The Private Equity Podcast, by Raw Selection

Hosted by Alex Rawlings

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215

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Jun 2026

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About the show

Hosted by Alex Rawlings, Managing Partner of Raw Selection, a specialist executive search firm. Join us as we interview the leading experts in Private Equity, unlocking their secrets of success to share with you. Discover how some of the top Private Equity professionals got into Private Equity, how they rose to success and learn about some of the mistakes they made along the way. Alex has strong connections to the Private Equity industry through his executive search firm, Raw Selection, which specialises in working with Private Equity firms and their portfolio companies across Europe and North America. Alex is straight talking and to the point and aims to unlock real gold you can build into your firm or portfolio companies. Find out more at www.raw-selection.com

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June 16, 202632 min

$465M Exit and how to get to the top 5% in US Buyouts

In this episode of The Private Equity Podcast, Alex Rawlings speaks with Daniel Pianko, Co-Founder of Achieve Partners, about Achieve’s talent-led investment strategy, its $465 million exit of Optimum, and how the firm reached top 5% performance for DPI in Cambridge Associates’ US buyout benchmark.Daniel shares how Achieve Partners invests in businesses where the biggest growth constraint is access to trained talent. Rather than simply competing for experienced hires, Achieve builds apprenticeship-style programmes inside portfolio companies, creating new talent pipelines that drive revenue, margin expansion, retention, and differentiated value creation.The conversation explores the relationship between private equity firms and operators, why data-driven decision-making matters, how Achieve partners with universities and underrepresented talent pools, and why doing good and generating alpha do not need to be in conflict.Key Takeaways:Private equity firms should empower operators to challenge assumptions with data.Achieve invests where talent shortages can be solved through focused training.Apprenticeships can increase capacity, margins, retention and scalability.Optimum shows how training pathways can unlock healthcare IT growth.Strong impact and strong returns can reinforce each other.Timestamps:00:03 – Introduction to Daniel Pianko and Achieve Partners00:29 – Daniel’s career path and linking social impact with financial return01:52 – The mistake PE firms and portfolio companies make in the boardroom03:44 – How to avoid PE investors driving strategy without enough data05:10 – Achieve’s unique strategy: investing where talent shortages constrain growth06:38 – Building apprenticeship programmes to solve supply-demand talent gaps07:08 – Daniel’s Goldman Sachs training experience and how it shaped Achieve’s model08:25 – Rebuilding the talent pyramid in lower middle market companies09:49 – Why Achieve focuses on business services, tech services, and healthcare services11:12 – Building talent programmes at the portfolio company level12:10 – Solving the gap between university education and first jobs13:04 – Why companies should stop searching for “purple squirrels”14:58 – Partnering with universities and building access to talent16:44 – The Optimum exit: $465 million sale to Infosys17:12 – Optimum’s healthcare IT thesis and value creation plan19:00 – Building healthcare IT training pathways with universities and industry bodies20:56 – Challenges in expanding Optimum beyond its historic core22:24 – How Achieve reached top 5% DPI performance22:50 – Why Achieve sells when the underwriting target is achieved23:42 – How training programmes create a natural exit point25:07 – Aligning impact with alpha creation27:31 – Talent arbitrage, underrepresented communities, and overlooked graduates29:40 – Why solving major social problems can create superior returns30:08 – Daniel’s recommended podcasts, books, and shows31:57 – How to contact Daniel Pianko32:23 – Closing remarksRaw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.🔗 Connect with Alex Rawlings on LinkedIn https://www.linkedin.com/in/alexrawlings/🌐 Visit Raw Selection www.raw-selection.com

June 9, 202629 min

From Warby Parker to Diapers.com: David Bell on Consumer Brand Success

In this episode of The Private Equity Podcast, Alex Rawlings speaks with David Bell, former Wharton Professor of Marketing and early-stage investor in consumer companies including Diapers.com, Warby Parker, Harry’s and Jet.com. David shares what he looks for in standout consumer brands, why founder insight and capital discipline matter, and how businesses can build emotional and symbolic value around everyday products.David explains why great consumer companies often begin with a simple frustration: what is wrong with the status quo? From buying diapers online to rethinking eyewear pricing, the best founders identify a clear customer problem, build a strong proposition, and execute with precision. He also discusses why overcapitalisation can damage consumer brands, using Allbirds and Casper as examples of businesses that grew quickly but struggled to sustain value.The conversation explores omnichannel distribution, brand storytelling, cultural relevance and genuine product innovation. David highlights Touchland, Warby Parker, Native, EOS, Hello and Happy, showing how founders can elevate mundane categories through design, positioning and customer experience.Key Takeaways: Great consumer investments often start with a visceral customer problem. Capital efficiency is critical because consumer exits rarely match software-scale outcomes. Strong brands combine functional, emotional and symbolic value. D2C alone is rarely enough; winning brands need a measured omnichannel strategy. The next wave of consumer winners needs real product innovation, not just better go-to-market. Founder obsession with small details in design, scent, usability and narrative creates differentiation. Timestamps: 00:03 – Introduction to David Bell and his journey from New Zealand to New York 01:00 – David’s background at Wharton and investing in consumer companies 01:28 – What attracted David to early winners like Diapers.com 02:19 – Why Diapers.com solved a fundamental customer pain point 03:15 – The importance of insight, execution and market size 03:44 – Lessons from Allbirds and the dangers of overcapitalisation 05:32 – How great consumer brands scale beyond the early stage 06:27 – The shift from pure D2C to omnichannel distribution 07:52 – Why strategic buyers value brands with retail traction 09:18 – Why some consumer brands fail to sustain momentum 10:11 – Touchland and the reinvention of hand sanitiser 11:33 – Cultural relevance, collaborations and emotional connection 12:03 – Sponsor message from Grata 12:32 – What makes a brand fundamentally strong 13:29 – Diapers.com and the power of descriptive branding 14:26 – Warby Parker’s storytelling, fairness and American heritage 15:49 – Building cognitive associations through brand activations 17:40 – How much brand success is intentional versus luck 18:09 – Opportunities in legacy consumer categories 19:24 – Why obsessive attention to detail matters 20:19 – Craig Dubitsky, EOS, Hello and elevating mundane products 21:15 – Happy Coffee and design-led differentiation 22:14 – Where the consumer industry is today 22:43 – Capital-efficient growth and the Native deodorant example 23:39 – Why real product innovation now matters more than ever 24:36 – What David reads, watches and listens to 25:04 – Identifying white spaces in health, wellness and longevity 26:30 – Consumer opportunities through cultural arbitrage 27:27 – Lessons from Coca-Cola’s global distribution and brand power 28:24 – How to connect with David Bell 28:52 – Closing remarksRaw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.🔗 Connect with Alex Rawlings on LinkedIn https://www.linkedin.com/in/alexrawlings/ 🌐 Visit Raw Selection www.raw-selection.com

June 2, 202653 min

Are law firms ripe for Private Equity investment

In this episode, Alex Rawlings speaks with Adil Taha, a private equity operator specialising in the UK legal sector. They explore why private equity has struggled to scale law firms, the challenges of buy-and-build strategies, and why many legal businesses are weaker than they appear financially.Adil shares lessons from rescuing and rebuilding Child & Child, explains why consumer legal services are attracting the most PE interest, and discusses how law firms differ from other professional services businesses. The conversation also covers the impact of AI, rising salary costs, partnership structures, and why the US legal market may offer bigger opportunities for investors.Topics Covered PE investment trends in legal services The Child & Child turnaround Why law firms are difficult to scale Problems with traditional partnership models Why buy-and-build strategies are struggling Consumer legal services vs full-service firms The role of AI and rising costs in legal Why the US market is attracting PE attention Timestamp Highlights00:00 – Introduction to Adil Taha 02:29 – Child & Child acquisition and turnaround 09:11 – Where PE is investing in legal 14:55 – The hidden weaknesses in law firms 26:51 – Why professional services are hard to scale 35:23 – Investment strategies that may work in legal 45:05 – Why PE is looking toward the US market Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.🔗 Connect with Alex Rawlings on LinkedIn https://www.linkedin.com/in/alexrawlings/ 🌐 Visit Raw Selection www.raw-selection.com

May 26, 202626 min

Why Most PE-Backed Companies Are Invisible to AI Search

In this episode, Alex Rawlings speaks with Shiv Narayanan, CEO of How to SaaS, about how private equity firms can use marketing and AI as value creation levers. They discuss why many B2B companies underinvest in marketing, how AI is changing buyer behavior, and why brand authority and content are becoming critical for growth.Timestamps00:03 – Introduction to Shiv Narayanan and How to SaaS01:55 – Common marketing mistakes in PE-backed businesses04:15 – Finding the right marketing strategy and spend08:06 – How PE firms should assess CMOs12:49 – AI as a value creation lever14:40 – How AI search is changing buyer behavior16:02 – Why brand authority matters more than ever17:54 – AI agents and the future of marketing teams20:20 – The importance of investing in content22:44 – Why podcasts and video are growing in B2B marketing24:22 – The risk of overusing AI-generated content25:21 – Shiv’s books and final adviceKey TakeawaysMany B2B companies rely too heavily on sales and underinvest in marketing.Strong CMOs focus on revenue, forecasting, and enterprise value creation.AI platforms like ChatGPT are reshaping how buyers research solutions.Businesses need strong brands and quality content to remain visible.Podcasts, YouTube, and thought leadership content are becoming essential.Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.🔗 Connect with Alex Rawlings on LinkedIn https://www.linkedin.com/in/alexrawlings/🌐 Visit Raw Selection www.raw-selection.com

May 19, 202630 min

How to manage the priorities between the executive team and the investor

In this episode of the Raw Selection Private Equity Podcast, Alex Rawlings speaks with Christina Haxton about the relationship between private equity firms and portfolio company leadership teams.They discuss how trust, communication, alignment, and culture impact execution during periods of rapid growth — and why many businesses struggle not because of strategy, but because of leadership friction and organizational disconnect.Timestamps00:00 – Introduction to Christina Haxton01:27 – Common execution and leadership friction points03:14 – Managing PE expectations vs operational reality05:10 – Early warning signs of leadership misalignment07:32 – Why strategy must be co-created09:27 – Building trust between CEOs and PE firms11:44 – What makes a compelling company vision17:34 – Scaling quickly without burning out teams21:12 – Why speed without alignment creates fragility23:02 – The importance of constructive conflict24:53 – Leadership resources and practical tools29:32 – How to connect with ChristinaKey TakeawaysExecution issues often come from unclear accountability and avoided conversations.PE firms and executive teams need alignment on goals, timelines, and expectations.Strong culture and trust are essential for sustainable growth.Vision must emotionally engage teams — not just focus on financial targets.Speed without alignment creates stress, confusion, and burnout.Resources MentionedScaling Up by Verne HarnishThe Five Dysfunctions of a Team by Patrick LencioniBE 2.0 by Jim CollinsRaw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.🔗 Connect with Alex Rawlings on LinkedIn https://www.linkedin.com/in/alexrawlings/🌐 Visit Raw Selection www.raw-selection.com

May 12, 202617 min

The Hidden Mistakes Killing PE Value (And How to Fix Them)

Episode Summary Paul Brennan, PE-backed CFO, shares lessons from exiting Lindsay Precast (sold to The Jordan Company), covering exit prep, value creation, and integration.⏱️ Key Timestamps00:00 – Intro & Background CFO experience across PE, public, and family-owned businesses.01:23 – Common PE Mistake Lack of clarity on why data requests matter → impacts alignment.03:13 – Exit Preparation 👉 Prepare every quarter Update data room Review QoE Avoid last-minute pressure 05:07 – Data Insight Customer profitability analysis revealed hidden value drivers.06:03 – Sale Process 👉 Management must own the narrative Review CIM as an outsider 07:46 – Final Exit Lesson Working capital & closing estimates need tighter focus.08:44 – Key Win CRM rollout improved pipeline visibility and buyer confidence.11:08 – Acquisition (Dutchland) 👉 Weekly integration + team collaboration drove success.13:57 – Finance Transformation Built FP&A + BI tools Real-time data for better decisions 14:51 – Standardisation Unified processes improved scalability and exit readiness.🔑 Key Takeaways Align teams by linking actions to value creation Always be exit-ready Data visibility = competitive advantage Own your story in a sale Integration requires structure and consistency Strong FP&A drives performance Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.🔗 Connect with Alex Rawlings on LinkedIn https://www.linkedin.com/in/alexrawlings/ 🌐 Visit Raw Selection www.raw-selection.comLooking to grow your team? Check out our Hiring Guidesfor proven strategies, templates, and best practices to make smarter hires.

May 5, 202624 min

From Founder to Three Exits Building a Services Company and Selling to Private Equity

In this episode, Alex Rawlings speaks with Robert Irving, CEO of Buffalo Growth Partners. Robert shares his journey from building and selling a fire & life safety business to scaling within private equity and launching his own independent sponsor firm.⏱️ Timestamps & Key Topics00:00 – Introduction Robert’s journey across founding, exiting, and re-entering private equity.00:30 – Building & Selling a Business Grew to ~80 technicians and exited at 29 Joined a PE-backed roll-up, completing 100+ acquisitions 01:21 – Biggest PE Mistake: People Misalignment of talent and roles Importance of matching personal goals with business needs 02:42 – Off-Market Sale Process Relationship-driven deal (~18 months) Shared vision and timing were key 03:40 – Why Sell? Rapid growth (3M → 12M revenue) Opportunity to scale within a larger platform 06:57 – Winning Deals Human connection over price Understanding seller motivations (legacy, growth, people) 09:18 – Scaling a Roll-Up Leadership staying close to frontline teams Challenges of tech and data integration 10:47 – Key Lessons Retaining founders drives value Equity rollovers create alignment 12:14 – Frontline Reality Change fatigue is real Strong leadership needed during integration 14:13 – Founder Retention Tailor roles to individuals “Right person, right seat” approach 16:36 – Buffalo Growth Partners Focus: service businesses (“guys in trucks”) Operator-led investment model 18:30 – Off-Market Strategy Dedicated outreach + industry credibility Aim to be the “first call” when owners sell 21:21 – Recommendations Brad Jacobs (M&A & scaling) Alpine Investors (people-first PE) Bill Gurley – Running Down a Dream🔑 Key Takeaways People alignment is the biggest driver of success Trust and credibility win off-market deals Retaining founders unlocks long-term value Execution and integration are critical Operator-led PE is gaining momentum Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.🔗 Connect with Alex Rawlings on LinkedIn https://www.linkedin.com/in/alexrawlings/ 🌐 Visit Raw Selection www.raw-selection.comLooking to grow your team? Check out our Hiring Guidesfor proven strategies, templates, and best practices to make smarter hires.

April 28, 202618 min

A different approach to Private Equity with Michael Arrieta

Guest: Michael Arietta Host: Alex Rawlings🕒 Key Timestamps00:00 – Intro Overview of Garden City Equity’s long-term, people-first model.00:40 – Biggest PE Mistake Short-term thinking (IRR focus) limits investment in transformational initiatives like ERP, CRM, and AI.01:37 – Long-Term Hold Strategy 30-year horizon allows compounding value without forced exits.03:05 – Holding Company Model All investors share ownership across all assets—better alignment and flexibility.05:55 – Leveraging Investor Network LPs provide deal flow, diligence, and operational expertise.09:15 – Sourcing Investors Built بالكامل through personal network—no institutional reliance.10:42 – Strategic vs Institutional Capital Strategic investors add value beyond capital.13:17 – Low Debt Approach Less leverage = lower risk, more flexibility, and founder alignment.14:47 – Founder Advantage Low-debt model appeals to founders seeking stability.16:21 – Recommended ReadsUnreasonable HospitalityExcellence WinsYou Can't Hurt Me🔑 Key Takeaways Long-term ownership drives better outcomes Strategic capital creates a “virtuous cycle” Low leverage reduces downside risk Investor alignment is a competitive advantage Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.🔗 Connect with Alex Rawlings on LinkedIn https://www.linkedin.com/in/alexrawlings/ 🌐 Visit Raw Selection www.raw-selection.comLooking to grow your team? Check out our Hiring Guidesfor proven strategies, templates, and best practices to make smarter hires.

April 21, 202636 min

How to Drive Organic Growth in a Private Equity Backed Company

Alex Rawlings speaks with Nigel Green on why private equity firms struggle with organic growth and how better hiring, faster execution, and customer focus can unlock value.⏱️ Timestamps & Key Takeaways00:00 – Introduction Nigel’s background and advisory focus00:29 – Career Highlights Two successful exits before 30 Now advising PE-backed companies on growth 01:34 – Biggest PE Mistake Weak commercial operators Overvaluing experience vs. current fit 03:05 – Growth Challenges Delayed action on underperformance Lack of urgency from investors 05:42 – Hiring Better Leaders Avoid “black book” hires Focus on Character, Chemistry, Competency Hire people with urgency and something to prove 08:35 – Go-To-Market Strategy Get close to customers early Avoid internal-only focus 10:29 – The Real Competitor Most deals are lost to “doing nothing” Solve customer inertia, not just competition 12:56 – Interviewing Sales Leaders Conversations aren’t enough Require candidates to demonstrate ability 14:38 – Attracting Top Talent Best candidates aren’t applying Sell the opportunity with honesty and realism De-risk the move 23:06 – Driving Growth Small tweaks > big overhauls Retention often a bigger issue than pipeline 26:41 – Proactive Sales Remove friction in buying Simplify and speed up decisions 30:06 – Great Operating Partners Must still be operators Help leaders make tough decisions 34:29 – Final Advice Consume less, execute more 🔑 Key Themes Hire for drive over experience Focus on execution and speed Growth comes from action, not analysisRaw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.🔗 Connect with Alex Rawlings on LinkedIn https://www.linkedin.com/in/alexrawlings/ 🌐 Visit Raw Selection www.raw-selection.comLooking to grow your team? Check out our Hiring Guidesfor proven strategies, templates, and best practices to make smarter hires.

April 14, 202637 min

How to Double EBITDA in 3 Years The Multi-Unit Retail Playbook

Alex Rawlings speaks with Jeff Helfgott, CEO of Boardroom Salon, about scaling PE-backed multi-unit businesses. They discuss talent strategy, retention, resilience, and how to turn operational fixes into sustainable growth.⏱️ Key Timestamps00:00 – Introduction & Jeff’s Background From barbershop beginnings to PE-backed CEO.01:04 – Common PE Mistakes Overlooking talent strategy during diligence.02:11 – Talent Assessment Evaluating teams based on current business needs.05:58 – Hiring Non-Negotiables Integrity and focus on top 3 priorities.08:18 – Resilience in Leadership Navigating crises like COVID.10:10 – Managing Growth & Change Using EOS and quarterly planning.14:11 – Driving EBITDA Growth Fix retention before scaling revenue.16:01 – Retention Flywheel Employee retention → customer retention → growth.18:24 – Membership Strategy Aligning offerings with real customer behavior.21:18 – Finding the Real Constraint Using data segmentation to identify core issues.24:31 – Data vs Insight Combining analytics with customer feedback.27:33 – KPI Pitfalls Avoid over-optimising a single metric.28:02 – PE Thesis vs Reality Treat strategy as a hypothesis, not fact.29:12 – Underrated Growth Lever Talent retention and adaptability.32:08 – Building Resilient Teams Supporting middle management and preventing burnout.35:25 – Resources & Closing🚀 Key TakeawaysAssess talent early in diligenceIntegrity and resilience are critical traitsRetention is a primary driver of growthData must be paired with real customer insightPressure-test your investment thesisMiddle management drives executionRaw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.🔗 Connect with Alex Rawlings on LinkedIn https://www.linkedin.com/in/alexrawlings/ 🌐 Visit Raw Selection www.raw-selection.comLooking to grow your team? Check out our Hiring Guidesfor proven strategies, templates, and best practices to make smarter hires.