The Service Business Marketing Podcast

Hosted by Gro.Inc

Business Marketing

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Mar 2026

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About the show

Step into "The Service Business Marketing Podcast," a dynamic 12-episode series specifically designed for a broad range of service-based businesses. Guided by the seasoned expertise of marketing specialist Matt Law, this podcast series offers a comprehensive look at effective marketing strategies tailored to the unique needs of service industries. From deep dives into SEO and digital marketing to mastering customer relationships and retention, each episode is packed with practical tips and insights. Perfect for service business owners looking to sharpen their marketing skills or expand.

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30 recent

March 12, 2026Episode 3044 min

Episode 30 - AI Tools for Service Businesses – Scheduling, Chat, and Automations

Artificial intelligence is changing how service companies handle leads, appointments, and customer communication. In this episode, we explore how AI tools are helping service businesses automate scheduling, manage live chat conversations, and respond to inquiries faster than ever before. We discuss how modern CRMs integrate AI-powered texting, booking calendars, and even voice answering services to ensure no opportunity is missed. Instead of replacing people, these systems make your business more efficient and responsive. If you’re looking to simplify operations while improving customer experience, this episode walks through the AI tools service businesses are using right now.

February 13, 2026Episode 2944 min

Episode 29 - Service Business Marketing – What Works in 2026

What actually works in marketing right now? In this episode, we break down the real strategies driving growth for service businesses in 2026. From dominating local search and improving Google Business visibility to running smarter Google Ads and Local Service Ads, we walk through the systems producing consistent leads. You’ll also hear how AI is being used to improve follow-up, automation, and customer experience without replacing proven marketing fundamentals. If you want a clear picture of SEO, paid ads, automation, and measurable marketing working together, this episode lays out the modern playbook for service companies ready to grow.

October 24, 2025Episode 2834 min

Episode 28 – AI Automation & Scheduling for Service Businesses

AI tools aren’t just hype – they can help service companies automate follow-ups, sync calendars, and stay on top of leads without adding extra work. We’ll show you how to put this tech to work today.

October 24, 2025Episode 2749 min

Episode 27 – Meta Ads and Lead Forms for Service Businesses

Lead ads work – if you set them up right. This episode walks through how service businesses can generate real leads using Meta Ads, with proven strategies for lead forms, follow-up automations, and filtering out junk.

September 16, 2025Episode 261 hr 18 min

Episode 26 – Scaling your Service Business – Part 4 - Marketing

Most service businesses rely on word of mouth — and wonder why they aren’t growing faster. In this episode, we break down what modern service business marketing looks like: clear USPs, strong online presence, targeted advertising, and lead nurture.We’ll talk about where companies waste money, what platforms actually work (like Google and Meta), and how to build a marketing engine that creates consistent, measurable growth.This isn’t theory — it’s the exact marketing foundation we’ve used to grow service companies across the country. If you’re ready to grow your business, this episode will show you where to start.

September 16, 2025Episode 2549 min

Episode 25 – Scaling your Service Business – Part 3 - Systems

Scaling a service business isn’t about hustle — it’s about systems. In this episode, we walk through the core systems every service company needs: lead tracking, estimates, job scheduling, payments, customer follow-up, and reviews.You’ll see how high-growth companies build scalable, repeatable workflows that don’t fall apart when things get busy. From software to standard operating procedures, we’ll cover what you need in place before you try to scale. If your business feels like chaos every time it gets busy, this episode will help you build the systems to support real growth.

September 16, 2025Episode 2443 min

Episode 24 – Scaling your Service Business – Part 2 – Leadership

Let’s talk leadership. In this episode, we shift the spotlight from the team to the business owner. Because sometimes the biggest bottleneck in a service business… is the person running it.You’ll hear what successful owners do differently — and why micromanaging, perfectionism, and burnout are often signs that your leadership style needs to evolve. We’ll cover how great owners focus on the right things, track the right metrics, empower their people, and stop trying to “do it all.”If you’re working harder than ever but not seeing the results, this episode will challenge you to grow yourself first.

September 16, 2025Episode 2338 min

Episode 23 - Scaling your Service Business - Part 1 - Staffing

Most service businesses hit a ceiling — not because of a lack of opportunity, but because they don’t have the right people around them. In this episode, we explore how the right team fuels serious growth in service industries. Whether you’re a contractor, technician, or service-based entrepreneur, you’ll learn how to staff the key roles that matter: the person answering the phone, the sales rep driving revenue, the marketing help generating leads, and the crews who deliver the service. We also talk about the one role most owners wait too long to hire — and how bringing on the right person can free you up to lead instead of react.If your company is stuck, it’s probably a people problem. This episode helps you fix it.

July 21, 2025Episode 2246 min

Bonus Episode – The Growth-Ready Service Business: What Successful Service Companies Have in Common

In this bonus episode of The Service Business Marketing Podcast, we break down the traits that set growth-ready companies apart from those that stay stuck. From trusting their team to knowing their numbers, the most successful service businesses share a mindset and structure that fuels sustainable growth. If you want to know whether your company is truly ready for next-level marketing, this episode will show you what it takes — and what to avoid.

June 30, 2025Episode 2131 min

Episode 21 – Appointment Automation for Service Businesses: More Jobs & Less Hassle

In this episode of The Service Business Marketing Podcast, we talk about how smart service businesses are using appointment automation to capture more leads and book more jobs — with less hassle. You’ll learn how to integrate online booking links into your website, connect scheduling tools to your CRM or calendar, and even send booking links via text using your phone system. If you want to stop losing leads and start filling your calendar faster, this episode is packed with practical steps.