The Septic Company Marketing Podcat

Hosted by Gro.Inc

Business Marketing

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Aug 2026

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About the show

Immerse yourself in "The Septic Company Marketing Podcast," a comprehensive 12-episode series tailored for septic service professionals. Led by marketing sage Matt Law, this podcast uncovers specialized strategies and insights for the septic industry. Each episode delves into crucial marketing areas such as effective SEO practices, digital marketing trends, and client relationship management, all aimed at enhancing the reach and reputation of septic businesses. Whether you're looking to pump up your marketing efforts or drain the competition, this series is an essential tool.

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34 recent

August 17, 2026Episode 3444 min

Episode 34 – Lead Generation for Septic Companies – The Secrets of Magnetic Growth – Part 2

What happens after a septic lead calls, texts, or fills out a form? In Part 2, Matt Law explains how to build a system that responds quickly and keeps following up. Learn how CRM technology, automated SMS and email, AI assistance, phone systems, scheduling, nurturing, and marketing attribution work together to turn more opportunities into jobs—and reveal which advertising channels are actually producing a return.

August 17, 2026Episode 3357 min

Episode 33 – Lead Generation for Septic Companies – The Secrets of Magnetic Growth – Part 1

Generating septic leads requires more than buying ads and hoping the phone rings. In Part 1, Matt Law breaks down the channels and strategies behind successful lead generation, including Google Ads, Local Service Ads, Meta, landing pages, targeting, reviews, and measurable marketing. Discover why your reputation and unique selling points influence conversion—and why profitable growth requires much more than simply increasing the number of leads.

August 4, 2026Episode 3250 min

Episode 32 – The Art of Selling for Septic Companies – Part 2

Every septic customer has a different decision-making style. In Part 2, Matt Law explains four personality types and shows septic contractors how to adjust their communication, build stronger relationships, and increase their closing percentage by helping customers feel understood.

August 4, 2026Episode 3145 min

Episode 31 – The Art of Selling for Septic Companies – Part 1

Homeowners may not understand septic systems, but they do understand trust. In Part 1, Matt Law shares practical sales techniques that help septic companies build confidence, ask better questions, overcome objections, and create a professional sales process that wins more projects.

July 31, 2026Episode 301 hr 10 min

Episode 30 – The Balanced Septic Company Owner - 7 Life-Changing Habits of Growing Septic Company Owners

Running a septic company comes with unique challenges, but the principles behind lasting growth remain the same. Matt Law reveals seven habits that successful septic business owners consistently practice to build stronger companies and healthier lives. Learn how focusing on people, systems, values, and balanced leadership creates long-term success beyond marketing alone.

February 13, 2026Episode 2944 min

Episode 29 - Septic Marketing - What's Working in 2026

Septic companies often rely on referrals, but digital marketing is becoming a bigger driver of growth. In this episode, we explain how septic businesses are using local SEO, Google Ads, and LSA strategies to capture high-intent searches while AI automation improves appointment scheduling and follow-up. From building local trust signals to managing niche service keywords, this episode provides a practical overview of what’s working for septic marketing today.

October 24, 2025Episode 2834 min

Episode 28 – AI Automation & Scheduling for Septic Companies

No more lost leads or double-booked jobs. Learn how AI automation can help your septic company manage requests, handle follow-up, and keep your crew on schedule.

October 24, 2025Episode 2749 min

Episode 27 – Meta Ads and Lead Forms for Septic Companies

Stop flushing money on bad ads. In this episode, we break down how septic contractors can use Meta lead forms to generate high-value inquiries and automate follow-ups to book cleanouts and inspections.

September 17, 2025Episode 261 hr 18 min

Episode 26 – Scaling Your Septic Business – Part 4 – Marketing

Most septic companies rely on word of mouth — and wonder why they aren’t growing faster. In this episode, we break down what modern marketing looks like for septic businesses: clear messaging, a strong web presence, paid ads that work, and lead follow-up systems. If you want more qualified leads and fewer wasted marketing dollars, this episode shows you where to start.

September 17, 2025Episode 2549 min

Episode 25 – Scaling Your Septic Business – Part 3 – Systems

Scaling a septic business isn’t about hustle — it’s about systems. In this episode, we walk through the core systems every septic company needs: tracking leads, sending estimates, managing jobs, collecting payments, and asking for reviews. You’ll learn how to build scalable workflows that don’t fall apart when things get busy. If your business feels like chaos every time the phone rings, this episode will help you organize and scale.