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The Sonic Truth

The Sonic Truth

Hosted by Advertising Week

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Episodes

84

Latest episode

Jan 2026

Language

EN-US

Listen to episodes

60 recent
May 29, 2025Episode 525 min

Beyond the Mic: Scaling, Monetizing & Future-Proofing Your Podcast with Colin Anderson

In this episode of The Sonic Truth, we sit down with Colin Anderson, a seasoned pro in podcast and content production. With a career spanning top roles at SiriusXM, Stitcher, Earwolf, Maximum Fun, and the BBC, Colin has been at the forefront of shaping the podcasting industry. We dive deep into the evolution of podcast […] The post Beyond the Mic: Scaling, Monetizing & Future-Proofing Your Podcast with Colin Anderson appeared first on The Sonic Truth.

May 14, 2025Episode 427 min

Decoding Omni-Channel Measurement: Maximizing CTV & Audio Performance with Shanil Chande of Hawk

On this episode of The Sonic Truth, we’re joined by Shanil Chande, Commercial & Partnerships Director at Hawk, an Azerion company. Shanil shares his expertise on the latest trends in CTV and digital audio measurement, the biggest challenges brands face in attribution, and how advanced tools like Veritonic are changing the game. We discuss how […] The post Decoding Omni-Channel Measurement: Maximizing CTV & Audio Performance with Shanil Chande of Hawk appeared first on The Sonic Truth.

April 30, 2025Episode 320 min

Sonic Boom: How AI is Amplifying Audio Advertising with Stas Tushinskiy from Instreamatic

In this episode of The Sonic Truth, we dive into the evolving world of AI-driven audio advertising with Stas Tushinskiy, CEO & Co-Founder of Instrumatic. Stas shares how AI is transforming the way brands personalize, optimize, and scale their audio campaigns—unlocking new levels of contextual relevance and engagement. If you’re curious about how AI is […] The post Sonic Boom: How AI is Amplifying Audio Advertising with Stas Tushinskiy from Instreamatic appeared first on The Sonic Truth.

April 16, 2025Episode 228 min

What’s Next In Podcasting: Emerging Trends, Tastemakers & Sustainability with Dane Cardiel from Good Tape

In this episode of The Sonic Truth, Kristin Charron sits down with Dane Cardiel, Founder and Publisher of Good Tape, a design studio and magazine, to explore the future of podcasting. With a career spanning Gumball, SiriusXM, and Simplecast, Dane shares insights on emerging formats, podcasting’s growing influence on public discourse, and the evolving role of podcasters as tastemakers. […] The post What’s Next In Podcasting: Emerging Trends, Tastemakers & Sustainability with Dane Cardiel from Good Tape appeared first on The Sonic Truth.

April 2, 2025Episode 127 min

The Future of Music in Branding with Havas Group and The Elements Music

In this interactive conversation, J Bonilla (The Elements Music) and Damien Escobar (Havas Group) explore how brands can harness music to create deeper emotional and cultural connections. They discuss balancing creativity with strategy in sonic branding, common mistakes brands make when selecting music, and how AI and data are reshaping the creative process. From brand […] The post The Future of Music in Branding with Havas Group and The Elements Music appeared first on The Sonic Truth.

August 14, 202422 min

Why Podcasts are a Winning Strategy for B2B with Brandon Lutz of Miro

On this episode of The Sonic Truth, Kristin Charron is joined by Brandon Lutz, Head of Offline and New Media at Miro. Kristin and Brandon discuss all things audio for B2B, including audio and podcast advertising’s impact on offline and traditional media tactics, the benefits and differences between host read and programmatic ads, where to […] The post Why Podcasts are a Winning Strategy for B2B with Brandon Lutz of Miro appeared first on The Sonic Truth.

April 7, 202427 min

Busting Podcast Measurement Myths with Alyson Sprague and Dan Jeselsohn

On this episode of The Sonic Truth, Kristin Charron is joined by Alyson Sprague from Wondery and Dan Jeselsohn from ART19, who dive deep into three of the largest myths around podcast measurement. They not only explain and debunk the myths, but provide historical context for each. The conversation is as insightful as it is enlightening. Welcome […] The post Busting Podcast Measurement Myths with Alyson Sprague and Dan Jeselsohn  appeared first on The Sonic Truth.

February 7, 202428 min

Riding the Branded Podcast Wave with Annalise Nielsen from Pacific Content

On this episode of The Sonic Truth, Annalise Nielsen from Pacific Content joins Kristin Charron to discuss the creation [and value of] branded podcasts, the testing and optimization tools that brands are using to get it right, the importance of having an iron-clad marketing strategy that includes audio, and more. Download transcript The post Riding the Branded Podcast Wave with Annalise Nielsen from Pacific Content appeared first on The Sonic Truth.

January 24, 202428 min

The ABC’s (and Relevancy) of A.I. in Today’s Audio Advertising Landscape with Steve Keller of Studio Resonate at SiriusXM Media

On this episode of The Sonic Truth, Kristin Charron is joined by Steve Keller, Sonic Strategy Director, Studio Resonate at SiriusXM Media where they discuss all things AI – including it’s increased use in audio advertising and creative, industry reactions and impact, predictions for future use and regulations of AI, and more. Download transcript The post The ABC’s (and Relevancy) of A.I. in Today’s Audio Advertising Landscape with Steve Keller of Studio Resonate at SiriusXM Media appeared first on The Sonic Truth.

January 10, 202429 min

Unpacking the Art of Audio with Elizabeth Kasper & Danielle Gutierrez of Made Music Studio

On this episode of The Sonic Truth, Elizabeth Kasper & Danielle Gutierrez of Made Music Studio join Kristin Charron for an in-depth discussion around the art of audio branding and audio campaigns, including the importance of creating a deep emotional impact, the role that data plays in ensuring efficacy, and more. Thank you for joining […] The post Unpacking the Art of Audio with Elizabeth Kasper & Danielle Gutierrez of Made Music Studio appeared first on The Sonic Truth.

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