The Scalable Freedom Show

Hosted by Ellie Swift

Business Entrepreneurship Management

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Episodes

308

Latest episode

Oct 2026

Language

EN-AU

About the show

My mission is to support you to get off the hamster wheel of time and stress by building a scalable business that generates results for your clients AND creates the freedom you desire. You truly can have both.In each weekly episode, I'll be sharing proven strategies, tools, and stories from my own business and the businesses of my clients plus inspirational stories from other multi-six and seven-figure coaches, creatives, and consultants about how they’ve created their own success. To really hone in on the practicalities of how to create scalable results, I'll also be sprinkling in some shorter episodes that provide tangible strategies that you can implement in your business right away. If you want to scale your business to multi-six or seven figures and do it in a way that supports the lifestyle you want, this is the podcast for you. In this episode, I share some backstory of how I got to be where I am today and the unique way I teach my clients to grow and scale their businesses through profitable and scalable masterminds. The entire reason this podcast exists is to support you in breaking free from the constant stress and time constraints that often come with running a business. It’s absolutely possible to create a profitable and scalable business that not only delivers results for your clients but also gives you the freedom you desire. I can't wait to share what I have in store for you.

Listen to episodes

60 recent

October 19, 202617 min

4 Ways You’re The Bottleneck In Your Mastermind (And How To Fix It)

Where exactly are you the bottleneck inside your mastermind? Before you add more AI or another team member, here are the four biggest ways I see people holding their mastermind back, plus the questions to sit with so you can start to shift each one. — Bottleneck #1: you're the only coach, and why handing over delivery doesn't have to mean hiring a full support coach — Why the best support coach hires complement your skillset instead of copying it — Bottleneck #2: your delivery lives inside your head, and why every system needs to be documented and shared — Bottleneck #3: no clear marketing and sales process, and why a scrappy ManyChat-and-DMs-only approach keeps you stuck — Bottleneck #4: a mastermind you can't take a holiday from, and how we bake two weeks completely off into ours — How to model the type of business you want your clients to build Want to scale your mastermind to 20, 50 or even 100+ people? Comment "revenue" on Instagram to join my free weekly training. LINKS: FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026 Connect with Ellie on Instagram: https://www.instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/ceomoves Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model Be Coached By Ellie to $500k+: The Scalable Freedom Mastermind - https://ellieswift.com/mastermind LINKS: FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

October 12, 202622 min

How I Run My Mastermind Hot Seat Calls & Get 90% Attendance

Ever wondered how a mastermind hot seat call actually runs behind the scenes? I'm taking you inside the exact process I use to keep 90%+ attendance on our group hot seat calls, from how I prepare to how I use the room. — Why our hot seat calls are consistently people's favorite part of the mastermind — The structure: two 90+ minute calls per month, with hot seat groups of 7–9 people (8 is my sweet spot) — How I prepare before every call by reviewing client notes, so I'm not holding everyone in my head — Why I don't try to be in "peak energy," and the 10-minute process I use to meet myself where I'm at — How I open the call: grounding breaths and a question that sets the tone — How I run each hot seat: asking "What is your ask?", coaching as a coach, mentor or consultant, then throwing to the room — Why using your room is key in a mastermind, and how to do it LINKS: FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026 Connect with Ellie on Instagram: https://www.instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/ceomoves Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model Be Coached By Ellie to $500k+: The Scalable Freedom Mastermind - https://ellieswift.com/mastermind LINKS: FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

October 5, 202616 min

The Exact Formula Of Mastermind-Selling Content

I just tested an upgraded content framework with my mastermind clients for the last 30 days — the results have been incredible, including multiple mastermind signups attributed directly to organic content. Here's the exact four-part framework behind it. — The real reason content isn't converting (hint: it's not your lighting, hook, or graphics — it's your thinking) — Mirror content: how to make your ideal client feel instantly seen using specific language, not summarised vibes — Map content: how a single polarising perspective-shift post generated 28,000 views and a mastermind sign-up for one client — Mantle content: why authority isn't bragging, and how to weave your credibility into everything you post — Move content: how to actually make the ask once you've built trust — A real story from last week — how 1 email and total transparency turned into 5 sales calls and 4 new clients LINKS Free Guide: https://bit.ly/46jaUcd The Mastermind Model: http://ellieswift.com/tmm2026 The Scalable Freedom Mastermind: https://ellieswift.com/sfm Instagram: @elliehswift LINKS: FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

September 21, 202610 min

Your Q4 Mindset + Energy Upgrade

Heading into Q4? Here's the exact mindset hack I gave a client on a two-minute hot-seat call this week — the one that had her message me hours later saying she felt completely shifted and clear on her next level. — Why it's so easy to get pulled off course by everyone else's marketing right when you need clarity most — How to acclimatise to your Q4 revenue goal by getting specific and normalising the number (the neuroscience behind it) — How to identify the person who's already achieved the goal you want, and what needs to shift to close the gap — Why "be, do, have" — not the other way around — is the order that actually works — A personal example from my own journey to conceive my daughter Sunny, using this same normalisation principle LINKS: FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

September 14, 202615 min

I've Reviewed 540 Funnels This Year. Here's The Top 3 Ways To Make Yours Profitable

At the time of recording, I've reviewed 540 funnels this year — and across all of them, the same handful of mistakes keep showing up. Here are the three biggest patterns I see holding people back from a profitable funnel. — Why your feelings about your funnel's performance can mislead you, and why you need to track data week-to-week instead of reacting to one bad week or one bad call — Why cost per lead isn't the determinant of success — quality of lead is — and how Hormozi's "back-end economics beat front-end tactics" idea changes how you should think about ad spend — Why most funnels are leaking in exactly one place, and the three reasons that leak is so hard to spot (optimising what's comfortable, not measuring stage by stage, and chasing new tactics instead of going deeper) — What return on ad spend (ROAS) benchmark to aim for, and real examples from clients generating 10x–26x ROAS Want to fill your mastermind before the end of the year? DM me "revenue" @elliehswift and I'll send you the link to join my free weekly training. LINKS: FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

September 7, 202622 min

6 Books to Read If You Want to Be Wealthy, Well-Known & Fulfilled in 2026

I've read almost every major business book out there — here are the six that actually moved the needle for me in 2026, and why I can't stop recommending them. — Holy Fuck by Amanda Frances — an unexpectedly spiritual read that reconnected me to something I'd lost touch with this year — Brain First Business by Amanda Perry — finally explains why standard business advice doesn't stick for a neurodivergent brain — The Creative Act by Rick Rubin — a manifesto for creative living (plus the wild LA story that got me rereading it) — The Way of Excellence by Brad Stulberg — my most highlighted book of the year, and the one that made me rethink my relationship with outcomes vs process — Wealthy and Well-Known by Rory and AJ Vaden — essential if you're building any kind of personal brand — Start With Yourself by Emma Grede — a masterclass in what it actually takes to build something big LINKS: FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

August 31, 202624 min

5 Reasons Your Client Isn’t Getting Results - Hint: It’s Not All On You

If a client isn't getting results in your programme, it's not always on you — and today I'm sharing the exact framework to work out why it's happening, shame-free. — The two moves that never actually solve an unhappy-client situation (panic-refunding and over-giving until you're burnt out) — The five real reasons a client ends up unhappy or under-results: wrong fit at the point of sale, timing and capacity, the implementation gap, expectation mismatch, and a genuine gap in delivery — The 50/50 line — what's actually yours to hold as the coach, versus what belongs to your client — When you genuinely don't need to have a hard conversation at all, versus when it's time to check in on whether you're the right coach for them — How to know when it's time to let a client go, and why you'll never regret it — Why watertight contracts and protecting your group's integrity matter more than you think LINKS: FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

August 24, 202627 min

300 Episodes!! From Shine To Freedom - 300 Episodes of Becoming

We hit 300 episodes! In this milestone episode, I'm taking you behind the scenes of the last six years — the business wins, the life seasons, and everything it took to build this podcast into what it is today. — How this podcast started back in August 2020 as Shine Online with Ellie Swift — Our first $250K launch from just four emails, and the milestones that followed: our first $100K month, our first seven-figure year, and trademarking Scalable Freedom — The personal seasons running underneath the business ones — buying our first home, IVF, becoming a mum to Sunny, getting married, and now running a business as a mother — Why long-form content (not AI-generated soundbites) is what actually builds real thought leadership and trust — Our best-performing episodes ever, including the one with my husband Che that people still message me about — Why our three-part series on IVF and loss remains the most meaningful thing I've ever shared here — What the next 300 episodes look like, and my commitment to you going forward The 3-Part IVG Series: Part 1: https://ellieswift.com/part-1-im-pregnant-behind-the-scenes-of-the-hardest-2-5-years-of-my-life-2/ Part 2: https://ellieswift.com/part-1-im-pregnant-behind-the-scenes-of-the-hardest-2-5-years-of-my-life/ Part 3: https://ellieswift.com/part-3-first-trimester-what-it-means-for-business-in-2024/ LINKS Free Guide: https://bit.ly/46jaUcd The Mastermind Model: http://ellieswift.com/tmm2026 The Scalable Freedom Mastermind: https://ellieswift.com/sfm Instagram: @elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom LINKS: FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

August 17, 202614 min

Stop Copying $297 Challenges - Do This Instead

The online space feels wildly confused right now, so I wanted to sit down and dispel a few myths about what actually makes people win in 2026 — based on what I'm seeing every single day coaching 38 clients at a high level, many of them generating six, multi-six, and seven figures from their launches and funnels. I break down the three things people think are the secret to winning right now — challenges, "yapping," and how an offer is packaged — and why none of them are actually it. Then I share the one word that sums up what I really think makes you win, and exactly how to apply it to your offers, your content, and your selling. In this episode we cover: — The 3 things people think make you win online right now (and why they're wrong) — The one word that actually sums up what makes people win in 2026 — How to apply embodiment to your offers, using real examples from creators I'm watching right now — Why documentation beats teaching when it comes to content — Why the "posting from the pool" era of content is over — How to apply embodiment to your selling and pitches — and why proof points make people 80% more likely to buy LINKS: Jessi Jean's Yap Challenge: https://www.instagram.com/jessijeanhome/ Jun Yuh: https://www.instagram.com/jun_yuh/ Amie, Lazy Millionaire (Substack Challenge): https://substack.com/@lazymillionaireofficial Vix Meldrew: https://www.instagram.com/vixmeldrew/ LINKS: FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

August 10, 202621 min

Everyone Is Talking About Millennial Burnout. Here’s What I Believe About Freedom, Work & Burnout In 2026

Everyone's talking about millennial burnout right now, and I wanted to add my voice to the conversation — not with more fear-mongering, but with what I actually believe about freedom, work, and burnout heading into 2026. This one's a bit different — it's not a strategy episode, it's a conversation I've been having on repeat with clients and friends lately. I talk about why I think the internet has lied to us about what freedom actually is, the values I optimise my life around, and a moment a few weeks ago where I genuinely asked myself if my business was still what I wanted. In this episode we cover: — Why everyone's talking about millennial burnout right now, and the 3 reasons I wanted to weigh in — Why I believe the internet has lied to us about what freedom actually is — What Scalable Freedom really means to me (hint: it's not a clear calendar) — The moment I asked myself if my business was still what I truly wanted — Why burnout happens when we stop having fun, not just when we work hard — The 3 values I come back to — mission, family, and building generational wealth — The questions I want you to sit with if you're feeling tapped out I'd love to hear from you on this one — DM me on Instagram and tell me what resonated, or what freedom looks like for you. LINKS: DM Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom LINKS: FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom