The Smart Influencer Podcast

Hosted by Christina Hitchcock & Corinne Schmitt

Business ManagementInterviews guests

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Episodes

289

Latest episode

Sep 2026

Language

EN-US

About the show

The Smart Influencer Podcast was created to help online influencers work smarter and scale faster. Each week you’ll hear inspiring interviews with experts and influencers and leave with actionable tips and strategies you can implement immediately. We dive into a variety of topics including SEO, social media marketing, monetization strategies, content creation, email marketing, mindset, organization, business management and more. You'll learn the strategies and tactics that pro bloggers use to level up their blogs. The Smart Influencer Podcast drops new episodes every Tuesday.

Listen to episodes

60 recent

September 8, 2026Episode 2881 hr 22 min

The CEO Habit That Helps Us Work Smarter Every Day

Most people start their workday reacting. This habit helps us lead instead. In this episode, we’re pulling back the curtain on the simple morning briefing process that keeps our businesses focused, organized, and moving forward—without constant chaos. We’re sharing how we prioritize what actually matters, stay aligned on projects and decisions, and avoid getting buried in busywork before the day even begins. It’s not complicated. It’s not a three-hour morning routine. It’s a practical CEO habit that helps us work smarter, make better decisions, and create momentum every single day. If you’ve been starting your mornings overwhelmed and already behind, this episode might completely change the way you work. ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support! ******************************** FULL SHOW NOTES https://thesmartinfluencer.com/e288-the-ceo-habit-that-helps-us-work-smarter-every-day/ CONNECT WITH CORINNE & CHRISTINA Get notified when new episodes drop Check out our YouTube channel Join the convo on Facebook Connect on Instagram COMMENTS, QUESTIONS, RECIPE IDEAS Email us at hello@thesmartinfluencer.com Support the show

September 1, 2026Episode 2871 hr 2 min

Turn Your AI Chats Into Systems That Work While You Don't

The way you're using AI right now is already outdated, and it's costing you time you don't have to lose. In this episode, Christina and Corinne break down the shift from chatting with AI tools to building agentic workflows that run entire tasks without either of them sitting at the computer. They get into exactly what used to get outsourced or paid for that now runs through AI, and how fast the digital product landscape is changing underneath every creator's business. What you'll learn: The real difference between using AI as a chat tool and using it as an agentic system Specific tasks that used to require a paid contractor or VA that now run on autopilot How to start moving from prompting to delegating in your own business What's shifting in the digital product landscape because of agentic AI Where creators are still wasting time on tasks AI can already handle A simple way to think about what to automate first If you're still doing manually what AI could already be doing for you, this episode will change how you spend your time. ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support! ******************************** ITEMS MENTIONED IN THIS EPISODE The Smart Influencer Summit Wisprflow Empowered AI Collective FULL SHOW NOTES https://thesmartinfluencer.com/e287-turn-your-ai-chats-into-systems-that-work-while-you-dont/ CONNECT WITH MONICA FROESE Website Instagram Linked In CONNECT WITH CORINNE & CHRISTINA Get notified when new episodes drop Check out our YouTube channel Join the convo on Facebook Connect on Instagram COMMENTS, QUESTIONS, RECIPE IDEAS Email us at hello@thesmartinfluencer.com Support the show

August 25, 2026Episode 28655 min

Inside Our Claude Setup: What We Use, When & Why

The way you're using Claude right now is probably costing you time you don't have to lose. In this episode, Christina and Corinne break down the exact system they use inside Claude to run White Birch Media Group, covering the three tools that confuse almost every creator: Skills, Projects, and Cowork. They get into what each one is actually built for, why using the wrong one creates more work instead of less, and how to know in five seconds which one a task calls for. What you'll learn: The real difference between a Skill, a Project, and Cowork (and why "just use whichever" is costing you time) How to know which tool fits a task before you start typing The mistake most creators make when they try to do everything in one place A simple way to organize your own Claude setup so it actually scales with your business Why the right setup means less re-explaining yourself every single time If you've ever opened Claude and felt unsure where to even start, this episode gives you a clear system to follow from now on. ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support! ******************************** LINKS MENTIONED IN THIS EPISODE The Smart Influencer Summit FULL SHOW NOTES https://thesmartinfluencer.com/ e286-inside-our-claude-setup-what-we-use-when-why / CONNECT WITH CORINNE & CHRISTINA Get notified when new episodes drop Check out our YouTube channel Join the convo on Facebook Connect on Instagram COMMENTS, QUESTIONS, RECIPE IDEAS Email us at hello@thesmartinfluencer.com Support the show

August 18, 202651 min

AI as a Systems Play, not a Productivity Play

Most people are using AI to save a few minutes here and there. Smart business owners are using it to build systems. In this episode, we explore the difference between using AI as a productivity tool and using it as a systems tool. Because the real power of AI isn't helping you write one email faster—it's helping you create repeatable processes that save time, reduce decision fatigue, and make your business run more efficiently. We're sharing how we've integrated AI into our workflows, where it creates the biggest leverage, and why thinking bigger than "productivity hacks" can completely change the way you work. If you're ready to stop using AI as a shortcut and start using it as infrastructure, this episode will show you what's possible. ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support! ******************************** ITEMS MENTIONED IN THIS EPISODE Shruthi's Substack The Smart Influencer Summit FULL SHOW NOTES https://thesmartinfluencer.com/e285-ai-as-a-systems-play-not-a-productivity-play/ CONNECT WITH SHRUTHI BASKARAN-MAKANJU Website Facebook Instagram CONNECT WITH CORINNE & CHRISTINA Get notified when new episodes drop Check out our YouTube channel Join the convo on Facebook Connect on Instagram COMMENTS, QUESTIONS, RECIPE IDEAS Email us at hello@thesmartinfluencer.com Support the show

August 11, 2026Episode 28451 min

Design a Business That Runs Without Constant Decisions

If your business only works when you’re constantly making decisions, it’s no wonder you feel overwhelmed. In this episode, we’re joined by Abriana Sanford to break down why most business problems aren’t actually business problems—they’re systems problems. Because productivity isn’t about doing more, it’s about deciding less. We’re talking about why most systems fail (hint: they’re built for your “best day,” not your real life), and how to create systems that actually stick. The kind that reduce decision fatigue, remove friction, and keep your business moving—even when you’re tired, distracted, or stretched thin. If you’re ready to stop relying on willpower and start building a business that runs with more ease and consistency, this episode will show you how. ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support! ******************************** ITEMS MENTIONED IN THIS EPISODE Abriana's Organizing Services The Smart Influencer Summit FULL SHOW NOTES https://thesmartinfluencer.com/e284-design-a-business-that-runs-without-constant-decisions/ CONNECT WITH ABRIANA SANFORD Website Facebook Instagram TikTok CONNECT WITH CORINNE & CHRISTINA Get notified when new episodes drop Check out our YouTube channel Join the convo on Facebook Connect on Instagram COMMENTS, QUESTIONS, RECIPE IDEAS Email us at hello@thesmartinfluencer.com Support the show

August 4, 2026Episode 28347 min

You're Not Bad at AI. You're Using It Wrong

If AI has ever left you frustrated, underwhelmed, or wondering what all the hype is about, this episode is for you. Because the problem probably isn’t AI—it’s the way most people are using it. In this episode, we’re breaking down the mindset shift that changes everything: treating AI like a collaborator instead of a search engine. We’ll show you why bloggers often get generic, disappointing results, how to communicate with AI more effectively, and what happens when you start briefing it like a contractor or creative partner instead of tossing random prompts at it. If you’ve been curious about AI but haven’t quite figured out how to make it truly useful in your business, this conversation will help everything click into place. ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support! ******************************** ITEMS MENTIONED IN THIS EPISODE The Smart Influencer Summit FULL SHOW NOTES https://thesmartinfluencer.com/e283-youre-not-bad-at-ai-youre-using-it-wrong/ CONNECT WITH CORINNE & CHRISTINA Get notified when new episodes drop Check out our YouTube channel Join the convo on Facebook Connect on Instagram COMMENTS, QUESTIONS, RECIPE IDEAS Email us at hello@thesmartinfluencer.com Support the show

July 28, 2026Episode 28235 min

Better UX, New Revenue, Smarter Tools—The Future of Recipe Blogging

The recipe blogging world is changing—fast. And the creators who adapt are the ones who will win. In this episode, we’re diving into what’s next for recipe bloggers, from improving user experience on WordPress sites to exploring new monetization pathways beyond traditional ads. We’re also taking a closer look at tools like Allspice Labs and how they’re helping both bloggers and home cooks create a better, more seamless experience. We unpack the bigger shifts happening across the industry—AI, mobile apps, and changing user behavior—and what they mean for your content, your traffic, and your revenue. Most importantly, we’re talking about how to stay ahead without feeling like you have to reinvent everything overnight. If you want to future-proof your recipe content and build a smarter, more sustainable business, this episode is your roadmap. ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support! ******************************** ITEMS MENTIONED IN THIS EPISODE AllSpice The Smart Influencer Summit FULL SHOW NOTES https://thesmartinfluencer.com/e282-better-ux-new-revenue-smarter-tools-the-future-of-recipe-blogging/ CONNECT WITH PETER SULLIVAN Website Instagram CONNECT WITH CORINNE & CHRISTINA Get notified when new episodes drop Check out our YouTube channel Join the convo on Facebook Connect on Instagram COMMENTS, QUESTIONS, RECIPE IDEAS Email us at hello@thesmartinfluencer.com Support the show

July 21, 2026Episode 2811 hr 4 min

How to Use Your Analytics Predictively Instead of as a Rear View Mirror

Your traffic could be quietly slipping away right now, and you wouldn’t even know until it’s gone. In this episode, Christina and Corinne sit down with Grayson Bell to break down two traffic killers most publishers never see coming: missed seasonal search windows and content decay, where a page loses rankings over time even when nothing on it has changed. They also get into how to use GA4 and Search Console predictively, so you catch problems before they show up in your numbers instead of after. ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support! ******************************** LINKS MENTIONED IN THIS EPISODE The Smart Influencer Summit Occasio FULL SHOW NOTES https://thesmartinfluencer.com/e281-how-to-use-your-analytics-predictively-instead-of-as-a-rear-view-mirror/ CONNECT WITH GRAYSON BELL Website Facebook CONNECT WITH CORINNE & CHRISTINA Get notified when new episodes drop Check out our YouTube channel Join the convo on Facebook Connect on Instagram COMMENTS, QUESTIONS, RECIPE IDEAS Email us at hello@thesmartinfluencer.com Support the show

July 14, 2026Episode 28046 min

Beyond Ads: 7 Revenue Streams You’re Probably Ignoring

If ads are doing the heavy lifting in your business, it’s time to change the game. In this episode, we’re breaking down seven overlooked revenue streams that can diversify your income, stabilize your business, and give you more control over how you make money. Because relying on one source—especially ads—can leave you vulnerable and stuck. We’re talking about practical, proven ways to expand your revenue without starting from scratch, using assets you already have and audiences you’ve already built. If you’re ready to stop putting all your eggs in one basket and start building a more resilient, profitable business, this episode will open your eyes to what’s possible. ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support! ******************************** FULL SHOW NOTES https://thesmartinfluencer.com/e280-beyond-ads-7-revenue-streams-youre-probably-ignoring/ CONNECT WITH CORINNE & CHRISTINA Get notified when new episodes drop Check out our YouTube channel Join the convo on Facebook Connect on Instagram COMMENTS, QUESTIONS, RECIPE IDEAS Email us at hello@thesmartinfluencer.com Support the show

July 7, 2026Episode 2791 hr 6 min

Make Every Reader Feel Like Your Favorite

Most bloggers are still using a “broadcast” approach to marketing—one message sent to everyone and hoping it sticks. But what if every reader felt like the content was created just for them? In this episode, Adam Sobel joins us to talk about the power of hyper-personalized marketing and how bloggers can use it to build stronger connections, increase engagement, and drive more conversions. We dive into how personalization goes far beyond simply using someone’s first name in an email. Adam shares practical ways to tailor your emails and website experience based on what your audience actually cares about—so readers feel understood, not marketed to. If you’ve ever wondered how to stand out in a crowded inbox or turn casual visitors into loyal fans, this conversation will give you a fresh perspective on what’s possible when your marketing feels personal. ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support! ******************************** LINKS MENTIONED IN THIS EPISODE Adam's Wallaby Instagram Right Message Brad Hussey Senja T he Smart Influencer Summit FULL SHOW NOTES https://thesmartinfluencer.com/e279-make-every-reader-feel-like-your-favorite/ CONNECT WITH ADAM SOBEL Website Facebook Instagram CONNECT WITH CORINNE & CHRISTINA Get notified when new episodes drop Check out our YouTube channel Join the convo on Facebook Connect on Instagram COMMENTS, QUESTIONS, RECIPE IDEAS Email us at hello@thesmartinfluencer.com Support the show