The Sales Playbook Podcast

Hosted by Paul Castain

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Aug 2026

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About the show

Sales tips for the aspiring rock star!

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August 30, 2026Episode 40339 min

Episode 463 The George Costanza Sales Tactic August 30, 2026

There was an absolutely hilarious episode of Seinfeld where George Costanza decides to do the exact opposite of what he would typically do; In this week's episode of The Sales Playbook Podcast we're going to explore how we can modify this for sales, and; Why it works so well. Don't start planning your Sales Kickoff without my FREE guide How To Host A Sales Kickoff That Kicks Ass. Email me paul@yoursalesplaybook.com and I'll send it to you! For rates and availability to have me speak at your sales kickoff, please email me paul@yoursalesplaybook.com

August 16, 2026Episode 40234 min

Episode 462 2 Things To Do and 1 Thing NOT To Do Whenever A Prospect Asks You A Question August 16, 2026

On this week's episode of The Sales Playbook Podcast we're going to talk about things sales reps forget to do when they are asked questions, and, quite frankly; It costs them business! At the end of the podcast I mention a resource to help with your closing efforts. Please click HERE to have a look!

August 9, 2026Episode 40133 min

Episode 461 4 Discovery Call Mistakes To Avoid At All Costs August 9, 2026

Beware these 4 all caps HUGE discovery call mistakes, and; There's a really good chance you aren't even aware that you're making them! Oh, and please subscribe so you don't miss future episodes!

June 6, 2026Episode 40019 min

Episode 460 A Huge Communication Mistake I Just Made June 6, 2026

I made (what I feel) was a bad communication mistake while speaking with someone, and guess what; I bet you've made that mistake too! On this week's episode of The Sales Playbook Podcast, we're gonna go there! To learn more about my onsite training, customized workshops, or rates and availability to have me speak at your sales kickoff, please email me paul@yoursalesplaybook.com

June 1, 2026Episode 39939 min

Episode 459 Easy Ways Of Staying In Touch and Keeping Important Tasks Front and Center June 1, 2026

File this week's episode of The Sales Playbook Podcast under "cool" because I have some cool ways for you to not only keep important prospecting tasks top of mind; I share several ways for you to stand out! For rates and availability for my customized training workshops, onsite training, and sales kickoffs, send an email to paul@yoursalesplaybook.com

May 3, 2026Episode 39821 min

Episode 458 Q2 and The 2 Opportunities Most Sales Reps Miss May 2, 2026

There are TWO super important opportunities that most sales reps miss during the second quarter and they pay for them dearly for the rest of the year. In this week's episode of The Sales Playbook podcast, we're gonna go there! One more thing . . . During the podcast I mention our upcoming webinar 10 Sales Plays To Run Before Q2 Ends. Here's what you'll gain by attending; How To Set 15 More Appointments Before June 30th The Low Hanging Fruit Top Performers Target How To Keep Your Deal From Going On Vacation With The Team The Main Thing That Economic Buyers Are Concerned With This Time Of Year and How To Get Them On Board. 5 Ways To Ramp Up Your Sales Efforts Before Q2 Ends My 3 Best Emails For Setting Appointments My 3 Best Emails To Send While You're Working A Deal When? May 15th, at 11:30 am EST. What do you get? (1) 60-75 Minute Webinar With ACTIONABLE Tips Webinar Replay If You Can't Join Us Live Or If You'd Like A Second Helping 6 Templates Bonus PDF With Summer Specific Sales Strategies IMPORTANT IMPORTANT IMPORTANT My webinars sell for $99 but let's call it an even $74 if you register ASAP before May 5th. Click HERE to reserve your spot!

April 11, 2026Episode 39723 min

Episode 457 The Hidden Power You're Totally Oblivious To April 11, 2026

In this week's episode of The Sales Playbook Podcast we talk about an amazing power you're probably oblivious to. Think I'm bluffing? Then I triple dog dare ya to give this week's episode a listen.. Would you like a FREE copy of my How To Host A Sales Kickoff That Kicks Ass guide? Shoot me an email and it's all yours! paul@yoursalesplaybook.com

March 29, 2026Episode 39635 min

Episode 456 AI The 3 Reasons Why EVERY Sales Rep Should Embrace It March 29, 2026

Soon, the use of AI in the sales trenches will no longer be optional, so; In this week's episode of The Sales Playbook Podcast I'm going to share 3 reasons why EVERY sales rep should get on board! For availability and pricing for my speaking engagements, email me paul@yoursalesplaybook.com

March 22, 2026Episode 39541 min

Episode 455 Cold Emails: Too Much? Too Little? Too Late? March 21, 2026

You send a cold email, how long should you wait until you follow up? How much is too much? Too little? And yep, we can't be "too late", so; In this week's episode of The Sales Playbook Podcast we're gonna go there! Click Here for details about our upcoming Cold Email webinar Cold Emails: From Ignored To Replied

March 15, 2026Episode 39433 min

Episode 454 The Cold Email That Turns Decision Makers Off March 15, 2026

There's one type of cold email that decision makers disregard more than any other type and here's the thing; You've probably been sending it all along! On this week's episode of The Sales Playbook Podcast we're going to talk about it and more importantly; I'm going to show you how you can apply an immediate fix! Click Here for details about our upcoming Cold Email webinar Cold Emails: From Ignored To Replied