The Septic Company Marketing Podcat

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Business Marketing

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Oct 2026

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About the show

Immerse yourself in "The Septic Company Marketing Podcast," a comprehensive 12-episode series tailored for septic service professionals. Led by marketing sage Matt Law, this podcast uncovers specialized strategies and insights for the septic industry. Each episode delves into crucial marketing areas such as effective SEO practices, digital marketing trends, and client relationship management, all aimed at enhancing the reach and reputation of septic businesses. Whether you're looking to pump up your marketing efforts or drain the competition, this series is an essential tool.

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41 recent

October 30, 2026Episode 4132 min

Episode 41 - Organic Social Media Marketing for Septic Businesses

You don't need beautiful before-and-after transformations to make social media work for your septic company. Matt Law explains how authentic educational videos, maintenance tips, service demonstrations, customer reviews, and introductions to your team can build trust with local homeowners. Learn how to batch content, schedule posts across multiple platforms, and use automated messages to help turn questions and engagement into service requests. Discover why consistency and credibility matter more than trying to go viral.

October 23, 2026Episode 4034 min

Episode 40 - Getting Tons of Referrals for Your Septic Business

Septic work may not be something homeowners love sharing on social media, but a great customer experience can still generate tremendous referrals. Matt Law shares how one contractor generated more than $5 million in referred business and explains how septic companies can build their own referral systems. Learn how outstanding service, inexpensive thank-you gifts, review requests, referral incentives, and CRM tracking can turn satisfied customers into a consistent source of new business—even in industries that aren't especially glamorous.

September 30, 2026Episode 3956 min

Episode 39 - The Four Keys to Compounding Growth for Septic Companies

Healthy growth requires more than simply generating another batch of leads. Matt Law explains four connected areas every septic company should develop: Unique Selling Points that improve conversions, platforms and offers that grow your database, a marketing arsenal that generates opportunities, and automation that keeps your company in front of prospects and customers. Learn how the four work together to compound growth.

September 23, 2026Episode 3852 min

Episode 38 - The Focused & Productive Septic Company Business Owner

Service calls, trucks, employees, customers, equipment, and emergencies can make every day feel urgent. Matt Law shares a system for helping septic company owners move beyond constant reaction and focus on meaningful growth. Discover Big Rocks, the Four Quadrants, weekly and monthly planning, calendar blocking, delegation, Basecamp, checklists, and SOPs for building a more organized business.

September 16, 2026Episode 3732 min

Episode 37 - AEO for Septic Companies - A Complete Guide to AI Optimization

Can AI find your septic company when a local homeowner needs help? Matt Law explains Answer Engine Optimization and why traditional SEO, Local SEO, reviews, citations, content, and online authority increasingly affect AI recommendations too. Learn the practical steps that can make your septic company easier for ChatGPT, Google AI, and other answer engines to discover, understand, verify, and recommend.

September 9, 2026Episode 3639 min

Episode 36 - The Septic Company Marketing Score

Is your septic company's marketing healthy, or are you relying on a handful of tactics and hoping they keep working? Matt Law introduces the Marketing Score to help septic company owners evaluate the entire system, identify weaknesses, and prioritize the improvements most likely to drive growth.

August 28, 2026Episode 3537 min

Episode 35 – Buying a Septic Company – The Ugly Truth to Growth

An older septic company with loyal customers, strong reviews, and outdated marketing might not look exciting—but it could represent an incredible growth opportunity. Matt Law explains what buyers should look for before acquiring a company, including stable revenue, clean books, customer concentration, staffing, marketing expenses, and the owner’s exit strategy. Then learn how modern marketing can unlock growth and why changing systems, technology, and people too quickly after the purchase can put the entire acquisition at risk.

August 17, 2026Episode 3444 min

Episode 34 – Lead Generation for Septic Companies – The Secrets of Magnetic Growth – Part 2

What happens after a septic lead calls, texts, or fills out a form? In Part 2, Matt Law explains how to build a system that responds quickly and keeps following up. Learn how CRM technology, automated SMS and email, AI assistance, phone systems, scheduling, nurturing, and marketing attribution work together to turn more opportunities into jobs—and reveal which advertising channels are actually producing a return.

August 17, 2026Episode 3357 min

Episode 33 – Lead Generation for Septic Companies – The Secrets of Magnetic Growth – Part 1

Generating septic leads requires more than buying ads and hoping the phone rings. In Part 1, Matt Law breaks down the channels and strategies behind successful lead generation, including Google Ads, Local Service Ads, Meta, landing pages, targeting, reviews, and measurable marketing. Discover why your reputation and unique selling points influence conversion—and why profitable growth requires much more than simply increasing the number of leads.

August 4, 2026Episode 3250 min

Episode 32 – The Art of Selling for Septic Companies – Part 2

Every septic customer has a different decision-making style. In Part 2, Matt Law explains four personality types and shows septic contractors how to adjust their communication, build stronger relationships, and increase their closing percentage by helping customers feel understood.