The Scaling Season | Advertising Strategies for Business Owners

Hosted by Joly Tematio

Business Marketing

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Episodes

128

Latest episode

Sep 2026

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EN-US

About the show

Are you an online expert or digital entrepreneur struggling to scale your business? Does it feel like you're constantly pouring money into ads without seeing the explosive growth you've been promised? You're not alone. In today's crowded digital landscape, standing out and turning ad spend into profitable revenue can seem like an impossible task. The harsh reality is that most online businesses fail to crack the code of effective advertising. They waste countless hours and dollars on poorly optimized campaigns, leaving them frustrated and questioning whether scaling is even possible. Meanwhile, their competitors seem to attract an endless stream of high-quality leads and customers effortlessly. The gap between struggling and thriving businesses grows wider every day, and the cost of falling behind is higher than ever. But what if there was a way to master the art and science of online advertising? What if you could unlock the secrets of rapid business growth using the very platforms your ideal customers use every day? Welcome to The Scaling Season Podcast. I'm your host Joly Tematio - former data scientist turned ads agency owner and I'm the brain behind some of the most profitable paid ads campaigns in the info-marketing industry. This podcast gal is to revolutionize how online experts approach digital advertising. Each episode of The Scaling Season dives deep into proven tactics that drive tangible, real, and long-term results. We bring you real-world case studies, interviews with seven and eight-figure business owners, and behind-the-scenes looks at campaigns that have generated millions in revenue. You'll get an unfiltered look at what's working right now in the trenches of digital advertising. Whether you're an e-commerce entrepreneur, a course creator, a SaaS founder, or any other type of online expert, The Scaling Season provides the blueprint you need to take your business to the next level. Stop settling for mediocre results and start experiencing the exponential growth you deserve. Subscribe now to The Scaling Season if you are ready to turn your ad spend into your most powerful asset and scale your business beyond your wildest dreams. New episodes drop every Tuesday and Saturday. Don't miss out on the strategies that could transform your business. Hit subscribe, leave a review, and share this with someone you want to see win. Your journey to mastering online ads and achieving rapid business growth starts now. Let's connect: Instagram | LinkedIn | Twitter | DrogonConsulting.co

Listen to episodes

60 recent

October 22, 202626 min

5 Signs You’ve Outgrown Your Ad Partner (And How to Properly Vet The Next One) - Ep. 129

Want a free breakdown of where your ads are leaking and how to increase profits? Schedule your revenue session here: https://new.drogonconsulting.co/ The ad partner who got you to your first $2M isn’t automatically the one who can take you to the next level. Nobody is at fault. The skills that build the foundation aren’t the skills that scale it. In this episode, I break down 5 signs you’ve outgrown your ad partner: They only talk about the ads, never your whole customer journey You get a ROAS screenshot, not a profit conversation When you increase the budget, results get worse They’ve never explained Meta’s policy changes to you, and your account is exposed They execute but never diagnose what’s actually broken If two or more of these sound familiar, it’s worth a serious look. I also share the 3 questions to ask any ad partner, including me, before you commit. If you’re a coach, consultant or course creator scaling a high-ticket offer with Meta ads, this will help you see whether the problem is your ads or your partner. Next episode: Do You Just Run Ads? How We Actually Work at Drogon. I’m Joly Tematio, founder of Drogon Consulting, and this is The Scaling Season, where I share what it takes to scale your business with paid ads, profitably and sustainably. . . . . . . .. Keywords/tags Meta ads, ad agency, outgrown ad partner, ROAS, scaling with paid ads, high-ticket offers, coaches and consultants, Facebook ads, Instagram ads, customer acquisition

September 3, 202621 min

Meta Ads Restrictions 2026 - Do This To Protect Your Campaigns & Keep Your Ad Account Safe | Ep. 128

What would happen to your business if your Meta ad account went down tomorrow? In this episode of The Scaling System Podcast, Joly Tematio explains how to review your Meta advertising system before you scale. This episode covers personal-attribute language, unsupported outcome claims, landing-page consistency, account security, payment activity, and what to do if Meta restricts an ad account or business asset. You’ll learn: - Why indirect personal-attribute language can create compliance risk. - How to avoid pairing sensitive personal implications with unsupported guarantees. - What should match between your ad, landing page, checkout page, and sales process. - How to manage account access, business information, and payment issues. - Where to review account status and available appeal options. The key principle: compliance is not just a copywriting task. Your ad, funnel, operations, and customer journey need to work as one connected system. Learn more about working with Jolie and the Drogon Consulting team: https://new.drogonconsulting.co/ Follow Jolie on Instagram and LinkedIn: @JolyTematio This episode is for educational purposes only and is not legal advice. Meta’s policies, account interfaces, and enforcement practices can change, so review the current policies and account-specific guidance available to you. #MetaAds #FacebookAds #AdvertisingCompliance . . . . . . . . . . . meta ads policy 2026,meta ad account disabled,facebook ad account restricted,meta ads rejected,meta advertising policy,meta personal attributes policy,facebook ads compliance,meta ads for coaches,facebook ads for course creators,meta account quality,ad account restricted fix,meta ads landing page,scaling meta ads,high ticket coaching ads,the scaling season,joly tematio,drogon consulting

August 3, 202615 min

Why Organic Marketing Alone Will Bankrupt Your Business (Full Breakdown) | Ep. 127

Posting more isn't a growth strategy: it's a bet with no odds attached. If you're depending on your next reel, YouTube video, or LinkedIn post to go viral and land you your next client, you're not running a business — you're hoping on top of a marketing plan. And hope doesn't cover payroll. In this episode, Joly breaks down the three real reasons organic marketing alone will never give you a predictable, scalable business — even if you're incredibly consistent, even if you have a great SEO team, even if your content is genuinely good. What you'll learn: — Why organic takes 12 months to 3 years to compound, and what that timeline does to your ability to plan — The direct, mathematical relationship paid media gives you between spend and revenue that organic never will — Why owning your distribution matters more than growing your following — The difference between content that goes viral and content that actually converts — Why you shouldn't have to choose between motherhood, health, or your business's growth This episode is for coaches, consultants, and course creators who are ready to stop forecasting revenue off vibes — and build a business that can run without them having to show up every single day. The Scaling Season — Advertising Strategies for Business Owners Book a free strategy call: https://www.drogonconsulting.co/demo-921536

July 27, 202617 min

Stop Trusting ROAS: The 3 Metrics Every 7- and 8-Figure Founder Needs To Scale in 2026 | Ep. 126

Your ROAS just told you a story — and it's probably not the true one. In this episode, I break down why ROAS — the metric almost every business owner obsesses over — can look perfect while your actual profit quietly disappears. I walk through a real case study: an 18-million-dollar brand spending $450K/month on ads, reporting a 4.2x ROAS across the board... while their paid social was secretly operating at a negative contribution margin. The platforms weren't lying exactly — they were just all claiming credit for the same sale. In this episode, I break down what's actually happening behind the ROAS number, and the 3 metrics I use with my own clients to see the truth before it shows up as a shrinking bank account. What you'll learn: — Why "attributed" is the most dangerous word in your ad dashboard — How Meta's 7-day click / 1-day view window creates inflated, ghost revenue — The Marketing Efficiency (ME) ratio — the number that can't be gamed by any platform — Why your LTV:CAC ratio matters more than any single-channel ROAS, and the 3:1 benchmark to aim for — How to calculate your payback period and what it tells you about how fast you can actually afford to scale This episode is for coaches, course creators, and business owners doing multiple six to eight figures who are spending real money on paid media and want to know the numbers are actually telling them the truth. 🎙️ The Scaling Season | Advertising Strategies for Business Owners 🔗 Book a free strategy call: https://www.drogonconsulting.co/demo-921536 . . . . . . . . . . . . . . . . . . . roas explained,is roas a good metric,marketing efficiency ratio,ltv to cac ratio,facebook ads attribution,meta ads attribution window,paid media metrics 2026,how to measure ad profitability,contribution margin marketing,cac payback period,scaling paid ads profitably,8 figure brand marketing,joly tematio,drogon consulting,facebook ads roas problem,marketing kpis that matter,true marketing metrics,paid social attribution,profitable scaling 2026,meta attribution explained

June 12, 202628 min

From Broke Pizza Guy to a +$2M Coaching Business: Bruno Morris on How He Scaled & What Most Coaches Get Wrong l Ep. 125

In Rome, Bruno Morris was working a full nine-to-five and delivering pizzas late into the night just to cover his bills. Four years later, he'd built more than $2 million in his own business — and today he's helped 500+ clients hit consistent $10k months and beyond. Recorded live at the end of the Guerrilla Business Intensive in Amsterdam, this conversation gets into the mindset shift that took Bruno from broke to building, how he lands high-ticket clients without feeling salesy, and the one thing most coaches get wrong about scaling that quietly keeps them stuck. If you've ever felt like you're working twice as hard as your results show, this episode is for you. Host Joly sits down with the operators he'd actually take advice from himself — no surface questions, just the threads that took years to learn the hard way. 🎧 Listen to the end — the best line of the whole interview comes late. Connect with Bruno Morris here: https://millionaireimpactagency.com/get-access-now https://www.instagram.com/bruno_morris_identity_shifting https://www.linkedin.com/in/brunomorris?utm_source=share_via&utm_content=profile&utm_medium=member_ios

June 10, 202635 min

My Proven Formula To Create $500Kmonth Video Sales Letters l Ep. 124

If you're spending money on Meta ads and not seeing the return you expected, this episode will show you exactly where the problem is. 🎯 Book your free Growth Audit: DrogonConsulting.co/demo DM "SCALE" on Instagram or LinkedIn to apply. Subscribe to The Scaling Season for weekly paid media strategy from behind the scenes of a 7 and 8-figure ads agency.

May 31, 202625 min

NEW Meta Ads in 2026: Secrets, Best Practices & Strategies (Working Right Now & What to Stop Doing) | Ep. 123

Meta has changed. Your strategy needs to change with it. 🎯 Book your free Growth Audit: DrogonConsulting.co/demo In this episode, Joly Tematio shares the 7 strategies that are actually scaling businesses to $500K–$800K months with Facebook and Meta ads in 2026 — and breaks down the thinking that's quietly keeping most advertisers stuck. You'll hear real case studies: the client who hit $800K in a single month during a 10-day live launch, the consultant who went from 0.7X to 7-8X ROAS in under a month after one key fix, and the business owner whose ad account had been shadow banned for two years — rebuilt in two weeks and back to $60K/month. What you'll learn: • Why economics matter more than algorithm — and how LTV thinking changes your entire ad strategy • The scaling velocity shift: how fast you can now ramp ad spend during launches • What creative-to-offer congruency actually means and why it's the #1 silent ROI killer • Why your Meta dashboard is probably lying to you — and the third-party tracking fix • How to stop holding your business hostage by refusing to change what used to work • The infrastructure mindset: why "ads don't work" is never a platform problem If you're spending money on Meta ads and not seeing the return you expected, this episode will show you exactly where the problem is. 🎯 Book your free Growth Audit: DrogonConsulting.co/demo DM "SCALE" on Instagram or LinkedIn to apply. Subscribe to The Scaling Season for weekly paid media strategy from behind the scenes of a 7 and 8-figure ads agency. Meta Ads in 2026: What’s Actually Working Right Now (And What to Stop Doing) paid ads strategy, client acquisition system, scaling to 8 figures, high ticket marketing, facebook ads for coaches, meta ads for consultants, sales funnel optimization, cost per lead vs quality, offer positioning, B2B scaling, revenue plateau, how to scale a business, paid media strategy, closing ratio optimization, 7 figure to 8 figure, Joly Tematio, The Scaling Season, Drogon Consulting, facebook ads 2026, meta ads strategy 2026, facebook ads tips, how to scale facebook ads, meta ads for coaches, paid ads strategy, scaling with facebook ads, ad creative strategy, offer congruency meta ads, customer lifetime value ads, facebook ads not working, how to fix facebook ads, third party tracking ads, wicked reports, scaling velocity meta, advantage plus campaigns, high ticket facebook ads, facebook ads for consultants, ROI on facebook ads,

May 29, 202630 min

How I Helped a B2B Founder Go From $2M to $8.2M In 5 Months (The Full Breakdown) | Ep. 122

READY TO SCALE? Book a call with my team: 👉 DrogonConsulting.co/demo What actually breaks when a $2M business tries to scale to 8 figures — and how to fix it without throwing more money at the problem. In this episode, Joly Tematio breaks down how her team helped a B2B advisory and training firm go from $2 million in annual revenue to $8.2 million within 5 months — with a deliberate, system-level approach, not a bigger budget. You'll hear the full breakdown: what the audit revealed, the three core problems they had to solve, and the month-by-month result timeline that led to the client's first $450K month. What you'll learn in this episode: • Why messaging for "aspiration" stops working once you've exhausted your early adopters — and what to lead with instead • The CPL obsession trap that kills close rates and burns out sales teams • How to restructure a funnel so every step qualifies (or disqualifies) the prospect before the next one • The "one belief" creative framework that replaces 5-message ad confusion with a single cognitive shift • What the revenue curve actually looked like — month 1 through month 5 If your revenue has plateaued and you've been told the answer is more spend, more creative, or a new channel — this episode will challenge that assumption directly. 🎯 Ready to diagnose your acquisition system? Book a strategy call at DrogonConsulting.co/demo or DM "SCALE" on LinkedIn or Instagram. Subscribe to The Scaling Season for weekly breakdowns on scaling high-ticket offers with paid media — without sacrificing your margins or your peace of mind. . . . . . . . . . . . . . . . . . . . . . . . . . . . paid ads strategy, client acquisition system, scaling to 8 figures, high ticket marketing, facebook ads for coaches, meta ads for consultants, sales funnel optimization, cost per lead vs quality, offer positioning, B2B scaling, revenue plateau, how to scale a business, paid media strategy, closing ratio optimization, 7 figure to 8 figure, Joly Tematio, The Scaling Season, Drogon Consulting, ad creative strategy, funnel restructuring

March 9, 202631 min

How To Crush Facebook Ads with a Small Budget in 2026 | Ep. 121

🚀 Ready to work with me and my team to scaIe your income and impact? Book your free revenue growth session: DrogonConsulting.co/demo Think you need a massive budget to make Facebook ads work? Think again. In this episode, I share the exact 4-lever framework I've used with small-budget clients — including one who spent $1,800 total and closed $60,000 in sales. This strategy is built specifically for coaches, consultants, and info product creators who are starting out or working with a tighter budget. The mainstream advice doesn't apply to you — but this does. 📌 WHAT YOU'LL LEARN: — The free Meta Ad Library strategy to find proven competitor ads — Why the 90-day rule identifies your market's best-performing creative — How to apply Hormozi's "rule of 5 ones" to your paid ads strategy — Why editing your campaign kills its performance (and what to do instead) — The leading indicators to watch before your lagging metrics catch up — How to structure retargeting and authority positioning with a limited budget ⏱ CHAPTERS: 0:00 — Why the mainstream paid ads advice doesn't work for small budgets 2:30 — My first client: $1,000 budget, 30 days to make it work 5:00 — Lever 1: The Brilliantly Lazy Research Method (Meta Ad Library) 8:00 — The 90-day rule: how to identify validated ads 10:30 — Lever 2: Niche Down Hard (Hormozi's rule of 5 ones for paid ads) 14:00 — Case study: $1,800 → $60K in closed sales 17:00 — Lever 3: Trusting the algorithm's learning phase 20:00 — The 72-hour rule and leading vs lagging indicators 23:30 — Lever 4: Understanding your acquisition economics 26:00 — Retargeting as your biggest leverage with a small budget 29:00 — Authority positioning campaigns: the 20% budget strategy 32:00 — How to increase LTV with back-end offers 35:00 — Next steps and how to work with us 🚀 READY TO BUILD YOUR CLIENT ACQUISITION SYSTEM? Book a free strategy call: DrogonConsulting.co/demo 📰 READ THE FULL ARTICLE: How to Crush Facebook Ads with a Small Budget: https://linkedin.com/in/jolytematio 🎧 LISTEN ON PODCAST: The Scaling Season on Buzzsprout: https://thescalingseason.buzzsprout.com 🔗 CONNECT WITH JOLY: LinkedIn: https://linkedin.com/in/jolytematio Instagram: @jolytematio Website: https://DrogonConsulting.co #FacebookAds #SmallBudgetAds #PaidMediaStrategy #CoachingBusiness #TheScalingSeason #JolyTematio #MetaAds2026 #ClientAcquisition #HighTicketCoaching #FacebookAds2026 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..L .L .L . . . . L . .L .L . . .L . L. . .L L. LL. L. L small budget Facebook ads, Facebook ads for coaches, how to run Facebook ads with small budget, paid ads strategy 2026, Facebook ads 2026, Joly Tematio, The Scaling Season, DrogonConsulting, Meta ad library, how to scale Facebook ads,L coaching business paid ads, info product advertising, Facebook ads beginner, Meta ads strategy, small budget paid advertising, ROI on Facebook ads, how to crush Facebook ads, paid media for coaches, ad account optimization, client acquisition system Ben Heath L- Jeremyl Haynes

March 6, 202617 min

The First Thing I Fix in 90% of Ad Accounts I See (My Audit Breakdown) | Ep. 120

🚀 Ready to work with me and my team to scaIe your income and impact? Book your free revenue growth session: DrogonConsulting.co/demo In 90% of the ad accounts I audit, the problem is the same — and it's not what most coaches think. It's not the targeting, the budget, or even the creative. It's messaging congruency. In this episode (Ep. 120), I walk you through the exact 3-part audit I use to fix it. Including a real client breakdown: executive coach spending $30K/month at 1.5–2x ROI — scaled to 3x in three weeks after one audit. Same budget. Same audience. Different story told consistently. If you're running ads and not seeing the ROI you need to scale, this episode is the blueprint. 📌 WHAT YOU'LL LEARN: — Why messaging congruency is the #1 fix in 90% of ad accounts — How to audit your funnel for message-to-market match across every touchpoint — The 24–36 month historical data strategy for finding hidden winners — The 5-hook testing protocol before scaling any campaign — How to use native creative formats (including AI podcast clips) for higher relevance ⏱ CHAPTERS: 0:00 — Introduction: what 90% of ad accounts have in common 2:00 — What messaging congruency actually means 4:30 — Real client: $30K/month, 1.5x → 3x ROI breakdown 7:00 — Audit step 1: mapping funnel congruency from ad to landing page 10:00 — The warm vs. cold audience messaging distinction 12:00 — Audit step 2: mining 24–36 months of historical data 14:00 — Audit step 3: native creative and the 5-hook testing protocol 17:00 — AI podcast format as a native creative strategy 20:00 — Clarity always precedes sales — how to apply this today 📰 READ THE FULL ARTICLE: The First Thing I Fix in 90% of Ad Accounts: https://linkedin.com/in/jolytematio 🔗 CONNECT WITH JOLY: LinkedIn: https://linkedin.com/in/jolytematio Instagram: @jolytematio . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . #PaidMediaStrategy #FacebookAds #AdAccountAudit #CoachingBusiness #TheScalingSeason #JolyTematio #MetaAds2026 #FunnelOptimization #HighTicketCoaching #ScaleYourBusiness meta ads 2026,Facebook ads strategy,paid media for coaches,how to run meta ads,profitable Facebook ads,high ticket coaching,info product ads,scale coaching business,Facebook ads tutorial 2026,ad creative framework,how to write ads,paid media ROI,ROAS optimization,Joly Tematio,Drogon Consulting,The Scaling Season,targeting strategy,Olympian buyer,paid ads coaches,funnel optimization,Facebook ads for coaches,course creator ads,meta ads ROI,ad optimization 2026