The Service Business Marketing Podcast

Hosted by Gro.Inc

Business Marketing

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Aug 2026

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About the show

Step into "The Service Business Marketing Podcast," a dynamic 12-episode series specifically designed for a broad range of service-based businesses. Guided by the seasoned expertise of marketing specialist Matt Law, this podcast series offers a comprehensive look at effective marketing strategies tailored to the unique needs of service industries. From deep dives into SEO and digital marketing to mastering customer relationships and retention, each episode is packed with practical tips and insights. Perfect for service business owners looking to sharpen their marketing skills or expand.

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36 recent

September 9, 2026Episode 3639 min

Episode 36 - The Service Business Marketing Score

What is your Marketing Score? In this episode, Matt Law introduces Gro.Inc's Marketing Score and challenges service business owners to stop looking for the one tactic that's going to magically transform their company. Growth isn't just SEO, Google Ads, a new website, leads—or even AI. It's a healthy, connected system of messaging, lead generation, SEO, reviews, referrals, customer follow-up, automation, and execution. Learn how to identify what's working, expose the gaps holding you back, and measure your marketing across 11 categories with a free 90-question assessment designed to give you a clear roadmap for growth.

August 28, 2026Episode 3537 min

Episode 35 – Buying a Service Business – The Ugly Truth to Growth

Buying an established service business can be one of the fastest paths to growth, but the numbers on the sales sheet don't tell the entire story. Matt Law shares lessons from years of working with owners involved in acquisitions and breaks the process into three critical areas: due diligence, marketing opportunity, and leading through change. Learn why bad marketing may actually be attractive, what warning signs to investigate before buying, and why the way you lead during the first months and years can ultimately make or break the acquisition.

August 17, 2026Episode 3444 min

Episode 34 – Lead Generation for Service Businesses – The Secrets of Magnetic Growth – Part 2

Generating the lead is only half the battle. In Part 2, Matt Law reveals what needs to happen next: answering calls, responding instantly, automating follow-up, nurturing prospects, scheduling appointments, using AI intelligently, and tracking everything inside a CRM. Learn why some leads take months to become customers, how to measure true return on ad spend, and why sustainable growth comes from building an entire marketing ecosystem—not putting all your eggs in one lead-generation basket.

August 17, 2026Episode 3357 min

Episode 33 – Lead Generation for Service Businesses – The Secrets of Magnetic Growth – Part 1

Everyone wants more leads—but more leads won't fix a broken marketing and sales system. In Part 1, Matt Law draws on decades of lead-generation experience to explain what actually produces profitable growth. Explore Google Ads, Local Service Ads, Meta, shared lead platforms, landing pages, reviews, USPs, video, targeting, and conversion. Discover why the ultimate goal isn't a lower cost per lead. It's more customers, more revenue, and a measurable return on your investment.

August 4, 2026Episode 3250 min

Episode 32 – The Art of Selling for Service Businesses – Part 2

The best salespeople understand people before they present solutions. In Part 2, Matt Law explores four common personality types and explains how adapting your communication style helps service business owners build trust, reduce objections, and close more business by making every customer feel understood.

August 4, 2026Episode 3145 min

Episode 31 – The Art of Selling for Service Businesses – Part 1

Sales isn't about convincing people to buy—it's about helping them make the right decision. In Part 1 of this special two-part series, Matt Law shares decades of real-world sales experience and teaches the proven principles that improve trust, preparation, communication, and closing rates for service businesses of every kind.

July 31, 2026Episode 301 hr 10 min

Episode 30 – The Balanced Service Business - 7 Life-Changing Habits of Growing Service Business Owners

What separates good business owners from truly exceptional ones? After decades of helping companies grow, Matt Law shares the seven habits consistently found in thriving service businesses. This episode goes beyond marketing to explore leadership, personal growth, systems, sales, and building a business that supports your life instead of controlling it. If you're ready to grow the right way, this episode is the perfect place to start.

February 13, 2026Episode 2944 min

Episode 29 - Service Business Marketing – What Works in 2026

What actually works in marketing right now? In this episode, we break down the real strategies driving growth for service businesses in 2026. From dominating local search and improving Google Business visibility to running smarter Google Ads and Local Service Ads, we walk through the systems producing consistent leads. You’ll also hear how AI is being used to improve follow-up, automation, and customer experience without replacing proven marketing fundamentals. If you want a clear picture of SEO, paid ads, automation, and measurable marketing working together, this episode lays out the modern playbook for service companies ready to grow.

October 24, 2025Episode 2834 min

Episode 28 – AI Automation & Scheduling for Service Businesses

AI tools aren’t just hype – they can help service companies automate follow-ups, sync calendars, and stay on top of leads without adding extra work. We’ll show you how to put this tech to work today.

October 24, 2025Episode 2749 min

Episode 27 – Meta Ads and Lead Forms for Service Businesses

Lead ads work – if you set them up right. This episode walks through how service businesses can generate real leads using Meta Ads, with proven strategies for lead forms, follow-up automations, and filtering out junk.