The Science and Art of Pricing

About the show

Pricing is the new edge in succeeding in the marketplace. Over the past few years, but certainly since the pandemic, and increasing number of companies are turning towards pricing as a means of competitive advantage. They have a focused pricing strategy, utilize pricing analytics and appoint an organizational pricing function. The Science and Art of Pricing is for those who want to learn the mysteries of pricing products and services. We'll hear from some of the most accomplished pricing experts share the tips and practical knowledge on how to use pricing to win in the marketplace.