The Social Standard Podcast

Hosted by The Social Standard

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Jan 2026

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About the show

On this podcast, we connect with the powerhouse influencers, C-Suite executives, and leaders of companies who are setting the standard in their respective spaces. On each episode, our guests will take us through their own journey, what motivated & inspired them to try something new and how they ultimately set the standard in their field. And on top of that, they will provide actionable insights & ideas on how you can set the standard in your own way. Follow The Social Standard on Instagram, Facebook, LinkedIn, TikTok, as well as our Blog, and Website for up-to-date marketing expertise and insights.

Listen to episodes

31 recent

January 13, 202657 min

B2B Evangelism & Influencer Marketing w/ Guy Kawasaki

Guy Kawasaki was one of the first evangelists in the B2B world where he worked to build Apple's name & turn around story under Bill Gates. Fast forward to today where he is Chief Evangelist for Canva. We discuss: The power of influencers in B2B marketing The role of evangelists in B2B marketing B2B influencers in real life vs online The story of how evangelist & influencer roles allowed Apple to take back their narrative in the press and turn around perception, ultimately helping overtake Microsoft and go on to be the leading company they are today.

September 1, 202548 min

Your Podcast Advertising Strategy, Delivered

142M American are spending time listening to podcasts every month. Here is how the smart brands are leaning in and what questions you need to be asking. Follow Jess at https://www.linkedin.com/in/jessica-n-phillips/Follow Paul: https://www.linkedin.com/in/paulriismandel/

August 15, 202454 min

The Secret Art of Booking Top Podcast Guests

Launching a podcast takes strategy, especially when it comes to getting the right guests. We are talking to Seven-time Sports Emmy Award-winning Senior Talent Producer, Booker & Casting Director, Britt Kahn about what it takes to find the right guests for your podcast. And she should know, she has booked guests for CNN’s Gayle King, Charles Barkley and Conan O’Brien’s podcast & network for the last 25 years. With the rise of podcasts, especially in the world of B2B, we are snagging her top tips for booking that A+ guest. Find Britt Kahn on LinkedIn https://www.linkedin.com/in/britt-kahn-650b462/Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

March 5, 202459 min

How a $250B Market Cap Company Thinks About Influencers

Salesforce is one the most iconic B2B companies in the world. And with B2B marketers finally jumping into the world of influencer marketing, we had to know how Salesforce viewed everything from employee advocacy to celebrity partnerships. So we sat down with their social media team to explore their perspective, challenges and opportunities.In this episode we discuss:Influence marketing, not Influencer MarketingSalesforce’s Spectrum of InfluenceThe role of the C-Suite in influence marketingDon’t think B2B or B2C, think AudienceThe EMV & ROI on Employee AdvocacyAnd so much more…Episode Details:Find Ashlyn Remillard, Director of Social Strategy at Salesforce on LinkedIn https://www.linkedin.com/in/ashlynremillard/Find Mikaely Quaranta, Senior Manager, Social Media Marketing a Salesforce on LinkedIn: https://www.linkedin.com/in/mikaely-quaranta-a641aaa1/Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn: https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

February 14, 202457 min

Gen-Z’s Digital Behavioral Pattern Unlocked

Dive deep into the hows & whys of Gen-Z’s social media & digital behaviors with Christian Brown, co-founder of Glewee and member of Gen-Z. As member of Gen-Z himself and owner of a Gen-Z influencer marketplace, Christian sheds light on the psychology of what Gen-Z looks for from different platforms & content mediums and how they ultimately crave a more connected world. In this episode we discuss:How Gen-Z leverages TikTok for search & why that’s importantWhy Gen-Z loves LinkedIn & how they use itSocial media’s generational creep - {tip: grandma’s love instagram}Communicating across dark socialTikTok shopsAnd so much more…Episode Details:Find Christian on LinkedIn https://www.linkedin.com/in/chrisfromglewee/Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

February 1, 202449 min

How to Build & Resource Your Social Team for Success

Robyn Nissim, Founder of Social Proof Agency, has run social media for brands like Alo, Ulta, Lego & more. She understands how to build out your team for success whether that is to build community, drive revenue or become part of pop culture. In this episode we discuss:How to structure your social team for successThe role & importance of a VP of SocialWhy your social team isn’t jumping on trendsWhy TikTok is the best platform for influencer marketingHow to use influencers to hit your social media goalsAnd so much more…Episode Details:Find Robyn Nissim on LinkedInFind Jessica Phillips on LinkedInFollow The Social Standard on LinkedIn

January 19, 20241 hr 5 min

The Role of B2B Influencers in Content Marketing

Devin Reed, Head of Content at Clari and former Head of Content at Gong and I discuss his approach to influencer marketing as a content marketer. He spends six figures a year on influencers but doesn’t have them as a line item in his budget. Influencers as a vehicle to distribute content & messaging and change market perceptionWhy content teams should have paid budgets How to incorporate podcasts into you content / influencer strategyHow to effectively market to the C-Suite Devin's latest e-book "Content That Converts" (discount code: Jess for 25% off) https://convert.thereeder.co/ Devin's view on influencer marketing as a B2B influencer (78K+ on LinkedIn)Follow Jess on LinkedInFollow Devin on LinkedInFollow The Social Standard on LinkedIn

November 28, 202353 min

Udi Ledergor: Why Gong is Betting Big on Evangelism & Influencer Marketing

Udi Ledergor is a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong. As Chief Evangelist, Udi oversees Gong’s market leadership through new product launches and thought leadership. On his journey from Marketer #1 to Gong’s Chief Marketing Officer, he led the creation of the revenue intelligence category, pioneered an iconic, human-centric brand, and led Gong's Marketing efforts from zero to hundreds of millions in revenue.In this episode we discuss:- The Role of Evangelism in B2B- Udi’s path to Chief Evangelist Officer- How Gong has used influencers as part of their growth strategy- How to plot a LinkedIn invasionAnd so much more… Find Udi on LinkedIn https://www.linkedin.com/in/udiledergor/Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

October 24, 202340 min

Corrina Owens: The Role of Evangelism in B2B Marketing

Corrina Owens, Chief Brand Evangelist at Purple Cork, joins me to discuss: -The Role of Evangelism in B2B Marketing - How to Find an Evangelist for Your Business - Evangelism at SMBs vs Enterprise - Internal vs External Evangelists Find Corrina Owens on LinkedIn: https://www.linkedin.com/in/corrina-owens/Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/

October 4, 202341 min

Robert Jones: Edutainment & Emotion-Based Marketing in B2B

Robert Jones, Lead Creative of RevPartners is known on LinkedIn for his paradies, music videos & comedic approach to B2B marketing. He has successfully leveraged his entertaining content to generate leads & close business for his company and on today's podcast, he tells us the secrets behind his success. Find Robert Jones on LinkedIn https://www.linkedin.com/in/robert-jones-%F0%9F%A4%A0-a9878bb1/Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

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