The Service Business Marketing Podcast

Hosted by Gro.Inc

Business Marketing

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Oct 2026

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About the show

Step into "The Service Business Marketing Podcast," a dynamic 12-episode series specifically designed for a broad range of service-based businesses. Guided by the seasoned expertise of marketing specialist Matt Law, this podcast series offers a comprehensive look at effective marketing strategies tailored to the unique needs of service industries. From deep dives into SEO and digital marketing to mastering customer relationships and retention, each episode is packed with practical tips and insights. Perfect for service business owners looking to sharpen their marketing skills or expand.

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41 recent

October 30, 2026Episode 4132 min

Episode 41 - Organic Social Media Marketing for Service Businesses

Organic social media probably won't be your biggest source of revenue—but it can become an important part of your overall marketing system. Matt Law shares how to build an efficient content engine without hiring a full-time social media manager or spending hours online. Learn how to create authentic short videos, before-and-after posts, testimonials, and educational content; batch and schedule posts across Facebook, Instagram, YouTube, LinkedIn, and TikTok; and use tools like GoHighLevel and ManyChat to automate direct messages and turn engagement into leads. Discover how consistent social media supports trust, remarketing, SEO, and long-term growth.

October 23, 2026Episode 4034 min

Episode 40 - Getting Tons of Referrals for Your Service Business

What if 31% of your new customers came from referrals? Matt Law shares the remarkable results of a service company that generated more than $17 million in closed estimates, with over $5 million coming from referrals. Discover the simple system behind those results, including delivering an exceptional customer experience, creating raving fans, sending thank-you gifts, requesting reviews, offering referral rewards, and tracking every recommendation. Learn how to build a repeatable referral program that turns satisfied customers into one of your most powerful marketing assets.

September 30, 2026Episode 3956 min

Episode 39 - The Four Keys to Compounding Growth for Service Businesses

Sustainable growth isn't built around one advertising platform, technology, or marketing trick. Matt Law breaks down the four principles behind Gro.Inc's growth formula: developing powerful Unique Selling Points, growing your database through platforms and offers, building a diversified marketing arsenal, and using marketing automation to nurture prospects and customers. Learn how these pieces work together as one connected system that compounds growth over time.

September 23, 2026Episode 3852 min

Episode 38 - The Focused & Productive Service Business Owner

Running a service business can leave you constantly putting out fires instead of actually growing the company. Matt Law shares the productivity system that changed the way he works, including the Four Quadrants, Big Rocks, weekly and monthly planning, calendar blocking, delegation, Basecamp, checklists, and SOPs. Learn how to stop trying to do everything, protect time for what matters most, and build a more focused, productive business.

September 16, 2026Episode 3732 min

Episode 37 - AEO for Service Businesses - A Complete Guide to AI Optimization

How do you get ChatGPT, Google AI, Gemini, Claude, and other AI tools to recommend your business? Matt Law provides a complete introduction to Answer Engine Optimization and explains what makes a company easier for AI to find, understand, verify, and recommend. From website health and structured data to Local SEO, citations, reviews, social media, FAQs, helpful content, and case studies, learn practical steps you can take now to prepare your service business for the AI-driven future of search.

September 9, 2026Episode 3639 min

Episode 36 - The Service Business Marketing Score

What is your Marketing Score? In this episode, Matt Law introduces Gro.Inc's Marketing Score and challenges service business owners to stop looking for the one tactic that's going to magically transform their company. Growth isn't just SEO, Google Ads, a new website, leads—or even AI. It's a healthy, connected system of messaging, lead generation, SEO, reviews, referrals, customer follow-up, automation, and execution. Learn how to identify what's working, expose the gaps holding you back, and measure your marketing across 11 categories with a free 90-question assessment designed to give you a clear roadmap for growth.

August 28, 2026Episode 3537 min

Episode 35 – Buying a Service Business – The Ugly Truth to Growth

Buying an established service business can be one of the fastest paths to growth, but the numbers on the sales sheet don't tell the entire story. Matt Law shares lessons from years of working with owners involved in acquisitions and breaks the process into three critical areas: due diligence, marketing opportunity, and leading through change. Learn why bad marketing may actually be attractive, what warning signs to investigate before buying, and why the way you lead during the first months and years can ultimately make or break the acquisition.

August 17, 2026Episode 3444 min

Episode 34 – Lead Generation for Service Businesses – The Secrets of Magnetic Growth – Part 2

Generating the lead is only half the battle. In Part 2, Matt Law reveals what needs to happen next: answering calls, responding instantly, automating follow-up, nurturing prospects, scheduling appointments, using AI intelligently, and tracking everything inside a CRM. Learn why some leads take months to become customers, how to measure true return on ad spend, and why sustainable growth comes from building an entire marketing ecosystem—not putting all your eggs in one lead-generation basket.

August 17, 2026Episode 3357 min

Episode 33 – Lead Generation for Service Businesses – The Secrets of Magnetic Growth – Part 1

Everyone wants more leads—but more leads won't fix a broken marketing and sales system. In Part 1, Matt Law draws on decades of lead-generation experience to explain what actually produces profitable growth. Explore Google Ads, Local Service Ads, Meta, shared lead platforms, landing pages, reviews, USPs, video, targeting, and conversion. Discover why the ultimate goal isn't a lower cost per lead. It's more customers, more revenue, and a measurable return on your investment.

August 4, 2026Episode 3250 min

Episode 32 – The Art of Selling for Service Businesses – Part 2

The best salespeople understand people before they present solutions. In Part 2, Matt Law explores four common personality types and explains how adapting your communication style helps service business owners build trust, reduce objections, and close more business by making every customer feel understood.