The Sam Horton Podcast

Hosted by Sam Horton

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Latest episode

Jun 2026

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EN-US

About the show

This show explores what it actually takes to build a modern life with more freedom, leverage, and purpose in the digital age. From AI and digital marketing to creativity, mindset, entrepreneurship, performance, and online business - each episode breaks down the ideas, trends, and strategies shaping the future.

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22 recent

June 2, 2026Episode 313 min

How to Rank in ChatGPT, Gemini & Google AI (GEO Explained)

Search is changing.Instead of scrolling through Google results, more people are turning to ChatGPT, Gemini, Claude, and Perplexity for instant answers. That shift is creating a new opportunity: Generative Engine Optimization (GEO).In this episode, I break down what GEO is, how AI search actually works, and the five practical strategies you can use to get your brand, website, and content cited in AI-generated answers.We'll cover the differences between SEO and GEO, how AI chooses its sources, why content structure matters, and how to build authority across the web so your business stays visible as search evolves.If you rely on organic marketing, this is a conversation you can't afford to miss.

May 21, 2026Episode 217 min

7 Brutal Marketing Truths About 2026

In this episode, I break down 7 major marketing predictions for 2026 and explain why AI is fundamentally changing the way businesses attract customers online. From the death of traditional SEO and the rise of GEO (Generative Engine Optimization), to AI-powered creativity, automated visual production, and the growing importance of founder-led brands — we dive into the biggest shifts every marketer, coach, and service provider needs to prepare for now.I also share how I’m adapting my own agency, Captive Media, to these changes, why AI fluency is becoming the most valuable skill in marketing, and how businesses can stay competitive as automation rapidly reshapes the industry.If you want to future-proof your marketing strategy, generate more inbound leads, and understand where digital marketing is heading over the next 12 months, this episode is for you.

May 18, 2026Episode 110 min

Chat GPT Ads Could Be The Biggest Opportunity Since Facebook Ads

OpenAI just made one of the biggest moves in digital advertising history — and almost nobody is talking about it.In this episode, we break down why ChatGPT’s new ad platform rollout could seriously disrupt Google and Meta’s dominance in the ad world, and why the window to get ahead of this shift may only last a few weeks.You’ll learn:- Which new countries are getting ChatGPT ads next- Why OpenAI’s rapid expansion signals something much bigger- How ChatGPT’s conversational, intent-driven model changes advertising forever- Why Google’s business model is suddenly under pressure- How Meta could lose performance marketing budget to OpenAI- The real numbers behind ChatGPT’s explosive ad revenue growth- The privacy and regulatory risks OpenAI now faces- What smart marketers should be doing right now before the platform becomes saturatedIf you run ads, own a business, work in marketing, or simply want to understand where the future of digital advertising is heading, this episode will help you stay ahead of the curve.The AI advertising race has officially started.

April 2, 202452 min

A Brit's Tale of Teaching English in Japan w/ Ollie Tipple

Book an intro call: https://kaptivmedia.net/intro-callOllie's Channel: https://www.youtube.com/@MrTipplesAdventuresFollow Sam:Instagram: @iamsamhortonTwitter: @iamsamhortonTikTok: @iamsamhortonPodcast: https://thesamhortonpodcast.buzzsprou...Business enquiries: info@samhortonofficial.com#japan #teachenglishjapan #livinginjapan

December 30, 2023Episode 181 hr 4 min

How to Attract Your Ideal Woman into a Long Term Relationship w/Sacha Corbières

Subscribe to my free newsletter: https://www.samhortonofficial.com/Follow Sam:Instagram: @iamsamhortonTwitter: @iamsamhortonTikTok: @iamsamhortonFacebook: @iamsamhortonPodcast: https://thesamhortonpodcast.buzzsprou...Follow Sasha: https://linktr.ee/SachaCorbieres?fbclid=IwAR3jTX7glwHjog5q_sKWvOJCkOMU34z2YYEkb4hHb45dg5drGH-Ln_wQQ2U#dating #relationships #attraction

December 11, 2023Episode 1724 min

Birds of Prey | Harris Hawk Falconry w/ Mike Smith

Subscribe to my free newsletter: https://www.samhortonofficial.com/Follow Sam:Instagram: @iamsamhortonX: /iamsamhortonTikTok: /iamsamhortonFacebook: /iamsamhortonPodcast: https://thesamhortonpodcast.buzzsprout.com/#birdsofprey #harrishawk #falconry

December 10, 2023Episode 1640 min

Roksana Brzostek: Feminine Energy, Modern Dating, Trauma Healing

December 3, 2023Episode 1555 min

The Realities Of Being A Music Producer ft. Harrison Perks

Subscribe to my free newsletter: https://www.samhortonofficial.com/HP Music - https://www.hp-music.co.uk/Follow Sam:Instagram: @iamsamhortonTwitter: @iamsamhortonLinkedin: @iamsamhortonTikTok: @iamsamhortonFacebook: @iamsamhortonPodcast: https://thesamhortonpodcast.buzzsprou...#musicproduction #musicproducer #musicindustry

October 5, 2023Episode 1435 min

Supporting Ukrainian War Refugees - Roman Lakhnyuk

Subscribe to my free weekly newsletter: https://www.samhortonofficial.com/Follow Sam:Instagram: @iamsamhortonTwitter: @iamsamhortonLinkedin: @iamsamhortonTikTok: @iamsamhortonFacebook: @iamsamhortonPodcast: https://thesamhortonpodcast.buzzsprout.com/Follow Roman on LinkedIn: https://www.linkedin.com/in/romanlakhnyuk/Roman Lakhnyuk shares his story of moving to Canada from Ukraine at 12 years of age. Getting into sales and ended up leading a team of 17 people. He then made the courageous decision to assist Ukrainian refugees in Poland in 2022, leading to his involvement in volunteering and humanitarian initiatives.#ukrainewar #fromukrainetocanada #humanitarianefforts

September 11, 2023Episode 131 hr 37 min

Sales Mastery, Skill Acquisition, Vipassana Meditation & More (w/ Dong Ming Lau)

Subscribe to my free weekly newsletter: https://www.samhortonofficial.com/Follow Sam:Instagram: @iamsamhortonTwitter: @iamsamhortonLinkedin: @iamsamhortonTikTok: @iamsamhortonFacebook: @iamsamhortonPodcast: https://thesamhortonpodcast.buzzsprout.com/In this episode, we dive deep into the fascinating life journey of my friend Dong Ming Lau, where he shares his expertise in sales, which took him around the world, secrets to skill acquisition, insights from vipassana meditation, and his unique take on digital minimalism. Don't miss this enlightening conversation with a multifaceted individual who's mastered the art of both professional success and personal growth.#salesmastery #skillacquisition #vipassanameditation