The Pub Way: An AdTech Podcast for Media Leaders

Hosted by Seedtag

Business Marketing

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Mar 2026

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About the show

The Pub Way Podcast explores the world of digital advertising, focusing on essential topics like consumer data privacy, revenue strategies, audience diversity, and the innovative approaches media leaders use to deliver more relevant ads. Join us as we take a deep dive into the supply side of the adtech industry, exploring how publishers and advertisers navigate the ever-evolving landscape of digital advertising.

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37 recent

March 26, 2026Episode 3653 min

Episode 36: #SheSpeaksAdTech: Lessons That Move Us Forward

In this special episode for International Women’s Month 2026, we bring together female leaders across adtech and media to share the moments that shaped their careers, the lessons they wish they had known earlier, and how experience can help others move forward faster: Priti Powell (Co-Founder of Advance Women)KiYonna Carr (Director, O&O Yield Management at Yahoo)Shari Munoz (Head of Research and Measurement at Seedtag)Mariam Topeshashvili (Entrepreneur)Hosted by Tina Iannacchino (VP, Publisher Partnerships NA at Seedtag), the conversation explores leadership, career growth, and how sharing knowledge can drive more inclusive progress.

January 29, 2026Episode 3531 min

Ep. 35: Balancing Brand Safety, UX & Monetization in an AI-Driven News Era

In this episode of The Pub Way podcast, hosts Tina Iannacchino and Mike Villalobos sit down with Amanda Gomez, SVP of Revenue Operations & Ad Technology at New York Post, to explore how news publishers are balancing brand safety, user experience, and monetization while future-proofing their digital products in an AI-driven world.They discuss the shift away from keyword blocklists toward sentiment-driven suitability, why “ad-light” experiences matter as search declines, and how publishers can build loyalty through apps, talent-led brands, and smarter product strategy.Interested in being a guest? Contact us: thepubwaypodcast.com/contact

November 4, 2025Episode 3440 min

Ep. 34: Beyond Blocklists: How AI and Curation Are Redefining Brand Safety

In this episode of The Pub Way Podcast, hosts Tina Iannacchino and Mike Villalobos sit down with Heather Carver, Chief Revenue Officer at Freestar, to explore how AI and curation are redefining brand safety and reshaping publisher monetization strategies.They talked about the evolution from traditional blocklists to smarter, contextual brand suitability approaches, the growing role of automation in curation, and how publishers can future-proof their revenue in a rapidly changing digital landscape.Interested in being a guest? Contact us: thepubwaypodcast.com/contact

October 27, 2025Episode 3330 min

Ep. 33: Ad Innovation in Live Sports Streaming

Mike and Tina welcome Scott Young, Co-Founder and Chief Product Officer at Transmit, to discuss the evolution and innovation in streaming, particularly in live sports. Scott shares his extensive background in digital advertising and the challenges faced in monetizing live sports streaming. They also explore the operational challenges within FAST channels and the need for standardization in the industry. Scott’s Book recommendation: The Stargate Chronicles: Memoirs of a Psychic Spy (Joseph McMoneagle, 2002)Interested in being a guest? Contact us: thepubwaypodcast.com/contact

October 23, 2025Episode 3240 min

Ep. 32: AWS RTB Fabric Unpacked: The Next Chapter in Programmatic Evolution

In this episode of The Pub Way podcast, Tina and Mike welcome Stephanie Layser, Global Head of Publisher Ad Tech Solutions at Amazon Web Services (AWS).Stephanie shares exclusive insights on the launch of AWS RTB Fabric, a fully managed, cloud-native framework that simplifies integrations, reduces latency and infrastructure costs, and powers faster real-time bidding.The conversation also explores agentic workflows, the future of ad serving, and how AWS is helping publishers innovate with AI to build smarter, more efficient monetization strategies.Interested in being a guest? Contact us: thepubwaypodcast.com/contact

October 6, 2025Episode 3136 min

Ep. 31: Aditude: Harnessing AI for Publisher Success

In this episode, our hosts Mike and Tina discussed the transformative impact of AI and automation in the publishing industry with Jared Siegal, founder and CEO of Attitude. They explored how large language models (LLMs) are being utilized in ad operations, the importance of traffic shaping, and the challenges of navigating user data in a privacy-first world.Interested in being a guest? Contact us: thepubwaypodcast.com/contact

September 22, 2025Episode 3028 min

Ep. 30: The Agentic Evolution of Contextual Advertising

In this episode of The Pub Way podcast, Tina and Mike discuss the evolving landscape of adtech with Brendan Norman, Co-Founder and CEO of Classify. They explore the decline of traditional taxonomies, the rise of agentic experiences driven by AI, and the importance of contextual targeting. They also cover the challenges of accessibility and governance in the industry, the need for sustainability, and strategies for publishers to prepare for Q4. Interested in being a guest? Contact us: thepubwaypodcast.com/contact

August 13, 2025Episode 2929 min

Ep. 29: LG Ad Solutions: Exploring CTV & Digital Identity

In this episode of The Pub Way podcast, Tina and Mike welcome Mike Brooks, Global Head of Business Development and Partnerships at LG Ad Solutions. They explore the evolving landscape of connected TV (CTV) and digital identity formats, the transition from mobile advertising to CTV, and the challenges and opportunities that arise in this new environment.Brooks shares valuable insights for media planners and newcomers to the industry, emphasizing the importance of taking risks and building relationships.Interested in being a guest? Contact us: thepubwaypodcast.com/contact

August 6, 2025Episode 2831 min

Ep. 28: Sheer ID: How Verified Data Unlocks Publisher Growth

Carter Lassy (Chief Product Officer at SheerID) joins hosts Tina and Mike to discuss the evolving role of data and identity in advertising.The conversation covers the importance of verified data, the hybrid model of merging verified and behavioral data, the challenges posed by walled gardens, and the future of trustworthy data in a privacy-focused landscape. Interested in being a guest? Contact us: thepubwaypodcast.com/contact

July 22, 2025Episode 2739 min

Ep. 27: Navigating the Promise of Programmatic Advertising

In this episode of The Pub Way podcast, hosts Tina and Mike, welcome Jon Wallett (Seedtag’s VP of Sales East Coast) to explore the complexities of programmatic advertising. They discuss the initial promises of one-to-one targeting and efficiency, the disconnect between these promises and the realities faced by marketers, and the challenges of audience targeting and transparency. Interested in being a guest? Contact us: thepubwaypodcast.com/contact