The Scaling Season | Advertising Strategies for Business Owners

Hosted by Joly Tematio

Business Marketing

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Episodes

127

Latest episode

Aug 2026

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EN-US

About the show

Are you an online expert or digital entrepreneur struggling to scale your business? Does it feel like you're constantly pouring money into ads without seeing the explosive growth you've been promised? You're not alone. In today's crowded digital landscape, standing out and turning ad spend into profitable revenue can seem like an impossible task. The harsh reality is that most online businesses fail to crack the code of effective advertising. They waste countless hours and dollars on poorly optimized campaigns, leaving them frustrated and questioning whether scaling is even possible. Meanwhile, their competitors seem to attract an endless stream of high-quality leads and customers effortlessly. The gap between struggling and thriving businesses grows wider every day, and the cost of falling behind is higher than ever. But what if there was a way to master the art and science of online advertising? What if you could unlock the secrets of rapid business growth using the very platforms your ideal customers use every day? Welcome to The Scaling Season Podcast. I'm your host Joly Tematio - former data scientist turned ads agency owner and I'm the brain behind some of the most profitable paid ads campaigns in the info-marketing industry. This podcast gal is to revolutionize how online experts approach digital advertising. Each episode of The Scaling Season dives deep into proven tactics that drive tangible, real, and long-term results. We bring you real-world case studies, interviews with seven and eight-figure business owners, and behind-the-scenes looks at campaigns that have generated millions in revenue. You'll get an unfiltered look at what's working right now in the trenches of digital advertising. Whether you're an e-commerce entrepreneur, a course creator, a SaaS founder, or any other type of online expert, The Scaling Season provides the blueprint you need to take your business to the next level. Stop settling for mediocre results and start experiencing the exponential growth you deserve. Subscribe now to The Scaling Season if you are ready to turn your ad spend into your most powerful asset and scale your business beyond your wildest dreams. New episodes drop every Tuesday and Saturday. Don't miss out on the strategies that could transform your business. Hit subscribe, leave a review, and share this with someone you want to see win. Your journey to mastering online ads and achieving rapid business growth starts now. Let's connect: Instagram | LinkedIn | Twitter | DrogonConsulting.co

Listen to episodes

60 recent

August 3, 202615 min

Why Organic Marketing Alone Will Bankrupt Your Business (Full Breakdown) | Ep. 127

Posting more isn't a growth strategy: it's a bet with no odds attached. If you're depending on your next reel, YouTube video, or LinkedIn post to go viral and land you your next client, you're not running a business — you're hoping on top of a marketing plan. And hope doesn't cover payroll. In this episode, Joly breaks down the three real reasons organic marketing alone will never give you a predictable, scalable business — even if you're incredibly consistent, even if you have a great SEO team, even if your content is genuinely good. What you'll learn: — Why organic takes 12 months to 3 years to compound, and what that timeline does to your ability to plan — The direct, mathematical relationship paid media gives you between spend and revenue that organic never will — Why owning your distribution matters more than growing your following — The difference between content that goes viral and content that actually converts — Why you shouldn't have to choose between motherhood, health, or your business's growth This episode is for coaches, consultants, and course creators who are ready to stop forecasting revenue off vibes — and build a business that can run without them having to show up every single day. The Scaling Season — Advertising Strategies for Business Owners Book a free strategy call: https://www.drogonconsulting.co/demo-921536

July 27, 202617 min

Stop Trusting ROAS: The 3 Metrics Every 7- and 8-Figure Founder Needs To Scale in 2026 | Ep. 126

Your ROAS just told you a story — and it's probably not the true one. In this episode, I break down why ROAS — the metric almost every business owner obsesses over — can look perfect while your actual profit quietly disappears. I walk through a real case study: an 18-million-dollar brand spending $450K/month on ads, reporting a 4.2x ROAS across the board... while their paid social was secretly operating at a negative contribution margin. The platforms weren't lying exactly — they were just all claiming credit for the same sale. In this episode, I break down what's actually happening behind the ROAS number, and the 3 metrics I use with my own clients to see the truth before it shows up as a shrinking bank account. What you'll learn: — Why "attributed" is the most dangerous word in your ad dashboard — How Meta's 7-day click / 1-day view window creates inflated, ghost revenue — The Marketing Efficiency (ME) ratio — the number that can't be gamed by any platform — Why your LTV:CAC ratio matters more than any single-channel ROAS, and the 3:1 benchmark to aim for — How to calculate your payback period and what it tells you about how fast you can actually afford to scale This episode is for coaches, course creators, and business owners doing multiple six to eight figures who are spending real money on paid media and want to know the numbers are actually telling them the truth. 🎙️ The Scaling Season | Advertising Strategies for Business Owners 🔗 Book a free strategy call: https://www.drogonconsulting.co/demo-921536 . . . . . . . . . . . . . . . . . . . roas explained,is roas a good metric,marketing efficiency ratio,ltv to cac ratio,facebook ads attribution,meta ads attribution window,paid media metrics 2026,how to measure ad profitability,contribution margin marketing,cac payback period,scaling paid ads profitably,8 figure brand marketing,joly tematio,drogon consulting,facebook ads roas problem,marketing kpis that matter,true marketing metrics,paid social attribution,profitable scaling 2026,meta attribution explained

June 12, 202628 min

From Broke Pizza Guy to a +$2M Coaching Business: Bruno Morris on How He Scaled & What Most Coaches Get Wrong l Ep. 125

In Rome, Bruno Morris was working a full nine-to-five and delivering pizzas late into the night just to cover his bills. Four years later, he'd built more than $2 million in his own business — and today he's helped 500+ clients hit consistent $10k months and beyond. Recorded live at the end of the Guerrilla Business Intensive in Amsterdam, this conversation gets into the mindset shift that took Bruno from broke to building, how he lands high-ticket clients without feeling salesy, and the one thing most coaches get wrong about scaling that quietly keeps them stuck. If you've ever felt like you're working twice as hard as your results show, this episode is for you. Host Joly sits down with the operators he'd actually take advice from himself — no surface questions, just the threads that took years to learn the hard way. 🎧 Listen to the end — the best line of the whole interview comes late. Connect with Bruno Morris here: https://millionaireimpactagency.com/get-access-now https://www.instagram.com/bruno_morris_identity_shifting https://www.linkedin.com/in/brunomorris?utm_source=share_via&utm_content=profile&utm_medium=member_ios

June 10, 202635 min

My Proven Formula To Create $500Kmonth Video Sales Letters l Ep. 124

If you're spending money on Meta ads and not seeing the return you expected, this episode will show you exactly where the problem is. 🎯 Book your free Growth Audit: DrogonConsulting.co/demo DM "SCALE" on Instagram or LinkedIn to apply. Subscribe to The Scaling Season for weekly paid media strategy from behind the scenes of a 7 and 8-figure ads agency.

May 31, 202625 min

NEW Meta Ads in 2026: Secrets, Best Practices & Strategies (Working Right Now & What to Stop Doing) | Ep. 123

Meta has changed. Your strategy needs to change with it. 🎯 Book your free Growth Audit: DrogonConsulting.co/demo In this episode, Joly Tematio shares the 7 strategies that are actually scaling businesses to $500K–$800K months with Facebook and Meta ads in 2026 — and breaks down the thinking that's quietly keeping most advertisers stuck. You'll hear real case studies: the client who hit $800K in a single month during a 10-day live launch, the consultant who went from 0.7X to 7-8X ROAS in under a month after one key fix, and the business owner whose ad account had been shadow banned for two years — rebuilt in two weeks and back to $60K/month. What you'll learn: • Why economics matter more than algorithm — and how LTV thinking changes your entire ad strategy • The scaling velocity shift: how fast you can now ramp ad spend during launches • What creative-to-offer congruency actually means and why it's the #1 silent ROI killer • Why your Meta dashboard is probably lying to you — and the third-party tracking fix • How to stop holding your business hostage by refusing to change what used to work • The infrastructure mindset: why "ads don't work" is never a platform problem If you're spending money on Meta ads and not seeing the return you expected, this episode will show you exactly where the problem is. 🎯 Book your free Growth Audit: DrogonConsulting.co/demo DM "SCALE" on Instagram or LinkedIn to apply. Subscribe to The Scaling Season for weekly paid media strategy from behind the scenes of a 7 and 8-figure ads agency. Meta Ads in 2026: What’s Actually Working Right Now (And What to Stop Doing) paid ads strategy, client acquisition system, scaling to 8 figures, high ticket marketing, facebook ads for coaches, meta ads for consultants, sales funnel optimization, cost per lead vs quality, offer positioning, B2B scaling, revenue plateau, how to scale a business, paid media strategy, closing ratio optimization, 7 figure to 8 figure, Joly Tematio, The Scaling Season, Drogon Consulting, facebook ads 2026, meta ads strategy 2026, facebook ads tips, how to scale facebook ads, meta ads for coaches, paid ads strategy, scaling with facebook ads, ad creative strategy, offer congruency meta ads, customer lifetime value ads, facebook ads not working, how to fix facebook ads, third party tracking ads, wicked reports, scaling velocity meta, advantage plus campaigns, high ticket facebook ads, facebook ads for consultants, ROI on facebook ads,

May 29, 202630 min

How I Helped a B2B Founder Go From $2M to $8.2M In 5 Months (The Full Breakdown) | Ep. 122

READY TO SCALE? Book a call with my team: 👉 DrogonConsulting.co/demo What actually breaks when a $2M business tries to scale to 8 figures — and how to fix it without throwing more money at the problem. In this episode, Joly Tematio breaks down how her team helped a B2B advisory and training firm go from $2 million in annual revenue to $8.2 million within 5 months — with a deliberate, system-level approach, not a bigger budget. You'll hear the full breakdown: what the audit revealed, the three core problems they had to solve, and the month-by-month result timeline that led to the client's first $450K month. What you'll learn in this episode: • Why messaging for "aspiration" stops working once you've exhausted your early adopters — and what to lead with instead • The CPL obsession trap that kills close rates and burns out sales teams • How to restructure a funnel so every step qualifies (or disqualifies) the prospect before the next one • The "one belief" creative framework that replaces 5-message ad confusion with a single cognitive shift • What the revenue curve actually looked like — month 1 through month 5 If your revenue has plateaued and you've been told the answer is more spend, more creative, or a new channel — this episode will challenge that assumption directly. 🎯 Ready to diagnose your acquisition system? Book a strategy call at DrogonConsulting.co/demo or DM "SCALE" on LinkedIn or Instagram. Subscribe to The Scaling Season for weekly breakdowns on scaling high-ticket offers with paid media — without sacrificing your margins or your peace of mind. . . . . . . . . . . . . . . . . . . . . . . . . . . . paid ads strategy, client acquisition system, scaling to 8 figures, high ticket marketing, facebook ads for coaches, meta ads for consultants, sales funnel optimization, cost per lead vs quality, offer positioning, B2B scaling, revenue plateau, how to scale a business, paid media strategy, closing ratio optimization, 7 figure to 8 figure, Joly Tematio, The Scaling Season, Drogon Consulting, ad creative strategy, funnel restructuring

March 9, 202631 min

How To Crush Facebook Ads with a Small Budget in 2026 | Ep. 121

🚀 Ready to work with me and my team to scaIe your income and impact? Book your free revenue growth session: DrogonConsulting.co/demo Think you need a massive budget to make Facebook ads work? Think again. In this episode, I share the exact 4-lever framework I've used with small-budget clients — including one who spent $1,800 total and closed $60,000 in sales. This strategy is built specifically for coaches, consultants, and info product creators who are starting out or working with a tighter budget. The mainstream advice doesn't apply to you — but this does. 📌 WHAT YOU'LL LEARN: — The free Meta Ad Library strategy to find proven competitor ads — Why the 90-day rule identifies your market's best-performing creative — How to apply Hormozi's "rule of 5 ones" to your paid ads strategy — Why editing your campaign kills its performance (and what to do instead) — The leading indicators to watch before your lagging metrics catch up — How to structure retargeting and authority positioning with a limited budget ⏱ CHAPTERS: 0:00 — Why the mainstream paid ads advice doesn't work for small budgets 2:30 — My first client: $1,000 budget, 30 days to make it work 5:00 — Lever 1: The Brilliantly Lazy Research Method (Meta Ad Library) 8:00 — The 90-day rule: how to identify validated ads 10:30 — Lever 2: Niche Down Hard (Hormozi's rule of 5 ones for paid ads) 14:00 — Case study: $1,800 → $60K in closed sales 17:00 — Lever 3: Trusting the algorithm's learning phase 20:00 — The 72-hour rule and leading vs lagging indicators 23:30 — Lever 4: Understanding your acquisition economics 26:00 — Retargeting as your biggest leverage with a small budget 29:00 — Authority positioning campaigns: the 20% budget strategy 32:00 — How to increase LTV with back-end offers 35:00 — Next steps and how to work with us 🚀 READY TO BUILD YOUR CLIENT ACQUISITION SYSTEM? Book a free strategy call: DrogonConsulting.co/demo 📰 READ THE FULL ARTICLE: How to Crush Facebook Ads with a Small Budget: https://linkedin.com/in/jolytematio 🎧 LISTEN ON PODCAST: The Scaling Season on Buzzsprout: https://thescalingseason.buzzsprout.com 🔗 CONNECT WITH JOLY: LinkedIn: https://linkedin.com/in/jolytematio Instagram: @jolytematio Website: https://DrogonConsulting.co #FacebookAds #SmallBudgetAds #PaidMediaStrategy #CoachingBusiness #TheScalingSeason #JolyTematio #MetaAds2026 #ClientAcquisition #HighTicketCoaching #FacebookAds2026 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..L .L .L . . . . L . .L .L . . .L . L. . .L L. LL. L. L small budget Facebook ads, Facebook ads for coaches, how to run Facebook ads with small budget, paid ads strategy 2026, Facebook ads 2026, Joly Tematio, The Scaling Season, DrogonConsulting, Meta ad library, how to scale Facebook ads,L coaching business paid ads, info product advertising, Facebook ads beginner, Meta ads strategy, small budget paid advertising, ROI on Facebook ads, how to crush Facebook ads, paid media for coaches, ad account optimization, client acquisition system Ben Heath L- Jeremyl Haynes

March 6, 202617 min

The First Thing I Fix in 90% of Ad Accounts I See (My Audit Breakdown) | Ep. 120

🚀 Ready to work with me and my team to scaIe your income and impact? Book your free revenue growth session: DrogonConsulting.co/demo In 90% of the ad accounts I audit, the problem is the same — and it's not what most coaches think. It's not the targeting, the budget, or even the creative. It's messaging congruency. In this episode (Ep. 120), I walk you through the exact 3-part audit I use to fix it. Including a real client breakdown: executive coach spending $30K/month at 1.5–2x ROI — scaled to 3x in three weeks after one audit. Same budget. Same audience. Different story told consistently. If you're running ads and not seeing the ROI you need to scale, this episode is the blueprint. 📌 WHAT YOU'LL LEARN: — Why messaging congruency is the #1 fix in 90% of ad accounts — How to audit your funnel for message-to-market match across every touchpoint — The 24–36 month historical data strategy for finding hidden winners — The 5-hook testing protocol before scaling any campaign — How to use native creative formats (including AI podcast clips) for higher relevance ⏱ CHAPTERS: 0:00 — Introduction: what 90% of ad accounts have in common 2:00 — What messaging congruency actually means 4:30 — Real client: $30K/month, 1.5x → 3x ROI breakdown 7:00 — Audit step 1: mapping funnel congruency from ad to landing page 10:00 — The warm vs. cold audience messaging distinction 12:00 — Audit step 2: mining 24–36 months of historical data 14:00 — Audit step 3: native creative and the 5-hook testing protocol 17:00 — AI podcast format as a native creative strategy 20:00 — Clarity always precedes sales — how to apply this today 📰 READ THE FULL ARTICLE: The First Thing I Fix in 90% of Ad Accounts: https://linkedin.com/in/jolytematio 🔗 CONNECT WITH JOLY: LinkedIn: https://linkedin.com/in/jolytematio Instagram: @jolytematio . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . #PaidMediaStrategy #FacebookAds #AdAccountAudit #CoachingBusiness #TheScalingSeason #JolyTematio #MetaAds2026 #FunnelOptimization #HighTicketCoaching #ScaleYourBusiness meta ads 2026,Facebook ads strategy,paid media for coaches,how to run meta ads,profitable Facebook ads,high ticket coaching,info product ads,scale coaching business,Facebook ads tutorial 2026,ad creative framework,how to write ads,paid media ROI,ROAS optimization,Joly Tematio,Drogon Consulting,The Scaling Season,targeting strategy,Olympian buyer,paid ads coaches,funnel optimization,Facebook ads for coaches,course creator ads,meta ads ROI,ad optimization 2026

February 26, 202628 min

The real reason why 7-figure coaches are quietly quitting their business | Ep. 119

🚀 Ready to work with me and my team to scaIe your income and impact? Book your free revenue growth session: DrogonConsulting.co/demo 7-figure founders are walking away from their businesses — not because they lack passion, but because they lack leverage. In this episode, I break down exactly why this is happening and the 3-part system that fixes it before you hit that wall. If you're still the person your business can't function without, this one's for you. 📌 WHAT YOU'LL LEARN: — Why effort without leverage is what drives the quiet quit — How the 80/20 rule applies to revenue, growth, AND peace — The founder identity trap that keeps high-performers stuck — What a real client acquisition engine looks like without you at the center — How to start the operator-to-architect shift this week ⏱ CHAPTERS: 0:00 — Why 7-figure founders are quietly quitting 2:30 — The difference between being the engine and being the architect 5:00 — Real story: peer in my mastermind who said "I'm done" 8:15 — Applying 80/20 to your revenue 12:00 — Applying 80/20 to your growth (the right hire vs. the wrong 5) 16:30 — Applying 80/20 to your peace 20:00 — The founder identity trap explained 23:45 — Real client: executive coach, 12 years in, finally breathing again 26:00 — What a predictable client acquisition engine looks like 28:00 — How to start the shift today 📰 READ THE FULL ARTICLE: Why 7-Figure Business Owners Are Quietly Quitting: https://linkedin.com/in/jolytematio 🎧 LISTEN ON PODCAST: The Scaling Season on Buzzsprout: https://thescalingseason.buzzsprout.com 🔗 CONNECT WITH JOLY: LinkedIn: https://linkedin.com/in/jolytematio Instagram: @jolytematio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 figure business, founder burnout, leverage in business, how to scale a coaching business, coaching business 2026, 80/20 rule business, how to stop being the engine, business owner burnout, predictable client acquisition, Joly Tematio, The Scaling Season, business growth strategist, high ticket coaching, scale without burnout, operator to architect, founder identity, legacy business, DrogonConsulting, paid media strategy, entrepreneur burnout 2026 #ScalingBusiness #FounderBurnout #CoachingBusiness #7FigureBusiness #TheScalingSeason #JolyTematio #LeverageSystem #BusinessGrowth2026 #HighTicketCoaching #PaidMediaStrategy

February 17, 202636 min

How to Print Money with Meta ads in 2026 Using my 3-Pronged Framework | Ep. 118

🚀 Ready to work with me and my team to scaIe your income and impact? Book your free revenue growth session: DrogonConsulting.co/demo. Most business owners are putting money into Meta ads and hoping something sticks. This episode gives you the exact 3-pillar system we use at Drogon Consulting to run paid media campaigns that consistently deliver $3–$5 for every $1 spent. Over the past 5 years, we've worked with 200+ coaches and info product creators, spending millions across Meta, YouTube, and Google. This is the complete playbook — from targeting strategy to ad structure to optimization rules If you're a business coach, course creator, or high-ticket service provider ready to make paid media work predictably in 2026, this episode is for you. ⏱ TIMESTAMPS: 0:00 — Introduction: why paid media beats organic for predictable revenue 0:56 — The 3 pillars of printing money with paid ads 1:08 — Joly's background: 5 years, 200+ entrepreneurs, millions in ad spend 2:47 — Pillar 1: Understanding your target market 3:36 — The 3P Framework: Problem, Person, Process 5:16 — Introducing the Olympian Buyer Framework 6:48 — How to analyze past customer data to find your Olympian 8:14 — The Point 0 → Point A → Point B prospect journey 10:38 — Pillar 2: Creating compelling ads 12:29 — The Hook: visual + written + spoken (you have 3 seconds) 14:06 — Hook techniques: call-out, question, bold claim 15:03 — Story: introduce yourself and build connection 18:21 — Education: create the aha moment and build authority 20:00 — CTA: tell them exactly what to do next 21:32 — Close with scarcity and urgency 23:02 — Bonus step: twist the knife (cost of inaction) 24:16 — Volume: batch 10 video ads + 10 image ads 25:43 — Pillar 3: The optimization process 26:34 — Why most business owners optimize the wrong KPIs 27:02 — North star metrics: cost per call and cost per acquisition 29:49 — Time rule: give ads at least 7–10 days before making decisions 31:26 — Double down on winners: create variations from what works 33:15 — Cut losing campaigns ruthlessly 34:27 — Don't just optimize ads — look at your full funnel 35:17 — Tracking accuracy: why Triple Whale matters 36:05 — Wrap-up and next steps 📌 WHAT YOU'LL LEARN: — The 3P Framework for defining your offer around one problem, one person, one process — The Olympian Buyer concept and how it makes your targeting radically sharper — The 5-step ad framework (Hook → Story → Education → CTA → Scarcity) and why every step matters — Which KPIs actually matter in a high-ticket sales call funnel — How to scale winners, cut losers, and look beyond the ads to optimize your entire funnel 🔗 CONNECT WITH JOLY: LinkedIn: https://linkedin.com/in/jolytematio Instagram: @jolytematio Website: https://DrogonConsulting.co #MetaAds2026 #FacebookAdsStrategy #PaidMediaForCoaches #HighTicketCoaching #TheScalingSeason #JolyTematio #FunnelStrategy #FacebookAds #ScaleYourBusiness #CoachingBusiness . . . . . . . . . . . . . . . . . . . . . . . . . meta ads 2026,Facebook ads strategy,paid media for coaches,how to run meta ads,profitable Facebook ads,high ticket coaching,info product ads,scale coaching business,Facebook ads tutorial 2026,ad creative framework,how to write ads,paid media ROI,ROAS optimization,Joly Tematio,targeting strategy,paid ads coaches,funnel optimization,Facebook ads for coaches,course creator ads,meta ads ROI,ad optimization 2026,jeremy haynes,brian moncada,ben heath