The Renovation Contractor Marketing Podcast

Hosted by Gro.Inc

Business Marketing

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Oct 2026

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About the show

Discover "The Renovation Contractor Marketing Podcast," a 12-episode series expertly crafted for professionals in the renovation sector. Hosted by marketing connoisseur Matt Law, this podcast delivers targeted strategies and insights for renovation contractors. Each episode unpacks essential marketing tools, from digital advertising to client engagement, all customized for the renovation industry's unique dynamics. Ideal for renovation businesses aiming to modernize their marketing approach or scale new heights, this series offers the blueprint for success. Tune in and renovate your marketing.

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41 recent

October 30, 2026Episode 4132 min

Episode 41 - Organic Social Media Marketing for Renovation Businesses

Your renovation projects already provide some of the best content you could share online. Matt Law explains how to turn kitchen transformations, bathroom remodels, project progress, before-and-after photos, and customer testimonials into an efficient organic social media strategy. Learn how to capture authentic videos, batch and schedule content, and connect social media engagement to automated estimate requests. Discover how consistent posting supports trust, remarketing, and future sales without consuming your workweek.

October 23, 2026Episode 4034 min

Episode 40 - Getting Tons of Referrals for Your Renovation Business

When homeowners love their renovation, they naturally want to show it off. But are you giving them a reason to recommend your company? Matt Law shares a contractor's remarkable results—more than $5 million in referral revenue—and explains how renovation contractors can build a repeatable referral program. Learn how exceptional communication, memorable project-completion gifts, customer reviews, referral incentives, and consistent tracking can turn completed renovations into a powerful source of new projects.

September 30, 2026Episode 3956 min

Episode 39 - The Four Keys to Compounding Growth for Renovation Contractors

Growth doesn't come from constantly jumping to the newest marketing technology. Matt Law explains four timeless principles that work together: a persuasive marketing message built around USPs, a growing prospect and customer database, a diversified marketing arsenal, and consistent marketing automation. Learn how connecting these areas creates a foundation capable of compounding growth.

September 23, 2026Episode 3852 min

Episode 38 - The Focused & Productive Renovation Contractor Business Owner

Jobs, employees, estimates, customers, and unexpected problems can consume every hour of a renovation contractor's week. Matt Law explains how to regain control through priorities, Big Rocks, weekly and monthly planning, protected calendar time, delegation, Basecamp, SOPs, and checklists. Learn to spend less time reacting and more time deliberately building a better company.

September 16, 2026Episode 3732 min

Episode 37 - AEO for Renovation Contractors - A Complete Guide to AI Optimization

Homeowners are beginning to use AI to research projects, compare contractors, understand costs, and decide who to call. Is your renovation company showing up? Matt Law explains AEO and how a healthy website, location and service pages, reviews, citations, FAQs, case studies, social activity, and useful content can make your company easier for AI engines to find, verify, and recommend.

September 9, 2026Episode 3639 min

Episode 36 - The Renovation Contractor Marketing Score

Renovation contractors are constantly being sold the next marketing solution: SEO, leads, a new website, Google Ads, or AI. Matt Law explains why healthy growth requires looking at the complete system and introduces the Marketing Score to help identify what's working, what's missing, and what needs attention next.

August 28, 2026Episode 3537 min

Episode 35 – Buying a Renovation Contracting Company – The Ugly Truth to Growth

Acquiring an established renovation company could accelerate years of growth—but only if you buy the right business and lead it correctly. Matt Law shares what to investigate before signing the deal, including revenue trends, customer concentration, financials, marketing expenses, staffing, reputation, and the seller’s exit. Then discover why outdated marketing can actually be attractive to a buyer and why your first months of leadership can determine whether the acquisition gains momentum or begins falling apart.

August 17, 2026Episode 3444 min

Episode 34 – Lead Generation for Renovation Contractors – The Secrets of Magnetic Growth – Part 2

Renovation prospects may take time to make a decision, which makes follow-up critical. In Part 2, Matt Law explains how renovation contractors can use CRM technology, automation, AI, texting, email, phone systems, online scheduling, and ongoing nurturing to stay connected with every opportunity. You'll also learn how to measure return on ad spend so you know which marketing channels are actually producing profitable renovation projects.

August 17, 2026Episode 3357 min

Episode 33 – Lead Generation for Renovation Contractors – The Secrets of Magnetic Growth – Part 1

Renovation projects can be worth tens of thousands of dollars, so generating the right leads matters far more than generating the most leads. In Part 1, Matt Law explains how Google Ads, Local Service Ads, Meta, landing pages, strong reviews, USPs, and authentic video can work together to attract homeowners. Learn why trust and human connection still matter—even in a marketing world increasingly dominated by automation and AI.

August 4, 2026Episode 3250 min

Episode 32 – The Art of Selling for Renovation Contractors – Part 2

Selling renovations means understanding people as much as construction. In Part 2, Matt Law teaches renovation contractors how to identify personality styles, communicate with confidence, and guide homeowners toward the right decision through trust and understanding—not pressure.