The Roofr Report

Hosted by Roofr

BusinessInterviews guests

Website RSS feed

Episodes

Latest episode

Jun 2026

Language

About the show

Join our host Pete McKendrick as we bring on seasoned guests with hands-on experience to offer their insight on topics like roofing, technology, and entrepreneurship. Brought to you by roofr.com.

Listen to episodes

58 recent

June 1, 202641 min

Repairs, Not Re-Roofs: The Strategy That Built a $2M Business (with Michael Hill)

What if scaling back was actually the smartest move you could make for your business and your life?That was certainly the case for Michael Hill of Boise Roof Repair — a former insurance claims adjuster who walked away from corporate life in 2020 to build a lean, profitable roofing business on his own terms.Michael shares how he carved out a niche in a retail-only market by focusing almost entirely on repairs, and how that strategy created an unplanned (and powerful) long game with customers.Michael also digs into the tools that keep his one-man operation running smoothly, including how a $150/month virtual office changed everything, and how Roofr's automations replaced a patchwork of four different software programs.In this episode:How to play the long game with a repair-first roofing businessWhy scaling hurt Michael's profits — and what he did about itThe power of a virtual office for solo operators (for just $150/month)Using Roofr as a full CRM, from measurements to invoicingBig goals, like Michael building a legacy for his kids

May 14, 202648 min

Market While You Sleep: The Power of Traditional Marketing with Dave from DOPE Marketing

What if the best marketing move you can make has nothing to do with SEO, social media, or paid ads?Leaning on his 17+ years in home service work, Dave Carroll of Dope Marketing gives Pete the case for traditional, guerrilla-style marketing. Listen in to learn why postcards and door hangers are still some of the most effective tools a roofer can use.From reaching customers in unique and memorable ways to staying hyper-local and owning your neighborhoods, Dave’s got practical advice you can put to work for your roofing business right now.In this episode:Creative ways to get in front of customers (QR codes, Christmas lights, and more)The case for print marketing vs. digital for lead qualityMarketing vs. branding (and why you need both)Automatic postcard marketing integrations with DOPE and RoofrPlus AI tools, building a hyper-local presence, and more

May 1, 202636 min

"You Don't Find Roofing—Roofing Finds You" with Matthew Marsh

From Disney to the Marine Corps to Roofing. This week, we're talking to our May Roofr of the Month, Matthew Marsh of Eastern Shore Roofing and Remodeling in Maryland.Matthew shares the story of how bad contractor communication led him to start his company three years ago, reaching $700K+ with three trusted crews and a 70/30 roofing-to-remodeling mix.Pete and Matthew discuss everything under the sun: Matthew's background as a carpenterFinding reliable roofing crewsThe pitfalls of per-square pricingHow roofing tech touches every part of the businessGrowing toward $5M in revenueIt's a great story with a lot to take away. Listen in with us!

March 31, 202641 min

Get Your Knuckles a Little Scratched Up: Putting in the Work with Cameron Burns

How'd Cam Burns hit $500k revenue in year one? Rejuvenation, not reroofing, was the spark.On this week's podcast, Pete sits down with our April Roofr of the Month, Cameron Burns of OK Roof Revival in Kelowna, British Columbia. West coast Canucks rise up!Cameron shares how he left 15 years in oil and gas construction to launch a roofing company in late 2022, and went on to acquire Canadian distribution rights with licensed applicators. Pete and Cam get into:How rejuvenation gets earlier leads and builds trustWatching maintenance become reroof jobsHigh-end offerings (metal, torch-on, Brava synthetic tiles, etc.)The challenges of winter seasonality and ethical reworkHow tech like Roofr and CompanyCam helpsIf you, like Cameron, aren't afraid to get your knuckles a little scratched up, listen up for a lot of solid advice for your own roofing business.

March 16, 202637 min

Putting Your Expertise to Work as Digital Content with Phil Risher

This week on the Roofr Report, Pete sits down with Phil Risher to talk about LLMs, return on ad spend (ROAS), and marketing that actually converts. They discuss what works, what doesn’t, and why finding that right balance is so frustrating for so many roofing companies. Phil explains how to stop guessing, start tracking the right things, and build marketing that actually supports your business goals. The shift to conversational AI searchUsing call data to improve your marketingVisibility, conversion, and re-targetingROAS reporting and moreIf trying to effectively market your local roofing business in 2026 feels overwhelming and unclear, this episode will help bring it back down to earth.

March 2, 202639 min

No Customer Left Behind: Putting Community First with John & Carrie McClung

After nearly 22 years in business, John and Carrie McClung have a clear philosophy: “We don’t live to roof. We roof to live.”To celebrate our March Roofr of the Month winners, Pete sits down with John and Carrie McClung to discuss how success arises from taking an active part in the roofing community. From disaster response to backpack giveaways to breast cancer fundraisers, McClung Roofing has built a business rooted in service.In this episode:How community investment fuels long-term growthWhy reputation beats priceWhat legacy really means in contractingIt's a story about business, but also heart.

February 2, 202640 min

Connection, Authenticity, and Caring the Most with Chuck Allen

This week, Pete catches up with Chuck Allen, our February Roofr of the Month.Chuck shares his transformation from crane operator to roofing business owner at San Antonio’s Rio Blanco Roofing. Chuck’s been around the block, and shares some great business insight into:Targeting your clients instead of casting a wide netBuilding your brand by being honest and authenticKeeping quality service and high production standardsSetting proper customer expectationsLeaning on the right tech, and the right people, to grow without wasteLearn how Chuck and his team have set Rio Blanco apart in a highly competitive market — and how your own roofing company can follow a few key principles to achieve the same.

January 8, 202633 min

Scaling Your Business with Angela Chanowsky

Feelin' the January blues? Already overwhelmed by all there is to do in 2026? This episode might be the kick you need to make a change. This week, Pete speaks with Angela Chanowsky, the entrepreneur and visionary behind Unique Genius. Angela's an expert at helping small business owners, especially in home services and roofing, break free from routine tasks to focus on growth. If you're wondering: How do I free up my time for the important stuff?Are my processes and systems working well?What can virtual assistants do for me, really?What's the best strategic hire to start growing?Where does AI fit into all this?Then this ep's for you. Whether you're still fresh to roofing or just looking to finally scale your business, Angela's advice can help push you in the right direction. Listen up!

September 23, 20257 min

Short Report: How Profitable Is the Average Roofing Business?

Got a few minutes to learn? We'll tell you all you need to know about roofing industry profitability in 2025.Today on the Roofr Short Report, we're covering a lot of ground: Are roofing companies profitable these days? How much are they earning, on average? What kind of salary should I pay myself? Who are the top earners? How long does it take to become profitable? Listen up for yourself! And let us know what you think of this new format.

December 1, 202532 min

Obsessed with Marketing: Talkin’ to Early Bird Matt Smith

To close out 2025, Pete sits down with Matt Smith, co-owner of Early Bird Roofing and our December Roofr of the Month, to talk about running a modern roofing business, scaling fast, and going with what works instead of chasing a feeling. Early Bird Roofing launched in May of this year, and seven months later, has already hit a million in sales. Matt and Pete talk about the whys and hows, including: Bringing in leads from 2-3 core sourcesUnderstanding marketing and what works for your nicheHaving a smart, replicable sales processMaking sure install day goes perfectly Interested in roofing tech, marketing, or scaling your own roofing business in a way you know will work? Don’t miss this one.