Episodes
96
Latest episode
May 2026
Language
EN
The Revenue Lounge, a podcast presented by Nektar covers real stories, sharp insights and everything revenue, from the best leaders in the business. The podcast covers stories from leaders across RevOps, Sales, Customer Success, GTM, Data and Marketing about what drives these functions and what advice they would share with our listeners. The podcast currently features 90+ enterprise leaders in the B2B SaaS domain. Tune in to hear from the best in the business!
This episode delves into the complexities of Account-Based Marketing (ABM), discussing its true nature as an organizational strategy rather than just a marketing campaign. Kristina Jaramillo, President at Personal ABM explores the common pitfalls companies face in implementing ABM, emphasizing the need for alignment between marketing, sales, and customer success teams.
This episode dives deep into what it really takes to move beyond MQLs and build a scalable, account-based revenue engine. We’ explore the biggest challenges, key learnings, and practical strategies to align teams, improve data quality, and maximize efficiency.Our guest is Joel Jacob. Joel is the Director of Marketing Operations at Reltio. Throughout his career he has helped companies realize value and efficiencies by implementing different marketing & ABM platforms to promote strategic pipeline growth through streamlined operations and data-driven decision-making.
In this episode of the Revenue Lounge podcast, host Randy Likas and guest Julie Kaplan discuss effective strategies for pipeline growth in a challenging economic environment. They explore the importance of optimizing existing marketing efforts, aligning sales and marketing goals, and focusing on customer retention.
We are joined by Jeremy Schwartz, senior manager of global lead management and strategy at Palo Alto Networks. Jeremy is also one of the pioneers of the buying group motion and has been across many, speaking at many conferences, webinars, sharing his journey and experience as Palo alto has transitioned from a traditional lead-based, MQL-based approach to a buying group model.
This episode dives into how to make the shift from MQL's to buying groups, the challenges involved, and the impact it can have on pipeline and revenue growth.Our guest is Eric Cross, the Chief Revenue Officer at Reltio. He has led the buying group transformation at Reltio and shares his first hand experience and lessons on the whole journey.
In this episode of the Revenue Lounge, host Randy Likas speaks with Jon Russo, founder of B2B Fusion, about the evolution of account-based marketing and the challenges companies face in pipeline generation.Jon discusses the intricacies of Account-Based Experience (ABX), emphasizing the importance of execution over strategy. He highlights the challenges of measuring effectiveness in ABX and the critical role of data in sales and marketing.
In this conversation, Randy Likas and Michael Phelan discuss the evolving landscape of B2B marketing and sales, emphasizing the critical need for organizations to adapt their strategies in response to changing buyer behaviors and market dynamics. Michael shares innovative approaches to reach out to prospects effectively, highlighting the significance of understanding their needs and providing valuable insights.
In this episode of the Revenue Lounge podcast, host Randy Likas and RevOps expert Sonia Chawla discuss the evolving role of revenue operations in driving growth and alignment across organizations. They explore Sonia's career journey, the importance of centralized data, the challenges of change management, and the critical systems needed for effective forecasting and alignment.
In this episode of The Revenue Lounge, host Randy Likus speaks with Ken Lempit, president and chief marketing strategist of Austin Lawrence Group. They discuss Ken's extensive background in technology and marketing, the importance of aligning marketing with revenue goals, and the challenges SaaS companies face when trying to grow beyond their initial success.
This episode explores how customer success leaders can master the art of steering their teams and customers through periods of change. From maintaining team morale and ensuring alignment across functions to leveraging data and technology, it unpacks strategies and frameworks that empower customer success leaders to not just survive but thrive during transformational times. Andrea is the VP of Customer Success at Kindsight. She is a strategic leader with nearly 20 years of experience.
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