Episodes
35
Latest episode
Aug 2026
Language
EN
Immerse yourself in "The Septic Company Marketing Podcast," a comprehensive 12-episode series tailored for septic service professionals. Led by marketing sage Matt Law, this podcast uncovers specialized strategies and insights for the septic industry. Each episode delves into crucial marketing areas such as effective SEO practices, digital marketing trends, and client relationship management, all aimed at enhancing the reach and reputation of septic businesses. Whether you're looking to pump up your marketing efforts or drain the competition, this series is an essential tool.
Is your septic company's marketing healthy, or are you relying on a handful of tactics and hoping they keep working? Matt Law introduces the Marketing Score to help septic company owners evaluate the entire system, identify weaknesses, and prioritize the improvements most likely to drive growth.
An older septic company with loyal customers, strong reviews, and outdated marketing might not look exciting—but it could represent an incredible growth opportunity. Matt Law explains what buyers should look for before acquiring a company, including stable revenue, clean books, customer concentration, staffing, marketing expenses, and the owner’s exit strategy. Then learn how modern marketing can unlock growth and why changing systems, technology, and people too quickly after the purchase can put the entire acquisition at risk.
What happens after a septic lead calls, texts, or fills out a form? In Part 2, Matt Law explains how to build a system that responds quickly and keeps following up. Learn how CRM technology, automated SMS and email, AI assistance, phone systems, scheduling, nurturing, and marketing attribution work together to turn more opportunities into jobs—and reveal which advertising channels are actually producing a return.
Generating septic leads requires more than buying ads and hoping the phone rings. In Part 1, Matt Law breaks down the channels and strategies behind successful lead generation, including Google Ads, Local Service Ads, Meta, landing pages, targeting, reviews, and measurable marketing. Discover why your reputation and unique selling points influence conversion—and why profitable growth requires much more than simply increasing the number of leads.
Every septic customer has a different decision-making style. In Part 2, Matt Law explains four personality types and shows septic contractors how to adjust their communication, build stronger relationships, and increase their closing percentage by helping customers feel understood.
Homeowners may not understand septic systems, but they do understand trust. In Part 1, Matt Law shares practical sales techniques that help septic companies build confidence, ask better questions, overcome objections, and create a professional sales process that wins more projects.
Running a septic company comes with unique challenges, but the principles behind lasting growth remain the same. Matt Law reveals seven habits that successful septic business owners consistently practice to build stronger companies and healthier lives. Learn how focusing on people, systems, values, and balanced leadership creates long-term success beyond marketing alone.
Septic companies often rely on referrals, but digital marketing is becoming a bigger driver of growth. In this episode, we explain how septic businesses are using local SEO, Google Ads, and LSA strategies to capture high-intent searches while AI automation improves appointment scheduling and follow-up. From building local trust signals to managing niche service keywords, this episode provides a practical overview of what’s working for septic marketing today.
No more lost leads or double-booked jobs. Learn how AI automation can help your septic company manage requests, handle follow-up, and keep your crew on schedule.
Stop flushing money on bad ads. In this episode, we break down how septic contractors can use Meta lead forms to generate high-value inquiries and automate follow-ups to book cleanouts and inspections.
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Marvette Lacy, PhD
Michael Michelini: Global Internet Businessman in China, Asia
Jason Graystone & Akil Stokes
Phil Rogacki & Jared Abrojena
MUSICHYPEBEAST
