The Remarkable CEO for Chiropractors

Hosted by Dr. Peter Camiolo and Dr. Stephen Franson

Business Health Fitness

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367

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Jun 2026

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About the show

Join remarkable CEO coaches and transformation experts Dr Stephen and Dr Pete on the audacious journey that is guaranteed to challenge, inspire and empower you to create a remarkable business as part of a remarkable life, not instead of one! Dr. Stephen and Dr. Pete have already trained thousands of chiropractors and leaders on how to create scaleable, durable and transferrable businesses. Each week you'll learn lessons from their growing experience and insights, generating acceleration for your personal and business transformation. The results will elevate you from having a job to owning a business that is remarkable, and help you become the CEO!

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60 recent

June 16, 202647 min

362 - How to Turn Your Team’s Busyness into Productivity

Most practice owners think team struggles come from staffing shortages, difficult personalities, or lack of motivation, but Dr. Pete and Dr. Stephen challenge that assumption head-on. Dr. Pete frames the conversation around identifying the primary constraint limiting growth, while Dr. Stephen focuses on accountability as the force that turns busyness into productivity. Together, they unpack the “four rights” of building a high-performing team: right people, right positions, right work, and right way. Getting these “4 Rights” right starts with your hiring process. Set Expectations and Agreements early in the relationship - and make sure that they understand that your business is a “High Accountability" environment. Along the way, they reveal why A-Players thrive in accountable cultures, how unclear expectations quietly sabotage scalability, and why stronger leadership systems create greater focus, healthier culture, and sustainable growth. In This Episode You Will Learn: Why many teams stay busy all day while producing surprisingly little movement The hidden reason accountability systems fail even when leaders think they’re “clear” A sharper framework for identifying whether the issue is the person, the seat, or the work itself What happens when A players are surrounded by unclear expectations and weak ownership The surprising connection between focus, productivity, profitability, and team alignment Episode Highlights 01:35 - A powerful vision emerges around identifying the single team constraint quietly limiting growth and scalability 02:43 - Counterintuitive insight reveals why most practice owners have a focus problem instead of an effort problem 04:21 - Accountability gets reframed as the force that transforms motion into measurable movement 05:44 - A deeper look at A players exposes why great team members actually demand accountability 07:07 - Positioning takes center stage as leaders confront the costly mistake of placing people outside their zone of genius 08:37 - Practical strategy separates roles, responsibilities, and outcomes into a framework teams can actually execute 10:56 - A sharp hiring distinction reveals why CEOs should stop selling candidates into the job 14:45 - A compelling leadership challenge emerges around creating measurable ownership instead of vague expectations 16:49 - Early hiring mistakes expose how fast-moving CEOs unintentionally sabotage team quality 21:00 - Vision for a world-class team comes alive through the metaphor of a band where every player owns their role 22:35 - The real financial cost of weak accountability surfaces through productivity, profitability, and team optimization metrics 27:58 - Stephanie Dove Blake from Success Partner Social Sparrow joins Dr. Pete to share her personal journey from witnessing the impact of chronic pain to helping chiropractors reach more patients through digital marketing. They discuss lead generation, patient conversion, AI, and the systems Social Sparrow uses to help practices attract, book, and serve more people. Resources Mentioned To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo For more information about Social Sparrow please visit: https://socialsparrow.com Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

June 9, 202643 min

361- You Cannot Scale Your Practice if You Do Not Keep Your Customers

Why Retention Is The Real Growth Strategy Most practices assume retention problems start when patients stop showing up, but the real breakdown happens much earlier. Dr. Stephen and Dr. Pete unpack why patient compliance is the hidden constraint limiting growth, referrals, scalability, and long-term impact. Through a practical framework built around strong starts, clear agreements, and patient understanding, they reveal how retention is not a motivation problem but a communication and systems problem. The conversation explores how practices create “wanting,” why compliance drives every major business metric, and how better patient stewardship creates stronger outcomes, deeper loyalty, and sustainable growth. In This Episode You Will: Why many practices mistake new patient problems for the real operational leak quietly draining momentum and revenue The hidden reason patient retention collapses long before someone officially drops out of care A smarter way to think about compliance that transforms it from pressure into partnership What happens when patients fully understand the cause of their recurring health patterns An important distinction between setting expectations and creating true agreements inside the patient journey Episode Highlights 02:01 - A compelling challenge emerges to stop chasing every problem and identify the one constraint capable of pulling the entire practice forward. 02:48 - Retention takes center stage as the overlooked driver behind better outcomes, stronger referrals, and sustainable revenue growth. 06:25 - An uncomfortable truth surfaces as retention is exposed as the area where even high-performing practices often struggle most. 08:03 - A deeper look at compliance reveals why patient follow-through is the leading indicator of long-term retention and retained revenue. 13:33 - The conversation introduces four critical agreements that determine whether a patient relationship begins with alignment or hidden friction. 15:50 - A sharp distinction reveals how weak retention is often the symptom of a weak start rather than a failure later in the patient journey. 19:18 - Dr. Stephen reframes conversion as a dialogue built around ownership, goals, and a clearly defined path forward. 21:12 - The hidden power of “wanting” emerges as the bridge between patient interest and long-term commitment to care. 23:23 - A practical metaphor illustrates how consistent momentum compounds when patients understand the value of staying in rhythm. 24:18 - The real breakthrough appears when patients connect recurring health challenges to the daily habits and stresses that keep recreating them. 29:53 - A deeper understanding of care becomes the turning point where compliance evolves into genuine belief and long-term retention. 31:19 - Scalability is redefined through retention as the conversation connects compliance, patient loyalty, and sustainable business growth. 34:06 - Dr. Lona sits down with Glen David from Success Partner Davlen Designs to explore how smarter clinic design can drive practice growth without adding square footage. Glen shares how strategic use of space, workflow optimization, and data-driven planning help practices improve efficiency, enhance patient experience, and create greater capacity to serve more people while scaling sustainably. Resources Mentioned To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo For more information about Davlen Design please visit: https://www.davlendesign.com/ Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

June 2, 202658 min

360 - What 500 Chiropractic Clinics Reveal About Growth and Profit

What if the biggest growth opportunity in a chiropractic business isn’t more marketing, more hours, or more staff, but simply maximizing what already exists? In this episode, Dr. Josiah Fitzsimmons, joins Dr. Pete to unpack the financial blind spots holding chiropractors back from greater profitability and impact. As the co-founder of Lucro, Dr. Josiah shares insights gathered from years of analyzing financial and operational data across hundreds of chiropractic clinics. Together, they explore the operational patterns, team utilization gaps, and decision-making frameworks that separate stagnant practices from scalable businesses. The conversation reveals how CEOs can use data to increase confidence, unlock untapped revenue potential, and build healthier, more profitable practices without immediately increasing overhead. In This Episode You Will: Understand why most chiropractic practices are dramatically underutilizing their existing capacity Discover the hidden revenue opportunity already sitting inside the average clinic Learn how data-driven decision-making creates stronger operational confidence Clarify the difference between fixed costs, variable costs, and scalable profitability See why growing a business requires different leadership at every stage of scale Episode Highlights 01:50 - Explore how combining business performance and clinical excellence creates a more complete framework for sustainable growth. 05:24 - Recognize why many practice owners struggle to scale when decisions are driven by opinions rather than operational clarity. 09:44 - Discover why maximizing existing resources often creates greater profitability than immediately expanding capacity. 11:32 - Examine the surprising revenue patterns that separate top-performing practices from the average clinic. 12:53 - Clarify the three-step scaling framework built around capacity awareness, optimization, and strategic expansion. 15:21 - Understand why team performance is often a reflection of systems, training, and operational structure rather than talent alone. 18:12 - Uncover how underutilized teams can quietly limit revenue growth despite significant investment in personnel. 24:15 - Identify how doctors performing non-essential responsibilities can become the primary constraint to business growth. 27:16 - Explore why long waitlists may signal operational bottlenecks rather than evidence of business success. 29:56 - Examine the profitability sweet spot where efficiency, capacity, and overhead reach their strongest alignment. 32:01 - Discover why the strategies that create early growth often become the very obstacles to reaching the next level. 34:55 - Learn how better data creates greater confidence when navigating complex business decisions and growth opportunities. 39:19 - Dr. Chris sits down with Dr. Steve Tullius of Success Partner Waitlist Workshops to explore how practices can attract the right patients through education-first marketing. They discuss how workshops build trust, create demand, and position doctors as the preferred solution. When communication creates certainty, growth becomes more intentional, predictable, and sustainable. Resources Mentioned Learn more about Lucro and schedule a strategy call, visit: https://morelucro.com/ Get Your Copy of the 2026 Lucro Industry Report here: https://report.morelucro.com/ To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo For more information about Waitlist Workshops please visit: https://waitlistworkshops.com Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

May 26, 202654 min

359 - What Alex Hormozi Taught Me About Selling Chiropractic Care

spent $135,000 to spend the day with Alex Hormozi. Here’s what he taught me about the conversion process and selling chiropractic care. If patients are not saying yes to care, the problem may not be your passion, your systems, or even your recommendations - it’s your offer. Dr. Pete and Dr. Stephen break down why so many chiropractors struggle to convert despite deeply believing in what they do. Drawing from Dr. Stephen’s recent coaching experience with Alex Hormozi and the framework of the irresistible offer, this conversation unpacks the four factors that shape every conversion decision: dream outcome, perceived likelihood of achievement, time delay, and effort and sacrifice. From learning how to stop selling process and start selling transformation to creating a patient journey that feels clear, trustworthy, and achievable, this episode gives chiropractors a practical roadmap for increasing conversion, strengthening certainty, and helping more people commit to care with confidence. In This Episode You Will: Understand why conversion constraints often begin with an unclear offer. Learn how to sell the transformation instead of the process. Discover the four parts of an irresistible patient offer. Clarify how trust, proof, and certainty increase patient belief. See how a clear roadmap makes care feel easier to commit to. Episode Highlights 01:04 - Identify why the question is not whether conversion has a constraint, but where that restraint is showing up. 04:12 - Discover how an irresistible offer becomes the first lens for diagnosing a stalled conversion process. 05:55 - Clarify why patients do not buy services, systems, or procedures before they believe in the transformation. 09:36 - Recognize how selling the outcome changes the emotional weight of the entire conversion conversation. 13:10 - Explore the four-part value equation that shapes whether a patient says yes or hesitates. 18:26 - Understand why conversion becomes a skill when the dream outcome is made specific, emotional, and compelling. 23:32 - Reveal how proof, testimonials, and certainty increase a patient’s belief that care can work for them. 27:05 - Examine how time delay becomes a conversion restraint when patients cannot see a faster path to results. 29:19 - Differentiate between a hard process and a supported process that makes commitment feel possible. 34:42 - Recognize how the right offer combines accountability, support, and clarity into a decision patients can trust. 36:15 - As a Success Partner, Chiro-Ads Academy brings a powerful, in-house approach to digital marketing that helps practices take control of new patient acquisition. As Dr. Eric sits down with Dr. Travis Stewart, the conversation reveals how early struggles with inconsistent agency results led to a proven system that lowers lead costs, improves conversion, and drives predictable growth through trust-based advertising and data-driven decision-making. If you are ready to create consistent, scalable growth you will want to explore how this system can transform your practice. Resources Mentioned To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo For more information about Chiro Ads please visit: www.makingmuvs.com/TRP Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

May 19, 202642 min

358 - This Marketing Constraint is Costing You At Least $250,000

Your practice is stuck because you don’t have enough Qualified Leads to take you to the next level. In this episode, Dr. Stephen and Dr. Pete unpack the first and often most common bottleneck in practice growth: the inability to consistently attract the right people with the right message at the right time. Through the lens of the Theory of Constraints, they reveal why marketing struggles are rarely solved by simply “doing more marketing” and instead require deeper clarity around purpose, messaging, ideal patient profiles, and measurable systems. From refining the market message that cuts through the noise to understanding Marketing Spend, CAC (Cost to Acquire a Customer) and “Buyer Readiness”, this episode provides a strategic framework for chiropractors who want to stop spraying and praying and start building predictable attraction systems that scale influence, income, and patient impact. In This Episode You Will: Understand why attraction constraints are often the hidden bottleneck in practice growth. Discover how purpose, mission, and vision shape effective marketing systems. Learn how to create messaging that cuts through marketplace noise and increases readiness. Clarify the difference between random marketing activity and measurable lead generation. See how metrics like CAC and LTV create confidence, scale, and strategic decision-making. Episode Highlights 01:44 - Identify how one primary constraint can quietly suppress growth across an otherwise healthy practice. 03:54 - Discover why true transformation begins when education unlocks awareness rather than simply delivering information. 05:28 - Recognize how unresolved attraction constraints keep practices stuck even when effort and intention remain high. 08:16 - Explore why great coaching often reveals hidden solutions that were already within reach. 11:12 - Clarify why the problem behind the problem must be solved before marketing tactics can produce meaningful growth. 14:23 - Uncover how defining an ideal client profile changes the precision and effectiveness of attraction strategies. 16:36 - Examine the three-part messaging equation required to cut through marketplace noise and create urgency. 18:06 - Reveal how trust-building systems increase patient readiness long before a conversion conversation begins. 20:38 - Differentiate between inconsistent marketing activity and the disciplined repetition required to create momentum. 27:31 - Understand why data-driven marketing eliminates stress and creates confidence in scaling patient acquisition. 28:43 - Dr. Rachel is joined by Dr. Kendall Price of Success Partner Elevate Marketing to unpack what it really takes to turn marketing into a true growth system for modern practices. They explore how Elevate moves beyond generic campaigns by blending brand identity with proven strategies, building trust through every step of the patient journey, and optimizing for real outcomes like patient show rates, not just leads. When marketing becomes intentional, relational, and data-driven, growth shifts from unpredictable to scalable and sustainable. Resources Mentioned To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo For more information about Elevate Marketing please visit: https://goelevatemarketing.com/ Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

May 12, 202644 min

357 - Fix THIS ONE THING To Make Your Practice Grow

You don’t have an effort problem - you have a FOCUS problem. Most practices aren’t stuck because of a lack of effort, they’re stuck because they’re solving the wrong problems in the wrong order. In this episode, Dr. Stephen and Dr. Pete introduce the concept of the primary constraint and challenge the idea of “priorities” by reframing success around singular focus. Through the lens of the accountability grid and the five domains of business, they lay the foundation for a new way of thinking about growth: identifying, sequencing, and solving the one constraint that matters most right now. This episode sets the strategic framework for eliminating overwhelm, creating clarity, and unlocking the next level of performance. The payoff is a shift from reactive problem-solving to intentional, CEO-level decision making that drives real momentum. In This Episode You Will: Understand why solving multiple problems keeps you stuck Learn the difference between constraints and symptoms Discover how to identify your single primary constraint See why sequencing problems is the key to growth Clarify how to think like a CEO instead of an operator Episode Highlights 01:55 - Recognize that every business faces multiple challenges, yet one primary constraint ultimately determines growth trajectory 03:55 - Understand the distinction between having many problems and identifying the single priority that creates leverage 08:40 - Discover that most growth plateaus are caused by a lack of focus rather than a lack of effort 09:05 - Explore the CEO’s role as the “human magnifying glass” directing energy and resources toward one outcome 11:10 - Examine how concentrated focus ignites momentum instead of spreading effort across multiple weak initiatives 16:03 - Identify the importance of sequencing constraints rather than attempting to solve everything simultaneously 17:31 - Differentiate between symptoms and true constraints when moving to the next level of growth 18:21 - Clarify how the five domains of business align with the patient journey and operational structure 22:12 - Reveal the hidden cost of ignoring constraints in both impact and income 25:21 - Uncover the most common primary constraints across attraction, conversion, retention, team, and money 27:48 - Dr. Eric DiMartino is joined by Mark Murdock of Aspen Live Well to explore how light therapy expands chiropractic impact and revenue. They discuss class IV laser, full-body photobiomodulation, and scalable business models that generate recurring income without requiring doctor time. Light therapy accelerates healing, attracts new patients, and creates a profitable business within a practice. Resources Mentioned Download your copy of the Accountability Grid here: https://go.theremarkablepractice.com/remceo-ep357-acctgrid To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo For more information about Aspen Live Well please visit: https://aspenlivewell.com/ Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

May 5, 202643 min

356 - You Don’t Get What You Want, You Get What You Incentivize in Your Practice

From Motivation to Incentivization: How PPFG Changes Everything Most practice owners try to motivate their teams, but motivation is unreliable and short-lived. Incentivization, on the other hand, is structural and drives consistent behavior. When incentives are unclear or misaligned, teams default to average effort instead of tapping into discretionary energy. Dr. Pete and Dr. Stephen break down how to intentionally connect outcomes, behaviors, and rewards so that performance becomes predictable and scalable. By aligning incentives with what truly matters and using the PPFG (Personal, Professional, Financial Goals) framework to uncover what drives each team member, leaders can create an environment where people are fully engaged, retention improves, and growth becomes inevitable. In This Episode You Will: Understand why incentivization drives performance more than motivation. Learn how to connect behaviors to outcomes through clear KPIs. Discover how discretionary energy separates good teams from great ones. Clarify how alignment unlocks higher performance and fulfillment. See how personal, professional, and financial goals fuel retention and growth. Episode Highlights 02:23 - Explore how alignment between purpose, performance, and profitability unlocks sustained energy and engagement. 03:43 - Discover how discretionary energy represents the hidden performance multiplier inside every team member. 04:50 - Examine the structured process of linking outcomes to behaviors as the foundation for effective incentivization. 06:26 - Differentiate alignment as the true driver of success beyond effort or activity alone. 09:02 - Uncover how removing judgment allows leaders to better understand what truly motivates individual team members. 11:05 - Identify the importance of creating mechanisms that ensure consistent and meaningful incentivization conversations. 14:15 - Reveal how lack of clarity around personal, professional, and financial goals leads to disengagement and eventual turnover. 17:26 - Clarify how a humble, relationship-first approach strengthens trust and opens the door for deeper alignment. 21:31 - Understand that helping people achieve their goals becomes the strongest driver of long-term retention. 22:41 - Recognize that failure to grow is the most expensive outcome, reinforcing the necessity of aligned incentives and performance systems. 25:06 - Dr. Chris is joined by Success Partner, Dr. David Fletcher of CLA to explore how neurocentric scanning technology transforms chiropractic communication and practice growth. They discuss using objective nervous system data to improve retention, scale with team leverage, increase PVA, and strengthen certainty in care planning. CLA’s technology enhances attraction, conversion, collections, and long-term scalability. Resources Mentioned Download your copy of the PPFG Worksheet here: https://go.theremarkablepractice.com/remceo-ep355-ppfg To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo For more information about CLA please visit: https://insightcla.com/ Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

April 28, 20261 hr 1 min

355 - How to Train a Great Chiropractor Today

Dr Peter Kevorkian and Life West: Building the Next Generation of Successful Chiropractors Great chiropractors don’t happen by accident, they are built through philosophy, precision, and intentional leadership. Dr. Stephen had the pleasure of sitting down with Dr. Peter Kevorkian, President of Life West Chiropractic College, to unpack what it truly takes to develop chiropractors who are confident, competent, and prepared to succeed. Drawing from decades in practice and leadership, Dr. Kevorkian shares how Life West is redefining chiropractic education through clinical specificity, integrated philosophy, and a commitment to certainty. This episode reveals a clear framework for developing not just graduates, but chiropractors who can lead, communicate, and deliver at the highest level. The result is a compelling vision for the future of chiropractic education, and the role Life West is playing in shaping it. In This Episode You Will: Understand how Life West is redefining chiropractic education through clinical specificity Learn why certainty is the foundation of successful chiropractors Discover how philosophy must be integrated into every aspect of training See how communication and clinical mastery work together to drive impact Clarify what it takes to develop chiropractors who are truly practice-ready Episode Highlights 02:15 - Discover how decades of high-level practice experience now inform a leadership role shaping future chiropractors 04:25 - Understand the shift from personal practice success to developing impact through chiropractic education 06:40 - Recognize the responsibility of educational institutions to perpetuate and strengthen the profession 07:10 - Examine the current challenges in chiropractic education, including declining enrollment and future workforce concerns 08:30 - Reveal how financial support and engagement from practitioners can directly influence the strength of chiropractic schools 10:45 - Differentiate how Life West is prioritizing technical specificity over generalized training approaches 12:10 - Explore how certainty is developed through clinical mastery, not just theoretical understanding 15:20 - Clarify how Life West integrates philosophy into every aspect of its curriculum rather than isolating it 18:15 - Identify how students are trained to think like professionals, not just memorize information 22:30 - Uncover how developing a business mindset early prepares students for real-world success 27:10 - Examine how aligning strengths and roles impacts long-term success for graduating chiropractors 31:45 - Recognize the importance of preparing chiropractors for multiple paths while maintaining clinical excellence 41:41 - Dr. Chris sits down with Dr. Steve Tullius of Success Partner Waitlist Workshops to explore how practices can consistently attract the right patients by leading with education, not promotion. They break down how a proven workshop system fills rooms with high-intent patients, builds trust before the first visit, and positions doctors as specialists in solving complex, meaningful health challenges. When marketing aligns with purpose and communication builds certainty, practices don’t just grow—they attract the patients they were meant to serve. Resources Mentioned For further details from Dr Peter Kevorkian's interview, please visit: East Coast Tour Information: https://lifewest.edu/alumni/presidents-receptions Contributions: https://lifewest.edu/give Life West Details: https://lifewest.edu/ Contact Info: pkevorkian@lifewest.edu To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo For more information about Waitlist Workshops please visit: https://waitlistworkshops.com/ Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

April 21, 202643 min

354 - The Secret to Hiring the Right People

The GWC Framework: Why “Wants It” Determines Everything! The biggest hiring mistake in a chiropractic business usually is not talent, training, or even culture fit. It is putting someone in a seat they do not actually want. Dr. Stephen and Dr. Pete unpack the GWC framework from Traction and show why “Wants It” is often the hidden reason behind underperformance, turnover, frustration, and team instability. They break down how to properly evaluate whether a team member gets the role, wants the role, and has the capacity to perform it, while challenging CEOs to stop selling people on positions and start building a stronger hiring process. The payoff is a more aligned team, healthier culture, lower turnover, and a business that can grow with greater clarity and momentum. In This Episode You Will: Understand why “Wants It” is often the missing factor behind team underperformance and turnover. Learn how to use the GWC framework to assess role fit with greater precision. Discover why selling people on a role creates costly hiring mistakes. Clarify the difference between the right person and the right seat. See how stronger team alignment protects culture, momentum, and long-term growth. Episode Highlights 03:51 - Recognize that underperformance, quitting, and firing often begin long before the visible breakdown appears inside the practice. 04:46 - Discover how the GWC framework reveals a deeper predictor of whether someone will truly succeed on a team. 06:25 - Understand why a person can clearly get the role and still fail simply because the internal desire to own it is missing. 08:05 - Uncover how misalignment between a position and a person’s real motivation quietly sabotages performance over time. 09:44 - Clarify that wanting the role is what makes hard work sustainable when the pressure and difficulty inevitably rise. 10:41 - Examine why CEOs must stop guessing about role fit and start asking direct questions that expose real understanding and commitment. 12:28 - Reveal the costly mistake of selling people on a role instead of testing whether they will fight for it themselves. 16:03 - Differentiate between moving slowly in hiring and moving precisely by asking better questions that expose fit earlier. 19:23 - Explore how many chiropractors discover too late that loving chiropractic is not the same as wanting to be a business owner. 21:30 - Identify how most persistent business pain traces back upstream to a team issue and, more specifically, a right-seat issue. 24:37 - As a Success Partner, Chiro-Ads Academy brings a powerful, in-house approach to digital marketing that helps practices take control of new patient acquisition. As Dr. Eric sits down with Dr. Travis Stewart, the conversation reveals how early struggles with inconsistent agency results led to a proven system that lowers lead costs, improves conversion, and drives predictable growth through trust-based advertising and data-driven decision-making. If you are ready to create consistent, scalable growth you will want to explore how this system can transform your practice. Resources Mentioned To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo For more information about Chiro-Ads Academy please visit: www.makingmuvs.com/TRP Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

April 14, 202645 min

353 - Where You Should Be Investing Dollars in Your Chiropractic Business for the Best ROI

Most business owners think investing means looking outside their business, but the greatest returns are often sitting right inside it. In this episode, Dr. Pete and Dr. Stephen break down how CEOs can think differently about money, shifting from passive investing to intentional reinvestment that drives growth, capacity, and long-term wealth. They introduce the concept of ROIC, showing how marketing, infrastructure, profit centers, and people create exponential returns when approached strategically. This is not about spending more, it is about investing smarter, aligning resources with value creation, and building a business that produces both impact and abundance. The payoff is a clear roadmap for where to deploy capital to generate the highest return while expanding reach and influence. In This Episode You Will: Understand why investing in your business yields the highest return on capital Learn how to evaluate ROIC across marketing, team, and infrastructure See how data-driven decisions eliminate guesswork in growth Discover how to optimize your current business before expanding outward Clarify how investment decisions directly impact impact, income, and scalability Episode Highlights 02:01 – Discover the early lesson that reinvesting in the business is the most powerful investment a CEO can make. 02:57 – Understand the principle that money follows value, reframing income as a byproduct of solving problems and helping people. 03:36 – Recognize that most financial advice does not apply to business owners, who operate with fundamentally different opportunities. 05:18 – Examine the concept of return on invested capital as the key lens for evaluating every financial decision. 05:50 – Compare investment vehicles and uncover why businesses often produce significantly higher returns than traditional assets. 08:27 – Identify marketing and lead generation as the first and most critical area for reinvestment and growth. 10:34 – Clarify the importance of tracking CAC, LTV, and LTV to CAC ratios to eliminate guesswork in marketing performance. 13:20 – Reveal that once marketing is optimized, scaling investment becomes the fastest path to growth. 18:56 – Explore how adding profit centers requires readiness, infrastructure, and disciplined positioning to avoid confusion. 23:29 – Uncover how optimizing physical space and equipment removes bottlenecks and unlocks hidden capacity. 28:39 – Examine how hiring A players creates exponential leverage and higher returns compared to lower-level hires. 31:47 - Dr. Rachel is joined by Dr. Kendall Price of Success Partner Elevate Marketing to unpack what it really takes to turn marketing into a true growth system for modern practices. They explore how Elevate moves beyond generic campaigns by blending brand identity with proven strategies, building trust through every step of the patient journey, and optimizing for real outcomes like patient show rates, not just leads. When marketing becomes intentional, relational, and data-driven, growth shifts from unpredictable to scalable and sustainable. Resources Mentioned To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo For more information about Elevate Marketing please visit: https://goelevatemarketing.com/ Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.