The Sound of Money by Santosh Sirur

Hosted by Santosh Sirur

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Mar 2026

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About the show

'The Sound of Money' by Santosh Sirur delves into Economy, Personal Finance, Banking and issues peripherally connected to Money. One of the top performing podcasts, featuring Stalwarts and legends from the investment and finance industry. The podcast has segments like 'Leadership Unplugged' where in we speak to CEOs, CIOs, CXOs and likewise understanding their view on Money and more.

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46 recent

March 24, 202644 min

Ep-98 | How to Balance Saving & Living Life | Amit Trivedi on Wealth & Mindset

In this episode of The Sound of Money, host Santosh Sirur sits down with Amit Trivedi, a renowned financial educator, author, and trainer who has impacted over 4000+ individuals through his practical approach to money and life.Amit Trivedi is the author of multiple insightful books like The Price of Ignorance, Riding The Roller Coaster, and Moneywise, where he simplifies complex financial concepts into real-life lessons. What you’ll learn in this episode:The journey of building Karmyog Knowledge AcademyHow to develop a powerful personality that connects with audiencesThe real meaning behind “The Price of Ignorance”How to balance financial independence vs living in the momentThe most common “aha moments” people experience about moneyPractical financial advice every 20-year-old must follow💡 This conversation is packed with actionable insights, relatable stories, and timeless financial wisdom that can change the way you think about money.If you want to avoid costly mistakes and build a smarter financial future, this episode is a must-watch. About Santosh Sirur:Santosh Sirur has over 20 years of experience in Private Banking and is currently based in INDIA. Additionally, he has served as an RJ with All India Radio for over 25 years. After completing his Master's Degree in Marketing Management from Jamnalal Bajaj Institute of Management Studies,he worked in various MNC Banks. With extensive experience as a trainer, Santosh has coached over 500 participants in Personality Development.Santosh has recently ventured into YouTube with 'The Sound of Money,' a show focused onbusiness and personal finance. In addition to 'The Sound of Money,' Santosh hosts 'TalkWriteToday,' a podcast on soft skills, and 'Amchi Legends,' a community channel highlighting achievers.

October 31, 202539 min

Ep-91 | Retirement Planning, Mutual Funds & Financial Freedom : Insights from Dr. K. S. Rao

In this episode, we sit down with Dr. K. S. Rao, one of India’s most respected voices in financial education and mutual fund awareness. With over three decades of experience in the BFSI industry, Dr. Rao has transformed the way India understands saving and investing.We talk about his inspiring journey, from studying in a Jila Parishad school to pursuing leadership programs at Harvard Business School. He shares his thoughts on whether one should do an MBA before or after gaining work experience, the importance of financial literacy in India, and how the mutual fund industry will shape the next decade.Dr. Rao also opens up about his book “The Retirement Planning Manifesto,” explaining why every individual should plan early for a secure financial future.If you’re someone who wants to build a smarter relationship with money or learn from a leader who has educated millions, this episode is a must-listen. Tune in to hear:Dr. Rao’s inspiring life journeyKey lessons from his 30+ years in financeInsights from his book on retirement planningThoughts on the future of mutual funds in India🔔 Don’t forget to like, share, and subscribe for more episodes on smart money, honest advice, and stories from India’s top financial minds.

October 31, 202525 min

EP-92 | The Hidden Side of TV Journalism No One Talks About | Vikram Oza

In this episode of The Sound of Money, we sit down with Vikram Oza,a seasoned news anchor, presenter, and senior editor with years of experience across radio, television, and digital media.From the early days of radio to becoming one of the most recognizable faces on Indian television, Vikram shares his journey, his take on the realities of TV journalism, and how he continues to stay relevant in a world where everyone can be a journalist.We also discussed about:👉 The truth behind the “glamour” of television news👉 Why modern news often sounds like noise👉 Balancing personal brand vs media brand as an anchor👉 The role of empathy in delivering the news👉 The future and scope for young journalists entering the fieldWhether you’re a journalism student, media professional, or just curious about how the news industry really works, this conversation will give you a rare, inside perspective from one of India’s most respected voices in broadcast journalism.🔔 Don’t forget to like, share, and subscribe for more episodes on smart money, honest advice, and stories from India’s top financial minds.

September 27, 202529 min

EP 90 | Money, Mistakes & Early Retirement: Personal Finance MasterClass

Today on the podcast, we’re joined by a Financial Mentor & Coach with 30+ years of experience across diverse fields,the driving force behind the edutech platform Financially Smart and the fintech platform MoneyPrastha.com.Her mission is simple yet powerful: “Make the Complex Simple” and empower professionals, CXOs, doctors, celebrities, entrepreneurs, and advisors to make smart, informed financial decisions.In this conversation we cover:⟶ Her new book and the lessons inside it⟶ Why many women aren’t the decision-makers in investing & how to change that⟶ Common financial mistakes people make and how to avoid them⟶ Are money and emotions really two different tracks?⟶ Her best advice for young investors starting out⟶ Her take on the growing trend of “early retirement”If you’ve ever wondered how to preserve, grow, and protect your wealth — or how to become financially literate and independent — this episode is packed with practical insights.About Our Guest:With a passion for financial literacy, she’s on a mission to enhance the quality of financial education and improve the lives of 1 million people globally through her courses, workshops, and thought leadership. Her mantra: Financial Literacy = Financial Self-Defense.🔔 Don’t forget to like, share, and subscribe for more episodes on smart money, honest advice, and stories from India’s top financial minds.

September 27, 202553 min

EP 89 | From Mutual Funds to Crypto: A Masterclass in Wealth | Joydeep Sen on Sound of Money

In this power-packed episode, we sit down with Joydeep Sen, a financial services expert with over 25 years of industry experience, including 13 years as Senior Vice President at BNP Paribas Wealth Management.Since 2017, Joydeep has been shaping financial literacy in India through 573+ published articles, 4 insightful books, and regular appearances on CNBC's Mutual Fund shows. He is also a visiting faculty at IMT Ghaziabad and a Certified Financial Planner with a mission to simplify wealth for the common man. What we unpack in this episode👉 How to evaluate risk and return in mutual funds👉 The harsh truth: How real is misselling today?👉 Direct stocks vs Mutual Funds – which is right for you?👉 Should you invest in debt or equity?👉 Is crypto still worth talking about?With awards like “100 Most Influential BFSI Leaders” and “Most Admired BFSI Professionals”, Joydeep brings the experience of Wall Street and the heart of a teacher. Whether you're a new investor, finance student, or someone looking to take control of your wealth, this conversation is packed with value.🔔 Don’t forget to like, share, and subscribe for more episodes on smart money, honest advice, and stories from India’s top financial minds.

July 11, 202558 min

EP 87| From IT Consultant to Award-Winning Filmmaker | Devdas Nayak on The Sound of Money

In today’s episode of The Sound of Money podcast, we have an engaging conversation with Devdas, a 29-year-old IT professional-turned-filmmaker whose journey from corporate consulting to the world of independent cinema is nothing short of inspiring. From growing up in Mulky to winning awards for his debut film Tarpana, Devdas opens up about what it really takes to follow your creative calling while balancing a full-time job.In this episode, we begin by exploring Devdas’s professional background and how his long-standing interest in storytelling gradually evolved into a serious pursuit of filmmaking. He shares what first drew him to cinema, the films and experiences that shaped his early vision, and whether he had any hands-on experience with film sets before launching his own project.We then dive into the dual life he led—juggling a demanding IT job while developing Tarpana—and how he managed his time, resources, and mindset through it all. Devdas offers a candid look at the economics behind making a film as an outsider to the industry, and how he strategically navigated each step of the creative and production process.We also talk in detail about the making of Tarpana—where the idea came from, how the script was shaped, and what the entire process looked like from pre-production to release. Devdas reflects on the recognition the film has received, the awards it has won, and what that success means to him at such an early stage in his creative career.Coming from a small town and a typical IT background, Devdas shares the challenges he faced when he first told his parents about wanting to make a movie, and how he brought them into the journey over time.At just 29, with one successful film behind him, Devdas talks about what lies ahead: future projects, creative ambitions, and what he’s building next.Whether you're a working professional dreaming of a creative pivot, an aspiring filmmaker, or someone curious about the realities behind the scenes, this episode will leave you both informed and inspired. 👉 Don’t forget to like, comment, and subscribe for more transformativeConversations on The Sound of Money.

July 9, 202529 min

EP : 88 | How to Balance Work, Life & Mental Health | Jaya Row x The Sound of Money

In today’s episode of The Sound of Money, we dive into a conversation that feels more relevant than ever.How do you balance work and life, without losing yourself in the process?How do you build meaningful, lasting relationships with colleagues, bosses, or even clients?And what do you do when work just feels… hard?To help us unpack these big questions, we’re joined by a truly remarkable guest: Jaya Row.With over 45 years of experience, 10,000+ programs across 20+ countries, and an unwavering spirit — Jaya Row brings ancient wisdom from the Bhagavad Gita into our modern, fast-paced world. From boardrooms to classrooms, she’s helped some of the biggest minds at Google, Apple, MasterCard, and even forums like Davos, shift their perspective.In this episode, we talk about:How to move from transactional to meaningful connectionsWhy mental health and a corporate career don’t have to clashThe mindset shift needed to tackle burnout and overwhelmReal-life application of Vedanta for today’s challengesBuilding a sustainable inner foundation, even when the outer world is chaoticJaya’s journey is unique — from microbiology to Vedanta, from science to self-realisation — and her clarity is rare.If you’ve ever felt stuck, burnt out, or just unsure of how to find your balance in the chaos, this one’s for you.👉 Don’t forget to like, comment, and subscribe for more transformativeConversations on The Sound of Money.

June 7, 202523 min

How India Can Lead Global Pharma | ENTOD's Journey & Vision with Masurkar

In this inspiring episode of The Sound of Money, host Santosh Sirur dives deep into the remarkable journey of the Masurkar family and the phenomenal growth of ENTOD Pharmaceuticals — a company that has been redefining Indian pharma since 1977.From a bold entrepreneurial start to becoming a leader in ophthalmology, ENT, and dermatological innovations, ENTOD represents more than just business success — it's a vision rooted in science, spirituality, excellence, and accessibility.What you’ll learn in this episode:The legacy, values, and vision behind ENTOD’s rise from 1977 to 2025How maverick leadership is steering the company from a volume-driven to a value-driven research ecosystem, especially in the MSME sectorThe company’s indigenous breakthroughs and commitment to research-driven innovationWhy Indian pharma is poised to lead the Global South and emerging marketsInsights on how India can build a $450B pharma industry by 2047 alignedwith the Viksit Bharat visionThe need for a India-centric approach rather than dependence on US marketsThoughts on the potential impact of US tariffs and how Indian pharma cannavigate global headwindsA deep reflection on how Indian excellence fused with global thinking andspiritual depth can shape the future of healthcareWhether you're a healthcare professional, policy maker, investor, or simply curious about the future of Indian pharma, this episode offers valuable insights into building a globally competitive yet soulfully rooted healthcare industry.👉 Don’t forget to like, comment, and subscribe for more transformativeConversations on The Sound of Money.

June 7, 202547 min

How Finternet Could Redefine The Future? | The Sound of Money ft. Siddharth Shetty

In this thought-provoking episode of The Sound of Money, host Santosh Sirur is joined by Siddharth Shetty, the mind behind Finternet — a groundbreaking initiative aimed at building Digital Public Infrastructure (DPI) that can reshape the financial landscape for individuals and small businesses across the world.With a unique blend of expertise across technology, public policy, foreign affairs, and institutional design, Siddharth shares his bold vision for a future where financial ecosystems are interoperable, inclusive, and globally scalable.In this episode, we cover:↳Siddharth explains the concept behind Finternet, how it works, and why it could become the backbone for the next generation of global financial infrastructure.↳He reflects on Finternet’s recent progress, key milestones, and the kind of feedback they’ve received from stakeholders, partners, and regulators.↳Are there plans to expand globally? Will we see Finternet offices or partnerships across the world?↳How does Finternet plan to navigate compliance, regulation, and governance as it scales?↳Siddharth outlines a long-term roadmap for Finternet — one that focuses on creating socio-economic impact at scale, especially for the underserved.↳We dive into the UPI success story in India, and Siddharth shares key learnings that are informing the design and deployment of Finternet globally.If you’re interested in the future of decentralized finance, open digital ecosystems, or how India is influencing global fintech through innovation in public infrastructure — this episode is for you. Tune in to learn how bold ideas and smart technology can redefine what’s possible in finance.👇 Don’t forget to like, subscribe, and hit the bell icon to stay updated with more episodes from The Sound of Money.

March 1, 20251 hr 0 min

How Other Countries See Bharat & The Future of India’s Economy | Sriram Balasubramaniam

In this insightful episode of The Sound of Money*, host **Santosh Sirur* sits down with **Sriram Balasubramaniam**, a distinguished **Macroeconomist & Author**, to explore his journey, intellectual pursuits, and the evolving global economic landscape. Sriram has made significant contributions to **economic policy, global finance, and strategic research**, earning recognition at the highest levels—including an **appreciation letter from the Prime Minister of India**. 🇮🇳 In this episode, he shares his experiences, challenges, and perspectives on **Bharat’s position in the world economy**.*Key Topics Discussed:*🔹 *Receiving Recognition from the Prime Minister* – What was it like to be acknowledged by India's top leadership?🔹 *Appreciation for His Books* – How has his work been received by the academic and policy-making community? 📚🔹 *His Journey as a Macroeconomist & Author* – From research to writing, what has shaped his perspective?🔹 *The Challenges of Economic Research* – Why is in-depth analysis crucial for shaping the future?🔹 *The Significance of Chess* – How does this game connect to macroeconomic strategies and decision-making? 🔹 *Global Perception of Bharat* – How do other nations view India’s rise as an economic power?🔹 *What’s Next?* – A sneak peek into his upcoming *third book* and the themes it will explore.*Why You Should Watch This Episode:*This conversation isn’t just about economics—it’s about **vision, strategy, and the bigger picture**. Whether you're an investor, policymaker, student, or simply someone curious about **India’s role in the global economy**, this episode is packed with valuable insights!💡 *Don’t forget to LIKE, COMMENT & SUBSCRIBE* to stay updated on the latest episodes!