The Roofing Company Marketing Podcast

Hosted by Gro.Inc

Business Marketing

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Oct 2026

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About the show

Elevate your business with "The Roofing Company Marketing Podcast," a targeted 12-episode series crafted for roofing professionals. Hosted by marketing expert Matt Law, this podcast rises above the rest with strategies and insights specifically tailored for the roofing industry. Each episode covers essential topics, from harnessing effective SEO techniques to mastering digital marketing and client engagement, all designed to boost your roofing business's visibility and growth. Ideal for roofing contractors seeking to shingle out their competition or nail down new market opportunities.

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41 recent

October 30, 2026Episode 4132 min

Episode 41 - Organic Social Media Marketing for Roofing Businesses

Does your roofing company's social media show customers why they should trust you? Matt Law explains how to create a consistent organic social media presence without hiring a full-time content creator. Learn how to use roof transformations, job-site videos, educational tips, customer testimonials, and reviews to build credibility. Discover how batching content, scheduling posts, and automating responses to comments and messages can help turn social media engagement into roofing estimates.

October 23, 2026Episode 4034 min

Episode 40 - Getting Tons of Referrals for Your Roofing Business

Your roofing company may be overlooking one of its most profitable sources of new customers: the homeowners you've already served. Matt Law shares how a contractor generated more than $5 million in referred business and explains how roofing companies can build a repeatable referral system. Learn how outstanding customer experiences, thoughtful thank-you gifts, review requests, referral cards, and rewards can help homeowners recommend your company to friends and neighbors.

September 30, 2026Episode 3956 min

Episode 39 - The Four Keys to Compounding Growth for Roofing Contractors

Stop looking for the one marketing tactic that's going to transform your roofing company. Matt Law explains how four areas work together to create compounding growth: strong Unique Selling Points, continual database growth, a diversified marketing arsenal, and automated follow-up. When the pieces connect, each improvement strengthens the rest of your marketing system.

September 23, 2026Episode 3852 min

Episode 38 - The Focused & Productive Roofing Business Owner

A roofing company can create an endless stream of urgent problems, but living in crisis mode isn't the same as leading. Matt Law shares a practical framework for getting control of your time through the Four Quadrants, Big Rocks, planning, protected calendar blocks, task management, delegation, Basecamp, SOPs, and checklists. Focus isn't about doing more—it's about consistently doing what matters most.

September 16, 2026Episode 3732 min

Episode 37 - AEO for Roofing Contractors - A Complete Guide to AI Optimization

AI is changing how homeowners research roofing companies. Matt Law explains Answer Engine Optimization and what roofing contractors can do to improve their visibility when customers ask ChatGPT, Google AI, Gemini, Claude, and other tools for answers and recommendations. Learn how reviews, website content, service areas, citations, social channels, structured data, FAQs, and real proof help establish authority and trust.

September 9, 2026Episode 3639 min

Episode 36 - The Roofing Contractor Marketing Score

Roofing contractors spend thousands on leads, SEO, websites, and advertising—but how do you know whether your overall marketing is healthy? Matt Law introduces the Marketing Score and shows you how to identify the areas that are helping your company grow and the gaps that may be costing you business.

August 28, 2026Episode 3537 min

Episode 35 – Buying a Roofing Company – The Ugly Truth to Growth

Buying a roofing company can immediately give you revenue, customers, employees, and a foothold in a market—but that doesn't mean you're buying a healthy business. Matt Law shares what to investigate before closing, including revenue trends, customer concentration, financials, marketing spend, reputation, staffing, and the seller’s future role. Discover why poor marketing can actually create tremendous upside and why patiently leading the existing team through change may be one of the most important parts of the entire acquisition.

August 17, 2026Episode 3444 min

Episode 34 – Lead Generation for Roofing Contractors – The Secrets of Magnetic Growth – Part 2

A roofing lead has little value if it gets lost in voicemail or forgotten after one follow-up attempt. In Part 2, Matt Law explains how roofing contractors can build a system around every new opportunity using phone systems, AI backup, CRM automation, text and email nurturing, online scheduling, and measurable marketing. Discover how to stop judging marketing by individual bad leads and start using actual revenue and ROAS to make smarter decisions.

August 17, 2026Episode 3357 min

Episode 33 – Lead Generation for Roofing Contractors – The Secrets of Magnetic Growth – Part 1

Roofing leads are among the most competitive in home services, so simply turning on ads isn't enough. In Part 1, Matt Law breaks down the Magnetic Growth approach to Google Ads, Local Service Ads, Meta, landing pages, reviews, targeting, and conversion. Learn why the cheapest lead isn't necessarily the best lead and how a strong marketing foundation can help roofing contractors turn advertising dollars into profitable jobs.

August 4, 2026Episode 3250 min

Episode 32 – The Art of Selling for Roofing Contractors – Part 2

No two homeowners buy a roof the same way. In Part 2, Matt Law teaches roofing contractors how to identify personality types, communicate more effectively, and tailor every sales presentation to create trust and improve conversion rates.