How Orange County & Palm Springs Photographer Dana Gaydon Uses Color Theory and Human Design to Brand Female Entrepreneurs
Meet Dana Gaydon, the Orange County and Palm Springs based branding and wedding photographer who is rewriting the rules of how female entrepreneurs show up on camera. In this episode, Emily sits down with her dear friend Dana, who has shot two SDS retreats in Palm Springs and Sedona, to trace her path from a 12-year-old inspired by her CIA grandfather's black and white scrapbooks and a Linda McCartney photo book, all the way to building a thriving branding business in Southern California.Dana shares why she swore off weddings in the 90s after assisting two type-A photographers named Glory who shot stiff square albums on tripods, and what changed her mind when friends started asking her to document their days the way she had always wanted to, real and unposed and full of in-between moments. She breaks down what branding photography actually is, why putting a picture of herself on her own website was the most counterintuitive marketing move she ever made, and the surprising ROI of showing up as her most colorful most "extra" self. She also walks through the toolkit she uses to translate a person into a visual story, including human design, Enneagram, Myers Briggs, brand archetypes, and her beloved color theory.Plus the chaotic adventure of shooting Taco Bell on Hollywood Boulevard, the vulnerability of taking up space in public locations like Sedona's Tlaquepaque, why feeling comfortable with your photographer matters more than almost any other qualification, and a deep dive into Dana's other superpower, thrifting vintage blazers (she owns over 40 and is on a self-imposed ban from buying more). If you have been putting off booking brand photos because the idea of being seen feels like a lot, this episode is the gentle nudge and the permission slip you have been waiting for.To learn more about Dana Gaydon, check out her website https://danagaydon.com/ and her instagram account https://www.instagram.com/modernjoydana Sign up for The Second Degree Membership! By becoming a member, we’re getting more intimate than ever! Get the Membership now! Check our past episodes of The Second Degree podcast! Remember to follow us on Instagram.










