The RoadFS Podcast

Hosted by Jody Sedrick

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422

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Aug 2026

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About the show

Jody Sedrick and Rod Puzey of Zenware and RoadFS explore the movers and shakers of the automotive detailing industry. Every Thursday we interview detailers, members of the IDA, suppliers, vendors, and other detailing professionals that are impacting and driving the auto detailing industry. Do you have someone interesting in the Detailing World you'd like us to interview? Let us know and we'll get them on. Hosted by Jody Sedrick and Rod Puzey Thank for listening to The RoadFS Podcast is a production of Zenware and RoadFS

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60 recent

September 11, 2026Episode 6131 hr 2 min

612 - How to Build a Business That Runs Without You

What would happen if you left your detailing business for two weeks? For Kyle Clark of Extreme Detailing, that question became a real-world test. Kyle spent an incredible trip traveling through South Africa with his family while his detailing business continued operating back home. But making that possible took much more than simply hiring employees. It required systems, SOPs, checklists, clear expectations, training, accountability and learning how to trust his team. In this episode of the RoadFS DetailBookie Podcast, Kyle Clark joins Rod Puzey and Jody Sedrick for a wide-ranging conversation about what it really takes to build a detailing business that can operate without the owner. We talk about: • Training and mentoring younger employees • Why employees need guidance, not just instructions • The difference between confidence and competence • Creating SOPs and checklists that actually get followed • When it's time to stop coaching and let an employee go • Why “hire slow, fire fast” matters • Building an employee handbook and setting expectations • Using AI to help document employee issues and policies • Creating consistent customer expectations • How technology can give owners visibility when they're away • The lessons Kyle learned from a disastrous vacation experience in 2017 • His South Africa trip and how he finally proved his business could operate without him • Why business freedom also comes with responsibility • And the difference between simply “getting it done” and getting it done right Kyle's story is a great reminder that the goal isn't simply to build a business that keeps you busy. It's to build a business with systems, people and processes that allow you to step away without everything falling apart. If you're serious about building a better detailing business, this is an episode you won't want to miss. Subscribe to the RoadFS DetailBookie Podcast and join us every week for conversations about detailing, business, leadership, technology and building a better life through your business. Guest:Kyle ClarkXtreme Detailing AutoFiberHosts Jody Sedrick & Rod PuzeyRoadFS / Detail Bookie Podcast================================RoadFS CRM - https://roadfs.comDetailBooke CRM - https://detailbookie.io

September 6, 2026Episode 61156 min

611 - The Secret to Building a Brand That Lasts

Meghan Pourier, CEO of Car Candy and President of the International Detailing Association, joins us for an incredible conversation about what it really takes to build a brand, lead a team, and create a business that lasts.From building Car Candy one brick at a time to leading with integrity and surrounding yourself with smarter people, Meghan shares powerful lessons for detailers, entrepreneurs, business owners, and anyone looking to grow.We talk about the dangers of hype-driven marketing, why relationships and industry collaboration matter, the importance of strategic planning, servant leadership, innovation, and why great detailers don't always automatically become great business owners.Meghan also gives us a behind-the-scenes look at how Car Candy develops new products, listens to customer feedback, and continues to innovate.If you're building a detailing business, growing a brand, or looking for practical leadership advice, this episode is packed with insights you won't want to miss.Chapter Timelines0:00 Building Brands One Brick at a Time3:40 The Trap of Marketing Hype7:21 What Stays and What Fades in the Industry11:31 Strategic Discipline for Creative Minds17:25 First Steps for New Detailers28:41 Innovation and the Product Development Cycle38:01 Boss vs Leader: Defining Your Role52:36 Final Thoughts on Industry GrowthGuest:Megan PoirierCar Candy Products Carcandy.com Hosts Jody Sedrick & Rod PuzeyRoadFS / Detail Bookie Podcast================================RoadFS CRM - https://roadfs.com DetailBooke CRM - https://detailbookie.io

September 2, 2026Episode 61021 min

610 - Turning Customers Into Fans: RoadFS Hits the Road

We’re hitting the road! Over the next several weeks, RoadFS and Detail Bookie are traveling to some of the biggest events, training sessions, and gatherings in the professional detailing industry — and we’re bringing the podcast with us. From hands-on training and IDA certification to new products, business education, networking, and SEMA, our goal is bigger than simply attending events. We want to help build people up, highlight great businesses and brands, and create connections that make the professional detailing industry stronger. In this special episode, Jody and Rod talk about the upcoming RoadFS event tour, including stops at the Petersen Automotive Museum, Budco’s Open Garage, Detail Intensive & PDR Expo in Las Vegas, IDA Global Skills Validation, and SEMA. They also look back at an incredible training event in Chicago and discuss why bringing brands, trainers, and detailers together can have such a powerful impact. The mission is simple: Turn customers into fans. Turn fans into advocates. And build an industry where people feel valued, supported, and inspired. If you're a detailer, business owner, manufacturer, trainer, or simply passionate about the professional detailing industry, make sure you follow along. We'll see you on the road! Learn more about RoadFS: https://roadfs.com Learn more about Detail Bookie: https://detailbookie.com

August 25, 2026Episode 60911 min

609 - Inside 3 Days of High-Level Detailing Training in Chicago

What happens when detailers, trainers, manufacturers and business owners come together for three days of hands-on training? We found out in Chicago. In this episode of the RoadFS / Detail Bookie Podcast, we take you inside an incredible training event hosted at Car Supplies Warehouse and organized through the Detailers Round Table. From business education and process efficiency to paint correction, ceramic coatings, window tint, PPF and PDR, attendees had the opportunity to learn, practice and experience new products, tools and techniques firsthand. But this event was about much more than learning how to work on cars. It was about learning how to run a more profitable detailing business . We talk about understanding your true cost per vehicle, improving efficiency, developing SOPs, adding new services and—perhaps most importantly—staying humble enough to keep learning. The detailing industry continues to evolve. The products change. The technology changes. The processes change. The detailers who continue to learn are the ones who continue to grow. And sometimes the biggest value isn't what you learn in the classroom—it's the people you meet along the way. Watch the episode and get an inside look at three days of training, networking, hands-on learning and building the future of the detailing industry. #AutoDetailing #DetailingTraining #DetailingBusiness #RoadFS #DetailBooki

August 17, 2026Episode 60845 min

608 - Detail Intensive: Learn Profitable Detailing Services You Can Sell Tomorrow

What if you could add new services to your detailing business—and start selling them almost immediately? In this episode of the RoadFS / Detail Bookie Podcast, we sit down with Darrell Wolf and Sheldon Kay to talk about Detail Intensive, a new hands-on training experience taking place September 24 in Las Vegas ahead of PDR Expo. This isn't just another trade show where you walk around looking at products. The goal is to get detailers hands-on with the tools, products and techniques they can use to expand their businesses. We'll talk about opportunities including: • Headlight restoration • PDR • Paint correction • Ceramic coatings • Odor removal • Vinyl repair • Wheel repair • Seat dyeing • Rock chip repair • Windshield repair • Window tint • PPF for cars and boats • Boat detailing and reconditioning • Environmental remediation • Building a stronger online presence • Adding new services and turning them into revenue The bigger message is simple: Don't just be the person who washes or details the car. Become the trusted advisor for your customer's vehicle. You'll also hear why Darrell, Sheldon and the RoadFS team believe smaller detailing businesses and one-person operations need more hands-on education, mentorship and opportunities to connect directly with manufacturers and experienced professionals. Detail Intensive takes place September 24 in Las Vegas, followed by PDR Expo September 25–26. If you're looking for ways to expand your services, increase revenue per customer and learn practical skills you can put to work in your business, this is an event worth checking out. Guests Sheldon Kaye - PDR Expo https://pdrexpo.com Darrel Wolf - Www.odormeds.com Join hosts Jody Sedrick & Rod Puzey RoadFS / Detail Bookie Podcast 0:00 A New Era for Detailers and PDR Pros 1:55 Inside the PDR Expo Experience 3:55 Introducing the Detail Intensive 6:58 Diversifying Your Service Offerings 10:44 Detailing in a Box: Essential Skills 20:19 Is This the West Coast MTE? 34:04 Registering for the Upcoming Events

August 10, 2026Episode 60748 min

607 - The Biggest Marketing Mistake Detailers Are Making

In this episode of the RoadFS / Detail Bookie Podcast, Rod Puzey and Jody Sedrick sit down with Alex Lara, founder of F1nish Coatings and a detailing business owner who has taken his passion for cars from a garage-based operation to building his own coating company.Alex shares the story behind his journey into detailing, what he learned working with other coating companies, and why he decided to create a company focused on supporting installers rather than simply selling more bottles.We also dive deep into the business side of detailing, including:Why Alex believes installer support is missing from much of the coating industryHow F1nish Coatings is building an ecosystem around its installersFactory OS and the tools being developed to help coating installers stay organizedHow detailers can stand out in an increasingly saturated marketWhy old-school marketing and community involvement can outperform simply buying more adsHow detailers can use AI tools like ChatGPT, Claude, and Gemini to develop better local marketing strategiesThe difference between marketing and advertisingWhy building a genuine community is more valuable than simply chasing followersHow to avoid comparing your business to everyone else on social mediaWhy taking care of your body and working smarter is critical for long-term successThe importance of doing good work, showing up on time, treating people well, and building relationshipsAlex also breaks down the F1nish Coatings product lineup and explains the company's approach to developing products around the needs of professional installers.If you're a detailer, shop owner, entrepreneur, or someone looking to build a stronger brand in the automotive industry, there's a lot to take away from this conversation.Chapters:0:00 From Media to Paint Correction3:54 The Birth of a Coating Brand6:19 Prioritizing Installer Support9:01 The Reality of Launching a Brand10:59 Inside the Coating Lineup19:05 Marketing in a Saturated Market37:42 Lessons From Six Years in BusinessWatch, subscribe, and let us know in the comments:What's the biggest challenge you're facing in your detailing business right now?GuestAlex LaraF1nish CoatingWebsite: https://f1nishcoatings.com/ Facebook: https://www.facebook.com/profile.php?id=61584476943876 Hosts: @JodySedrick and Rod PuzeyRoadFS / DetailBookie Podcast===========================RoadFS CRM: https://roadfs.com DetailBookie CRM: https://detailbookie.io

August 4, 2026Episode 60625 min

606 - Learn to Detail Historic & Exotic Cars at Petersen Museum

If you're serious about becoming a better detailer, this is one training event you don't want to miss.In this special episode of the RoadFS / Detail Bookie Podcast, hosts Rod Puzey and Jody Sedrick sit down with Dave Sanchez and Rigo Santana to discuss one of the industry's most unique hands-on detailing experiences.Taking place at the legendary Petersen Automotive Museum, this three-day training brings together some of the biggest names in professional detailing, including SONAX, FLEX, Lake Country, AutoFiber, Dr. ColorChip, Gold Standard, and more.In this episode you'll learn:• Why training on museum-quality vehicles is unlike anything else• How to properly care for historic, classic, exotic, and modern vehicles• When NOT to perform paint correction• Metal polishing techniques from industry experts• Hands-on polishing, coatings, pad selection, and paint evaluation• Why this training is designed for beginners, enthusiasts, and experienced professionals alikeWhether you're an experienced detailer or just getting started, this conversation offers valuable insight into professional techniques that can elevate your skills and your business.GuestsDavid SanchezCollector of CarsPetersen Automotive MuseumRigo SantanaMaster TrainerSonax USA👍 Like this video if you enjoyed it.💬 Tell us in the comments what training has had the biggest impact on your detailing career.🔔 Subscribe for more interviews with detailing professionals, manufacturers, and business owners.

July 31, 2026Episode 60540 min

605 - The Biggest Mistake New Detailers Make (And How to Avoid It)

This week on the RoadFS / Detail Bookie Podcast, we're joined by Cole McCrary, Marketing & Sales Coordinator and Head Trainer at SONAX USA.Cole shares what he's learned after nearly a decade in the professional detailing industry—from training thousands of detailers to working alongside some of the biggest names in automotive appearance.In this episode we discuss:• The biggest mistakes new detailers make• Why professional training matters more than YouTube videos• What separates successful detailing businesses from everyone else• The future of SONAX products and detailing technology• Running a profitable detailing business• Building a brand in the detailing industry• Why business systems are just as important as detailing skills• Upcoming SONAX training at the Petersen Automotive Museum• SEMA, Detail Fest, and where the detailing industry is headedWhether you're just starting your detailing business or looking to grow an established operation, this conversation is packed with practical advice that can help you become a better detailer and a better business owner.GuestCole McCrarySonaxhttps://sonaxusa.comHosts:Jody Sedrick RoadFS/DetailBookie PodcastRoadFS CRM - https://roadfs.comDetailBookie CRM - https://detailbookie.io👍 Like this video if you found it helpful.💬 Subscribe for weekly interviews with industry leaders.🔔 Turn on notifications so you never miss an episode.

July 27, 2026Episode 60451 min

604 - PPF is Changing the Detailing Game—Here's Why

What if you could add hundreds—even thousands—to every customer ticket without finding a single new customer? In this episode, we're breaking down exactly how successful detail shops are doing it. Join Jason Otterness - Car Supplies Warehouse, Kirk Evans, and the Details of the Roundtable join us to discuss why today's successful detailing businesses are evolving into complete vehicle protection centers—not just detail shops.In this episode you'll learn: Why PPF is one of the fastest-growing profit centers in detailing Easy PPF add-on services you can start offering immediately How ceramic coatings, window tint, and PPF work together The biggest mistakes new PPF installers make Why training and networking can accelerate your business growth How to work ON your business instead of IN your business Proven ways to increase your average ticket and boost profitability 🚗 Join Us for the 3-Day Details of the Roundtable Training Ready to take your business to the next level? August 20–22, 2026 📍 Romeoville, Illinois (Chicago Area)Spend three days learning from some of the industry's best, including: Jason Otterness Kirk Evans Rain Albertson Rashid Baker Mike Rhines And other industry-leading trainers This hands-on event covers: ✅ Paint Correction ✅ Ceramic Coatings ✅ Paint Protection Film (PPF) ✅ Window Tint Fundamentals ✅ Business Growth Strategies ✅ Marketing & Scaling Your Shop ✅ Networking with fellow detailers Whether you're just starting out or looking to add premium services to your shop, this training is designed to help you grow your skills—and your profits. 👉 Register today: https://detailsoftheroundtable.com/2026-training If you found this episode helpful, Like, Subscribe, and hit the notification bell so you never miss future conversations with the leaders shaping the automotive detailing industry.💬 Question: What premium service are you planning to add to your detailing business next?GuestsJason OtternessCar Supplies Warehouse https://www.carsupplieswarehouse.com/ Kirk EvansDetailers of The Round Table https://detailersoftheroundtable.com/ Hosts:Jody Sedrick and Rod PuzeyRoadFS/DetailBookie PodcastRoadFS CRM - https://roadfs.com DetailBookie CRM - https://detailbookie.io

July 20, 2026Episode 60355 min

603 - How Elite Detailers Build an UNFORGETTABLE Brand (Most Shops Get This Wrong!)

What separates successful detailing businesses from everyone else? It's not just skill—it's your brand.In this episode of the RoadFS Detail Bookie Podcast, we sit down with Tony Kiger, owner of Finer Details and Director of Training for Autobahn, Huper Optik, and Edge, to discuss what it really takes to build a memorable detailing business.Tony shares over 20 years of experience working on everything from daily drivers to exotic supercars, including Porsche, Cadillac, and collector vehicles. We dive into: ✅ Building a brand customers never forget ✅ Why training matters more than buying expensive tools ✅ Paint correction mistakes detailers make every day ✅ PPF vs. Ceramic Coatings—when to recommend each ✅ Professionalism that attracts premium customers ✅ Why every detailing business needs a CRM ✅ Knowing your numbers and pricing with confidence ✅ Marketing strategies that bring better clients—not just more clientsWhether you're just starting your detailing business or looking to attract higher-paying customers, this episode is packed with practical advice you can implement immediately. 👍Please Like, Subscribe, and share it with another detailer. Guest: Tony Kiger – Finer Details Hosted by: Jody Sedrick & Rod Puzey ======= RoadFS CRM - https://roadfs.com DetailBookie CRM - https://detailbookie.io #AutoDetailing #PaintCorrection #PPF #CeramicCoating #DetailingBusiness #RoadFS #TonyKiger #Branding #Entrepreneur #SmallBusiness