What's Working with Keaton Walker

Hosted by Keaton Walker

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May 2026

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Keaton Walker's podcast where he invites marketing, GoHighLevel, and SMMA experts to share practical, real world insights. Join us for deep conversations to take your digital marketing know-how to the next level.

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54 recent

May 11, 20261 hr 19 min

He Got 750 SaaS Clients at 23 with The World's Simplest Offer w/ Clay Lawrence

Send us Fan Mail📔 Join Clay’s HighLevel House and get the exact systems he used to scale 👉 https://www.skool.com/the-highlevel-house/about?ref=02984f30dc40403cb810ba82c817a77f🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉 https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=howto&utm_content=vid_clayprospecting📊 Start automating your reviews, rank higher on Google, and get chosen over your competitors 👉 https://onboarding.reviewharvest.com/?ref=keaton🛠️ If you want to automatically connect your CRM and send review requests without manual work, set it up with Zapier 👉 https://zapier.com⚙️ Try CRM Connector to automate contact syncing and make your review workflows seamless 👉 https://link.streamlyne.io/sp/8af9019ba82📧 Join my Newsletter 👉 https://go.itskeaton.com/dd📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonusesIf you’ve already signed up and not received bonuses to your email, follow these steps: 1) Check your Spam Folder 2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshootThis is one of the simplest GoHighLevel offers I’ve seen actually work in the real world — and we didn’t just talk about it, we went out and tested it live. Clay flew out to Utah and we spent the day doing real outreach: sending Facebook messages, walking into local businesses, getting rejected, booking calls, and closing deals on the spot.What makes this interesting isn’t just the Google review automation offer… it’s how beginner-friendly it is. There’s no complicated funnels, no paid ads, no crazy tech setup. It’s just starting conversations, understanding what businesses already have, and showing them how to turn past customers into more reviews and more revenue.In this episode, you’ll see the full process from start to finish. How he finds leads inside Facebook groups, how he structures simple messages that actually get replies, how he transitions those conversations into calls, and how he closes clients even when they’re already using tools like GoHighLevel. We also break down the offer itself — from a higher-ticket setup fee to a lower monthly SaaS model — and why simplifying the offer was the key to scaling it.You’ll also see the reality of it. Not every business says yes. Some shut you down immediately. Some aren’t the right person. But if you stick with it, you start getting conversations, then calls, then clients — and that’s when this model really starts to click.If you’ve been overthinking what offer to run, or stuck trying to build something complicated, this is a good reset. Simple offer, clear problem, direct outreach… and it works.00:00-Teaser 00:31-Turning Reviews into Profit 04:39-#1 Strategy 17:28-#2 Strategy 21:06-Zoom Onboarding 27:27-#2 Strategy Part 2 31:24-Costa Vida and Swig!32:0-#3 Strategy 37:06-In-Person Onboarding🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉 https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=howto&utm_content=vid_clayprospecting📧 Join my Newsletter 👉 https://go.itskeaton.com/dd📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses#smma #gohighlevel #saas #smma #leadgeneration #agency #digitalmarketing

May 11, 202640 min

The Most Beginner-Friendly GoHighLevel Offer I’ve EVER Seen w/ Daniel Wardrope

Send us Fan Mail📖 If you want the exact 2-line AI SMS system that turns old leads into sales and appointments, grab Dan’s book here 👉 https://learn.flexxable.com/instant-ai-agency-affiliate/?utm_source=Keaton&utm_medium=Youtube&utm_campaign=Affiliate&utm_content=video🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉 https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=conversations&utm_content=vid_danielwardrope📧 Join my Newsletter 👉 https://go.itskeaton.com/dd📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonusesIf you’ve already signed up and not received bonuses to your email, follow these steps: 1) Check your Spam Folder 2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshootThis might be one of the simplest offers I’ve seen that actually works right now.In this episode, I sat down with Dan Wardrop and we broke down a model that’s helping complete beginners land clients fast — without ads, complicated funnels, or heavy sales skills. The core idea is simple: most businesses are sitting on thousands of old leads they’ve already paid for… and doing nothing with them. Instead of chasing new leads, this model focuses on reactivating the ones they already have using AI and SMS.What makes this interesting isn’t just the mechanism — it’s how easy it is to sell. The offer is performance-based, which means you only get paid when the client makes money. That removes almost all resistance and makes it something you can confidently pitch, even if you’re just getting started.We also go deep into real case studies. One guy closed a $20K deal within 72 hours from a cold LinkedIn message. Another built a $55K/month business working with car dealerships. Another scaled to a $305K/year run rate working with insurance agents. And one of the most interesting examples — someone landed clients doing $400M+ in revenue using this exact approach.00:00-Overview 01:32-Crazy Case Study 06:19-For Beginners 12:48-Local Biz vs High Tickets 17:56-Tools Used 20:03-Leads Tier 24:45-Other Methods 31:02-Coffee Date 33:28-Logistics 38:28-Start now 🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉 https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=conversations&utm_content=vid_danielwardrope📧 Join my Newsletter 👉 https://go.itskeaton.com/dd📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses#smma #gohighlevel #highlevel #databaseReactivation #leadgeneration #aitools #aisms #automation #marketingautomation #digitalmarketing #saas #onlinemarketing #clientacquisition #entrepreneur #salesautomation

February 26, 202656 min

He Replaced His 70 Agent Call Center With AI (And You Can Too) w/ Arin Darcan

Send us Fan MailAI call centers used to be a complete mess. Robotic voices, awkward pauses, low show rates, and zero trust. So when Aaron told me he shut down his 70-agent human call center to go all in on building an AI call center, I was skeptical. I’ve seen too many “next big AI” tools that overpromise and underdeliver. But then I heard the calls and saw the data.In this episode of What’s Working, we break down real booking rates, real database reactivation results, and real call recordings from AI voice agents that are calling new leads within seconds, reactivating dead databases, booking appointments, and actually increasing show rates because the conversations feel human. Not scripted. Not spammy. Not robotic. Just clean, sales-focused follow up.If you run ads for clients using GoHighLevel, you already know the hardest part isn’t generating the lead anymore. It’s bridging the gap between lead and booked appointment. Most agencies lose clients not because the ads failed, but because the follow up failed. Front desks don’t call fast enough. Old leads collect dust. No one tracks live transfers. And then churn happens.We also talk about branded caller ID, reducing spam likelihood, live transfers, pricing models, white-labeling AI voice for your agency, and how to turn this into both a retention tool and a profit center. This isn’t theory. This is what’s working right now.If you want to fix the gap between lead and show rate, this is an episode you don’t want to miss.00:00-Holy fu-01:56-How Did You Get Here?08:27-teamfollowup.ai11:13-Client Samples14:02-Cold Calling Application24:28-Start this Yourself32:05-Pricing & Integration39:10-AI Backend & Support45:58-The Caller Knows its AI52:16-FREE Partnership with Arin🤖 Get your custom AI voice agent built free and see it live before you decide 👉https://teamfollowup.ai/free-ai-voice-build-keaton-walker?fpr=keaton_walker🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=conversations&utm_content=vid_wwarin📧 Join my Newsletter 👉 https://go.itskeaton.com/dd📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses#GoHighLevel #HighLevel #AIVoice #AIAutomation #AgencyLife #SMMA #LeadGeneration #DatabaseReactivation #AppointmentSetting #SalesSystems #MarketingAutomation #WhiteLabel #RetentionStrategy #What'sWorking #KeatonWalker

February 26, 20261 hr 4 min

He sold 300 AI Receptionists to Franchises in ONE Month ($499/mo Clients) w/ Fer Patel

Send us Fan MailMost people still think HighLevel is only for small local businesses. In this conversation, that myth gets completely dismantled. Fer Patel breaks down how enterprise-level brands and franchises are deploying Voice AI at scale using HighLevel’s native AI stack — rolling out hundreds of AI receptionists every single month without relying on third-party tools.We get into what actually makes Voice AI work for big companies: simple use cases, templated agents, strong QA processes, and knowing when not to overbuild. Fer explains why enterprise clients don’t want flashy features — they want missed calls handled, after-hours coverage, faster response times, and systems that don’t break. That’s exactly where Voice AI shines when it’s deployed correctly.This video also goes deep into the operational side: how agents are built, tested, monitored, and improved after launch, why setup work matters, and how poor pricing decisions can destroy margins fast. If you’re trying to sell AI receptionists, Voice AI, or automation to serious businesses — this is the playbook.If you’re still pitching AI like a shiny toy, you’re already behind. This is how real companies are using it to recover missed calls, reduce staffing pressure, and scale across multiple locations without complexity.00:00-Intro 01:14-Skipio & GHL 09:45-Scaling from Small Biz to Corporations 17:47-GHL Voice AI Tech 25:17-Closing Massive Clients 36:46-Reaching Franchises 51:10-Troubleshooting your AI Bot 1:01:05-Trust the Process with AI 💡Join Fer and Other Knowledgeable AI Experts in The HighLevel Unleashed Community: https://www.skool.com/highlevelunleashed/about?ref=02984f30dc40403cb810ba82c817a77f🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉 https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=conversations&utm_content=vid_ferpatel📧 Join my Newsletter 👉 https://go.itskeaton.com/dd📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses#SMMA #GoHighLevel #HighLevelAI #VoiceAI #AIReceptionist #AIAutomation #SaaSBusiness #SaaSMarketing

February 26, 202654 min

NOBODY Is Talking About This GoHighLevel Opportunity (Not AI) w/ Tim Sabir

Send us Fan MailTim breaks down exactly how government contracts work, why they’re wildly under-saturated, and how agencies using GHL can land $10k–$25k/mo+ deals for work that’s shockingly simple. No cold calls. No fancy sales scripts. No 90-day onboarding grind.He walks through real contracts he’s won, how RFPs and NAICS codes function, why immigrants and small agencies have a massive advantage, and how a single GHL setup can replace teams of full-time employees inside government departments. The best part? These contracts last for years, pay on time, and want you to keep as much of the budget as possible.If you’ve ever thought “there has to be an easier way to scale SaaS,” this is it. This is a whole different game — less competition, bigger checks, and clients who don’t churn.Watch the full breakdown and get a real peek behind the curtain of how GoHighLevel agencies are quietly using government work to scale faster than the private market ever allows.00:00-Overview 01:25-Working with the government 10:38-How Easy This Is 23:22-$300k Campaign 30:55-12 Million Project 35:03-How to do this 51:04-Free Stuff!!!🚀 Check Your Eligibility for Government Contracting 👉 https://keaton.govpreneurs.com/🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉 https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=conversations&utm_content=vid_timsabir📧 Join my Newsletter 👉 https://go.itskeaton.com/dd📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses#GoHighLevel #SaaS #AgencyOwners #GovernmentContracts #DigitalMarketing #RFP #HighLevel #LocalBusinessMarketing #AgencyLife #MarketingTips #BusinessGrowth #GovCon #OnlineBusiness #SMMA

February 26, 202655 min

He Quit His $1M/yr Agency to Sell AI Employees (w/ Jeff Lopez)

Send us Fan MailMost people still think of “AI” as some novelty tool or fancy chatbot—but agencies like Jeff Lopez’s are out here charging $10,000 setup fees and $1,000/month retainers for AI systems that actually deliver results. In this episode of What’s Working, we dive into how he built a six-figure “AI employee” agency by replacing call centers, following up with leads automatically, and booking real appointments for clients who pay high-ticket prices every month.We break down why businesses are willing to pay that much for automation, how Jeff positioned his offer so it sells itself, and the difference between selling “AI” and selling a true business outcome. From roofers and chiropractors to daycares and insurance brokers, he’s proving that simple systems still win—especially when they make clients money without adding complexity.If you’ve been on the fence about offering AI or you’re trying to figure out what’s actually working in 2025, this conversation will change the way you think about building, pricing, and selling. Real clients, real numbers, real results.00:00-Overview 00:33-What's Working with Jeff 09:26-Tools & Methods 26:46-People who don't want to sell AI 36:41-Crazy Case Studies 44:39-Offer Delivery 49:51-Common Objections with AI 🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉 https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=conversations&utm_content=vid_jefflopez💡Want to master AI and build $10K offers? Join the Marketers Skool — https://www.skool.com/marketers/about?ref=02984f30dc40403cb810ba82c817a77f📈Level up your HighLevel automations with CloseBot V2 — https://app.closebot.com/a?fpr=keaton61📧 Join my Newsletter 👉 https://go.itskeaton.com/dd📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses#AIAgency #GoHighLevel #ArtificialIntelligence #MarketingAgency #Chatbot #Automation #AgencyGrowth #Entrepreneurship #BusinessPodcast #HighTicketSales #AIAutomation #SaaS

February 26, 202625 min

Social Media Expert: ANYONE can Go Viral & Get Monetized on Facebook Right Now (with Adrian Brambila)

Send us Fan MailMost people think you have to post videos to go viral — but right now, Facebook’s text-based posts are secretly outperforming every other type of content. In this episode of What’s Working, I sat down with Adrian Braila in Austin to break down exactly how he pulled in over half a billion views on Facebook… without recording a single video.We talk about how he’s turning those posts into real leads, affiliate sales, and SaaS signups — and how creators, agency owners, or anyone building a personal brand can tap into the same wave. Adrian also shares the wild reality of making $35K in a month from Facebook’s monetization program, and why most people are sleeping on the easiest opportunity of 2025.But this episode isn’t just about algorithms or money. Adrian opens up about losing his daughter in 2024, stepping away from work for nearly a year, and rebuilding purpose through creativity, storytelling, and discipline. It’s a powerful reminder that freedom isn’t just about income — it’s about time, family, and the ability to live fully through every season of life.If you’re a creator, entrepreneur, or just someone looking to build a business that works without you, this conversation will change the way you think about content, leverage, and life itself.00:00-Overview 00:33-What to Post 05:29-Any Niche Works! 11:20-Diverting Traffic 15:37-Adrian's Tragedy 🎯Learn how Adrian is making $1,000 a day by posting content on his Facebook page 👉 https://bramify.com/viral🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉 https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=conversations&utm_content=vid_adrianbrambila📧 Join my Newsletter 👉 https://go.itskeaton.com/dd📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses#ghl #smma #facebookmonetization #contentcreator #passiveincome #creatoreconomy #onlinebusiness #socialmediamarketing #facebookgrowth #digitalmarketing #agencyowners #saasfounders #entrepreneurmindset #freedomlifestyle #makemoneyonline #financialfreedom #keatonwalker #whatsworking

February 26, 202636 min

Interviewing my Filipino VA on What It’s Like to Work for an American

Send us Fan MailI have hired VAs from the Philippines for years… but never met one in person — until now.Meet Victor: a former teacher turned full-time video editor who escaped the burnout grind of traditional Filipino work culture. We dive deep into what it really takes to succeed online, why “work-life balance” doesn’t exist in the Philippines, and how Western employers often get it wrong when hiring.If you’ve ever considered hiring from overseas — or working remotely yourself — this is a brutally honest look into both sides of the story.—💼 Want the exact job post template I used to hire Victor?👇 Grab it here: https://docs.google.com/document/d/1f2HBnAUcMhfFtK-_FQJ270R_PIivC513tb7KxSmaBb4/edit?usp=sharing00:00-Overview 00:57-I'm Victor 02:28-Getting Clients as a 13 year old 05:37-The Email that Changed his Life 08:14-Hiring in The Philippines 15:08-$2/Hr Curse 21:51-The Job Posting 24:39-Getting Feedbacks 26:22-Population of Filipino Remote Workers 27:38-Taking Advantage of Each Other 29:59-Common Myths of Filipino Remote Workers 33:38-Bad Experiences 06:12-CTA 17:37-OLJ UTP Card🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉 https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=conversations&utm_content=vid_filipinova📧 Join my Newsletter 👉 https://go.itskeaton.com/dd📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses#FilipinoVA #RemoteWork #WorkLifeBalance #Philippines #Upwork #OnlineJobsPH #Entrepreneurship

February 26, 202657 min

He Sold 100 AI Receptionists to Local Businesses in ONE Month (£399/mo clients)

Send us Fan MailDanny Harris has quietly been closing deal after deal using AI bots that answer calls, book appointments, and never miss a lead. In the last three weeks alone, he’s signed a florist, hotel, estate agent, and kids’ play park—each paying him £399/month plus setup fees.In this interview, Danny breaks down exactly how he turns everyday conversations into high-ticket AI clients without being “salesy.” From showing a florist how much money they lose on missed calls, to demoing an AI agent that takes full restaurant orders, he reveals the psychology, scripts, and systems that make business owners say yes on the spot.If you’ve ever wondered how to land clients for GoHighLevel’s AI tools—or what it looks like to scale an agency with voice AI—this is a must-watch.00:00-Intro 01:03-Who's Danny? 03:52-Selling Voice AI 21:15-Limitations of the software 32:47-Pitfalls with this kind of biz 41:25-Limitations of the Bot 47:16-Getting Clients from Ads 56:15-Where to find Danny? 🚀 Hear from other guest speakers like this inside my community when you join GoHighLevel plus $8321 worth of bonuses 👉 https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=conversations&utm_content=vid_dannyinterviewIf you’ve already signed up and not received bonuses to your email, follow these steps: 1) Check your Spam Folder 2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshoot🚀 Hear from other guest speakers like this inside my community when you join GoHighLevel plus $8321 worth of bonuses 👉 https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=conversations&utm_content=vid_dannyinterview📧 Join my Newsletter 👉 https://go.itskeaton.com/dd📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses#smma #aibot #aichatbot #gohighlevel

February 25, 202616 min

$25M SMMA Owner Shares Hard Lessons Every Agency Owner Must Hear (Jake Baadsgaard)

Send us Fan MailHow do you turn free work into a $25M/year agency? In this episode, Keaton Walker sits down with Jake Baadsgaard, who did exactly that. Jake shares how he landed clients like Guitar Center, built a lean, profitable agency, and kept employees for over a decade—all without outside funding.Learn how to pitch with data, avoid bad clients, and grow an agency that actually lasts.Timestamps:00:00 - Overview 00:54 - Working in Adobe 02:01 - Freelancing 03:05 - Getting Clients 05:49 - The Pitch 07:09 - 3 must haves for agencies 07:54 - A Hack to Grow your Biz 10:34 - Common Problems in Agencies 11:31 - On the spot workshop🎙️Link to the Full Episode of the Podcast 👉 https://youtu.be/QNteU90PIuI✨ Find Disruptive Advertising at: https://disruptiveadvertising.com/📲 Subscribe to the podcast on your favorite app: https://utahpreneur.buzzsprout.com/🎙️Link to the Full Episode of the Podcast 👉 https://youtu.be/QNteU90PIuI🔔 Follow @UtahPreneur on YouTube and TikTok & @UtahPreneurPod on Instagram and X⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonusesIf you’ve already signed up and not received bonuses to your email, follow these steps: 1) Check your Spam Folder 2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshoot 🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉 https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=conversations&utm_content=vid_jakebaadsgaard📧 Join my Newsletter 👉 https://go.itskeaton.com/dd📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses#smma #agency #marketing #entrepreneur