The RN2writer Show

Hosted by Elizabeth Hanes, BSN RN

Business Marketing CareersInterviews guests

Website RSS feed

Episodes

Latest episode

May 2024

Language

Listen to episodes

58 recent

May 9, 20247 min

Marketing Goals for Freelance Writers - How to Effortlessly Market Your Writing Business

We see FAR too many beginning writers come into this profession with a vague idea of what they “should” or “need to” be doing regarding marketing, and they end up wasting their time doing all sorts of things that aren't strategic and likely won’t lead to the desired outcome, which is clients and revenue.    You can’t afford to waste time when you’re starting your freelance business. Time is money, folks. You need to maximize every minute you’re INVESTING in your business.   Here’s how to do that: GOALS.  Host Elizabeth Hanes BSN RN built a six-figure writing business in her spare time. Today, she coaches other nurses how to become freelance writers through the RN2writer project.    Topics discussed in this episode:  1:50 Time is Money  2:20 Goals Before Starting Marketing Activities  3:34 The RN2writer Marketing Process  4:15 Goal Setting Example  5:30 Recap    Resources mentioned in this episode:  RN2writer: https://www.rn2writer.com/   Design Your Dream Career as a Nurse Writer: https://rn2writer.com/dydc-yt  Spotify: https://open.spotify.com/show/1H5433LWNu80XNOfiEcVRx?si=295f67298c2046ff   Apple Podcasts: https://podcasts.apple.com/sa/podcast/the-rn2writer-show/id1581442377     Next steps Start your journey from nursing to writing with the ebook Design Your Dream Career as a Nurse Writer  Follow RN2writer on social media: Instagram, Facebook,  and LinkedIn    Special thanks to:   Custom RN2writer theme music by https://www.podcastthemes.com/  

May 2, 20248 min

What Are Your Client Goals?

In this episode of The RN2writer Show, Beth talks all about clients goals! We see a lot of people plunge into freelance writing with the idea that “everyone” is a potential client. Their notion is that getting writing work is hard, and so they should take on any company or individual that is willing to pay them.   That’s nonsense. In fact, that is not true for ANY business. All successful businesses have a particular “ideal client” that they market to.  So let’s talk about what kind of client goals you can set up for your business.  Host Elizabeth Hanes BSN RN built a six-figure writing business in her spare time. Today, she coaches other nurses how to become freelance writers through the RN2writer project.    Topics discussed in this episode:  2:00 Who Are Your Ideal Clients?  4:23 Total Number of Clients  4:51 Anchor Clients  5:43 Industry Niche  6:15 Ideal Client Characteristics  6:57 Recap    Resources mentioned in this episode:  Nurse-to-Writer Bridge Program: https://www.rn2writer.com/bridge   RN2writer: https://www.rn2writer.com/   Design Your Dream Career as a Nurse Writer: https://rn2writer.com/dydc-yt  Spotify: https://open.spotify.com/show/1H5433LWNu80XNOfiEcVRx?si=295f67298c2046ff   Apple Podcasts: https://podcasts.apple.com/sa/podcast/the-rn2writer-show/id1581442377     Next steps Start your journey from nursing to writing with the ebook Design Your Dream Career as a Nurse Writer  Follow RN2writer on social media: Instagram, Facebook,  and LinkedIn    Special thanks to:   Custom RN2writer theme music by https://www.podcastthemes.com/  

April 25, 20245 min

3 Financial Goals to Consider for Your Writing Business

In this episode of The RN2writer Show, Beth talks about several types of financial goals you can set for your writing business. All business success starts with goal-setting. Without goals, you can’t create action plans for achieving those goals, you can’t measure your progress, and you can’t engage in data-driven decision making. Those things are important!  So let’s talk about three financial goals you can think about setting up for your business.  Host Elizabeth Hanes BSN RN built a six-figure writing business in her spare time. Today, she coaches other nurses how to become freelance writers through the RN2writer project.   Topics discussed in this episode:   2:25 Gross Revenue 2:57 Business Expenses 3:30 Writing Goal   Resources mentioned in this episode: RN2writer: https://www.rn2writer.com/   Design Your Dream Career as a Nurse Writer: https://rn2writer.com/dydc-yt  Spotify: https://open.spotify.com/show/1H5433LWNu80XNOfiEcVRx?si=295f67298c2046ff   Apple Podcasts: https://podcasts.apple.com/sa/podcast/the-rn2writer-show/id1581442377     Next steps Start your journey from nursing to writing with the ebook Design Your Dream Career as a Nurse Writer  Follow RN2writer on social media: Instagram, Facebook,  and LinkedIn    Special thanks to:   Custom RN2writer theme music by https://www.podcastthemes.com/  

April 4, 20248 min

3 Types of Goals to Level Up Your Health Writing Business

In this episode of The RN2writer Show, Beth talks about having specific, measurable goals for your health writing business.  Remember: writing is a BUSINESS. All businesses need goals. You can’t hit a target you haven’t bothered to set up.  So let’s talk about three common writing business goals you can think about setting up for your business.  Host Elizabeth Hanes BSN RN built a six-figure writing business in her spare time. Today, she coaches other nurses how to become freelance writers through the RN2writer project.    Topics discussed in this episode:  1:54 Goal #1 Financial  3:20 Goal #2 Client  4:15 Goal #3 Marketing    Resources mentioned in this episode: Nurse-to-Writer Bridge Program: https://www.rn2writer.com/bridge   RN2writer: https://www.rn2writer.com/   Design Your Dream Career as a Nurse Writer: https://rn2writer.com/dydc-yt  Spotify: https://open.spotify.com/show/1H5433LWNu80XNOfiEcVRx?si=295f67298c2046ff   Apple Podcasts: https://podcasts.apple.com/sa/podcast/the-rn2writer-show/id1581442377     Next steps Start your journey from nursing to writing with the ebook Design Your Dream Career as a Nurse Writer  Follow RN2writer on social media: Instagram, Facebook,  and LinkedIn    Special thanks to:   Custom RN2writer theme music by https://www.podcastthemes.com/  

February 2, 20248 min

Avoid THESE MISTAKES When Naming Your Business

In today’s episode of The RN2writer Show, Beth discusses what details you should consider when naming your business.   Host Elizabeth Hanes, BSN RN, built a six-figure writing business in her spare time. Today, she coaches other nurses on how to become freelance writers through the RN2writer project.    Topics discussed in this episode:   1:00 First Item to Note  3:25 Second Item to Note  5:30 Reflect What You Do  6:30 Protected Titles    Resources mentioned in this episode:  RN2writer: https://www.rn2writer.com/   Design Your Dream Career as a Nurse Writer: https://rn2writer.com/dydc-yt  Spotify: https://open.spotify.com/show/1H5433LWNu80XNOfiEcVRx?si=295f67298c2046ff   Apple Podcasts: https://podcasts.apple.com/sa/podcast/the-rn2writer-show/id1581442377     Next steps  Start your journey from nursing to writing with the ebook Design Your Dream Career as a Nurse Writer  Follow RN2writer on social media: Instagram, Facebook,  and LinkedIn    Special thanks to:   Custom RN2writer theme music by https://www.podcastthemes.com/  

January 26, 202428 min

Knowing Your Worth with Dr. Steve Marshall

On today’s episode of The RN2writer Show, Beth talks to Dr. Steve Marshall, DNP, MSN, BSN, RN, about the value you bring to your clients, finding the right clients, and more!   About Steve: Steve Marshall is a Registered Nurse who began working in healthcare back in the late 1980's. He holds a Bachelor's and Master of Science in Nursing as well as a doctorate in Nursing Practice. He has worked in many clinical and leadership roles throughout his career, including emergency and intensive care, air and ground transport, oncology, and infectious disease. He was instrumental in the COVID response in his area, overseeing multiple vaccine, testing, and infusion sites. He founded See Doc Nurse Write LLC in February of 2023 with the goal of sharing his knowledge and experience with a broader audience. Host Elizabeth Hanes, BSN RN, built a six-figure writing business in her spare time. Today, she coaches other nurses on how to become freelance writers through the RN2writer project.    Topics discussed in this episode:   1:00 Steve Marshall Introduction  2:30 From Clinician to Writer  5:30 Knowing your worth  8:40 Not Every Client is a Right Fit  13:00 Your Value to Clients  18:30 Beth’s Freelance Secret    Resources mentioned in this episode:  Steve Marshall’s Website: https://www.seedocnursewrite.com/   Freelance Freedom Membership: https://www.rn2writer.com/freelancefreedom   RN2writer: https://www.rn2writer.com/   Design Your Dream Career as a Nurse Writer: https://rn2writer.com/dydc-yt  Spotify: https://open.spotify.com/show/1H5433LWNu80XNOfiEcVRx?si=295f67298c2046ff   Apple Podcasts: https://podcasts.apple.com/sa/podcast/the-rn2writer-show/id1581442377   Blog: https://www.rn2writer.com/blog     Next steps  Start your journey from nursing to writing with the ebook Design Your Dream Career as a Nurse Writer  Follow RN2writer on social media: Instagram, Facebook, Tiktok, and LinkedIn    Special thanks to:   Custom RN2writer theme music by https://www.podcastthemes.com/  

November 2, 202312 min

How Health Writing Works

Health writing is not about publishing research papers or writing about your experiences as a nurse. Professional health writing involves creating a wide variety of content that’s generally published on the web. A few examples of the types of health writing that nurses and other health professionals get paid to write include:   Consumer health articles   Web pages   Patient-facing blog posts   Brochures   Case studies   White papers   Industry blog posts   Industry news articles   Video scripts   …and much, MUCH more!   And in case you think you need experience writing any of those things before you can become a paid health writer, think again. Freelance writing is very much a “learn on the job” profession.   On today’s episode of The RN2writer Show, we’re demystifying how health writing works so you can see for yourself how easy it is to get started. We’re showing you the step-by-step process of how health content gets created and published so you have confidence that you really can do this.  Host Elizabeth Hanes, BSN RN, built a six-figure writing business in her spare time. Today, she coaches other nurses on how to become freelance writers through the RN2writer project.    Topics discussed in this episode:   1:00 What is Health Writing?  2:35 Step #1  2:55 Step #2  4:02 Step #3  6:22 Step #4  7:00 Step #5  7:35 Step #6  8:25 Step #7  8:45 Step #8  8:58 Step #9  9:24 Step #10   9:55 Lather, Rinse, and Repeat     Resources mentioned in this episode:  How I Make $400 an Hour as a Nurse Writer Video: https://www.rn2writer.com/offers/oo3e6VL8   RN2writer: https://www.rn2writer.com/   Design Your Dream Career as a Nurse Writer: https://rn2writer.com/dydc-yt  Spotify: https://open.spotify.com/show/1H5433LWNu80XNOfiEcVRx?si=295f67298c2046ff   Apple Podcasts: https://podcasts.apple.com/sa/podcast/the-rn2writer-show/id1581442377   Blog: https://www.rn2writer.com/blog     Next steps  Start your journey from nursing to writing with the ebook Design Your Dream Career as a Nurse Writer  Follow RN2writer on social media: Instagram, Facebook, Tiktok, and LinkedIn    Special thanks to:   Custom RN2writer theme music by https://www.podcastthemes.com/  

October 26, 20239 min

Top 5 Best Niches for Nurse Writers in 2024

Nurses sometimes limit themselves to writing only about things they know, but that can be a mistake it can put you in competition with a large field of less-qualified writers who cover the same general, evergreen topics.   To separate yourself, you should stay ahead of the trends in healthcare so you can always be pitching articles about emerging health topics – while using your nursing knowledge to inform that content in ways non-clinician writers simply cannot.   On today’s episode of The RN2writer Show, we’re covering the five most fascinating health trends of 2024 that should be on your radar so you can niche up and become the go-to expert writer on these subjects for any editor!  Host Elizabeth Hanes, BSN RN, built a six-figure writing business in her spare time. Today, she coaches other nurses on how to become freelance writers through the RN2writer project.      Topics discussed in this episode:   2:40 Niche #1   4:00 Niche #2  4:56 Niche #3  6:00 Niche #4  7:20 Niche #5    Resources mentioned in this episode:  RN2writer: https://www.rn2writer.com/   Design Your Dream Career as a Nurse Writer: https://rn2writer.com/dydc-yt  Spotify: https://open.spotify.com/show/1H5433LWNu80XNOfiEcVRx?si=295f67298c2046ff   Apple Podcasts: https://podcasts.apple.com/sa/podcast/the-rn2writer-show/id1581442377   Blog: https://www.rn2writer.com/blog     Next steps  Start your journey from nursing to writing with the ebook Design Your Dream Career as a Nurse Writer  Follow RN2writer on social media: Instagram, Facebook, Tiktok, and LinkedIn    Special thanks to:   Custom RN2writer theme music by https://www.podcastthemes.com/  

October 12, 202311 min

What the #$!*# is Freelance Writing?

You’ve probably seen our advertisements on Facebook, Instagram, or YouTube. But, what the #$%@! is freelance writing anyway? Learn more about this hidden career!   Host Elizabeth Hanes, BSN RN, built a six-figure writing business in her spare time. Today, she coaches other nurses on how to become freelance writers through the RN2writer project.    Topics discussed in this episode:   1:48 Our Mission at RN2writer  3:30 is Freelance Writing a Pyramid scheme?  4:15 How Freelance Writing Works  6:40 But You Can’t Make a Living as a Writer!  7:30 How Much Can You Get Paid?    Resources mentioned in this episode:  RN2writer: https://www.rn2writer.com/   Get Paid Well to Write: Talk to our Admissions Advisors to learn more! : https://rn2writer.as.me/schedule.php?appointmentType=41527859  Design Your Dream Career as a Nurse Writer: https://rn2writer.com/dydc-yt  Spotify: https://open.spotify.com/show/1H5433LWNu80XNOfiEcVRx?si=295f67298c2046ff   Apple Podcasts: https://podcasts.apple.com/sa/podcast/the-rn2writer-show/id1581442377   Blog: https://www.rn2writer.com/blog     Next steps  Start your journey from nursing to writing with the ebook Design Your Dream Career as a Nurse Writer  Follow RN2writer on social media: Instagram, Facebook, Tiktok, and LinkedIn    Special thanks to:   Custom RN2writer theme music by https://www.podcastthemes.com/  

October 10, 20239 min

Why There Will Never Be a Glut of Nurse Writers

Recently, a Facebook commenter asked me: If everybody hops on the RN2writer bandwagon, won’t this just result in a glut of nurse writers with work for nobody?  The answer? No, absolutely not.  And the reason why not can be summed up in a single word: Volume.  Host Elizabeth Hanes, BSN RN, built a six-figure writing business in her spare time. Today, she coaches other nurses on how to become freelance writers through the RN2writer project.    Topics discussed in this episode:    0:00 Introduction 1:40 Volume! Volume! Volume!   8:00 The Information Era    Resources mentioned in this is episode:  RN2writer: https://www.rn2writer.com/   Design Your Dream Career as a Nurse Writer: https://rn2writer.com/dydc-yt  Spotify: https://open.spotify.com/show/1H5433LWNu80XNOfiEcVRx?si=295f67298c2046ff   Apple Podcasts: https://podcasts.apple.com/sa/podcast/the-rn2writer-show/id1581442377   Blog: https://www.rn2writer.com/blog     Start your journey from nursing to writing with the ebook Design Your Dream Career as a Nurse Writer  Follow RN2writer on social media: Instagram, Facebook, Tiktok, and LinkedIn    Special thanks to:   Custom RN2writer theme music by https://www.podcastthemes.com/  