The Salescadence Podcast

Hosted by Matt Sykes

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Mar 2026

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The Salescadence Podcast is where the Sales Professional and the Entrepreneur meet. If, like me, you believe that everyone's in sales, we're all selling something, then these episodes will inspire and motivate you to help more people buy what you sell - enjoy! https://www.salescadence.co.uk/

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March 24, 2026Episode 942 min

2-Minute Sales Tip: Open with Emotion. Close with Logic.

2 MIN SALES TIP: Open with Emotion. Close with Logic. Connect with Matt:LinkedIn: https://www.linkedin.com/in/matt-sykes/Newsletter: http: https://www.salescadence.co.uk/ ENGAGE! Strengthen the quality of sales conversations that shape buying decisions with our flagship 6-Step Sales training workshop – details here. The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE! Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out. B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here. Books: Expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

March 14, 2026Episode 9355 min

James Hale - The 16 Words Every Business Should Know

On this episode, I’m joined by James Hale, Marketing expert and the person you go to if you want to improve your company message through story telling. As the self-proclaimed ‘Story Guy’, James can unlock your business proposition in just 16 words, making you a more cohesive organisation internally and help place you in front of your ideal clients externally. You’ll find this episode useful if you are considering rebranding or just keen to maximise your marketing spend - I hope you enjoy it. Connect with James:LinkedIn: https://www.linkedin.com/in/james-hale-marketing/Website: https://halekorero.co.uk/ Connect with Matt:LinkedIn: https://www.linkedin.com/in/matt-sykes/Newsletter: http: https://www.salescadence.co.uk/ ENGAGE! Strengthen the quality of sales conversations that shape buying decisions with our flagship 6-Step Sales training workshop – details here. The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE! Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out. B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here. Books. Why not increase your sales knowledge and get a copy of my books:‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

February 19, 2026Episode 922 min

2-Minute Sales Tip: Why Your Story Doesn't Sell.

2 MIN SALES TIP: Why Your Story Doesn’t Sell! Connect with Matt:LinkedIn: https://www.linkedin.com/in/matt-sykes/Newsletter: http: https://www.salescadence.co.uk/ ENGAGE! Strengthen the quality of sales conversations that shape buying decisions with our flagship 6-Step Sales training workshop – details here. The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE! Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out. B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here. Books: Expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

February 11, 2026Episode 9144 min

Why You Need Your Buyer To Object!

On this episode, I tackle the subject of sales objections. Let’s face it; after closing techniques, handling objections is the most sought-after skill that sales trainers are asked to deliver – and the truth is, it should be one of the easiest ones to master. We’ll look at:Why salespeople struggle with objectionsWhy and what Buyers object toWhat an objection is (and what it isn’t)How to help buyers overcome them with the OBJECT formula. I hope you enjoy it. Connect with Matt:LinkedIn: https://www.linkedin.com/in/matt-sykes/Newsletter: http: https://www.salescadence.co.uk/ ENGAGE! Strengthen the quality of sales conversations that shape buying decisions with our flagship 6-Step Sales training workshop – details here. The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE! Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out. B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here. Books? Expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

February 4, 2026Episode 902 min

2-Minute Sales Tip: Keir Starmer, PMQs, and Winging It!

2 MIN SALES TIP: Keir Starmer, PMQs, and Winging It! Connect with Matt:LinkedIn: https://www.linkedin.com/in/matt-sykes/Newsletter: http: https://www.salescadence.co.uk/ ENGAGE! Strengthen the quality of sales conversations that shape buying decisions with our flagship 6-Step Sales training workshop – details here. The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE! Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out. B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here. Books? Expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

January 28, 2026Episode 8937 min

Six Steps to a Better Discovery Call - Recorded Live!

Recorded earlier this year with a cohort of young entrepreneurs, this episode offers you the opportunity to hear me deliver sales training - live. Light-touch by nature and content, specifically ‘relaxed’ to appeal to a group that has very little experience of sales. I hope you enjoy it. ENGAGE! Strengthen the quality of sales conversations that shape buying decisions with our flagship 6-Step Sales training workshop – details here. Connect with Matt:LinkedIn: https://www.linkedin.com/in/matt-sykes/Newsletter: http: https://www.salescadence.co.uk/ The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE! Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out. B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here. Books: Keen to expand your sales knowledge and upgrade your sales skills? ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

January 19, 2026Episode 882 min

2-Minute Sales Tip: Is This the Worst Sales Advice Ever?

2 MIN SALES TIP: The Worst Sales Advice Ever? Connect with Matt:LinkedIn: https://www.linkedin.com/in/matt-sykes/Newsletter: http: https://www.salescadence.co.uk/ The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE! Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out. B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here. Books? Expand your sales knowledge and upgrade your sales skills, get a copy of my books:‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

January 14, 2026Episode 8740 min

How Good Deals Die - Lessons From A Lost Sale

In this episode, I break down how a “good deal" destined for Closed Won, died quietly. A warm referral, strong discovery, aligned stakeholders, all the usual signs were there, but subtle red flags kept stacking, which only really became clear after the deal was lost and reviewed. This episode is a practical post-mortem on a live sales opportunity and why some deals are unwinnable no matter how good the salesperson is. Connect with Matt: LinkedIn: https://www.linkedin.com/in/matt-sykes/Newsletter: http: https://www.salescadence.co.uk/ The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE! B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here. Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out. Books! Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales. ‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

January 6, 2026Episode 862 min

2-Minute Sales Tip: Here's What Toyota Taught Me About B2B Sales

2 MIN SALES TIP: What TOYOTA Taught Me About B2B Sales Connect with Matt:LinkedIn: https://www.linkedin.com/in/matt-sykes/Newsletter: http: https://www.salescadence.co.uk/ The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE! Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out. B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here. Books. Keen to expand your sales knowledge and upgrade your sales skills? ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

December 18, 2025Episode 8545 min

Which Sales Truths Deserve to be Cancelled?

On this episode, we unpack 7 familiar and well-used ‘Sales Truths’ to work out whether they are still relevant today. Each one has pros and cons and we explore them all before giving each of them a ‘Sales Myth’ or ‘Sales Mastery’ vote. I discuss and dismantle: Detach from the outcomeCuriosity closes more deals than confidenceA man convinced against his will is of the same opinion stillThe real objection is never the first one you hearNo pain, no saleMove up the food chainQuestions control the conversation Connect with Matt: LinkedIn: https://www.linkedin.com/in/matt-sykes/Newsletter: http: https://www.salescadence.co.uk/ The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE! B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here. Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out. Books! Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales. ‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.