, or high-end service provider who wants to grow your brand without becoming fuel for the content machine, this one’s for you.In this new episode I share: The exact moment that flipped the switch for this clientHow short-form videos create connection before conversationWhy trust is the real ROI of video for expert entrepreneursIt’s a story about what happens when your videos start doing the heavy lifting when they make people feel like they already know you before you even meet.You’ll see how trust-driven video marketing turns strangers into ready-to-buy clients by building familiarity and authority before the first sales call.🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?👉 Book your Standout Call here: https://standoutcall.comBecause when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

August 25, 2025Episode 20514 min

205. What Actually Builds Trust Online (After 200 Episodes)

After 200 podcast episodes, I’ve learned a simple truth: 👉 More content does not equal more trust.In this episode, I’m breaking down the biggest lessons from 200 episodes—what changed, what didn’t work, and what actually builds trust online when you’re an expert entrepreneur.If you’ve been stuck on the content treadmill—posting more, chasing reach, trying to “play the algorithm”—this episode is for you. Because the secret to visibility isn’t about showing up everywhere. It’s about showing up differently.Here’s what you’ll learn:Why I stopped inviting guestsWhat took 200 episodes to figure outNaming the MonsterThe Real PromiseWhy Chat GPT became my best co-hostWhat Changed, What Worked (And What Didn't)How AI can reveal the real you💡 The takeaway? You don’t need to scale content. You need to scale trust.🔔 If you’re ready to stop feeding the content machine and start building a visibility strategy that feels human, subscribe here:🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?👉 Book your Standout Call here: https://standoutcall.comBecause when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

August 17, 2025Episode 20410 min

204. I Studied Pamela Slim's Video. What I Found Shocked Me.

Pamela Slim has spent decades helping entrepreneurs grow businesses rooted in their expertise. But in today’s noisy online world, even experts struggle to break through.In this episode I break down one of Pamela’s short-form videos to see if how well her short form video really works.👉 Does her video stand out—or will it blend in? Stick around to find out what’s working, what’s missing, and what she could do to truly shine.In a recent video, she shared her “secret weapon” for regaining focus: a practice she calls Stop, Drop, and Organize.It’s not flashy. It’s not complicated. But it’s deeply human, and instantly relatable.I'm breaking down what makes her message resonate so strongly… and how with just a little more packaging, it could go from helpful to unforgettable.What you’ll learn in this episode:The #1 mistake even seasoned experts make on cameraHow to turn your lived experience into trust-building contentA simple way to stand out without becoming a content performer💡 Here’s the Mic Drop Truth: The world doesn’t need more content—it needs your voice front and center.So, what do you think? Does Pamela’s video stand out… or will it blend in?📩 Want me to review your video in a future episode? Send me a DM. 🎁 Free resource: Trust Signal FrameworkPamela Slim's Episode 127. Lighting Your BeaconEpisode 202. The 5 Trust Building Videos Every Expert Needs🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?👉 Book your Standout Call here: https://standoutcall.comBecause when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

August 11, 2025Episode 20315 min

203. The One Thing That Makes Your Brand Unforgettable (It’s Not What You Think)

🚗 A dead car battery. No phone. And an unexpected lesson in branding.This week, something happened to my girlfriend that reminded me why some brands stick in your mind… while others fade into the noise.Here’s what I mean:Your brand doesn’t stand out because of your logo, your colors, or even your marketing funnel.It stands out because of how it makes people feel.And in this episode, I’m sharing a short, true story that proves it, plus a simple way you can create those unforgettable moments in your own business.If you’ve been looking for a way to connect with your audience that actually builds trust (instead of just more content for the algorithm)… this one’s for you.Because when your brand earns real trust, everything else gets easier.🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?👉 Book your Standout Call here: https://standoutcall.comBecause when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

August 5, 2025Episode 20217 min

202. The 5 Trust-Building Videos Every Expert Needs (But No One’s Making)

💡 Want the free download?Get my Video-First Trust Signal Framework PDF and start creating videos that turn attention into trust:👉 https://awesomevideomakers.com/wp-content/uploads/2025/08/The-Relatability-Framework-Worksheet.pdfIf you’re an expert entrepreneur or service-based business owner, here’s the Mic Drop Truth:People don’t buy from the best brand. They buy from the brand they trust.In this episode of The Standout Business Show, I’ll show you five simple types of videos that instantly build trust and buying confidence with your future clients—without chasing trends or performing for the algorithm.🎥 The 5 Video Types That Send Powerful Trust Signals:Clarity Videos – “Here’s what we believe. Here’s how we help.”Proof Videos – “Here’s what working with us looks like.”Presence Videos – “Here’s who you’ll be talking to.”Transparency Videos – “Here’s what others won’t show you.”Relatability Videos – “Here’s who I really am.”When you send the right trust signals, your next client already feels like they know you—before they ever book a call.⏱ What You’ll Learn in This Episode:0:00 – Why trust is the new currency in marketing1:32 – The Video-First Trust Signal Framework3:50 – Clarity Videos: Cut through the fog6:35 – Proof Videos: Stories that convert9:06 – Presence Videos: Meet them before they meet you10:38 – Transparency Videos: The open kitchen of your brand13:19 – Relatability Videos: Raw is rare (and rare builds trust)15:46 – How to choose your first trust-building videoIf you’re ready to stop chasing attention and start building trust, hit subscribe and grab the free framework to create your first trust-building video this week.🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?👉 Book your Standout Call here: https://standoutcall.comBecause when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

July 27, 2025Episode 20130 min

201. The One Strategy Every Video-First Brand Is Using Now

This week we’re diving into the one marketing skill most expert businesses are still ignoring…👉 And it’s not ads. 👉 It’s not shouting louder or going viral. It’s showing up in a way that others won't on video so you become the most known and trusted brand in your field.In this episode of The Standout Business Show, I sit down with bestselling author and trust-building trailblazer Marcus Sheridan—the author of They Ask, You Answer and Endless Customers—to unpack why the future of marketing isn’t about louder content... it’s about radical transparency and human connection.We dive into: ✅ Why 82% of all internet traffic being video is your wake-up call ✅ The single habit that separates the top 5% of businesses from the 95% ✅ How showing what others won’t (on video) gives you an unbeatable edge ✅ The "self-service revolution" that's rewriting how customers buy ✅ Why becoming your own media company isn’t optional anymoreMarcus doesn’t just preach content strategy—he built the fastest-growing pool company in the U.S. by showing everything his competitors were afraid to reveal.If you're an expert, consultant, or service provider trying to grow your business in a crowded market… this conversation will change how you think about marketing forever.Stay until the end for the #1 question Marcus asks every business owner about their content—and why it might be the most profitable question you ever answer.Resources: Connect with Marcus Sheridan 🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?👉 Book your Standout Call here: https://standoutcall.comBecause when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

July 20, 2025Episode 20013 min

200. Mel Robbins' Secret: For Experts Who Want Video Authority

What if the thing you’re avoiding on camera… is exactly what your audience needs to see?In this episode, I’m unpacking the one skill most expert entrepreneurs overlook when they’re trying to be “good on video.”And to start? We’re looking at Mel Robbins—no makeup, no script, no production. Just presence.And over a million people watched.Because being polished isn’t what builds trust.Being relatable does.You’ll learn:✅ Why “professional” is not the same as powerful✅ What makes videos memorable (even without the gear)✅ 3 actionable tips to show up more human—without trying harderIf you’ve ever said “I’m just not good on camera,” this episode will shift how you show up—and why your presence is your most valuable marketing asset.📌 Subscribe on Youtube to watch the video clip examples & for more episodes on how to build a brand that breaks through the sea of shameless.🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?👉 Book your Standout Call here: https://standoutcall.comBecause when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

July 13, 2025Episode 19914 min

199. Feeling Invisible Online? Make Your Expertise Visible in 90 Days (without posting every day)

You don’t need to go viral.You don’t need a trending sound, a big production budget, or a complicated funnel strategy.Because the most powerful way to grow demand for your business?👉 It’s one honest, human conversation at a time.In this episode, I’ll show you why trust, not reach, is the foundation of a standout personal brand — and how short-form video can amplify the trust you’re already building behind closed doors.Whether you’re on a call with a client, answering a common question, or sharing your take on something that matters — those real moments are your most valuable content assets.And if you're thinking:“I’m not sure I’m ready to be the face of my brand…”“I don’t have time to create new content every day…”This episode is for you.You’ll learn:Why scaling your content won’t help if you’re not scaling trustHow to turn everyday conversations into powerful marketing assetsWhy you don’t need to be a performer — just a professional who listens wellHow expert entrepreneurs are earning attention without the content machine🎯 Belief Shift:You don’t need more content.You need more conviction.And the simplest way to build it — is to let people see you doing what you do best.This is your permission to stop performing and start showing up.🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?👉 Book your Standout Call here: https://standoutcall.comBecause when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.