The SEO Mindset Podcast

Hosted by Sarah & Tazmin

Business Careers EducationInterviews guests

Website RSS feed

Episodes

137

Latest episode

Oct 2026

Language

About the show

The SEO Mindset is a weekly podcast that gives you actionable, personal growth and development tips, guidance and advice, to help you to optimise your SEO career and not just the algorithms. The podcast is dedicated to talking about important topics that aren't often spoken about in the industry such as imposter syndrome, burnout, anxiety, self awareness etc. Sarah and Tazmin, along with their special guests highlight important topics, share own experiences as well as giving actionable solutions. Basically we have open, honest and frank conversations to help others in the industry. Each week we cover topics specific to careers in the SEO industry but also broader topics. We will help you to not only build your inner confidence but to also thrive in your career. Your hosts are Mindset Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years experience working in the industry.

Listen to episodes

60 recent

October 22, 202644 min

Fed Up and Frustrated at Work? You're Not Alone

Feeling frustrated at work? You're not alone, and sometimes that frustration is telling you something important. In this bonus episode, Tazmin shares three questions to help you understand what's really behind your frustration, identify what you can change and take back some control, before revisiting one of our most popular episodes, packed with practical strategies to help you feel calmer and handle frustrating situations at work. About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Copyright 2026 Sarah & Tazmin Mentioned in this episode: Support the podcast today! Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast. Give us a one off donation Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin

October 15, 20261 hr 4 min

Ditch Hustle Culture to Build Career Longevity [LIVE Podcast]

In this live podcast, we explore why career longevity isn't about keeping up with change, it's about learning to lead yourself through it. Success is often presented as a simple formula. Work harder + Do more = Achieve more. But what happens when the success you're chasing leaves you exhausted, disconnected, or wondering "is this really what I want?" Hustle culture has taught many of us that constant growth, productivity and pushing through are the path to success. But sustainable success requires something different. We need to understand ourselves, our strengths, our energy and what success actually means to us. We’ll explore: Why hustle culture is so seductive, especially earlier in our careers The hidden cost of chasing external definitions of success How self-sabotage, people-pleasing and the need for validation can hold us back Why understanding who we are and aligning our careers to ourselves is the missing piece in creating long and meaningful success How knowing your strengths, protecting your energy and making intentional choices can help you build a career that lasts Why sustainable success benefits not only individuals, but also organisations and the people around us About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Search with Candour This LIVE podcast is a collaboration with our good friend Jack Chambers-Ward, host of the Search with Candour. Search with Candour is a weekly podcast on SEO and search marketing, featuring news and interviews with industry-leading experts. 🔗 Find out more about Search with Candour podcast 🔗 Connect with Jack Chambers-Ward on LinkedIn Thanks to our sponsors This event wouldn't be possible without the support of our amazing sponsors. SISTRIX - Gold Sponsor SISTRIX has supported us from the very beginning, from our very first LIVE podcast. SISTRIX is the all-in-one SEO toolbox for those who want to succeed on Google, Amazon and Facebook. With SISTRIX's market-leading tools, you can optimise your website according to the latest Google guidelines, track competitors on Amazon and easily generate and easily perform research across Tiktok, Instagram and YouTube. 🔗 Find out more about SISTRIX Majestic - Silver Sponsor Specialists in backlink analysis. Established 2004, they have over twenty years experience delivering insight and value through competitor backlink analysis. Majestic maps the web to bring you the Link Intelligence data you need to dominate your market. 🔗 Find out more about Majestic Official brightonSEO fringe event This event is an offical brightonSEO fringe event! brightonSEO may have started out in a room above a pub with a handful of people, but it grew quickly from there. Today, thousands attend the search marketing conference and series of training courses held in the UK and the US. It brings together some of the best speakers in the world of search, and is a chance for SEOs to meet, learn and learn how to do their job a little better. This isn’t an event that just tells you ‘content is king’ or ‘don’t translate your site, localise it’ and all those other conference cliches. It’s hands on. It’s detailed and it’s practical. It's a chance to attend a conference featuring sessions from some of rest of the world’s best search marketers. 🔗 Find out more about brightonSEO Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Copyright 2026 Sarah & Tazmin

October 1, 202643 min

Three Months Left: Time to Reflect and Refocus your Goals

With just three months left in the year, are you feeling motivated to finish strong or wondering where the time has gone? In this bonus episode, Tazmin shares three practical ways to reflect, refocus and make meaningful progress without falling into the trap of doing more for the sake of it. Plus, revisit the Breaking Free From the Success Trap episode and explore what success really means to you. About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Resources used for episode Free 30 Minute Introductory Call Free Self-Development Podcast Play Lists Copyright 2026 Sarah & Tazmin

September 24, 202647 min

When Things Don't Go to Plan: Building Personal Resilience with Paul Ince

When was the last time something went wrong? Whether you’re in house or agency side, when did something not quite go to plan? We’re human. Mistakes happen. Things happen that are outside of our control. However, it doesn’t make it easier. This week we're joined by CEO and Founder, Paul Ince, to discuss this very topic. We discuss what happens when things go wrong and client/business relationships could be at risk, whether running a business gets easier, what to do when you ‘catastrophise', letting go of control, importance of client relationships, and of course practical strategies to help you navigate the next time something doesn’t quite go to plan. About Paul Paul is the CEO and founder of LikeMind Media, a marketing consultancy he established in 2015. For more than 20 years, he has worked alongside incredible businesses and brands, helping bring their content to life and articulating why they're so amazing. As Paul puts it: "I listen, I teach, I coach. I support you and your business." It's a philosophy that runs through everything he does. Where to find Paul Paul Ince on LinkedIn Paul Ince personal website LikeMind Media website About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Resources used for episode Owen Journaling TikTok Copyright 2026 Sarah & Tazmin Mentioned in this episode: Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin Support the podcast today! Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast. Give us a one off donation

September 21, 202635 min

Insights from Previsible's 2026 State of AI Discovery Report with Ana Fernandez

What can 6.77 million LLM sessions tell us about the future of search? Turns out quite a lot! This is a special episode sponsored by Previsible, where we chat about their 2026 State of AI Discovery Report, with their Senior SEO Consultant Ana Fernandez. She shares the methodoloy behind the report, how traffic from AI compares to other searches, how much of the traffic ChatGPT commands, plus SO much more. Oozing with great insights. About Ana: Ana Fernández is a senior SEO consultant with over a decade of experience leading organic growth strategies for Fortune 500 companies and high-growth brands. She works with marketing and revenue teams to turn organic search from a cost center into a channel that shows up in pipeline, MRR, and market positioning, not just traffic reports. Her work covers technical SEO at enterprise scale, intent-driven content, and digital authority, as well as visibility in AI search and LLMs. Her core belief is that no matter how search evolves, people still need to trust a brand before they buy from it. She's based in Santiago, Chile. Where to find Ana: Ana's Website Ana Fernandez on LinkedIn Check out Previsible's 2026 State of AI Discovery Report: previsible ai traffic report 2026 Check out Previsible's AI SEO Benchmark: previsible benchmark Check out Previsible Subscribe and never miss and episode: Listen to The SEO Mindset Podcast Copyright 2026 Sarah & Tazmin

September 17, 202644 min

Is your Inner Story Helping or Hindering your Career Progress?

What if the story you tell yourself about who you are is shaping your life more than you realise? In this episode, Tazmin and Sarah explore where our inner stories come from, how they become patterns, and why changing them requires more than positive thinking, it requires action that gives us evidence for a new story. Packed with insights, personal stories and of course ways to take action, this episode shows how you can change your narrative to change your results. About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Resources used for episode Free Introductory Call With Tazmin Jodie Jackson What are the 6 human needs SEO's need for career growth? Copyright 2026 Sarah & Tazmin Mentioned in this episode: Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin Support the podcast today! Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast. Give us a one off donation

September 10, 202627 min

Part 2: EDI, Identity & Belonging: Importance of Community, Support and Courage with Harroop Sandhu

Listener discretion advised: this covers themes of death, racism, hate crime, homophobia, genocide, violence and discrimination. Haven't listened to Part 1 of our conversation with HarRoop Sandhu on EDI (Equality, Diversity and Inclusion), Identity and Belonging yet? We recommend starting there, you'll find the link below. Already listened? Then you're exactly where you need to be, because this is Part 2. In Part 1, we explored the current challenges facing different communities, why these conversations matter, and shared our own lived experiences. Part 2 is all about practical strategies. As a Leadership Coach and EDI Consultant, HarRoop shares both frameworks and actionable strategies you can start implementing right away, helping you navigate EDI, Identity and Belonging with more confidence and clarity. About HarRoop Harroop Sandhu is a Leadership Coach, EDI Consultant, and Vice President of the Chartered College of Teaching in the UK. With over 20 years of experience as a teacher and school leader, she now helps leaders build genuine equity, diversity and inclusion practices without the blame or shame that usually derails those conversations. She's an EMCC-accredited coach, a Chartered College of Teaching Fellow, and an EDI Fellow with the Institute of Educational and Social Equity. A sought-after speaker, Harroop has addressed audiences on topics such as cultural intelligence and imposter syndrome, and has spoke at the House of Commons for the 5-year celebration of Asian Women MEAN Business. She brings a grounded, human perspective to conversations on leadership, identity, and what it takes to help people step fully into their power. Where to find HarRoop HarRoop on LinkedIn Lead with One website About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Resources used for episode EDI, Identity & Belonging: Importance of Community, Support and Courage with Harroop Sandhu Copyright 2026 Sarah & Tazmin Mentioned in this episode: Donate & Support The Podcast We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below: Buy Me A Coffee Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin

September 3, 20261 min

Taking a short break - we'll be back next week!

You're probably expecting a new podcast episode today, it is Thursday after all. However, Sarah is currently taking a break this week, she's on holiday and currently by the seaside. Don't fret, she's only away for a week, meaning there will be a podcast episode waiting for you next Thursday (10th September), which will be the second part of our conversation with HarRoop Sandhu. This gives you the opportunity to listen to the first part (if you haven't already) - I'll pop a link in the show notes. Alternatively why not have a little gander of our past episodes and listen to any you may have a missed, or listen to one of your favourites again. Goodbye until next week, look after yourselves.

August 27, 202634 min

EDI, Identity & Belonging: Importance of Community, Support and Courage with Harroop Sandhu

Listener discretion advised: this covers themes of death, racism, hate crime, homophobia, genocide, violence and discrimination. June was Pride Month which celebrates and supports the LGBTQ+ community. July was South Asiain Heritage month, which celebrates south asian art, food, music and culture. Its good that we have these moments in the calendar, but we have to remember why events such as these, and others, exist in the first place, and the importance of supporting these communities. We have HarRoop Sandhu joining the podcast, and this is part 1 of the conversation where we discuss the current challenges different communities face, why it’s important to have these conversations, and share different experiences. About HarRoop Harroop Sandhu is a Leadership Coach, EDI Consultant, and Vice President of the Chartered College of Teaching in the UK. With over 20 years of experience as a teacher and school leader, she now helps leaders build genuine equity, diversity and inclusion practices without the blame or shame that usually derails those conversations. She's an EMCC-accredited coach, a Chartered College of Teaching Fellow, and an EDI Fellow with the Institute of Educational and Social Equity. A sought-after speaker, Harroop has addressed audiences on topics such as cultural intelligence and imposter syndrome, and has spoke at the House of Commons for the 5-year celebration of Asian Women MEAN Business. She brings a grounded, human perspective to conversations on leadership, identity, and what it takes to help people step fully into their power. Where to find HarRoop HarRoop on LinkedIn Lead with One website About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Mentioned in this episode Support the podcast today! For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation. Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there? Support the podcast Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin Copyright 2026 Sarah & Tazmin Mentioned in this episode: Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin Support the podcast today! Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast. Give us a one off donation

August 20, 202655 min

From Bangladesh to Nottingham: Navigating a Marketing Career in the UK as an International

Would you move from your home country to pursue your SEO or marketing career? That is exactly what our guest, Zarin Tasnim Salahuddin, did. Zarin is originally from Bangladesh, and she bravely decided to pack her bags, jump on a plane, and move her life to Nottingham, here in the UK. In this episode, she shares her journey, from finding work and stepping into new roles, to the challenges she's faced along the way and the support that has carried her through. About Zarin Zarin is a Marketing Executive at Clarity Homecare, specialising in SEO, SEO content writing, and social media marketing across both organic and paid channels. Before moving into this role, she spent 8 years running her own e-commerce business in Bangladesh, building an engaged audience of over 65,000 through a mix of organic and paid strategies while generating consistent revenue. This entrepreneurial background gave her hands-on experience across the full marketing funnel, from content and community building to paid acquisition and conversion. She has also worked with non-profits and startups, bringing a versatile, results-driven approach to every brand she supports — now applying that same blend of strategic thinking and hands-on execution to SEO and digital marketing in the UK. Where to find Zarin @zarints on Instagram Zarin on LinkedIn About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Resources used for episode Summer of SEO - Free SEO Course for Ecommerce Stores Freddie Chatt - Search to Sale | LinkedIn Goodbye Linear Career Paths, Hello Flexible Portfolio Careers Cats Protection Doncaster | Adopt A Cat | Support Us Women in Tech SEO | Global Community Lost in Translation: Navigating Workplace Culture with Roxana and Laura Mentioned in this episode Support the podcast today! For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation. Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there? Support the podcast Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin Copyright 2026 Sarah & Tazmin Mentioned in this episode: Support the podcast today! Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast. Give us a one off donation Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin