The Rave Social Podcast

Hosted by Jaiden Hamilton

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Episodes

Latest episode

Oct 2026

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EN-US

About the show

Welcome to The Rave Social Podcast, your favorite marketing podcast designed for entrepreneurs who want to create brands everyone will rave about! Join us as we dive into the world of marketing, building strong communities, and setting trends that put you ahead of the curve. We mix entertainment with education, offering fresh takes on those tired old marketing strategies you've probably heard a million times. Hosted by Jaiden Robinson, a social media manager and marketing expert, The Rave Social Podcast brings you a unique and relatable approach to all things marketing. Jaiden's got your back when it comes to tackling evolving algorithms and avoiding gimmicky trends. Marketing your business doesn't have to be so serious - it can and should be fun! So, whether you're on a hot girl walk, at the gym, or making your favorite meal, The Rave Social Podcast is your go-to source for marketing inspiration and crazy marketing stories that showcase the fun side of marketing your business. Tune in every Wednesday for a dose of marketing magic with a side of girl talk!

Listen to episodes

60 recent

October 29, 2026Episode 7254 min

The Missing Link Between Your Health and Your Business with Samantha MacFarlane

Does anyone actually want to live to 200 if they never get to do anything? This week I’m joined by my friend Sam, a holistic health practitioner, breathwork facilitator, Reiki healer and brand designer. About six months ago she quit her full-time job to build Metamorphosis Studio. Sam spent nearly a decade doing every protocol she could find. Then the thing that finally moved her healing forward had nothing to do with a supplement. We talk about why your symptoms are information and not a betrayal, why “healed” is a trap when you treat it as a destination, and what happens when you’re making “very expensive pee.” We also get into why Sam thinks purpose and play are the missing pieces in most healing protocols. Then we switch to business. We cover branding as personal development, the one sign that someone needs self-discovery more than a marketing strategy, and the pressure to niche down when you’re a multidimensional human. FOLLOW JAIDEN ON INSTAGRAM FOLLOW SAM ON INSTAGRAM METAMORPHOSIS STUDIO WATCH THE VIDEO EPISODE HERE GET THE FULL SHOW NOTES HERE

October 15, 2026Episode 7140 min

71 What Actually Makes a Facebook or Instagram Ad Work? with Jade Mc Neil

What if your Meta ads aren’t the problem, but what happens after someone clicks? 👀 In this episode of The Rave Social Podcast, Jaiden sits down with Jade, a Meta ads specialist who helps businesses turn Facebook and Instagram advertising into profitable campaigns. With a background in psychology, Jade brings a fascinating perspective to marketing, breaking down how understanding human behavior can help you create ads that connect with the right people without resorting to manipulative tactics. They chat about what your business needs in place before investing in paid ads, why a proven offer and a converting website matter more than you might think, and how to figure out where things are going wrong when your campaigns aren’t bringing in leads or sales. Jade also shares her thoughts on ad creative, ad fatigue, audience targeting, and why you might be overthinking your metrics (yes, likes and comments aren't everything!). Plus, they get into the ethics of marketing, the psychology behind creating anticipation, common Meta ads myths, and why those fake countdown timers need to go away forever. Whether you're thinking about running your first ad campaign or you've already spent money on ads and aren't seeing the results you hoped for, this episode will help you approach paid advertising with more clarity, confidence, and strategy. And a little reminder from Jade: just because you're good at something doesn't mean you have to keep doing it. Sometimes the best business decision is giving yourself permission to change direction. 💛 FOLLOW JADE ON INSTAGRAM SOCIAL JADE MC NEIL FOLLOW JAIDEN ON INSTAGRAM WATCH THE VIDEO EPISODE HERE FULL SHOW NOTES HERE

September 23, 2026Episode 7053 min

70 The Future of Creative Agencies with Pairbond Studios

What happens when three creative experts build a business around doing what they each do best? In this episode, Jaiden sits down with Jessica Banks, Amanda Beck, and Robin Golden-Skinner, the women behind Pairbond Studios, a creative co-op built to challenge the traditional agency model. They talk about why the “unicorn employee” is a myth, how bringing different areas of expertise into the same room can create stronger brands, and why sometimes the best thing you can do for your business is admit that you shouldn’t be doing everything yourself. They also get into what makes a brand feel clear versus chaotic, how to know which trends are actually worth following, why authenticity matters more than ever, and how businesses can build brands that people genuinely connect with. Plus, they share the lessons they’ve learned from working together, their biggest branding pet peeves, and the advice they wish they could give their younger selves. It’s a conversation about creativity, collaboration, trusting your gut, and remembering that work is supposed to be fun, too. FOLLOW PAIRBOND STUDIOS ON INSTAGRAM FOLLOW JAIDEN ON INSTAGRAM WATCH THE VIDEO EPISODE HERE GET THE FULL SHOW NOTES HERE

September 10, 202639 min

69 Building a Brand People Want To Come Back To with Rachel Leslie from Laer Studio

What actually makes a brand memorable? And how do you tell your story without sounding like everyone else? In this episode of The Rave Social Podcast, Jaiden sits down with Rachel Leslie, founder and editor-in-chief of Layer Studio, to talk all things brand storytelling, copywriting, creativity, and growing a business. Rachel shares what she learned from working with brands like Nike, Away, Zola, and Goop Kitchen, and why the strongest brands are the ones that truly know who they are and what they stand for. They get into why storytelling isn't just your About page or a perfectly crafted Instagram caption, how to make your writing more specific and relatable, the biggest mistakes business owners make when writing their own copy, and why reading your work out loud can completely change the way it lands. They also talk about using AI without losing your personality, finding creative inspiration through travel, transitioning from solo business owner to agency leader, and the never-ending process of figuring out how much of yourself belongs in your brand. Plus, Rachel shares the reminder every entrepreneur probably needs to hear: you're right where you're supposed to be. FOLLOW RACHEL ON INSTAGRAM FOLLOW LAER STUDIO ON INSTAGRAM FOLLOW JAIDEN ON INSTAGRAM LAERSTUDIO.COM WATCH THE VIDEO EPISODE HERE GET THE FULL SHOW NOTES HERE

August 26, 2026Episode 6844 min

68 The Missing Piece in Women's Hormone Health with Ashley Cruz Arata

What if “normal” isn’t actually optimal? In this episode of The Rave Social Podcast, Jaiden sits down with Ashley Cruz Arata, a board-certified integrative health practitioner specializing in thyroid and hormone health, to talk about what happens when you know something feels off in your body, but your labs keep coming back “normal.” Ashley shares her own journey through thyroid issues, a precancerous tumor, partial thyroidectomy, unexplained weight gain, exhaustion, brain fog, mood changes, and ultimately finding answers through functional medicine. Together, Jaiden and Ashley unpack why so many high-achieving women feel like they’re doing everything right but still feel completely depleted. They dive into thyroid health, perimenopause, hormone testing, gut health, burnout, autoimmune issues, and the difference between being “within the normal range” and actually feeling your best. Ashley also shares how women can become better advocates for themselves, what questions to ask their doctors, and why supporting your health doesn’t necessarily mean giving up your career, your social life, or the things you love. Plus, Ashley answers some rapid-fire wellness questions, including the health trend she wishes would disappear, the lab marker she thinks every woman should understand, and the simple morning habit that can make a huge difference. If you’ve ever thought, “I know something isn’t right, but everyone keeps telling me I’m fine,” this episode is for you. FOLLOW ASHLEY ON INSTAGRAM FOLLOW JAIDEN ON INSTAGRAM HORMONE AUDIT WATCH THE VIDEO EPISODE HERE GET THE FULL SHOW NOTES HERE

August 20, 2026Episode 6741 min

67 The Real Reason You're Afraid to Be Seen with Em Roberts

What if the reason you’re struggling to show up online has less to do with confidence and more to do with your nervous system? In this episode of The Rave Social Podcast, Jaiden sits down with somatic practitioner Em Roberts to unpack the real reasons entrepreneurs hide, overthink their content, people-please, and hold themselves back from being fully seen. They talk about visibility blocks, self-trust, nervous system safety, perfectionism, overperforming, and why mindset work alone doesn’t always get to the root of the problem. Em shares how our bodies can learn to associate being visible with judgment, rejection, or even failure, and how somatic work can help us build the capacity to be seen without abandoning ourselves. They also get into the difference between confidence and self-trust, how to stop letting other people’s “shoulds” dictate your business, and why authenticity doesn’t mean sharing everything online. If you’ve ever thought, “I know I should be showing up more, but I just can’t,” this episode is for you. It’s a conversation about taking up space, finding your edges, building self-trust, and learning to show up in a way that actually feels like you. FOLLOW EM ON INSTAGRAM EM’S LINKS FOLLOW JAIDEN ON INSTAGRAM WATCH THE VIDEO EPISODE HERE GET THE FULL SHOW NOTES HERE

July 29, 2026Episode 6648 min

66 How to Stop Hiding in Your Business with Kayla Dean

This week on the Rave Social Podcast, Jaiden sits down with copywriter and messaging strategist Kayla Dean for an honest conversation about rebranding, finding your voice, and building a business that actually feels like you. Together, they unpack what it means to navigate seasons of change, why authenticity isn't just a buzzword, and how Kayla's own personal and business reinvention reshaped the way she approaches messaging for her clients. They also dive into the evolution of online marketing, why cookie-cutter formulas aren't working the way they used to, and how business owners can create content that connects without relying on manipulation or outdated strategies. From storytelling and copywriting to personal branding, AI, social media, and the pressure to constantly "keep up," this episode is a refreshing reminder that there isn't one perfect path to success. If you've been questioning your brand, overthinking your messaging, or feeling pulled in a hundred different directions by online business advice, this conversation will help you reconnect with your own voice and build a business that's rooted in clarity instead of comparison. FOLLOW KAYLA ON INSTAGRAM THE COPY SOCIETY FOLLOW JAIDEN ON INSTAGRAM WATCH THE VIDEO EPISODE HERE GET THE FULL SHOW NOTES HERE

July 15, 2026Episode 6549 min

65 The Akashic Records, Intuition & Your Business with Hilary Pearlson

What if you stopped trying to follow everyone else’s business strategy and started listening to your own intuition instead? In this episode, Jaiden sits down with Akashic Records teacher and intuitive guide Hilary to talk about her unexpected journey to the records and how they completely changed the way she approaches life and business. From surviving a bone marrow transplant and navigating chronic illness to building an intuitive business, Hilary shares how learning to trust her body, her timing, and her spiritual team has shaped everything she does. Jaiden and Hilary dive into what the Akashic Records actually are, how you can use them for surprisingly practical business decisions, and why slowing down might actually help you find the clarity you’ve been searching for. They also chat about information overload, intuition vs. anxiety, following someone else’s blueprint for success, and the very real experience of realizing you might be making business way harder than it needs to be. If you’ve been feeling overwhelmed, disconnected from your intuition, or wondering what your actual next move is, this conversation might be exactly what you need to hear. 💫 FOLLOW HILARY ON INSTAGRAM FOLLOW THE AKASHIC PORTAL ON INSTAGRAM FOLLOW JAIDEN ON INSTAGRAM WATCH THE VIDEO EPISODE HERE GET THE FULL SHOW NOTES HERE

June 24, 202645 min

64 Stop Being the Bottleneck in Your Business with Colie James

What if the thing slowing down your business isn't your marketing, your pricing, or your offers, but the systems running behind the scenes? This week on The Rave Social Podcast, Jaiden sits down with client experience and systems strategist Colie James to talk about why so many entrepreneurs accidentally become the biggest bottleneck in their own businesses. From creating a client experience that people rave about to building workflows that save time, reduce stress, and increase revenue, Colie shares practical strategies for getting out of your own way and creating a business that doesn't rely on you remembering every little detail. They dive into the real purpose of automation, why client education is the secret to a better customer experience, common mistakes service providers make when scaling, and the truth about choosing between HoneyBook and Dubsado. Plus, Colie shares simple systems you can implement this week to create more freedom, improve client retention, and make your business feel a whole lot lighter. If you've ever felt overwhelmed by the backend of your business, struggled to take time off, or wondered how successful business owners seem to make everything look effortless, this episode is packed with actionable advice you'll want to put into practice immediately. FOLLOW COLIE ON INSTAGRAM FOLLOW JAIDEN ON INSTAGRAM COLIEJAMES.COM WATCH THE VIDEO EPISODE HERE GET THE FULL SHOW NOTES HERE

June 10, 2026Episode 6356 min

63 Burnout, Your Life Purpose, and Business with Alexa Martinez

What happens when you've built the business you always wanted, but you're still exhausted, overwhelmed, and wondering why success doesn't feel the way you thought it would? In this episode, Jaiden sits down with success and leadership coach Alexa Martinez for an honest conversation about burnout, ambition, and the pressure so many entrepreneurs feel to constantly do more, achieve more, and be more. After reaching a breaking point in her own business, Alexa realized that what looked successful from the outside was costing her far more than she was willing to admit. Together, they explore how hustle culture has shaped the way we think about work, why so many women tie their identity to their businesses, and what it really takes to create a life that feels as good as it looks. From navigating burnout and redefining success to building stronger boundaries and reconnecting with your values, this conversation is a powerful reminder that your business is something you do, not who you are. If you've ever struggled to switch off, felt trapped by the business you once dreamed of building, or wondered if there's a better way to grow without sacrificing yourself in the process, this episode is for you. It's a refreshing, thought-provoking conversation about creating success on your own terms and building a business that supports your life instead of consuming it. FOLLOW ALEXA ON INSTAGRAM FOLLOW JAIDEN ON INSTAGRAM ONE OF ONE WATCH THE VIDEO EPISODE HERE GET THE FULL SHOW NOTES HERE