The SEO Mindset Podcast

Hosted by Sarah & Tazmin

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Aug 2026

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The SEO Mindset is a weekly podcast that gives you actionable, personal growth and development tips, guidance and advice, to help you to optimise your SEO career and not just the algorithms. The podcast is dedicated to talking about important topics that aren't often spoken about in the industry such as imposter syndrome, burnout, anxiety, self awareness etc. Sarah and Tazmin, along with their special guests highlight important topics, share own experiences as well as giving actionable solutions. Basically we have open, honest and frank conversations to help others in the industry. Each week we cover topics specific to careers in the SEO industry but also broader topics. We will help you to not only build your inner confidence but to also thrive in your career. Your hosts are Mindset Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years experience working in the industry.

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September 10, 202627 min

Part 2: EDI, Identity & Belonging: Importance of Community, Support and Courage with Harroop Sandhu

Listener discretion advised: this covers themes of death, racism, hate crime, homophobia, genocide, violence and discrimination. Haven't listened to Part 1 of our conversation with HarRoop Sandhu on EDI (Equality, Diversity and Inclusion), Identity and Belonging yet? We recommend starting there, you'll find the link below. Already listened? Then you're exactly where you need to be, because this is Part 2. In Part 1, we explored the current challenges facing different communities, why these conversations matter, and shared our own lived experiences. Part 2 is all about practical strategies. As a Leadership Coach and EDI Consultant, HarRoop shares both frameworks and actionable strategies you can start implementing right away, helping you navigate EDI, Identity and Belonging with more confidence and clarity. About HarRoop Harroop Sandhu is a Leadership Coach, EDI Consultant, and Vice President of the Chartered College of Teaching in the UK. With over 20 years of experience as a teacher and school leader, she now helps leaders build genuine equity, diversity and inclusion practices without the blame or shame that usually derails those conversations. She's an EMCC-accredited coach, a Chartered College of Teaching Fellow, and an EDI Fellow with the Institute of Educational and Social Equity. A sought-after speaker, Harroop has addressed audiences on topics such as cultural intelligence and imposter syndrome, and has spoke at the House of Commons for the 5-year celebration of Asian Women MEAN Business. She brings a grounded, human perspective to conversations on leadership, identity, and what it takes to help people step fully into their power. Where to find HarRoop HarRoop on LinkedIn Lead with One website About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Resources used for episode EDI, Identity & Belonging: Importance of Community, Support and Courage with Harroop Sandhu Copyright 2026 Sarah & Tazmin Mentioned in this episode: Donate & Support The Podcast We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below: Buy Me A Coffee Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin

September 3, 20261 min

Taking a short break - we'll be back next week!

You're probably expecting a new podcast episode today, it is Thursday after all. However, Sarah is currently taking a break this week, she's on holiday and currently by the seaside. Don't fret, she's only away for a week, meaning there will be a podcast episode waiting for you next Thursday (10th September), which will be the second part of our conversation with HarRoop Sandhu. This gives you the opportunity to listen to the first part (if you haven't already) - I'll pop a link in the show notes. Alternatively why not have a little gander of our past episodes and listen to any you may have a missed, or listen to one of your favourites again. Goodbye until next week, look after yourselves.

August 27, 202634 min

EDI, Identity & Belonging: Importance of Community, Support and Courage with Harroop Sandhu

Listener discretion advised: this covers themes of death, racism, hate crime, homophobia, genocide, violence and discrimination. June was Pride Month which celebrates and supports the LGBTQ+ community. July was South Asiain Heritage month, which celebrates south asian art, food, music and culture. Its good that we have these moments in the calendar, but we have to remember why events such as these, and others, exist in the first place, and the importance of supporting these communities. We have HarRoop Sandhu joining the podcast, and this is part 1 of the conversation where we discuss the current challenges different communities face, why it’s important to have these conversations, and share different experiences. About HarRoop Harroop Sandhu is a Leadership Coach, EDI Consultant, and Vice President of the Chartered College of Teaching in the UK. With over 20 years of experience as a teacher and school leader, she now helps leaders build genuine equity, diversity and inclusion practices without the blame or shame that usually derails those conversations. She's an EMCC-accredited coach, a Chartered College of Teaching Fellow, and an EDI Fellow with the Institute of Educational and Social Equity. A sought-after speaker, Harroop has addressed audiences on topics such as cultural intelligence and imposter syndrome, and has spoke at the House of Commons for the 5-year celebration of Asian Women MEAN Business. She brings a grounded, human perspective to conversations on leadership, identity, and what it takes to help people step fully into their power. Where to find HarRoop HarRoop on LinkedIn Lead with One website About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Mentioned in this episode Support the podcast today! For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation. Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there? Support the podcast Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin Copyright 2026 Sarah & Tazmin Mentioned in this episode: Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin Support the podcast today! Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast. Give us a one off donation

August 20, 202655 min

From Bangladesh to Nottingham: Navigating a Marketing Career in the UK as an International

Would you move from your home country to pursue your SEO or marketing career? That is exactly what our guest, Zarin Tasnim Salahuddin, did. Zarin is originally from Bangladesh, and she bravely decided to pack her bags, jump on a plane, and move her life to Nottingham, here in the UK. In this episode, she shares her journey, from finding work and stepping into new roles, to the challenges she's faced along the way and the support that has carried her through. About Zarin Zarin is a Marketing Executive at Clarity Homecare, specialising in SEO, SEO content writing, and social media marketing across both organic and paid channels. Before moving into this role, she spent 8 years running her own e-commerce business in Bangladesh, building an engaged audience of over 65,000 through a mix of organic and paid strategies while generating consistent revenue. This entrepreneurial background gave her hands-on experience across the full marketing funnel, from content and community building to paid acquisition and conversion. She has also worked with non-profits and startups, bringing a versatile, results-driven approach to every brand she supports — now applying that same blend of strategic thinking and hands-on execution to SEO and digital marketing in the UK. Where to find Zarin @zarints on Instagram Zarin on LinkedIn About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Resources used for episode Summer of SEO - Free SEO Course for Ecommerce Stores Freddie Chatt - Search to Sale | LinkedIn Goodbye Linear Career Paths, Hello Flexible Portfolio Careers Cats Protection Doncaster | Adopt A Cat | Support Us Women in Tech SEO | Global Community Lost in Translation: Navigating Workplace Culture with Roxana and Laura Mentioned in this episode Support the podcast today! For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation. Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there? Support the podcast Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin Copyright 2026 Sarah & Tazmin Mentioned in this episode: Support the podcast today! Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast. Give us a one off donation Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin

August 13, 202648 min

“Yes, And” How Improv Can Improve Your Next SEO Sales Pitch with Derek Hobson

Do you break out in a cool sweat when thinking of SEO sales pitches? We’ve all been there. On both sides, whether you’re giving a pitch or reviewing one and it doesn’t go to plan and you want the ground to open up and swallow you up. What if I told you that improv can help? I am not bonkers, bear with me. Derek Hobson joins the podcast to talk about this very topic. He shares the best and worst experiences he’s had and how the rules of improv can be applied to make pitching easier and more successful. He also gives you one thing to implement next time you pitch - to help you success. About Derek Derek Hobson is an SEO humorist and digital marketer, working in agencies and in-house across the US and — most recently — in the Netherlands. The only thing spanning longer than his search career is his background in improv, which ultimately prepared him for the most demanding audience (children’s attention): serving as a maritime historical reenactor (read: pirate) aboard the brig Pilgrim in Dana Point. Where to find Derek Derek's Website @SEOHumorist on Instagram Derek on YouTube @SEO_Humorist on X Derek Hobson on LinkedIn About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Resources used for episode Rachelle Risner - Brainlabs | LinkedIn Mentioned in this episode Previsible helps brands grow Search has changed but most strategies haven’t. If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening. Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen. If you want to see where your brand stands and how to build trust in AI-driven search today. Check out Previsible Support the podcast today! For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation. Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there? Support the podcast Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin Copyright 2026 Sarah & Tazmin Mentioned in this episode: Previsible helps brands grow Search has changed but most strategies haven’t. If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening. Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen. If you want to see where your brand stands and how to build trust in AI-driven search today. Check out Previsible Support the podcast today! Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast. Give us a one off donation Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin

August 6, 202648 min

How to Better Deal with Imposter Syndrome with Dhea Mohammed

Wouldn’t it be wonderful if there was a cure for imposter syndrome? We all have to deal with it - it sneaks up time and time again. And the funny thing is, how can you be an imposter to something that you’ve been invited to? Most of the times we struggle with it, we’ve been invited to contribute or definitely have a right to be there. This week I have Dhea Mohammed joining me on the podcast to talk about this very topic. She shares how it shows up for her, when she realised it was a thing, what she has learned about imposter syndrome, and of course, practical tips you can implement to help you navigate it better. About Dhea Dhea Mohammed is a full time digital marketer. She grew up hanging out after school in my parents' marketing agency in Indonesia. She didn’t realise it then, but Dhea was absorbing the foundations of the industry like a sponge. She currently works as Paid Search and Paid Social Executive, and Data & Analytics Lead at Forrest Digital. Outside of work, she volunteers with Teesside Mind and creates content exploring what it means to truly live and enjoy your days, a personal development project close to her heart. Where to find Dhea Dhea's Website @thelivingbydayproject on Instagram Dhea Mohammed on LinkedIn Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Mentioned in this episode Previsible helps brands grow Search has changed but most strategies haven’t. If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening. Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen. If you want to see where your brand stands and how to build trust in AI-driven search today. Check out Previsible Support the podcast today! For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation. Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there? Support the podcast Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin Resources used for episode Josephone Rudolf on LinkedIn How to Get Lucky in Your Career with Mel Barfield - The SEO Mindset Tees Expo 2026 | Business Networking & Showcase in Middlesbrough Copyright 2026 Sarah & Tazmin Mentioned in this episode: Support the podcast today! Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast. Give us a one off donation Previsible helps brands grow Search has changed but most strategies haven’t. If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening. Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen. If you want to see where your brand stands and how to build trust in AI-driven search today. Check out Previsible

July 30, 202648 min

Using LinkedIn to Help with Your Job Search with Adrijana Vujadin

Whether you're actively looking for your next SEO role or simply future-proofing your career, this episode is packed with practical LinkedIn advice you can put into action today. Adrijana joins Tazmin to discuss what recruiters look for, the biggest mistakes to avoid, and how to turn your profile into a career asset. About Adrijana In a parallel universe, I'm a hip-hop and Latin dancer with my own TV show. In real life, I was Head of SEO, and I am currently working as an SEO Mindset coach. I was born and raised in Bosnia and Herzegovina. I moved to Ireland due to my Master's in Digital Marketing and SEO career. I worked at a USA Consulting agency as Head of SEO and developed my own consultancy for SEO clients and SEOs seeking their own clients. I love to play padel and watch Formula 1. Where to find Adrijana Adrijana on YouTube Adrijana Vujadin on LinkedIn About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Mentioned in this episode Previsible helps brands grow Search has changed but most strategies haven’t. If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening. Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen. If you want to see where your brand stands and how to build trust in AI-driven search today. Check out Previsible Support the podcast today! For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation. Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there? Support the podcast Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin Resources used for episode Daniel Priestley - Rethink Press | LinkedIn Copyright 2026 Sarah & Tazmin Mentioned in this episode: Previsible helps brands grow Search has changed but most strategies haven’t. If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening. Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen. If you want to see where your brand stands and how to build trust in AI-driven search today. Check out Previsible Support the podcast today! For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation. Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there? Give us a one off donation Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin

July 23, 202651 min

Lost in Translation: Navigating Workplace Culture with Roxana and Laura

Remote working sounds like a dream: work for any company, anywhere in the world and if you're lucky, they'll even fly you out on work trips. Something that is not often spoken about is the transition into different workplace cultures, depending on where in the world a company is based, especially if its different from your own background. This week, I'm joined by two guests Roxana Stingu, and Laura Iancu. They join me to reflect on their own experiences, lost in translation moments, and what it actually takes to adapt to a new culture without losing yourself in the process. Struggling to navigate this in your own career? Stick around we've got practical tips and strategies you can put into action straight away. About Laura Laura Iancu is the founder of Searchpedia, the SEO Gal at Octopus Energy, and a proud member of Women in Tech SEO & NDs in SEO. She refers to herself as a search activist, meaning she doesn’t just talk about making search better, fairer, and more useful, she walks the walk. She’s also a mentor, something she genuinely loves, helping others find their confidence, voice, and place in the industry. Born in Romania and shaped by life across the UK, China and Europe, Laura brings an international lens to sustainability, search, accessibility, and inclusive communication. Where to find Laura Website Instagram LinkedIn About Roxana Roxana heads the SEO & Search efforts at Alamy, a stock photography agency with a collection of over 270M images to date. She loves getting into the nitty-gritty of technical SEO and, besides theorising about the future of Image Search, her favourite past-time is automating anything repetitive. She’s been previously working in the web hosting industry for almost 10 years, leading the technical SEO efforts for brands such as 123 Reg, Host Europe and GoDaddy EMEA. Roxana is also a proud member of the Women in Tech SEO community and a frequent speaker at BrightonSEO and WTSFestival. Where to find Roxana LinkedIn Website About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Mentioned in this episode Previsible helps brands grow Search has changed but most strategies haven’t. If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening. Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen. If you want to see where your brand stands and how to build trust in AI-driven search today. Check out Previsible Support the podcast today! For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation. Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there? Support the podcast Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin Resources used for episode Miracle Inameti-Archibong - John Lewis | LinkedIn Tanya Reilly - Datadog | LinkedIn Being Glue — No Idea Blog Copyright 2026 Sarah & Tazmin Mentioned in this episode: Support the podcast today! For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation. Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there? Give us a one off donation Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin

July 16, 202651 min

Adapting to an AI-Driven World (and The Power of Being Human) with Jordan Koene

AI is transforming our industry, and in this weeks episode Tazmin speaks to Jordan Koene who shares why independent thinking, judgement, and staying human may be the most valuable skills we can develop not just for career success but for our ability to protect the communities that are important to us, and society at large. About Jordan Jordan Koene is the CEO and Co-founder of Previsible, a search and discovery consulting firm. He drives the company’s strategy, helping businesses achieve transformative growth by scaling organic search, LLM refinement through meaningful innovation. Previously, Jordan was CEO of Searchmetrics, a leading search and content intelligence platform. He led its expansion into a market-leading SaaS solution, driving U.S. growth and developing data-driven strategies to scale content and search traffic for Fortune 100 companies and agencies. Before Searchmetrics, Jordan was the Head of SEO at eBay and held key roles at various tech startups. He is also an active investor and advisor to technology-driven companies. Where to find Jordan Jordan 's Website Jordan Koene on LinkedIn About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Mentioned in this episode Previsible helps brands grow Search has changed but most strategies haven’t. If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening. Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen. If you want to see where your brand stands and how to build trust in AI-driven search today. Check out Previsible Support the podcast today! For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation. Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there? Support the podcast Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin Copyright 2026 Sarah & Tazmin Mentioned in this episode: Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin Support the podcast today! Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast. Give us a one off donation Previsible helps brands grow Search has changed but most strategies haven’t. If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening. Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen. If you want to see where your brand stands and how to build trust in AI-driven search today. Check out Previsible

July 9, 202657 min

Goodbye Linear Career Paths, Hello Flexible Portfolio Careers

Did you know Romesh Ranganathan was a maths teacher before pursuing stand-up full time. Wanda Sykes worked as a contracting specialist with top-secret security clearance at the NSA up until the 90s before quitting to pursue stand-up full-time. Moving from comedy to music. Before making it big, John Legend worked as a management consultant. You may be thinking, this is The SEO Mindset Podcast, why are you telling us these random facts? Well, welcome to season 18 (can’t quite believe that) and we’re changing the main theme of our podcast… Joking! Please don’t be alarmed. To kick this new season off, we’re talking about how there’s no such thing as a linear career path, and I wanted to start with some strong evidence. My examples from those famous folk shows how career paths can change and pivot, and that is exactly what me and Tazmin will be getting into. We’ll be giving examples from our own career paths. Sarah actually studied dance at university. How did she get from there to being a podcast host, producer and marketing consultant? Well you’ll have to listen to this week’s episode! Of course, there will be practical tips that you can implement to help you navigate and build a portfolio career. About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Mentioned in this episode Previsible helps brands grow Search has changed but most strategies haven’t. If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening. Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen. If you want to see where your brand stands and how to build trust in AI-driven search today. 🔗 Check out Previsible Support the podcast today! For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation. Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there? 🔗 Support the podcast Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: 🔗 Contact Tazmin Resources used for episode How can Ikigai (age-old Japanese concept) help you? - The SEO Mindset Podcast Bonus: Revisiting Thinking like an Entrepreneur with Tazmin - The SEO Mindset Podcast The Art and Power of Asking Questions with Shola - The SEO Mindset How to Get Lucky in Your Career with Mel Barfield - The SEO Mindset Workplace trends for 2026 - The new labor market reality - I by IMD Copyright 2026 Sarah & Tazmin Mentioned in this episode: Previsible helps brands grow Search has changed but most strategies haven’t. If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening. Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen. If you want to see where your brand stands and how to build trust in AI-driven search today. Check out Previsible Support the podcast today! Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast. Give us a one off donation Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin