The Product Marketing Podcast

Hosted by Sarah Airey

Business Marketing

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Apr 2024

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About the show

Welcome to The Product Marketing Podcast! I’m your host Sarah Airey. I’ve scaled my own product based business and I’ve helped hundreds of others do the same. Whether you make your products by hand, or they’re manufactured, you’re in the right place if you want my simple & actionable strategies to sell more of your products online.

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10 recent

April 10, 2024Episode 108 min

3 Reels Mistakes I See All the Time

I recently audited the Reels of over a dozen product based business owners, and there were 3 key mistakes that arose over & over. But it wasn't just during this session that I noticed these blunders... I see this mistakes daily on Instagram. Chances are you're making them too, and they're hurting your views & engagement! Tune in to learn what the mistakes are & how you can avoid them. Follow me on Instagram: https://www.instagram.com/sarah.airey.co/

March 21, 2024Episode 96 min

The Best Time to Post on Instagram? Use This Hack!

You're posting to Instagram anyway, so you may as well figure out the optimal time to post, to ensure you're getting as much reach as possible. Your Insights show a rough timeframe of when your audience are the most active on Instagram... but it's pretty rough! We're talking THREE HOUR increments! Use the hack I share in this episode to figure out exactly when your audience are the most active, so that you can post at the best time possible. This really does make a difference in terms of your reach & engagement! Follow me on Instagram: https://www.instagram.com/sarah.airey.co/

March 15, 2024Episode 513 min

Try this Reel that's on the Rise

Prompts & practical tips for you to create this particular type of Reel that's on the rise. This Reel is SO KEY for creating deeper connection with your audience, and it's the "Talking-to-Camera" Reel. Let's get stuck in!

March 6, 2024Episode 714 min

5 Things You Can Rejig in Your Business

The beauty of owning a business is that YOU get to decide what you do. You as a human are forever changing, and so can your business! It doesn’t have to be set in stone. It can be malleable. Maybe you feel a bit bored or ‘stuck’ in your business. Or maybe you’re absolutely loving it. Whichever camp you sit in, I'm sharing five aspects of your business you can explore & tweak!

February 23, 2024Episode 619 min

5 Specific Ideas for What to Post on Instagram

Stuck with what to post? In this episode I share five very specific post/Reel ideas that you can replicate for your product based business. These ideas don't include vague statements like "Share behind the scenes"...cause, like...what does that *actually* mean? Lol. You'll be able to recreate these ideas without much thinking required! LINKS: Kandila's post that I mentioned: https://www.instagram.com/p/C3J7gLtO3EM/ The Good Company Au's post that I mentioned: https://www.instagram.com/p/C0PwJUIBMHS/ Want 5 free Reels templates? DM me the word TEMPLATE on Instagram: https://www.instagram.com/sarah.airey.co/

February 16, 2024Episode 514 min

How to be Consistent on Instagram Stories without Sacrificing Your Personal Life

In today's episode, I dive into what can feel like a *delicate art* of maintaining an active presence on Instagram Stories while still prioritising being PRESENT in your personal life. Tune in for my 5 practical strategies to show up consistently on Instagram Stories, while not sacrificing the moments right in front of you. Follow me on Instagram: https://www.instagram.com/sarah.airey.co

February 8, 2024Episode 413 min

Why is the Stanley Cup so Popular?

The Stanley Cup craze is HUGE... people are absolutely losing their minds over these cups! This company went from $70 million per year to $750 million per year, and in this episode we're unpacking the marketing strategies behind their viral success. Follow me on Instagram: https://www.instagram.com/sarah.airey.co/

February 1, 2024Episode 313 min

3 Launch Mistakes I Made in My Product Launches

My product launches honestly used to suck. Here's three launch mistakes I made back in the early days which resulted in *crickets*. Make these fixes to your next product launch if you're ready for big numbers! Follow me on Instagram: ⁠https://www.instagram.com/sarah.airey.co/

January 23, 2024Episode 213 min

7 Brain Hacks for When You Don't Feel Like Working

Feeling unmotivated? Can't stop procrastinating? In this episode I share SEVEN ways to hack your brain to get yourself back into the working groove. I've used ALL of these myself over the years (& in the present!), and I can't wait for you to hear about them! Follow me on Instagram: https://www.instagram.com/sarah.airey.co/

January 23, 2024Episode 113 min

Pulling back the curtain: My most stressful experience in business

Welcome to Season 1 of the Product Marketing Podcast! In this first episode I talk about: My most stressful experience in business How to navigate sharing mishaps with your audience Follow me on Instagram: https://www.instagram.com/sarah.airey.co/