A podcast sharing the adventure of starting, growing, and running a bootstrapped SaaS company. Aaron Weiche is the founder of Leadferno, a conversion platform powered by SMS to help business capture more leads and close them faster. Each episode shares the journey of the software start-ups wins, losses, and experiences in marketing, sales, product, customers, metrics, and more.
Listen to episodes
50 recent
March 17, 202433 min
50: Engagement In Your Sales Funnel
Hubspot has defined the SaaS sales funnel as Awareness, Engagement, Exploration, and Conversion. This episode is focusing on Engagement in the sales funnel to move your prospect down further. For me it comes down to two main strategies:1. Are you easy to work with?2. Do you work how your customers want you to work? I look at what makes for good CTAs, that appeal to all levels of engagement. Questions - live chat, web-to-textGet updates - email newsletters, podcasts, blog content, socialDemos - recorded, live, interactive
February 6, 202431 min
49: What I Got Right & Wrong The 2nd Time Around - Part 2: The RIGHT
Part 2 or 2, what I got RIGHT the 2nd time around in SaaS starting Leadferno. The decisions you make when starting a company can have lasting, even forever impacts on the path of the company, so getting as many right as you can matters. Let's look at the main decisions I feel I got right in starting Leadferno.Prior: Part 1 on what I got wrong.
January 18, 202429 min
48: What I Got Right & Wrong The 2nd Time Around - Part 1: The WRONG
Leadferno is my 2nd time around the block in SaaS. While I wasn’t a founder the 1st time, I came on as a partner to lead sales and marketing a year in. I ultimately became CEO and then led GatherUp to an 8 figure acquisition 6 years later. So I think that qualifies as a first trip combined with cofounding and leading multiple digital agencies for over 15 years. I saw the early decisions, made some of them, and had ones I wish I could “re do”. This episode, part one of two, is a look at core decisions I made solo, or with my cofounder, that we didn’t get right for Leadferno. My experience makes me feel like I should have gotten more of these right. They are all costly in different ways. Some will still work themselves out or have had additional moves made to lessen their impact, while others led to additional bad decisions. That's just how it works.This wasn’t my first rodeo, but I still got bucked a few different ways. Hopefully sharing these might help you lower your list of "wrongs" … first time, second time, or whatever time founding your SaaS company you're on.
December 17, 202330 min
47: We Doubled in 2023
I take a look back at 2023 for Leadferno and share some of our numbers. We doubled our MRR over 2023, but I still feel we left a lot on the table. I also cover getting to meet with my co-founder Joel Headley in person last week to plan our 2024 and how much he matters to our business. Lastly we are giving the Leadferno website a big refresh for the first time since launching.
November 14, 202329 min
46: 3 Years to Version 1?
Another solo episode with Aaron. I talk about the features we've recently built for Leadferno. It's been 3 years since we broke code (over 2 years to market) and it I'm feeling like we have our true Version 1 - but my definition might be very different than yours or most. I discuss why I love "swiss army knife features" and our new report focused on quality and timing. Plus a marketing and sales update from last episode.Have feedback or ideas? Email aaron@leadferno.com
October 30, 202327 min
45: Growth Plateau
A bit of a change, it's a solo episode with just Aaron. I update a recent growth plateau for Leadferno. Churn is up some, leads and new accounts are down, and that combination makes for very little growth over the last 3 months. I share what I'm doing in marketing and sales to try to turn the tide and get back to stronger MRR growth in the coming months.If you have any feedback or suggestions on this solo format, please let me know: aaron@leadferno.com Thanks for listening!
June 12, 202346 min
44: Catch-up, Mustard, & Summer
Darren and Aaron catch-up on the last few months of business. Darren shares a new product and pricing ... and get's some "spicy" feedback on it.
March 13, 202352 min
43: User Feedback
Darren and Aaron discuss the benefits of user feedback. Do you know how your SaaS customers and users really feel? Ways to capture it, when to capture it, getting reviews, and all it provides when you have it. The guys also catch up on their latest feature releases, progress, sales, and more.
February 6, 202343 min
42: Off & Running
2023 is off to a fast start. Aaron and Darren catch up on what's happened to start the new year. New features, growth, marketing, demo challenges, and more.
December 19, 202254 min
41: 2022 In Review
A look back on 2022 and what took place for Leadferno and Whitespark. Features, sales, wins, challenges, hires, mistakes, and more are shared. We also look ahead to what kicks off 2023 for each of us.
Is this your show?
Claim this listing to keep it up to date, reach guests who want to pitch you, and manage bookings with Guestify.
