January 21, 202535 min
EP. 8 Behind the scenes of 2024 marketing fails and wins
In the final episode of 2024 join Sam and Ben as they reflect on marketing successes, lessons learned, and strategies that worked.
Episodes
8
Latest episode
Jan 2025
Language
EN-US
About the show
Bored of marketing webinars shilling attribution software, and LinkedIn posts debating the existence of MQLs? So are we... Want to get under the hood of how decisions are actually made? The wins, the fck ups and everything in between? We have the content for you … if you can call it content. Sam is Ben’s former manager, and now Ben is Sam’s agency's client. The dynamics are unique, which allows for candid, open conversation.
Listen to episodes
October 17, 202437 min
EP. 7 Catching up after summer, account journey & fruitful outbound strategies
This month we focus on three main topics:Tips to reach your OKRs after a slow summer and how to prepare for another slow period over the holidaysParabola’s ABX efforts and mapping out the full journey of an accountHow to ensure your outbound strategy brings the best results
August 5, 202424 min
EP 6 ABX 101: Inside Parabola’s account-based “everything” approach
This month we focus on all things ABX. We cover Parabola’s renewed ABX approach - the strategies, the tactics, the reporting and the investments.
June 25, 2024Episode 530 min
EP. 5 One year as Head of Marketing: What I learned
In this episode, Ben reflects on his first year at Parabola. He shares what he would do differently and his top 3 lessons around speed, pipeline tactics and communication.HostsSam Viskovich, Founder at UTTRBen Pollack, Head of Marketing at Parabola
May 22, 2024Episode 431 min
EP. 4 Parabola’s rebrand: Lessons learned in creating Parabola's new brand identity
In this episode, we reflect on the launch of Parabola's new brand identity. We cover what went well, what could have gone better, and what the team would do differently next time. We discuss how to execute a successful launch and make it customer-focused.HostsSam Viskovich, Founder at UTTRBen Pollack, Head of Marketing at Parabola
April 17, 2024Episode 337 min
EP. 3 Navigating brand activation and the evolution of B2B paid marketing
In this episode, uncover the tactics behind successful brand activation, strategic growth, and the evolution of B2B paid marketing over the last year and how to drive success.HostsSam Viskovich, Founder at UTTRBen Pollack, Head of Marketing at Parabola
March 13, 2024Episode 235 min
EP. 2 Building momentum: Strategic updates, new hire and hitting short term targets
In this episode, we get an update on website and positioning efforts at Parabola, insights into their plans for the new content and community hire, and get tactical on short-term wins.HostsSam Viskovich, Founder at UTTRBen Pollack, Head of Marketing at Parabola
February 9, 2024Episode 146 min
EP. 1 Less is more: Parabola’s strategic marketing bets in 2024
Discover how Parabola plans to achieve growth in 2024 by prioritizing positioning, a new website, and boosting their pipeline.HostsSam Viskovich, Founder at UTTRBen Pollack, Head of Marketing at Parabola
Is this your show?
Claim this listing to keep it up to date, reach guests who want to pitch you, and manage bookings with Guestify.
Claim this listing
