The Smart Influencer Podcast

Hosted by Christina Hitchcock & Corinne Schmitt

Business ManagementInterviews guests

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Episodes

287

Latest episode

Aug 2026

Language

EN-US

About the show

The Smart Influencer Podcast was created to help online influencers work smarter and scale faster. Each week you’ll hear inspiring interviews with experts and influencers and leave with actionable tips and strategies you can implement immediately. We dive into a variety of topics including SEO, social media marketing, monetization strategies, content creation, email marketing, mindset, organization, business management and more. You'll learn the strategies and tactics that pro bloggers use to level up their blogs. The Smart Influencer Podcast drops new episodes every Tuesday.

Listen to episodes

60 recent

August 18, 202652 min

AI as a Systems Play, not a Productivity Play

Most people are using AI to save a few minutes here and there. Smart business owners are using it to build systems. In this episode, we explore the difference between using AI as a productivity tool and using it as a systems tool. Because the real power of AI isn't helping you write one email faster—it's helping you create repeatable processes that save time, reduce decision fatigue, and make your business run more efficiently. We're sharing how we've integrated AI into our workflows, where it creates the biggest leverage, and why thinking bigger than "productivity hacks" can completely change the way you work. If you're ready to stop using AI as a shortcut and start using it as infrastructure, this episode will show you what's possible. ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support! ******************************** ITEMS MENTIONED IN THIS EPISODE Shruthi's Substack The Smart Influencer Summit FULL SHOW NOTES https://thesmartinfluencer.com/e285-ai-as-a-systems-play-not-a-productivity-play/ CONNECT WITH SHRUTHI BASKARAN-MAKANJU Website Facebook Instagram CONNECT WITH CORINNE & CHRISTINA Get notified when new episodes drop Check out our YouTube channel Join the convo on Facebook Connect on Instagram COMMENTS, QUESTIONS, RECIPE IDEAS Email us at hello@thesmartinfluencer.com PodMatch PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews Support the show

August 11, 2026Episode 28452 min

Design a Business That Runs Without Constant Decisions

If your business only works when you’re constantly making decisions, it’s no wonder you feel overwhelmed. In this episode, we’re joined by Abriana Sanford to break down why most business problems aren’t actually business problems—they’re systems problems. Because productivity isn’t about doing more, it’s about deciding less. We’re talking about why most systems fail (hint: they’re built for your “best day,” not your real life), and how to create systems that actually stick. The kind that reduce decision fatigue, remove friction, and keep your business moving—even when you’re tired, distracted, or stretched thin. If you’re ready to stop relying on willpower and start building a business that runs with more ease and consistency, this episode will show you how. ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support! ******************************** ITEMS MENTIONED IN THIS EPISODE Abriana's Organizing Services The Smart Influencer Summit FULL SHOW NOTES https://thesmartinfluencer.com/e284-design-a-business-that-runs-without-constant-decisions/ CONNECT WITH ABRIANA SANFORD Website Facebook Instagram TikTok CONNECT WITH CORINNE & CHRISTINA Get notified when new episodes drop Check out our YouTube channel Join the convo on Facebook Connect on Instagram COMMENTS, QUESTIONS, RECIPE IDEAS Email us at hello@thesmartinfluencer.com PodMatch PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews Support the show

August 4, 2026Episode 28348 min

You're Not Bad at AI. You're Using It Wrong

If AI has ever left you frustrated, underwhelmed, or wondering what all the hype is about, this episode is for you. Because the problem probably isn’t AI—it’s the way most people are using it. In this episode, we’re breaking down the mindset shift that changes everything: treating AI like a collaborator instead of a search engine. We’ll show you why bloggers often get generic, disappointing results, how to communicate with AI more effectively, and what happens when you start briefing it like a contractor or creative partner instead of tossing random prompts at it. If you’ve been curious about AI but haven’t quite figured out how to make it truly useful in your business, this conversation will help everything click into place. ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support! ******************************** ITEMS MENTIONED IN THIS EPISODE The Smart Influencer Summit FULL SHOW NOTES https://thesmartinfluencer.com/e283-youre-not-bad-at-ai-youre-using-it-wrong/ CONNECT WITH CORINNE & CHRISTINA Get notified when new episodes drop Check out our YouTube channel Join the convo on Facebook Connect on Instagram COMMENTS, QUESTIONS, RECIPE IDEAS Email us at hello@thesmartinfluencer.com PodMatch PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews Support the show

July 28, 2026Episode 28236 min

Better UX, New Revenue, Smarter Tools—The Future of Recipe Blogging

The recipe blogging world is changing—fast. And the creators who adapt are the ones who will win. In this episode, we’re diving into what’s next for recipe bloggers, from improving user experience on WordPress sites to exploring new monetization pathways beyond traditional ads. We’re also taking a closer look at tools like Allspice Labs and how they’re helping both bloggers and home cooks create a better, more seamless experience. We unpack the bigger shifts happening across the industry—AI, mobile apps, and changing user behavior—and what they mean for your content, your traffic, and your revenue. Most importantly, we’re talking about how to stay ahead without feeling like you have to reinvent everything overnight. If you want to future-proof your recipe content and build a smarter, more sustainable business, this episode is your roadmap. ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support! ******************************** ITEMS MENTIONED IN THIS EPISODE AllSpice The Smart Influencer Summit FULL SHOW NOTES https://thesmartinfluencer.com/e282-better-ux-new-revenue-smarter-tools-the-future-of-recipe-blogging/ CONNECT WITH PETER SULLIVAN Website Instagram CONNECT WITH CORINNE & CHRISTINA Get notified when new episodes drop Check out our YouTube channel Join the convo on Facebook Connect on Instagram COMMENTS, QUESTIONS, RECIPE IDEAS Email us at hello@thesmartinfluencer.com PodMatch PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews Support the show

July 21, 2026Episode 2811 hr 5 min

How to Use Your Analytics Predictively Instead of as a Rear View Mirror

Your traffic could be quietly slipping away right now, and you wouldn’t even know until it’s gone. In this episode, Christina and Corinne sit down with Grayson Bell to break down two traffic killers most publishers never see coming: missed seasonal search windows and content decay, where a page loses rankings over time even when nothing on it has changed. They also get into how to use GA4 and Search Console predictively, so you catch problems before they show up in your numbers instead of after. ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support! ******************************** LINKS MENTIONED IN THIS EPISODE The Smart Influencer Summit Occasio FULL SHOW NOTES https://thesmartinfluencer.com/e281-how-to-use-your-analytics-predictively-instead-of-as-a-rear-view-mirror/ CONNECT WITH GRAYSON BELL Website Facebook CONNECT WITH CORINNE & CHRISTINA Get notified when new episodes drop Check out our YouTube channel Join the convo on Facebook Connect on Instagram COMMENTS, QUESTIONS, RECIPE IDEAS Email us at hello@thesmartinfluencer.com PodMatch PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews Support the show

July 14, 2026Episode 28046 min

Beyond Ads: 7 Revenue Streams You’re Probably Ignoring

If ads are doing the heavy lifting in your business, it’s time to change the game. In this episode, we’re breaking down seven overlooked revenue streams that can diversify your income, stabilize your business, and give you more control over how you make money. Because relying on one source—especially ads—can leave you vulnerable and stuck. We’re talking about practical, proven ways to expand your revenue without starting from scratch, using assets you already have and audiences you’ve already built. If you’re ready to stop putting all your eggs in one basket and start building a more resilient, profitable business, this episode will open your eyes to what’s possible. ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support! ******************************** FULL SHOW NOTES https://thesmartinfluencer.com/e280-beyond-ads-7-revenue-streams-youre-probably-ignoring/ CONNECT WITH CORINNE & CHRISTINA Get notified when new episodes drop Check out our YouTube channel Join the convo on Facebook Connect on Instagram COMMENTS, QUESTIONS, RECIPE IDEAS Email us at hello@thesmartinfluencer.com PodMatch PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews Support the show

July 7, 2026Episode 2791 hr 6 min

Make Every Reader Feel Like Your Favorite

Most bloggers are still using a “broadcast” approach to marketing—one message sent to everyone and hoping it sticks. But what if every reader felt like the content was created just for them? In this episode, Adam Sobel joins us to talk about the power of hyper-personalized marketing and how bloggers can use it to build stronger connections, increase engagement, and drive more conversions. We dive into how personalization goes far beyond simply using someone’s first name in an email. Adam shares practical ways to tailor your emails and website experience based on what your audience actually cares about—so readers feel understood, not marketed to. If you’ve ever wondered how to stand out in a crowded inbox or turn casual visitors into loyal fans, this conversation will give you a fresh perspective on what’s possible when your marketing feels personal. ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support! ******************************** LINKS MENTIONED IN THIS EPISODE Adam's Wallaby Instagram Right Message Brad Hussey Senja T he Smart Influencer Summit FULL SHOW NOTES https://thesmartinfluencer.com/e279-make-every-reader-feel-like-your-favorite/ CONNECT WITH ADAM SOBEL Website Facebook Instagram CONNECT WITH CORINNE & CHRISTINA Get notified when new episodes drop Check out our YouTube channel Join the convo on Facebook Connect on Instagram COMMENTS, QUESTIONS, RECIPE IDEAS Email us at hello@thesmartinfluencer.com PodMatch PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews Support the show

June 30, 2026Episode 27849 min

We Love You… But You’ve Got to Stop Doing This

We’re saying this with love… but it needs to be said. In this episode, we’re calling out the habits, patterns, and “harmless” behaviors we keep seeing that are actually holding you back. The ones that feel productive in the moment—but quietly stall your growth over time. This isn’t about judgment. It’s about awareness. We’re sharing the small mistakes, common excuses, and mindset traps that might be keeping you stuck—and what to do instead if you’re ready to move forward. You might laugh, you might cringe a little, but you’ll definitely walk away with a clearer path. Because sometimes the fastest way to grow… is to stop doing the things that aren’t working. ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support! ******************************** FULL SHOW NOTES https://thesmartinfluencer.com/278-we-love-you-but-youve-got-to-stop-doing-this/ CONNECT WITH CORINNE & CHRISTINA Get notified when new episodes drop Check out our YouTube channel Join the convo on Facebook Connect on Instagram COMMENTS, QUESTIONS, RECIPE IDEAS Email us at hello@thesmartinfluencer.com PodMatch PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews Support the show

June 23, 2026Episode 27752 min

Stop Writing for Pageviews - Start Writing for Profit

If your content is getting traffic but not generating meaningful revenue, this episode is for you. We’re joined by Rami Nuseir from Stay22 to talk about the shift creators need to make from chasing pageviews to building content that actually converts. Rami shares how tools like Stay22 help bloggers monetize travel and location-based content more effectively, along with practical tips for writing articles that naturally lead readers toward action. We also dig into bigger-picture strategy — how to choose the right niche, why some articles quietly outperform others, and what separates content that simply gets read from content that generates income. And somewhere along the way, we even tackle one of life’s hardest problems: getting kids to eat vegetables. If you want your content to work harder for you, this conversation will give you a new lens for how to approach it. ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support! ******************************** FULL SHOW NOTES https://thesmartinfluencer.com/e277-stop-writing-for-pageviews-start-writing-for-profit/ CONNECT WITH RAMI NUSEIR Website Linked In CONNECT WITH CORINNE & CHRISTINA Get notified when new episodes drop Check out our YouTube channel Join the convo on Facebook Connect on Instagram COMMENTS, QUESTIONS, RECIPE IDEAS Email us at hello@thesmartinfluencer.com PodMatch PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews Support the show

June 16, 2026Episode 27632 min

The Real Reason Some Bloggers Grow Faster Than You

Ever feel like other bloggers are growing faster than you—and you can’t quite figure out why? In this episode, we’re breaking down what’s actually driving that growth—and spoiler: it’s not luck, talent, or some secret you’re missing. The difference comes down to a few key decisions most people overlook. We’re talking about the patterns we see over and over again: what fast-growing bloggers focus on, what they ignore, and how they create momentum without doing more work than everyone else. If you’re ready to stop comparing and start understanding what really moves the needle, this episode will give you the clarity you’ve been missing. ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support! ******************************** FULL SHOW NOTES https://thesmartinfluencer.com/e276-the-real-reason-some-bloggers-grow-faster-than-you/ CONNECT WITH CORINNE & CHRISTINA Get notified when new episodes drop Check out our YouTube channel Join the convo on Facebook Connect on Instagram COMMENTS, QUESTIONS, RECIPE IDEAS Email us at hello@thesmartinfluencer.com PodMatch PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews Support the show