The PromoMinds Podcast

Hosted by Steve Leslie

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May 2025

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The PromoMinds Podcast is a candid look at business, marketing, and leadership through the lens of the Canadian pool & spa industry. Hosted by Steve Leslie, the show features real conversations with builders, suppliers, and business owners about what’s actually happening on the ground — from sales and branding to economic pressure, burnout, and long-term opportunity. This isn’t hype or theory. It’s practical insight, honest discussion, and big-picture thinking for professionals who want to build stronger businesses, adapt to changing markets, and stay mentally sharp in an industry that never slows down. About the Evolution of the Show The PromoMinds Podcast originally launched as a broader exploration of marketing, entrepreneurship, and personal growth for solopreneurs and small business owners. As the show evolved — and as real conversations with builders, suppliers, and business owners deepened — its focus naturally sharpened around the Canadian pool & spa industry. Earlier episodes reflect the foundational themes of branding, mindset, and selling yourself, while newer episodes apply those lessons directly to the realities of today’s industry. Together, they tell the full story of what it takes to build a business that lasts. Let's Connect: Facebook: The PromoMinds Podcast YouTube: @PromoMinds LinkedIn: the-steve-leslie

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March 28, 2024Episode 458 min

Meet Your Contractor | E35: Passion, Purpose, Entrepreneurship w/ John Riehl | Passion Pools & Ponds

Send us a textJoin host Steve Leslie in a candid conversation with Jonathan Riehl, founder of Passion Pools and Ponds, as they delve into the intricacies of entrepreneurship. Jonathan shares insights into how passion and purpose drive every aspect of his business design, the challenges he faces in scaling his company while maintaining excellence, and the importance of personal well-being in preventing burnout. Discover valuable lessons on business management, staffing, and self-care from Jonathan's journey as a dedicated entrepreneur.Show Notes:Passion and Purpose in Business:Jonathan emphasizes the significance of purpose-driven design in every aspect of his business, where aesthetics and functionality converge to create cohesive outdoor settings.He discusses the challenges of maintaining high standards and finding employees who share his passion and commitment, making it difficult to scale the business and duplicate his model effectively.Challenges in Scaling and Delegating:Jonathan shares his struggles with delegating tasks and finding individuals who align with his vision and level of excellence, reflecting common dilemmas faced by entrepreneurs in relinquishing control as their businesses grow.The conversation explores the complexities of staffing challenges and the toll it takes on personal well-being, highlighting the need for adaptability and sustainable solutions.Personal Well-Being and Burnout:Jonathan opens up about his experiences with burnout and the importance of self-care in navigating the demands of entrepreneurship.He shares insights into dietary choices and lifestyle adjustments aimed at maintaining a healthy work-life balance amidst the unpredictability of business ownership.Book Recommendations and Contact Information:Jonathan recommends two books by Michael Stone: "Markup and Profit" and "Profitable Sales," which have been instrumental in shaping his business strategies.Connect with Jonathan Reel and Passion Pools and Ponds:Website: www.PassionPoolAndPond.comEmail: passionpooloffice@gmail.comInstagram: @passionpool_pondTune in to The PromoMinds Podcast for more conversations on entrepreneurship, business management, and personal growth.PromoMinds Email: promominds@gmail.com#EntrepreneurLife #BusinessSuccess #PassionDriven #SmallBusinessChallenges #WorkLifeBalance #ScalingStruggles #BusinessMindset #ContractorTips

March 4, 2025Episode 3825 min

Ep 55: Trump Tariffs vs The Canadian Pool & Spa Industry

Send us a text In this episode of the PromoMinds Podcast, Steve Leslie discusses the impact of the Trump tariffs on the Canadian pool and spa industry in 2025. With new 25% tariffs on all imports from Canada to the U.S. set to take effect on March 4, Steve provides an analysis based on past trends, current economic conditions, and what swimming pool professionals can expect moving forward.Key Discussion Points:Background on Tariffs:A 25% tariff on Canadian imports was confirmed in an article from the Financial Post, released on March 2, 2025.Similar tariffs were imposed on Canadian steel and aluminum in 2018, which led to an oversupply in the Canadian market, temporary price drops, layoffs, and eventual price increases.The previous tariffs were lifted in 2019 after renegotiations between Canada, Mexico, and the U.S.Potential Industry Impact:The tariffs may lead to new trade routes as Canada seeks alternative export markets.Steel price fluctuations could influence the cost of materials for pool construction.Unlike 2018, the current economy is weaker, with a lower GDP and concerns over mortgage renewals and delinquencies.Higher costs could eventually drive up pool and spa prices, making early investments more attractive.Economic Factors at Play:Rising inflation and higher costs for Canadian consumers.The weakening Canadian dollar makes U.S. travel more expensive, potentially keeping more spending within Canada.Increased focus on backyard renovations as an alternative to expensive vacations.Strategic Opportunities for the Pool & Spa Industry:Creating Urgency: Encouraging customers to invest in pools now before prices rise further.Promoting Backyard Investments: Emphasizing the long-term value of enhancing outdoor living spaces instead of spending on international travel.Monitoring Government Support: Possible financial assistance or stimulus measures could provide relief or incentives for homeowners.Follow Steve:Instagram: @steve.leslie.91LinkedIn: Steve LeslieFacebook: Steve Leslie#tariffs #swimmingpools #canada #construction #trump #canadiansteel

April 11, 2024Episode 652 min

Meet Your Contractor | Ep37: One Bold Move At A Time w/ Sara-Marie & Alan Blais of Bold Illumination

Send us a textSerial entrepreneurs, Sara-Marie and Alan Blais of Bold Illumination, have a plethora of accomplishments under their belts. This includes Sara-Marie's recent nomination for the RBC Women's Of Influence awards, Alain's expertise in marketing and business consultation - even becoming the President of Les Brown Global for a few years, and their joint efforts on re-establishing the Sudbury Great Outdoors Show. In this episode, Sara-Marie and Al also showcase their innovative, luxury outdoor lighting product that has been taking over Georgian Bay. What's really cool about this product is the fact that this LED lighting system not only performs as your primary exterior lighting system, but also replaces the need for traditional Christmas lights.Key Take-Aways:- Bold Illumination started in 2021 and has been featured on CTV News- The ability of Smart Home technology to integrate an enormous amount of light shows with your phone- Focus on the best trainings and certifications for their teams- A true entrepreneurial spirit for building businesses in different industriesRecommendations:- "Think and Grow Rich" by Napoleon Hill- "How To Build Your God Damn Empire" by Ali Kriegsman- "Awaken The Giant Within" by Tony Robbins- Anything by Brian TracyContact Information:Website: www.boldillumination.comSocial Media: @boldillumination#BoldIllumination #SmartLighting #EntrepreneurshipJourney #InnovativeTechnology #BusinessSuccess #HomeImprovement #EntrepreneurLife #LightingSolutions #PromoMinds #OutdoorLighting

December 7, 2023Episode 2157 min

Ep 21: The Entrepreneurial Spirit of Georgian Bay INTERVIEW with Adrian Sauvageot of Hock Stars

Send us a textImagine taking the plunge into entrepreneurism, attaining big contracts with clients, and then the world shuts down and your original plan goes out the window! How do you adjust from that?Adrian Sauvageot, a resident of Penetanguishene in Ontario, Canada (North Simcoe) shares how his world got flipped upside down, and how he pivoted into building his real estate portfolio during the pandemic. With a background in marketing, Adrian left Toronto and started his own agency in the Midland/Penetanguishene region, only to have the pandemic hit and most of his clients cancel their contracts.Adrian is also a member on the board of the Economic Development of North Simcoe. He shares his insights on what his entrepreneurial journey has been like in the area, advice for those looking to start businesses in the area, and some of the cool features that can ONLY be found in the area. We also talk about how paying attention to Canadian Politics and how the Federal Government's spending habits played a role in the decision to scale out his real estate business.The entrepreneurial spirit is alive and well with this young lad!If you're interested in speaking with Adrian Sauvageot, please contact him through:Facebook: Adrian SauvageotInstagram: @hockstarspenetanguisheneYOUTUBE CHANNEL RECOMMENDATIONS:1. Dave Ramsey - Personal Finance/Debt Management2. Graham Stephan - Real Estate, Success Habits3. Meet Kevin - Real Estate, Finance, Personal Success4. Caleb Hammer - Personal Financial Audits5. Codie Sanchez - Buying Businesses/Entrepreneurism6. Minority Mindset (Jaspreet Singh) - Breaks Down Different Markets (Real Estate, Stocks, etc)7. Wholesale Ted - Sidehustles and Different Income Streams8. Upflip - Unraveling How Businesses Run Behind The ScenesBOOK RECOMMENDATION:$100 Start up by Chris GuillebeauNotable mentions:Martyrs' Shrine, Sainte-Marie Among The Hurons#midland #Penetang #entrepreneur #entrepreneurial #solopreneur #smallbiz #realestate #ontariorealestate #businesspodcast #northsimcoe #simcoecounty #georgianbay #wasagabeach #hockstars #pawnshop #geology #martyrshrine #wyemarsh #tiny #tay

April 18, 202442 min

Meet Your Contractor | Ep 38: A Customer-Centric Approach w/ Mike & Erik of Riverside Pools

Send us a textIn this episode of The PromoMinds Podcast, Mike and Eric from Riverside Pools in the Winnipeg, Manitoba area delve into the intricacies of the pool industry, sharing insights from their years of experience and dedication to customer satisfaction. From their humble beginnings in a big box pool store to founding Riverside Pools, Mike and Eric emphasize the importance of personalized service and building lasting relationships with clients. They discuss the challenges and joys of creating unique backyard spaces, from installing residential slides to crafting pool houses that elevate outdoor living. Join them as they explore the evolving trends in pool design and the careful considerations required to meet client desires while navigating regional challenges.Key Points:Customer-Centric Approach: Mike and Eric prioritize personalized service, fostering relationships with clients that extend beyond transactional interactions.Innovative Designs: From intricate residential slides to customizable pool houses, Riverside Pools embraces creativity to fulfill client visions while overcoming engineering challenges.Regional Considerations: Manitoba's unique soil conditions and climate necessitate specialized approaches to pool design and construction, requiring careful engineering and budgetary considerations.Quality Assurance: The hosts emphasize the importance of using reliable materials and equipment, such as Canadian-made liners and Hayward pool equipment, to ensure long-lasting satisfaction for their clients.Continuous Learning: Mike and Eric share their commitment to self-improvement, recommending resources like "The Ideal Team Player" and Swim University for valuable insights into teamwork and pool maintenance.Recommendations:Books: "The Ideal Team Player" by Patrick Lencioni, "Atomic Habits" by James Clear.YouTube Channel: Swim University for accessible and informative content on pool ownership and maintenance.Contact Info:Website: riversidepools.caInstagram: @riversidepoolsFacebook: /riversidepoolsEmail: info@riversidepools.ca#EntrepreneurLife, #CustomerServiceExcellence, #InnovativeBusinesses, #PoolDesign, #BackyardOasis, #ResidentialSlides, #OutdoorLiving, #PoolConstruction, #CustomerExperience, #PoolMaintenanceTips, #BackyardRenovations #winnipeg #winnipegbusiness #promominds

May 23, 2024Episode 1250 min

Meet Your Contractor | Ep 43: Community, Rosco The Dog, and Swimming Pools | Cory Eagles

Send us a textIn this episode of the PromoMinds Podcast, we sit down with Canada's only recipient of the Pleatco Perfect Pool Guy Award - Cory Eagles of Eagles Pool Service in Riverview, New Brunswick. in 2015, Cory also won Pleatco's Big Heart Award after constructing an indoor pool to help save a young dog's life. Cory shares the journey of what led to this heartwarming story and how it revolutionized his business. He provides an inside look at the challenges presented and triumphs of leveraging business connections, highlighting the importance of community involvement and persistent effort.Cory also dives into the intricacies of the pool and spa industry, recounting horror stories of inexperienced and fraudulent contractors, and offering valuable advice on how homeowners can protect themselves. From the importance of hiring reputable professionals to the need for continued education and industry improvements, Cory provides a wealth of knowledge and practical insights. Whether you're a homeowner looking to hire a swimming pool contractor, or a fellow contractor, this episode is packed with essential information and expert advice.Key Takeaways:Community Revitalization: Leveraging business connections and strategic fundraising can significantly impact community projects.Contractor Vetting: Always check the reputation and experience of contractors to avoid costly mistakes.Pleatco Awards: At the time of recording, Cory Eagles is the ONLY Canadian recipient of the Pleatco Big Heart Award (2015).Economic Adaptation: The pool industry is experiencing shifts post-pandemic, with a current focus on smaller jobs and repairs, but a positive outlook for future growth.Contact Information:Email: EaglesPoolServices@hotmail.comPhone: 506-854-3287Facebook: Eagles Pool Services#RoscoTheDog #PoolIndustry #Pleatco #BigHeart #Awards #CommunityRevitalization #HomeImprovement #ContractorTips #PoolConstruction #BusinessPodcast #Construction #NewBrunswick #Riverview #PoolLiner #Liners #SwimmingPool #CustomerService #Community #Experience #Hydrotherapy #PetLovers #NatureLovers #Dogs #AnimalLovers #HipPain #Eagles #PoolService #HighburyPools #PromoMinds

May 1, 2025Episode 4232 min

Ep 59: The Fallout of Canada's Federal Election For The Pool Industry | The PromoMinds Podcast

Send us a textIn this episode, Steve breaks down what the 2025 Canadian Federal Election means for Canadian pool professionals. With Mark Carney now leading a Liberal minority government, we look at what this could mean for housing policy, energy efficiency programs, and the broader pool and spa supply chain.We’ll dive into how trade tensions with the U.S. and China are influencing prices and availability of key materials like steel, vinyl, fiberglass, and plastics—and what Canadian retailers can do to stay competitive. Plus, I share insights on the growing popularity of heat pumps and smart pool tech, and why products like Hayward’s HeatPro® VS Series are worth paying attention to right now.Key Takeaways:✔ What Carney’s housing and trade agenda could mean for pool builders✔ Why heat pumps and smart tech are gaining ground across Canada✔ How to use tariffs as a talking point—not a setback✔ What to do now to position yourself for a stronger 2025 seasonLet’s connect: 💻 www.highburypools.com 📧 promominds@gmail.comIf you found this episode valuable, please subscribe and share it with someone in the pool and spa industry who needs to hear it.#Canadavotes #CanadianElection #SwimmingPools #Hayward #HousingPlan #Affordability #Opportunity #Pools #Construction

May 30, 202450 min

Meet Your Contractor | E44: Showcase Your Construction Business w/ Bri Wardle | Elevated Productions

Send us a textIn this episode of Meet Your Contractor, we explore the power of video marketing for contractors and landscapers with Bri Wardle, a passionate videographer and founder of Elevated Productions. Bri shares her journey from film studies to launching her own business, specializing in creating high-quality video content for the construction and landscaping industry.Struggling to showcase the skill and beauty of your landscaping projects? Discover how Bri's creative approach and cinematic expertise can help you transform your online presence and attract new clients.Key Takeaways for Contractors & Landscapers:Video Marketing Strategies: Learn how to create engaging video content for YouTube, Instagram, and other platforms to effectively market your construction or landscaping business.The Power of Video: Understand why video is crucial for modern marketing and how it can help you highlight the intricate work and expertise you bring to every project.Client-Centric Approach: Discover the importance of customizing video services to meet your specific goals and target audience.From Marketing Agency to Entrepreneur: Gain insights from Bri's inspiring career transition, navigating the challenges and rewards of starting your own video production business.Bonus Resources:Book Recommendation: "Wild" by Cheryl Strayed (for overcoming challenges and pursuing your passion)Connect with Bri Wardle:YouTube: https://www.youtube.com/@elevatedproductions97Email: elevatedproductions97@gmail.comInstagram: _elevated_productionsLooking to take your landscaping or construction business to the next level? Tune in and discover how video marketing can help you achieve your goals!#landscapemarketing #contractormarketing #poolvideocontent #poolmarketingideas #showcaseyourpoolprojects #videocontentmarketing #constructionvideos #landscapingvideos #showcasingskills #clientfocusedvideo #entrepreneurjourney #filmmakerlife #meetthecontractor #landscapedesign #elevatedproductions #promominds

February 1, 2024Episode 271 hr 15 min

Ep 027: Navigating Ontario's Latest Real Estate Changes with Megan Coxworth of Coxworth & Associates

Send us a textIn today's episode, we're delighted to have Megan Coxworth, a passionate real estate agent representing Coxworth & Associates, an esteemed arm of Sotheby's International Realty Canada. Megan brings a unique perspective, having spent five impactful years helping teenagers and young adults with mental health & addictions, before returning home to her family's real estate business on the scenic Southern Shores of Georgian Bay. This episode unravels Megan's insights into the recent changes in Ontario-specific real estate laws that transpired in December.Megan's counseling background adds a distinctive layer to her approach. With a deep sense of empathy, she forges connections beyond the transactional aspect of real estate. As an enthusiastic educator, Megan simplifies the intricate process for clients navigating unfamiliar territory.Join us to explore Megan's inspiring journey, brimming with valuable insights into the recent shifts in Ontario real estate legislation. Whether you're a seasoned homeowner or a first-time buyer, Megan ensures that understanding the details is accessible and enjoyable.Key Real Estate Talking Points:The elimination of "customer" and introduction of "Self-represented party", and what that means for consumersThe introduction of "offer sharing" and how it worksWhat is a "Designated Representative"?What the RECO information guide isBOOK RECOMMENDATIONS:1. The Go-Giver by Bob Burg & John David Mann2. Lost Connections by Johann HariCONTACT MEGAN:Email: mcoxworth@sothebysrealty.caCell: 705-543-9989Instagram: @megan.coxworthFacebook: https://www.facebook.com/megan.coxworthWebsite: https://sothebysrealty.ca/en/real-estate-team/coxworth-and-associates/OPPORTUNITY:If you have a cottage or lakefront property that you are looking to sell, now is your chance to take advantage of the ENORMOUS Cottage Show in Toronto. You could be featured in front of an additional 100,000 people on top of the excessive marketing plan Coxworth & Associates provides. Reach out to Megan for more details!WANT TO BE FEATURED ON THE SHOW?Please send an email to PromoMinds@Gmail.com with a brief intro as to what makes you an awesome guest!#OntarioRealEstate #TorontoCottageShow #GeorgianBay #Collingwood #Midland #Muskoka #Barrie #RealEstate #RECO #Sothebys #GBay #Solopreneur #SmallBiz #MentalHealth #Addictions #CareerTransition #PromoMinds

November 9, 2023Episode 1819 min

Ep 018: How To Collaborate To Expand Your Network - The PromoMinds Podcast

Send us a textOne of the most powerful techniques an entrepreneur can do to help transform their business, is to focus on expanding their own network. The best way that I have found in more recent years has been collaborating with others who have built a larger network than myself, and giving them a platform to share and promote their business and projects on.At the end of the day, what do most people want in relationships? To be heard. And when it comes to social media, whenever entrepreneurs and businesses have a message to share, they appreciate any positive engagement that follows. I enjoy learning about other people and sharing things I believe in, or have an interest in.This is a big reason for starting the podcast. I simply love interacting with people who I may not have a deep relationship with, but am curious to learn more about them.Everyone who has appeared on the show so far has a lot of value to give. The best part though, is learning more about who they are as a person, and what makes them tick.I highly recommend considering ways to connect and collaborate with those with larger networks than yourself, who you are genuinely curious about, and be very intentional to try to add as much value for THEM, with no expectations in return, other than a good conversation.Thank you to everyone who has appeared on the show so far!#networking #expandyournetwork #buildyournetwork #peopleskills #collaboration #collaborate #solopreneur #entrepreneur #businesspodcast #marketingtips