The Rebekah Panepinto Project

Hosted by Rebekah Panepinto

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Mar 2026

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About the show

Welcome to the Rebekah Panepinto Project, a show that highlights Rebekah's friends, mentors, and thought leaders across the globe! These guests are impacting the enterprise as they strive for business success by utilizing technology, influencing industry innovation, and reshaping the future.

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March 12, 2026Episode 2237 min

The Hidden “Product Diseases” Killing Your Business with Radhika Dutt

In this episode, Rebekah Panepinto sits down with product strategy expert Radhika Dutt to explore the hidden “product diseases” that quietly derail companies. While many teams blame poor execution when products fail, Radhika explains that the real problem often starts much earlier with how organizations define success, chase metrics, and build products around short-term incentives rather than long-term value. Radhika breaks down why teams frequently prioritize shipping features over solving meaningful customer problems and how that mindset leads to stalled innovation. She also shares how leaders can diagnose these product diseases inside their organizations and shift toward a problem-first approach that focuses on creating durable value rather than vanity metrics. Takeaways Many product failures are caused by structural “product diseases,” not poor execution. A problem-first mindset helps teams avoid building products that customers don’t actually need. Companies fall into incremental improvement cycles that prevent breakthrough innovation. Product strategy should start with understanding the problem space, not the solution. Leaders must align teams around long-term value instead of vanity metrics. Organizations that solve real problems build more resilient and sustainable businesses. Chapters 00:00 Introduction 01:38 What “Product Diseases” Really Mean 04:17 Why Many Teams Build Features Instead of Solving Problems 06:46 The Hidden Incentives Driving Bad Product Decisions 09:23 Output vs Outcomes in Product Development 12:41 Why Growth Metrics Can Mislead Companies 16:08 The Trap of Incremental Innovation 19:27 Diagnosing Product Diseases Inside Organizations 22:54 Shifting to a Problem-First Product Mindset 26:33 Building Products That Deliver Real Value 30:11 Advice for Founders and Product Leaders

March 5, 2026Episode 2136 min

Behind Career Downloads: Building a Powerful Podcast with Manuel Martinez

In this episode, Manuel Martinez, a Technical Account Manager at AWS and the host of the Career Downloads podcast, opens up about his inspiring journey through the tech industry. From starting out as a help desk technician in a casino to eventually working with AWS, Manuel shares the twists and turns that shaped his career. He talks about the importance of solving business problems with technology and building authentic relationships in the professional world. Manuel also gives us a behind-the-scenes look at his Career Downloads podcast. He reveals how the podcast began, fueled by his passion for mentorship and helping others navigate their tech careers. The conversation touches on the highs and lows of starting a podcast, the lessons he learned, and the surprising opportunities that emerged from sharing his own story. Takeaways Career paths in tech are rarely linear; everyone has their own unique journey. The value of mentorship and teaching others in your career. Success is not just about personal achievement but also about making an impact on others. Embrace challenges and learn from mistakes, both in career and podcasting. Building relationships is more important than transactional networking. Sacrifice, success, and significance: balancing career growth with personal impact. Chapters 00:00 Introduction 01:16 Manuel’s Early Career Journey 03:09 Transitioning to AWS 05:25 The Evolution of Career Downloads 08:06 Starting the Podcast During COVID 12:56 The Challenge of Podcasting: Failures and Lessons 15:41 The Value of Networking and Storytelling 19:06 Memorable Episodes and Key Takeaways 21:22 What Inspired Personal Growth and Career Changes 23:43 Looking Ahead: Vision for the Podcast’s Growth 25:53 Key Career Principle: Sacrifice, Success, and Significance 29:02 Conclusion and Final Thoughts

February 12, 2026Episode 2031 min

The Truth Economy: How informed.now Restores Trust in What You Read with Kira Shishkin

In this conversation, Kira Shishkin, CEO of informed.now, discusses his journey as a global citizen and the importance of providing quality news without the noise. He reflects on his experiences growing up in Ukraine, living in Israel, and moving to the United States, emphasizing the cultural richness of different regions. Kira also addresses the current state of news media, highlighting the shift towards sensationalism and the need for a platform that restores dignity to news consumption. He discusses the challenges of misinformation in the digital age, the role of AI in news, and the importance of critical consumption of information. He emphasizes the need for journalistic integrity and the value of primary sources in news reporting. Kira also shares insights into the user demographics of informed.now, highlighting the platform's focus on media mindfulness and community building. He concludes with his guiding principles for success, emphasizing the joy of helping others. Takeaways Cultural diversity in the US is often overlooked. The news industry has shifted towards sensationalism. Quality journalism is essential for informed decision-making. The term 'post-truth' reflects current media challenges. AI can help filter out noise in news consumption. The mission is to inform without overwhelming the audience. Critical consumption of news is essential for informed citizens. Media mindfulness is key to avoiding information overload. Headlines often manipulate emotions; be cautious. Community building is vital for creators and builders. Helping others can be more rewarding than receiving help. Chapters 00:00 Introduction and Background 01:25 Global Citizen Journey 07:21 Restoring Dignity in News Consumption 08:47 AI's Role in News and Misinformation 14:54 The Informed Platform: A New Approach to News 21:13 Understanding the User Base of informed.now 29:25 Guiding Principles for Success

February 5, 2026Episode 1924 min

Why “Niche Down” Beats Chasing the Next Shiny Industry with Richard Sides

In this conversation, Richard Sides discusses the digital transformation in the food and beverage industry, focusing on the integration of technology, particularly within the Microsoft ecosystem and Shopify. He shares insights on brand loyalty, direct-to-consumer strategies, and case studies like Rocky Mountain Chocolate Factory. Richard also explores future tech advancements, the intersection of music and leadership, and the guiding principles that have contributed to his success. Takeaways Digital transformation is crucial for the food and beverage industry. Understanding the Microsoft ecosystem can be complex but rewarding. Brand loyalty drives direct-to-consumer strategies. Case studies illustrate successful technology implementations. Exploring new industries can provide growth opportunities. Music and leadership share common principles of trust and empowerment. Giving first creates lasting relationships in business. Continuous learning and humility are key to personal and professional growth. Chapters 00:00 – Introduction 01:18 – Navigating the Microsoft Ecosystem 08:28 – Brand Loyalty and Direct-to-Consumer Strategies 10:54 – Case Study: Rocky Mountain Chocolate Factory 13:35 – Exploring New Opportunities Beyond Food and Beverage 17:38 – The Intersection of Music and Leadership 22:58 – Guiding Principles for Success

January 29, 2026Episode 1828 min

The CTO’s Handbook: Frameworks For Real Leadership with Zach Goldberg

In this conversation, Rebekah Panepinto and Zach Goldberg discuss the innovative solutions Gruntwork is providing to address DevOps challenges, particularly through the use of Terragrunt. They explore the complexities of navigating different cloud service providers and the unique strategies Gruntwork is employing in the marketplace to establish itself as a leader in the industry. The discussion highlights the importance of open-source contributions, the need for specialized tools in a complex cloud environment, and the significance of building trust within the marketplace. Zach also discussed his book, 'The Startup CTO Handbook,' which serves as a resource for tech leaders facing common challenges in their roles. He emphasizes the importance of soft skills and strategy in technical leadership and the frameworks for decision-making. Zach shares insights from his coaching experience, highlighting the need for leaders to balance technology with business objectives. The discussion also touches on the significance of communication between technical and non-technical teams, as well as the value of continuous learning and adaptation in the tech industry. Takeaways Terragrunt is a key tool for automation and orchestration in DevOps. Gruntwork's approach allows for scalable infrastructure management across multiple cloud accounts. The marketplace offers unique opportunities for companies to provide tailored solutions. Building trust in the marketplace is essential for Gruntwork's growth. Understanding the business side of technology is crucial for success in the marketplace. Soft skills are crucial for technical leaders to succeed. Decision-making frameworks help leaders navigate complex choices. Communication between technical and non-technical teams is essential. Coaching helps leaders build confidence in their decisions. Understanding the business impact of technology is key. Continuous learning is necessary for effective leadership. Balancing innovation with practical business needs is vital. Chapters 00:00 Introduction to the Rebekah Panepinto Project 00:02 Meet Zach Goldberg: Executive Coach and CTO 01:27 Diving into Gruntwork's DevOps Innovations 03:15 The Open Source Impact of Terra Grunt 04:42 Navigating Cloud Service Providers 05:32 Challenges and Opportunities in DevOps 12:04 Exploring the Startup CTO Handbook 16:16 The Importance of Soft Skills and Strategy 22:21 Frameworks for Tech Decision Making 25:31 The Value of Hackathons and Innovation 27:06 Guiding Principles for Success in Business 28:28 Conclusion and Final Thoughts

January 22, 2026Episode 1740 min

AI at Warp Speed: The Business Wake-Up Call CEOs Can’t Ignore with Jim Harris

In this conversation, Jim Harris discusses the rapid evolution of AI technology and its implications for various industries. He emphasizes the importance of understanding AI's potential to transform business operations, enhance productivity, and facilitate language translation. Jim also explores the concept of agentic AI, which personalizes user experiences, and highlights the necessity for continuous learning and adaptation in a fast-changing technological landscape. Takeaways AI is the fastest adopted technology in history. Many industries are resistant to AI due to misconceptions. AI can enhance productivity by freeing up time for strategic tasks. Language translation through AI can open global markets. Agentic AI personalizes user experiences based on preferences. Continuous learning is essential in the age of AI. Humility is crucial for leaders to adapt to change. The future of work will require new skills and adaptability. Chapters 00:00 - Introduction 03:00 - Industry Adoption of AI 18:47 - The Role of Language in AI 27:43 - Agentic AI: The Next Evolution 34:25 - Learning and Change in the Age of AI

January 15, 2026Episode 1633 min

Unveiling the Hidden World of Clinical Trials with David Vulcano

In this conversation, Rebekah Panepinto and David Vulcano discuss the intricate relationship between Contract Research Organizations (CROs) and the healthcare industry, particularly focusing on the drug development process, the challenges of clinical trials, and the role of AI in enhancing efficiencies. They explore the lengthy timelines involved in bringing new drugs to market, the importance of diversity in clinical trials, and the ongoing efforts to improve interoperability in healthcare systems. The discussion also touches on the implications of rapid drug approvals, particularly in light of recent developments like the COVID-19 vaccines, and the need for responsible AI integration in clinical research. In this conversation, David discusses the responsible implementation of AI in healthcare, emphasizing the importance of human oversight and ethical considerations. He highlights the significance of privacy and confidentiality, particularly in the context of clinical trials and digital twins. David also shares insights on the role of clinical trials in bringing innovations to market, his experiences in angel investing, and the impact of technology on job roles. He concludes with his guiding principle of making data and patient experiences better through professional tithing and community involvement. Takeaways CROs play a crucial role in the healthcare ecosystem. Long-term safety monitoring is essential for drugs. Interoperability issues persist in healthcare systems. AI is becoming integral to clinical research. Human involvement is crucial in AI decision-making processes. Clinical trials are essential for bringing new treatments to market. Angel investing can diversify knowledge and foster innovation. Technology can enhance job roles rather than replace them. Professional tithing is about giving time back to the community. Chapters [00:00] Introduction to the Rebekah Panepinto Project [00:46] Meet David Vulcano: A Leader in Clinical Research [01:23] Understanding the Role of CROs in Healthcare [04:17] The Timeline of Bringing a Drug to Market [05:37] The Impact of AI on Clinical Trials [08:53] Challenges in Clinical Trials: Diversity and Rare Diseases [17:23] Interoperability and Data Integrity in Clinical Trials [21:17] David's Insights on AI and the Future of Clinical Research [30:16] David's Guiding Principles for Success [33:03] Conclusion and Final Thoughts

December 18, 2025Episode 1528 min

Reimagining Direct Mail: How LOB Is Modernizing a Forgotten Supply Chain with Brent Hagan

In this conversation, Brent Hagan discusses the innovative landscape of direct mail automation and its integration within the supply chain. He highlights the importance of direct mail in marketing, especially for Gen Z, and the need for compliance in mailing practices. Brent shares insights on campaign planning, the role of USPS partnerships, and the future of logistics in direct mail. He also touches on the impact of robotics in operations and shares personal leadership principles that guide his career. Takeaways Direct mail remains a powerful marketing tool. Gen Z shows a surprising affinity for receiving mail. Lob aims to solve the entire vertical supply chain. Effective campaign planning is essential for success. Robotics can significantly reduce workplace injuries. Building strong partnerships with USPS is crucial. E-commerce businesses can greatly benefit from direct mail. Timing and coordination are key in marketing campaigns. Innovations in logistics are shaping the future of direct mail. Leadership principles from Amazon influence Brent's approach. Chapters 00:00 Introduction to the Rebekah Panepinto Project 00:02 Meet Brent Hagan: Chief Supply Chain Officer at Lob 00:38 The Impact of Direct Mail on Supply Chain 01:14 Exploring Lob's Direct Mail Automation Platform 03:20 The Role of USPS in Modern Supply Chain 06:45 Innovations and Challenges in Direct Mail 22:12 Brent Hagan's Insights from Amazon 25:40 Guiding Principles for Success 27:45 Conclusion and Final Thoughts

December 4, 2025Episode 1427 min

How AI Is Making Healthcare Smarter, Faster, and More Efficient with Mark Zawodny

In this conversation, Mark Zawodny discusses the integration of AI in healthcare, the challenges of caregiver recruitment and retention, and the importance of technology in enhancing patient experience. He shares insights on the buy vs. build debate for AI solutions, the future of aging tech, and his personal journey in healthcare IT. Mark also draws parallels between scuba diving and business principles, emphasizing the need for balance and teamwork in both fields. Takeaways AI is rapidly changing the landscape of healthcare. Understanding AI's capabilities is crucial for adoption. Recruitment of caregivers is a significant challenge. Retention strategies are essential for caregiver satisfaction. Home health care can reduce overall healthcare costs. Technology should enhance, not hinder, patient care. Remote monitoring tools need better integration with AI. Healthcare innovation is necessary for future success. Clarity and consistency build trust in leadership. Lessons from scuba diving can apply to business management. Chapters 00:00 Introduction to The Rebekah Panepinto Project 00:02 Meet Mark Zawodny: CIO at Care Advantage 01:28 The Role of AI in Healthcare 03:05 AI Implementation Strategies at Care Advantage 04:20 Challenges and Solutions in AI Adoption 06:24 Caregiver Recruitment and Retention 13:21 Enhancing Home Healthcare 16:46 Mark Zawodny's Journey in Healthcare IT 20:53 Scuba Diving and Business Insights 25:34 Guiding Principles for Success4

November 13, 2025Episode 1327 min

Unlocking the Secret to Efficient Warehousing and Fulfillment with Sebastian West

In this conversation, Rebekah Panepinto interviews Sebastian West, who shares insights into the 3PL industry and the unique services offered by WSI. They discuss the evolution of WSI from a warehousing company to a comprehensive logistics provider, emphasizing the importance of safety, technology, and customer experience. Sebastian highlights the challenges of e-commerce fulfillment, the role of autonomous vehicles in the future of transportation, and his people-first leadership philosophy. The conversation concludes with insights on hiring for culture fit and the guiding principles of effective leadership. Key Takeaways 3PL is often overlooked but crucial for customer loyalty. WSI evolved from warehousing to include transportation and e-commerce. Strategic warehousing locations enhance service efficiency. Chemical warehousing requires strict compliance and safety measures. Technology plays a key role in ensuring safety and efficiency. Transportation management is being enhanced through automation. Autonomous vehicles will soon impact logistics significantly. E-commerce fulfillment requires flexibility and adaptability. A strong company culture is essential for organizational success. Effective leadership involves making tough decisions and trusting your team. Chapters 00:00 Introduction 00:28 Sebastian's Career Journey and Philosophy 01:35 The Role of WSI in Retail and Logistics 02:44 WSI's Unique Value Propositions 08:39 Safety and Compliance in Chemical Warehousing 11:12 Leveraging Technology for Safety and Efficiency 13:42 Transportation and Automation at WSI 18:48 People-First Leadership in IT 24:42 Guiding Principles for Success