367. Why 95% of AI Investments Fail to Deliver Real ROI
In episode 367 of The Real Jason Duncan Podcast, most entrepreneurs believe AI is the great differentiator, the tool that will finally give them the edge. Jonathan Aberman spent decades at the center of the technology world watching that belief quietly destroy the one thing businesses actually compete on. Jonathan Aberman is an entrepreneur, investor, and innovation strategist who has helped launch more than 40 technology companies, served as the founding dean of Marymount University's College of Business and Technology, and is the co-founder and CEO of Hupside — the company building the Original Intelligence category. Forbes called him the unsung hero of the effort to bring Amazon HQ2 to Northern Virginia. Named a "Tech Titan" by Washingtonian and recognized among the Washington Business Journal's "Power 100," he has spent over two decades at the intersection of technology, venture capital, and human potential — and what he found there changed everything he thought he knew about AI. Today, Jonathan sits down with Jason for a conversation that most technology executives don't want to have. The lie is one of the most widely accepted beliefs in business right now: AI can solve any problem, handle any task, and whoever deploys it fastest wins. Here's what that belief actually does — it hands your competitive advantage to a tool every one of your competitors is using too. The models create sameness at scale. And sameness is the end of differentiation. This episode dives into: Why 95% of companies that have adopted AI cannot point to a real return, and what the data actually shows The scattergram experiment that proved AI collapses human creativity into three predictable clusters What large language models are architecturally incapable of producing, and why most executives have never been told Why competing on AI efficiency alone is a losing strategy for nearly every business on this show What "Original Intelligence" is and why it may be the most important business metric nobody is tracking How to measure whether a human working with AI is producing something genuinely differentiated, or just expensive slop What AI slop is doing to trust, personal brand, and content credibility, and what to do when you see it Why the correct frame for AI is not OR but AND, and what changes the moment you understand that The one question every leader should be asking that almost nobody is asking right now The lie is that AI is the answer. The truth is that AI gives everyone the same answer. The leaders who figure that out now, and build their strategy around what only humans can produce, are the ones who will still be standing in ten years. 🎯 Go to hupside.com to test your Original Intelligence score — it's free. 📌 Subscribe, leave a review, and share this episode with the leader in your world who still thinks the tool is the advantage. Who is Jonathan Aberman? Jonathan Aberman is an entrepreneur, investor, and innovation strategist redefining how human potential is measured in an AI-driven world. As co-founder and CEO of Hupside, he is building the Original Intelligence category — a framework that quantifies human originality as a business differentiator. He is also a partner at Ruxton Ventures and previously served as Dean of the School of Business and Technology at Marymount University. Named a "Tech Titan" by Washingtonian and recognized among the Washington Business Journal's "Power 100," he has helped launch more than 40 technology companies across two decades at the center of Washington DC's technology ecosystem. 🌐 Website: hupside.com 📲 Connect with Jonathan: LinkedIn: linkedin.com/in/jonathanaberman Facebook: facebook.com/jaberman X: x.com/jaberman 🎙️ Apply to be a guest: therealjasonduncan.com/podcast ❤️ Love the show? Subscribe, rate, review, and share. The gold is the lie. As always, I am your host, The Real Jason Duncan — and Jesus is King. Learn more about your ad choices. Visit megaphone.fm/adchoices





