Inside the Japanese Whisky Bubble: Market Realities, Hype, and the Authentic Core
Gavin engages with Sagar Vashishta, a veteran collector and author of the coffee table book The Art of Japanese Whisky to examine the structural shifts defining the spirits industry over the past decade. The discussion traces the market's trajectory from an era of accessible, high-quality age-statement expressions to the current post-COVID climate characterized by aggressive corporate price increases, inventory saturation, and a proliferation of non-traditional distilleries looking to capitalize on the category's prestige.




