The SaaS Academy Podcast

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Apr 2025

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About the show

You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!

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49 recent

April 30, 20251 hr 13 min

The Simple Habits That Can 10x Your Business and Life (with Dan Go) | Ep 48

"You don’t rise to your goals; you fall to your systems." 🧠 Want to learn more SaaS growth strategies? Join our free SaaS Summit newsletter for exclusive insights and tactics from top founders. ➤ https://www.saasacademy.com/jointhesummit Join Matt Verlaque as he sits down with Dan Go, high-performance coach to entrepreneurs, to unpack why fitness is the ultimate growth strategy - and how building better systems for your body leads to success in every area of life. From mindset shifts to practical tactics, Dan shares the real playbook for leveling up your health without slowing down your business. -- Timestamps 00:00 – Meet Dan Go 02:17 – From High School Dropout to High-Performance Coach 06:29 – Why Sleep Is the Real Secret Weapon 10:45 – Hacking Momentum: Exercise, Nutrition, and Identity 16:08 – How Entrepreneurs Are Leaving Gains on the Table 20:34 – The “Body Dashboard” Every Founder Should Build 26:12 – Why Entrepreneurs Overcomplicate Getting Fit 32:09 – Burn, Build, Sustain: Dan’s System for Transformation 39:48 – How Entrepreneurs Can Win Against "Busy Life" Excuses 47:02 – The Shift From Goal-Obsessed to Process-Driven 55:26 – Scaling Fitness Content Like a SaaS Business 1:04:51 – How Dan Built an Audience of 1 Million+ -- Check out Matt on: ➤ Personal Website: https://www.mattverlaque.com/ ➤ Twitter/X: https://x.com/mattverlaque ➤ Instagram: https://www.instagram.com/mattverlaque/ ➤ LinkedIn: https://www.linkedin.com/in/matt-verlaque/ Check out Johnny on: ➤ Personal Website: https://www.thejohnnypage.com/ ➤ Instagram: https://www.instagram.com/johnnypage13/ ➤ LinkedIn: https://www.linkedin.com/in/johnnypage/ Check out SaaS Academy on: ➤ YouTube: https://www.youtube.com/@saasacademy/ ➤ Instagram: https://www.instagram.com/saasacademy/ ➤ LinkedIn: https://www.linkedin.com/company/saasacademy ➤ Twitter/X: https://x.com/saasacademy ➤ Facebook: https://www.facebook.com/SaaSAcademy/ ➤ Website: https://www.saasacademy.com/ ➤ Apple: https://podcasts.apple.com/podcast/id1718719323 ➤ Spotify: https://spotify.com/show/05gCHHhhpmDxaFacza6Qpo

April 24, 20251 hr 17 min

Say the Right Thing, Every Time (with Phil M Jones) | Ep 47

“Every word that leaves your mouth is helping or hurting - nothing is neutral.” 🧠 Want to learn more SaaS growth strategies? Join our free SaaS Summit newsletter for exclusive insights and tactics from top founders. ➤ https://www.saasacademy.com/jointhesummit Join Matt Verlaque in a dynamic conversation with Phil M Jones - author of Exactly What to Say and creator of the most listened-to audiobook in Audible’s history. From building his first business at 14 to training leaders in over 800 industries, Phil unpacks the psychology of influence, the power of “magic words,” and how intentional language can reshape teams, sales, and leadership. This episode is packed with frameworks, practical scripts, and a new way to think about conversations - at work and in life. -- Timestamps 00:00 – Meet Phil M Jones: Master of Language & Influence 04:12 – Why His Audiobook Broke Records 09:38 – The Psychology of a Tiny Book with Big Impact 14:45 – Custom Editions and Scaling Like Tabasco Sauce 19:30 – From Car Washing to Leadership at 18 25:20 – Finding the “Magic Words” That Stick 31:55 – Big Ideas vs. Proven Methods 38:00 – The “Three Options” Framework for Decision-Making 44:40 – The Power of Labels in Communication 51:13 – How to Build a Culture of Trusted Feedback 58:03 – Influence Without Authority: Do This First 1:04:11 – Progress Over Finish Lines 1:11:45 – Master the Moment, Not the Words -- Check out Matt on: ➤ Personal Website: https://www.mattverlaque.com/ ➤ Twitter/X: https://x.com/mattverlaque ➤ Instagram: https://www.instagram.com/mattverlaque/ ➤ LinkedIn: https://www.linkedin.com/in/matt-verlaque/ Check out Johnny on: ➤ Personal Website: https://www.thejohnnypage.com/ ➤ Instagram: https://www.instagram.com/johnnypage13/ ➤ LinkedIn: https://www.linkedin.com/in/johnnypage/ Check out SaaS Academy on: ➤ YouTube: https://www.youtube.com/@saasacademy/ ➤ Instagram: https://www.instagram.com/saasacademy/ ➤ LinkedIn: https://www.linkedin.com/company/saasacademy ➤ Twitter/X: https://x.com/saasacademy ➤ Facebook: https://www.facebook.com/SaaSAcademy/ ➤ Website: https://www.saasacademy.com/ ➤ Apple: https://podcasts.apple.com/podcast/id1718719323 ➤ Spotify: https://spotify.com/show/05gCHHhhpmDxaFacza6Qpo

April 16, 202549 min

From Broke to Boostrapped to an $18M SaaS (with Matt Prados) | Ep 46

“I didn’t have a Stanford degree. I had a garage, a beanbag, and a dream.” 🧠 Want to learn more SaaS growth strategies? Join our free SaaS Summit newsletter for exclusive insights and tactics from top founders. ➤ https://www.saasacademy.com/jointhesummit Join Matt Verlaque as he sits down with Matt Prados, founder and CEO of Review Wave (now Aloha), to unpack his bootstrapped journey, lessons from venture debt, and how AI is reshaping the future of healthcare practices. -- Timestamps 00:00 – Meet Matt Prados: CEO of Aloha 02:37 – The Pain and Power of Being an Entrepreneur 05:55 – Core Values or Bust 10:04 – Selling the Vision (Without Selling It) 13:42 – Who You Become > What You Build 17:58 – Learning in Public 22:11 – Dan Martell and the $500K Education 25:39 – Building the Business Beyond Reviews 29:43 – The Aloha Era Begins 34:48 – When AI Proves You Wrong 39:21 – Why He’s Launching a Fund 43:47 – A Legacy He Can Be Proud Of -- Check out Matt on: ➤ Personal Website: https://www.mattverlaque.com/ ➤ Twitter/X: https://x.com/mattverlaque ➤ Instagram: https://www.instagram.com/mattverlaque/ ➤ LinkedIn: https://www.linkedin.com/in/matt-verlaque/ Check out Johnny on: ➤ Personal Website: https://www.thejohnnypage.com/ ➤ Instagram: https://www.instagram.com/johnnypage13/ ➤ LinkedIn: https://www.linkedin.com/in/johnnypage/ Check out SaaS Academy on: ➤ YouTube: https://www.youtube.com/@saasacademy/ ➤ Instagram: https://www.instagram.com/saasacademy/ ➤ LinkedIn: https://www.linkedin.com/company/saasacademy ➤ Twitter/X: https://x.com/saasacademy ➤ Facebook: https://www.facebook.com/SaaSAcademy/ ➤ Website: https://www.saasacademy.com/ ➤ Apple: https://podcasts.apple.com/podcast/id1718719323 ➤ Spotify: https://spotify.com/show/05gCHHhhpmDxaFacza6Qpo

April 9, 20251 hr 5 min

He Almost Sold 50% of his Company for $5K (with Chris Ronzio) | Ep 45

"You just have to ask." 🧠 Want to learn more SaaS growth strategies? Join our free SaaS Summit newsletter for exclusive insights and tactics from top founders. ➤ https://www.saasacademy.com/jointhesummit Join Matt Verlaque as he sits down with Chris Ronzio, founder and CEO of Trainual, to discuss celebrity partnerships, Facebook ad strategies, and his journey from a failed launch to SaaS success. -- Timestamps 00:00 Meet Chris Ronzio: Founder of Trainual 02:30 Landing Daymond John + Celebrity Influence 101 09:20 From $10K MVP to SaaS Struggles 16:45 The 2018 Relaunch That Changed Everything 23:10 Winning With Facebook Ads + Small CAC Thinking 30:40 B2B Doesn’t Have to Be Boring 36:50 The Power of Creative Risk + Founder-Led Marketing -- Check out Matt on: ➤ Personal Website: https://www.mattverlaque.com/ ➤ Twitter/X: https://x.com/mattverlaque ➤ Instagram: https://www.instagram.com/mattverlaque/ ➤ LinkedIn: https://www.linkedin.com/in/matt-verlaque/ Check out Johnny on: ➤ Personal Website: https://www.thejohnnypage.com/ ➤ Instagram: https://www.instagram.com/johnnypage13/ ➤ LinkedIn: https://www.linkedin.com/in/johnnypage/ Check out SaaS Academy on: ➤ YouTube: https://www.youtube.com/@saasacademy/ ➤ Instagram: https://www.instagram.com/saasacademy/ ➤ LinkedIn: https://www.linkedin.com/company/saasacademy ➤ Twitter/X: https://x.com/saasacademy ➤ Facebook: https://www.facebook.com/SaaSAcademy/ ➤ Website: https://www.saasacademy.com/ ➤ Apple: https://podcasts.apple.com/podcast/id1718719323 ➤ Spotify: https://spotify.com/show/05gCHHhhpmDxaFacza6Qpo

September 17, 202441 min

Dan Martell Reveals the SECRET To Running A SaaS Company | Ep 44

"The magic is creating the container for relationships." 📖 Join the Wait List for our new book! ➤ https://softwarebook.com/ Join Dan Martell, Johnny Page, and Matt Verlaque as they sit down to discuss the launch of their new book, what running a 10/10 event looks like, and the future of SaaS Academy. -- Timestamps 00:00 Introduction to the New Book Launch 00:47 The Importance of Customer Conferences 05:52 Strategies for Successful Event Planning 11:50 Leveraging Customer Experiences for Content 18:03 Creating Community and Connection 23:51 Common Mistakes in Event Planning 29:51 Final Thoughts and Encouragement -- Check out Matt on: ➤ Personal Website: https://www.mattverlaque.com/ ➤ Twitter/X: https://x.com/mattverlaque ➤ Instagram: https://www.instagram.com/mattverlaque/ ➤ LinkedIn: https://www.linkedin.com/in/matt-verlaque/ Check out Johnny on: ➤ Personal Website: https://www.thejohnnypage.com/ ➤ Instagram: https://www.instagram.com/johnnypage13/ ➤ LinkedIn: https://www.linkedin.com/in/johnnypage/ Check out SaaS Academy on: ➤ YouTube @SaaSAcademy ➤ Instagram] (https://www.instagram.com/saasacademy/ ) ➤ [LinkedIn] (https://www.linkedin.com/company/saasacademy) ➤ [Twitter / X] (https://x.com/saasacademy) ➤ [Facebook] (https://www.facebook.com/SaaSAcademy/) ➤ [Website] (https://www.saasacademy.com/) ➤ [Apple] (https://podcasts.apple.com/ph/podcast...) ➤ [Spotify] (https://open.spotify.com/show/05gCHHh...)

September 10, 202450 min

This Guy Outsourced His 8-Figure Company (with Graeme Barlow) | Ep 43

"If you talk to an outsource company and they can kick off development for you or kick off a project next week, that's a massive red flag for me." 👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session (https://www.saasacademy.com/scalenow?...) Join Johnny Page and Graeme Barlow, Founder and CEO of Iversoft, a world-class software development agency that specializes in mobile and emerging technologies. This episode dives deep into 🚀 - The good, bad, and best practices of Outsourced Development. - How a founder’s job is to find the people who will solve the problems, not to solve it themselves. - How to clear product ownership and spend time on preparation before starting development. - The best way to build a network of trusted technical advisors. ...and more. -- Timestamps 00:00 Introduction and Setting the Stage 02:10 The Good, the Bad, and Best Practices of Outsourcing Development 03:36 When to Consider Outsourcing and Different Engagement Models 08:21 Choosing the Right Engagement Model 16:57 Building a Successful Relationship with an Outsourced Development Team 24:08 Beware of Agencies Promising Quick Turnaround Times 25:06 Learning from Mistakes 25:25 The Importance of Outsourced Development Teams 28:15 The Current State of AI and Its Impact 32:42 Building with No Code Solutions 38:56 Avoiding the Linchpin Trap -- Check out Graeme on: ➤ Personal Website: https://www.graemebarlow.com/ ➤ Twitter/X: https://x.com/graemebarlow ➤ Instagram: https://www.instagram.com/graemebarlow/ ➤ LinkedIn: https://www.linkedin.com/in/graemebarlow Check out SaaS Academy on: ➤ YouTube @SaaSAcademy ➤ Instagram] (https://www.instagram.com/saasacademy/ ) ➤ [LinkedIn] (https://www.linkedin.com/company/saasacademy) ➤ [Twitter / X] (https://x.com/saasacademy) ➤ [Facebook] (https://www.facebook.com/SaaSAcademy/) ➤ [Website] (https://www.saasacademy.com/) ➤ [Apple] (https://podcasts.apple.com/ph/podcast...) ➤ [Spotify] (https://open.spotify.com/show/05gCHHh...)

September 3, 202457 min

This Guy Pays His Employees $210,000/yr (with Geoff Roberts) | Ep 42

"You're going to have to hire great people." 👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session (https://www.saasacademy.com/scalenow?...) Join Matt Verlaque and Geoff Roberts, CEO and founder of Outseta, The all-in-one platform to build SaaS and membership businesses. This episode dives deep into 🚀 - How staying small allows for less bureaucracy and politics in a company. - How they manage a remote and asynchronous team. - How Outseta is able to pay their team $210,000/yr while allowing the team to work between 1 and 5 days a week. ...and more. -- Timestamps 00:00 Staying Small and Hiring Great People 11:06 Outseta's Unique Compensation Model 19:03 Supporting Early-Stage SaaS Businesses 26:28 The Power of Ownership 28:37 Enriching Lives and Operating with Minimal Meetings 32:48 Rhythms and Asynchronous Work 36:56 Pricing Model and Challenges 41:35 Bootstrapping and Near-Death Experiences 53:43 Success: $10 Million Business and Impact -- Check out Geoff on: ➤ Company Website: https://www.geoffsmarketingexperiments.com/ ➤ Marketing Experiments: https://www.geoffsmarketingexperiments.com/ ➤ Personal Website: https://geoffrobertswrites.com/ ➤ Twitter/X: https://x.com/geofftroberts ➤ LinkedIn: https://www.linkedin.com/in/geoffrobertsmarketing/ Check out SaaS Academy on: ➤ YouTube @SaaSAcademy ➤ Instagram] (https://www.instagram.com/saasacademy/ ) ➤ [LinkedIn] (https://www.linkedin.com/company/saasacademy) ➤ [Twitter / X] (https://x.com/saasacademy) ➤ [Facebook] (https://www.facebook.com/SaaSAcademy/) ➤ [Website] (https://www.saasacademy.com/) ➤ [Apple] (https://podcasts.apple.com/ph/podcast...) ➤ [Spotify] (https://open.spotify.com/show/05gCHHh...)

August 27, 202459 min

This Guy Built A Portfolio of Companies Worth $1 Billion (with Scot Chisholm) | Ep 41

"I think you can do more with less these days." 👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session (https://www.saasacademy.com/scalenow?...) Join Johnny Page and Scot Chisholm, CEO and Founder of Classy, a fundraising platform for nonprofit organizations that got acquired by GoFundMe in 2022. Over the course of 10 years as CEO, he grew the company from $0 to $1B+ in valuation; managed a 300 person team, and raised over $200M from investors. Timestamps -- Check out Scot on: ➤ Website: https://joinhighland.com/ ➤ Personal Website: https://scotchisholm.com/ ➤ Instagram: https://www.instagram.com/scotchisholm/?hl=en ➤ LinkedIn: https://www.linkedin.com/in/scotchisholm/ Check out SaaS Academy on: ➤ YouTube @SaaSAcademy ➤ Instagram] (https://www.instagram.com/saasacademy/ ) ➤ [LinkedIn] (https://www.linkedin.com/company/saasacademy) ➤ [Twitter / X] (https://x.com/saasacademy) ➤ [Facebook] (https://www.facebook.com/SaaSAcademy/) ➤ [Website] (https://www.saasacademy.com/) ➤ [Apple] (https://podcasts.apple.com/ph/podcast...) ➤ [Spotify] (https://open.spotify.com/show/05gCHHh...)

August 20, 20241 hr 5 min

This Guy Made a Million Dollar App for Gym Owners (with Dan Uyemura) | Ep 40

"Let the market pull you. You have to be so nimble. You're lucky if you can block a punch in the beginning." 👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session (https://www.saasacademy.com/scalenow?...) Join Matt (@mattverlaque) and Dan Uyemura, CEO and Founder of PushPress, a complete gym management platform built by gym owners, for gym owners. At PushPress, they're sole focus is providing painless member management and billing solutions to CrossFit gyms, boutique gyms, and personal trainers. Timestamps 00:00 The Journey of Pushpress 07:31 The Challenges of Being a Founder 19:03 Building Trust and Providing Value 25:19 The Process of Evaluating Ideas 31:35 Pricing and Packaging Strategy 33:33 Pricing Strategies for Customer Retention 36:52 Building a Strong Team and Culture 37:51 The Keeper Test: Identifying Valuable Employees 45:45 Building Long-Term Value: The Key to Success 51:31 Finding the Right Investors: Alignment is Key -- Check out Dan on: ➤ Website: https://www.pushpress.com/ ➤ Instagram: https://www.instagram.com/danielsan/ ➤ LinkedIn: https://www.linkedin.com/in/danuyemura/ Check out SaaS Academy on: ➤ YouTube @SaaSAcademy | Instagram] (https://www.instagram.com/saasacademy/ ) | [LinkedIn] (https://www.linkedin.com/company/saasacademy) | [Twitter / X](https://x.com/saasacademy) | [Facebook] (https://www.facebook.com/SaaSAcademy/) | [Website](https://www.saasacademy.com/) | [Apple](https://podcasts.apple.com/ph/podcast...) | [Spotify (https://open.spotify.com/show/05gCHHh...)

August 13, 20241 hr 7 min

Steal This Copywriting Playbook That Makes MILLIONS (with John Doherty) | Ep 39

"Great writing starts from a great brief, which starts from great strategy." 👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session (https://www.saasacademy.com/scalenow?...) Join Matt (@mattverlaque) and John Doherty, founder of EditorNinja, a content editing agency that edited 3,000,000+ words in its first 18 months on how to write copy that makes MILLIONS of dollars. Timestamps 00:00 The Importance of Strategy and Briefs in Great Writing 05:44 Finding the Right Pricing Model for Agencies 06:13 The Key to Entrepreneurial Success 09:07 Managing Performance and the Person 19:23 The Power of Storytelling and Vivid Language in Writing 22:50 Crafting Captivating Headlines 25:17 Effective Call-to-Action Language 33:10 The Importance of a Great Brief and Strategy 34:57 Hiring and Managing Writers 36:45 The Value of Paid Test Projects 38:06 The Misconception of Ready-to-Publish Content 41:36 The Cost of Hiring Writers 43:03 When to Hire a Dedicated Writer 44:22 The Role of a Marketing Manager in a Small SaaS Company 48:37 Budgeting for Marketing 50:03 The Need for a Cash Buffer 53:19 The Significance of Gross Profit in Pricing Decisions 54:42 The Drawbacks of Hourly Pricing 55:12 The Benefits of Project-Based Pricing 57:30 Using Pricing as a Funnel Filter 01:03:07 Considerations for Offering Services in a SaaS Business -- Check out John on: ➤ Twitter: https://x.com/dohertyjf ➤ Website: https://editorninja.com/ ➤ Personal Website: https://www.johnfdoherty.com/ ➤ LinkedIn: https: https://www.linkedin.com/in/johnfdoherty/ Check out SaaS Academy on: ➤ YouTube/ @SaaSAcademy | Instagram] (https://www.instagram.com/saasacademy/ ) | [LinkedIn] (https://www.linkedin.com/company/saasacademy) | [Twitter / X](https://x.com/saasacademy) | [Facebook] (https://www.facebook.com/SaaSAcademy/) | [Website](https://www.saasacademy.com/) | [Apple](https://podcasts.apple.com/ph/podcast...) | [Spotify (https://open.spotify.com/show/05gCHHh...)