The Septic Company Marketing Podcat

Hosted by Gro.Inc

Business Marketing

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Mar 2026

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About the show

Immerse yourself in "The Septic Company Marketing Podcast," a comprehensive 12-episode series tailored for septic service professionals. Led by marketing sage Matt Law, this podcast uncovers specialized strategies and insights for the septic industry. Each episode delves into crucial marketing areas such as effective SEO practices, digital marketing trends, and client relationship management, all aimed at enhancing the reach and reputation of septic businesses. Whether you're looking to pump up your marketing efforts or drain the competition, this series is an essential tool.

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30 recent

March 12, 2026Episode 3044 min

Episode 30 – AI Tools for Septic Companies – Scheduling, Chat, and Automations

Septic service calls can come unexpectedly, which means fast communication is essential. In this episode, we explore how AI tools help septic companies manage inquiries through automated scheduling, website chat responses, and AI answering services. Customers can book inspections or service appointments instantly through calendar links while automated texts confirm and guide them through the process. By integrating these tools into a CRM platform, septic companies can handle urgent requests more efficiently and ensure no lead is missed.

February 13, 2026Episode 2944 min

Episode 29 - Septic Marketing - What's Working in 2026

Septic companies often rely on referrals, but digital marketing is becoming a bigger driver of growth. In this episode, we explain how septic businesses are using local SEO, Google Ads, and LSA strategies to capture high-intent searches while AI automation improves appointment scheduling and follow-up. From building local trust signals to managing niche service keywords, this episode provides a practical overview of what’s working for septic marketing today.

October 24, 2025Episode 2834 min

Episode 28 – AI Automation & Scheduling for Septic Companies

No more lost leads or double-booked jobs. Learn how AI automation can help your septic company manage requests, handle follow-up, and keep your crew on schedule.

October 24, 2025Episode 2749 min

Episode 27 – Meta Ads and Lead Forms for Septic Companies

Stop flushing money on bad ads. In this episode, we break down how septic contractors can use Meta lead forms to generate high-value inquiries and automate follow-ups to book cleanouts and inspections.

September 17, 2025Episode 261 hr 18 min

Episode 26 – Scaling Your Septic Business – Part 4 – Marketing

Most septic companies rely on word of mouth — and wonder why they aren’t growing faster. In this episode, we break down what modern marketing looks like for septic businesses: clear messaging, a strong web presence, paid ads that work, and lead follow-up systems. If you want more qualified leads and fewer wasted marketing dollars, this episode shows you where to start.

September 17, 2025Episode 2549 min

Episode 25 – Scaling Your Septic Business – Part 3 – Systems

Scaling a septic business isn’t about hustle — it’s about systems. In this episode, we walk through the core systems every septic company needs: tracking leads, sending estimates, managing jobs, collecting payments, and asking for reviews. You’ll learn how to build scalable workflows that don’t fall apart when things get busy. If your business feels like chaos every time the phone rings, this episode will help you organize and scale.

September 17, 2025Episode 2443 min

Episode 24 – Scaling Your Septic Business – Part 2 – Leadership

Let’s talk leadership. In this episode, we shift the spotlight from the team to the business owner. Because sometimes the biggest bottleneck in a septic business... is the person running it. You’ll hear what successful owners do differently — and why micromanaging, perfectionism, and burnout are often signs that your leadership style needs to evolve. If you’re working harder than ever but not seeing results, this episode will challenge you to grow yourself first.

September 17, 2025Episode 2338 min

Episode 23 – Scaling Your Septic Business – Part 1 – Staffing

Most septic businesses hit a ceiling — not because of a lack of opportunity, but because they don’t have the right people around them. In this episode, we explore how the right team fuels serious growth in the septic space. From the person answering the phones to the technicians and crews who do the work, we’ll show you how to hire the roles that matter — and avoid the ones that slow you down. If your company is stuck, it’s probably a people problem. This episode helps you fix it.

July 21, 2025Episode 2246 min

Bonus Episode – The Growth-Ready Septic Company: What Successful Septic Businesses Have in Common

Welcome to this bonus episode of The Septic Company Marketing Podcast! In this episode, we explore what growth-ready septic companies do differently. Whether it’s leadership, marketing strategy, or operational systems — the winners have a formula. Listen in to see if your business has what it takes to grow in 2025 and beyond.

June 30, 2025Episode 2131 min

Episode 21 – Appointment Automation for Septic Companies: More Jobs & Less Hassle

Welcome to The Septic Company Marketing Podcast! In this episode, we show how septic companies can use appointment automation to make it easier for customers to schedule pumping or repair services. Learn how to use booking tools, sync with your calendar, and send links via text to capture more appointments with less friction.