June 9, 2026Episode 47943 min
CCO Podcast Tracy Schroeder
In this episode we talk to Tracey Schroeder who is Chief Communications & External Affairs Officer with Inova.
Episodes
533
Latest episode
Jun 2026
Language
EN
About the show
Formerly known as the Holmes Report‘s Echo Chamber, the PRovoke podcast brings insight and intelligence from the global PR industry. Featuring interviews, analysis and conversation, the weekly show is hosted by PRovoke Media editors Arun Sudhaman, Maja Pawinska Sims & Paul Holmes.
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June 2, 2026Episode 47839 min
CCO Podcast: Aflac's Ines Gutzmer on Creativity and More
The latest edition of our CCO Podcast series features a conversation with Ines Rodriguez Gutzmer, senior vice president and chief communications officer at Aflac.
May 26, 2026Episode 47741 min
CCO Podcast: AJ Jones
AJ Jones is CCO of Monumental Sports
May 15, 2026Episode 47643 min
Agency Leaders Podcast: Hotwire's Grant Toups and Charlotte Harvey
In this episode of the PRovoke Media Agency Leaders Podcast, Maja Pawinska Sims sits down with Hotwire’s new global CEO Grant Toups and UK managing director Charlotte Harvey to explore what they describe as a defining moment for both the agency and the wider communications industry. Just months into their roles, the pair outline a vision built less on “reset” of one of the most famous tech agency brands, and more on acceleration, positioning Hotwire at the intersection of technology, storytelling and commercial impact as AI reshapes how every organisation communicates. In a lively in-person conversation, Toups and Harvey talk about the “golden age of the midsize agency,” the return of earned media in an AI-driven landscape, and why culture, energy and entrepreneurialism are central to Hotwire’s resurgence. From helping non-tech brands navigate complex innovation narratives to rethinking workflows around human–AI collaboration, the duo paint a picture of a new dynamism at the agency as it aims to stay ahead of rapidly changing client demands. Their ambition is clear: to build a global agency of choice for companies telling breakthrough innovation stories, and, as Toups puts it, “to win.”
April 12, 2026Episode 47543 min
Real Time Stakeholder Intelligence Is Critical for the Function
A month or so ago, reputation intelligence company Caliber announced a US advisory board, including former Medtronic and Verizon CCO Torod Neptune, now a professor at UNC–Chapel Hill, to help the company connectstakeholder intelligence to the real-world challenges organizations face every day. At the time, Caliber CCO Shahar Silbershatz called for what he called “an intervention” on behalf of the profession, promoting a more real-time, data-driven, and disciplined approach to communication. In this edition of the PRovoke Media podcast, editor Paul Holmes sat down with Neptune and Silbershatz to discuss the state of reputation intelligence, the need for real-time information, and the future of stakeholder capitalism itself.
April 2, 2026Episode 47441 min
Agency Leaders Podcast: BPI's Andrew Bleeker & Jo-Ann Robertson
In this episode of the PRovoke Media Agency Leaders podcast series, Maja Pawinska Sims is joined in person in London by Andrew Bleeker, founder and CEO of Bully Pulpit International (BPI) and the award-winning US-based corporate and public affairs agency's newest senior joiner, former Ketchum leader Jo-Ann Robertson, now BPI's president of Europe and Transatlantic growth leader. The trio's lively chat ranges from the agency's roots and Bleeker's background as President Obama's digital campaign guru, through to its ambitions in the UK and Europe.
March 30, 2026Episode 47328 min
Krishana Davis on the Manosphere
Diana Marszalek speaks with Precision Strategies EVP of digital and multicultural engagement Krishana Davis about new research exploring the manosphere.
February 10, 2026Episode 47232 min
CCO Podcast: Megan Noel on “Bringing all the Storytellers Together” at Covista
After a career spanning roles at Edelman, PwC, and Golin, Megan Noel made the decision last year to take on a new challenge at what was then Adtalem Global Education, leading a corporate affairs function that spanned investor relations, government relations, internal and external communication, enterprise brand, social responsibility and more under CEO Steve Beard, who was determined to “bring all the storytellers together,” Last week, Adralem rebranded as Covista, a change that went beyond a new name and a new visual identity to new positioning and mission. Amid a major transformation, Noel sat down with Paul Holmes to discuss her career and the commitment to purpose that has guided it.
January 30, 2026Episode 47134 min
PRovoke Podcast: Richard Edelman on Why Companies Should Be "Trust Brokers"
In the wake of the World Economic Forum in Davos and the release of the larest Edelman Trust Barometer last week, PRovoke Media founder Paul Holmes sat down with Richard Edelman for a wide-ranging discussion that covered polarization, global pessimism, the potential for companies to become “trust brokers,” how tech companies have failed to address concerns over AI, what Martin Sorrell got wrong about the PR industry, and how the holding companies getting rid of “the idea machines” might benefit independent firms.
January 26, 2026Episode 47044 min
Agency Leaders Podcast: Burson's Corey duBrowa in Davos
In this episode of the PRovoke Media Agency Leaders Podcast, Burson global CEO Corey duBrowa and UK CEO Simon Redfern chat to editorial director Maja Pawinska Sims in the midst of the World Economic Forum in Davos. They talk about how the event has evolved and how Burson is adapting and innovating in a new era of reputation management, including the agency's new research, The Global Reputation Economy: A New Asset Class for a New Era. The duo also reflect on what being a business and agency leader means now.
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