Episodes
35
Latest episode
Aug 2026
Language
EN
Elevate your business with "The Roofing Company Marketing Podcast," a targeted 12-episode series crafted for roofing professionals. Hosted by marketing expert Matt Law, this podcast rises above the rest with strategies and insights specifically tailored for the roofing industry. Each episode covers essential topics, from harnessing effective SEO techniques to mastering digital marketing and client engagement, all designed to boost your roofing business's visibility and growth. Ideal for roofing contractors seeking to shingle out their competition or nail down new market opportunities.
Roofing contractors spend thousands on leads, SEO, websites, and advertising—but how do you know whether your overall marketing is healthy? Matt Law introduces the Marketing Score and shows you how to identify the areas that are helping your company grow and the gaps that may be costing you business.
Buying a roofing company can immediately give you revenue, customers, employees, and a foothold in a market—but that doesn't mean you're buying a healthy business. Matt Law shares what to investigate before closing, including revenue trends, customer concentration, financials, marketing spend, reputation, staffing, and the seller’s future role. Discover why poor marketing can actually create tremendous upside and why patiently leading the existing team through change may be one of the most important parts of the entire acquisition.
A roofing lead has little value if it gets lost in voicemail or forgotten after one follow-up attempt. In Part 2, Matt Law explains how roofing contractors can build a system around every new opportunity using phone systems, AI backup, CRM automation, text and email nurturing, online scheduling, and measurable marketing. Discover how to stop judging marketing by individual bad leads and start using actual revenue and ROAS to make smarter decisions.
Roofing leads are among the most competitive in home services, so simply turning on ads isn't enough. In Part 1, Matt Law breaks down the Magnetic Growth approach to Google Ads, Local Service Ads, Meta, landing pages, reviews, targeting, and conversion. Learn why the cheapest lead isn't necessarily the best lead and how a strong marketing foundation can help roofing contractors turn advertising dollars into profitable jobs.
No two homeowners buy a roof the same way. In Part 2, Matt Law teaches roofing contractors how to identify personality types, communicate more effectively, and tailor every sales presentation to create trust and improve conversion rates.
The best roofing salespeople don't pressure homeowners—they educate them. In Part 1 of this two-part series, Matt Law shares the proven principles that help roofing contractors improve closing rates through preparation, trust, professionalism, and a value-driven sales process that stands above the competition.
Many roofing companies work hard—but only a few build businesses that continue growing year after year. In this episode, Matt Law shares seven habits that separate the industry's healthiest companies from the rest. Discover how better leadership, stronger systems, and a balanced approach to business can transform both your company and your life.
Roofing marketing in 2026 requires more precision than ever. In this episode, we explore how roofing contractors are combining local SEO, paid search, and Local Service Ads to stay competitive in crowded markets. We also discuss how AI automation is improving lead handling and follow-up without replacing human sales processes. From managing high-ticket leads to building authority through reviews and local signals, this episode outlines the strategies helping roofing companies generate consistent opportunities in today’s market.
Roofing companies can now book more estimates without lifting a finger. Learn how AI automation can handle follow-ups, texts, scheduling, and help your sales team close more jobs without dropping the ball.
Tired of buying junk leads from lead vendors? This episode shows roofers how to run their own lead campaigns using Meta Ads and lead forms. We’ll show you how to fix your follow-up and turn clicks into booked inspections.
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