The Roofing Company Marketing Podcast

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Business Marketing

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Aug 2026

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About the show

Elevate your business with "The Roofing Company Marketing Podcast," a targeted 12-episode series crafted for roofing professionals. Hosted by marketing expert Matt Law, this podcast rises above the rest with strategies and insights specifically tailored for the roofing industry. Each episode covers essential topics, from harnessing effective SEO techniques to mastering digital marketing and client engagement, all designed to boost your roofing business's visibility and growth. Ideal for roofing contractors seeking to shingle out their competition or nail down new market opportunities.

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34 recent

August 17, 2026Episode 3444 min

Episode 34 – Lead Generation for Roofing Contractors – The Secrets of Magnetic Growth – Part 2

A roofing lead has little value if it gets lost in voicemail or forgotten after one follow-up attempt. In Part 2, Matt Law explains how roofing contractors can build a system around every new opportunity using phone systems, AI backup, CRM automation, text and email nurturing, online scheduling, and measurable marketing. Discover how to stop judging marketing by individual bad leads and start using actual revenue and ROAS to make smarter decisions.

August 17, 2026Episode 3357 min

Episode 33 – Lead Generation for Roofing Contractors – The Secrets of Magnetic Growth – Part 1

Roofing leads are among the most competitive in home services, so simply turning on ads isn't enough. In Part 1, Matt Law breaks down the Magnetic Growth approach to Google Ads, Local Service Ads, Meta, landing pages, reviews, targeting, and conversion. Learn why the cheapest lead isn't necessarily the best lead and how a strong marketing foundation can help roofing contractors turn advertising dollars into profitable jobs.

August 4, 2026Episode 3250 min

Episode 32 – The Art of Selling for Roofing Contractors – Part 2

No two homeowners buy a roof the same way. In Part 2, Matt Law teaches roofing contractors how to identify personality types, communicate more effectively, and tailor every sales presentation to create trust and improve conversion rates.

August 4, 2026Episode 3145 min

Episode 31 – The Art of Selling for Roofing Contractors – Part 1

The best roofing salespeople don't pressure homeowners—they educate them. In Part 1 of this two-part series, Matt Law shares the proven principles that help roofing contractors improve closing rates through preparation, trust, professionalism, and a value-driven sales process that stands above the competition.

July 31, 2026Episode 301 hr 10 min

Episode 30 – The Balanced Roofing Contractor - 7 Life-Changing Habits of Growing Roofing Company Owners

Many roofing companies work hard—but only a few build businesses that continue growing year after year. In this episode, Matt Law shares seven habits that separate the industry's healthiest companies from the rest. Discover how better leadership, stronger systems, and a balanced approach to business can transform both your company and your life.

February 13, 2026Episode 2944 min

Episode 29 - Roofing Marketing - What's Working in 2026

Roofing marketing in 2026 requires more precision than ever. In this episode, we explore how roofing contractors are combining local SEO, paid search, and Local Service Ads to stay competitive in crowded markets. We also discuss how AI automation is improving lead handling and follow-up without replacing human sales processes. From managing high-ticket leads to building authority through reviews and local signals, this episode outlines the strategies helping roofing companies generate consistent opportunities in today’s market.

October 24, 2025Episode 2834 min

Episode 28 – AI Automation & Scheduling for Roofing Contractors

Roofing companies can now book more estimates without lifting a finger. Learn how AI automation can handle follow-ups, texts, scheduling, and help your sales team close more jobs without dropping the ball.

October 24, 2025Episode 2749 min

Episode 27 – Meta Ads and Lead Forms for Roofing Contractors

Tired of buying junk leads from lead vendors? This episode shows roofers how to run their own lead campaigns using Meta Ads and lead forms. We’ll show you how to fix your follow-up and turn clicks into booked inspections.

September 17, 2025Episode 261 hr 18 min

Episode 26 – Scaling Your Roofing Business – Part 4 – Marketing

Most roofing companies rely on word of mouth — and wonder why they aren’t growing faster. In this episode, we break down what modern marketing looks like for roofing businesses: clear messaging, a strong web presence, paid ads that work, and lead follow-up systems. If you want more qualified leads and fewer wasted marketing dollars, this episode shows you where to start.

September 17, 2025Episode 2549 min

Episode 25 – Scaling Your Roofing Business – Part 3 – Systems

Scaling a roofing business isn’t about hustle — it’s about systems. In this episode, we walk through the core systems every roofing company needs: tracking leads, sending estimates, managing jobs, collecting payments, and asking for reviews. You’ll learn how to build scalable workflows that don’t fall apart when things get busy. If your business feels like chaos every time the phone rings, this episode will help you organize and scale.