Business Not As Usual with Megan Yelaney

Hosted by Megan Yelaney

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469

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Jun 2026

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About the show

Business Not As Usual is the podcast for coaches and entrepreneurs who are done playing by the rules, and ready to build a business that actually fits their life. Hosted by Meg Yelaney, mom of twins and a business coach who's built a multi-million dollar brand, each episode is part strategy, part real talk, and a whole lot of "holy sh*t, someone finally said it." Listen on your favorite podcast platform and get ready to scale in a way that feels bold, sustainable, and unapologetically you. Here's what to expect: 🎯 Strategy episodes that don't require hustle 💬 Real-time behind-the-scenes of my own messy middle 🎙️ Expert convos with people who break the rules and still win 💡 And raw, honest "heart-to-hearts" that make you feel less alone in the process Whether you're starting your business, scaling to $50K+ months or simply trying to create a business that feels like you, this show will stretch you, ground you, and make you laugh (probably at my expense—you're welcome). Connect with Me: *Over on Instagram: @meganyelaney *Check out my Website www.meganyelaney.com *Formerly known as The #PrettyAwkward Entrepreneur Podcast

Listen to episodes

60 recent

June 15, 2026Episode 5227 min

Micro Moments: The Marketing Strategy That Actually Converts

In this episode I'm breaking down one of the most powerful shifts I've seen work for my clients lately—micro moment messaging. Instead of broad, generic content, I'm talking about getting SO specific about your ideal client's day-to-day thoughts and experiences that they feel like you have a camera in their house. I'm sharing real client results, two exercises to help you find your own micro moments, and why specificity isn't exclusionary—it attracts exactly the right people! → Wildly In Demand [Summer Sales Edition]: https://meganyelaney.com/wildly-in-demand → Main Character Energy Private Podcast: https://meganyelaney.com/main-character-energy → Get the full show notes (with all the links) here: https://meganyelaney.com/2026/06/15/micro-moment-messaging

June 8, 2026Episode 5136 min

Generate 10 Weeks of Content with the Answer to One Question

I took one question from a coaching call for a client to braindump 10 weeks of content in mere minutes! In this episode I'm breaking down exactly how that happened—the prompt, the framework, and the 3 entry points that work for different kinds of brains. Whether you're drowning in expertise or staring at a blank page, this is the content strategy that stops the reinvention cycle for good. → Wildly in Demand (June 23–25): https://meganyelaney.com/wildly-in-demand → Main Character Energy Private Podcast: https://meganyelaney.com/main-character-energy → Get the full show notes (with all the links) here: https://meganyelaney.com/2026/06/08/content-creation-system

June 1, 2026Episode 5034 min

How I Hit $99K in 6 Weeks—By Burning the Plan

I set a $200K quarter goal on April 2nd, posted about it publicly, and then… did a musical. In this episode I'm breaking down how I hit $99.5K in the first 6 weeks without everything going according to plan, why I literally burned my plan at a mastermind retreat, and what a Fiddler on the Roof rehearsal schedule taught me about loosening my grip on the business. Plus: the messaging pivot that rescued a launch, the high-ticket sales I didn't see coming, and why summer might be the worst time to take your foot off the gas if your competitors already have. → Main Character Energy Private Podcast: https://meganyelaney.com/main-character-energy → Wildly in Demand (June 23–25): https://meganyelaney.com/wildly-in-demand → Get the full show notes (with all the links) here: https://meganyelaney.com/2026/06/01/how-i-hit-financial-business-goals-by-burning-the-plan

May 25, 2026Episode 4954 min

When the Offer Has to Die to Save the Business

Laura Schoenfeld had a $2.5M program, 400+ clients, and a sales system that worked on paper. And she shut it down anyway. Not because it failed. Because she did the math on the next 5 years and realized she'd be answering niche questions forever while the version of her that actually wanted to show up had already moved on. In this episode, Laura gets real about what it looks like to outgrow something that's still working — the signs, the sunk cost trap, the financial fear, and what it actually takes to rebuild from scratch when you're a mom, a breadwinner, and someone who refuses to have a Plan B. This one's for anyone who's been quietly dreading the thing that used to excite them. You're not alone on that island. →Listen to Main Character Energy here: https://meganyelaney.com/main-character-energy → Get the full show notes (with all the links) here: https://meganyelaney.com/blog/2026/05/25/when-the-offer-has-to-die-to-save-the-business

May 18, 2026Episode 4829 min

What Nobody Tells You About Using AI for Business

AI is changing everything—and honestly? I have a lot of thoughts. In this episode, I'm sharing my evolving relationship with AI as a business owner, coach, and creative. From resisting it completely → to using it daily → to realizing there's a very real danger in outsourcing too much of your thinking. Because this is the real question: If AI disappeared tomorrow, would your business still know how to sound like you? → 🎧 Binge the Main Character Energy Private Podcast: https://meganyelaney.com/main-character-energy → Get the full show notes (with all the links) here: https://meganyelaney.com/2026/05/18/how-to-best-use-ai-for-your-creative-brain/

May 11, 2026Episode 4742 min

The Identity Shift Required to Scale (+ a Retreat Recap)

What happens when a mastermind retreat kicks off with an unexpected construction crew, no heat, and no hot water? You laugh, go to dinner, and call it a story! I'm pulling back the curtain on ALL of it—the best retreat I've ever hosted, the mindset spiral I didn't see coming, and the real reason I'm done saying I'm "rebuilding" my business. This one's a diary entry and a pep talk all in one, and you're gonna feel it. If you've ever felt the toxic pressure to compare yourself to a past version of your success, or if you're struggling to balance ambitious goals with being a present parent—I hope this episode gives you the permission you need to finally burn the plan and start fresh. → 🎧 Binge the Main Character Energy Private Podcast: https://meganyelaney.com/main-character-energy → Get the full show notes (with all the links) here: https://meganyelaney.com/2026/05/11/identity-shift-required-to-scale-and-a-mastermind-retreat-recap

May 4, 2026Episode 4636 min

Evidence-Based Psychology to Help Achieve Your Goals

What if the key to achieving your biggest goals wasn't working harder—but working smarter with your brain? In this Expert Voices Unfiltered episode, I'm sitting down with neuropsychologist and business coach Dr. Tiffany Shelton to uncover the science behind productivity, sustainable success, and why traditional "hustle" advice often backfires. From building a six-figure business through YouTube (without relying on Instagram) to creating systems that actually support your life, Dr. Tiffany shares a refreshing, research-backed approach to growing a business—without burning out. You'll also hear a powerful reframe on rest, white space, and why doing less might be the most strategic move you can make. → Get the Success Systems Checklist and GPT: https://www.modambition.com/pages/success-systems-checklist → Find Dr. Tiffany on YouTube: https://www.youtube.com/@tiffanyshelton → Connect with Meg on Instagram: https://www.instagram.com/meganyelaney/

April 27, 2026Episode 4536 min

How to Scale a Coaching Program in 5 Steps

Ever wonder what it actually takes to scale a coaching program—not just launch it, but build something that grows without burning you out? It's one thing to put your program out there, but it's a different beast to transform that program into something that's sought after and filled with more people. I'm walking you through the 5-step process I used to bring in nearly $300K in sales after restarting my signature program (after twins, a move, grief, and a complete rebrand). This isn't theory. This is the real, been-in-the-trenches breakdown that can help you scale, too. Starting tomorrow! 📣 → Join The $10K One Liner 3-Day Telegram Sprint: https://meganyelaney.com/the-10k-one-liner The repeatable content angle my clients are using to turn posts into DMs, demand, and $10K+ months! Resources: →$10K Month Strategy Guide — https://meganyelaney.com/10k-months-strategy →Business Story Blueprint — https://meganyelaney.com/business-story-blueprint →Quayjo (Facebook Ads) — https://theartofonlinebusiness.com Related Episodes: →Holly Haynes: Leveraging Other People's Audiences — https://podcasts.apple.com/us/podcast/the-anti-social-lead-strategy-with-holly-haynes/id1471547197?i=1000750960351 →Sophia Parra: Off-Social Growth Strategies — https://podcasts.apple.com/us/podcast/the-off-social-marketing-system-that-kept-her/id1471547197?i=1000732592825

April 20, 2026Episode 4431 min

Why Content Series Are Blowing Up Right Now (+ How to Start)

If content has been feeling harder than it should… this might be the shift you need. People don't just want to just learn from you anymore. They want to watch you. In this episode, I'm breaking down why video series are quietly outperforming nearly every other type of content right now—and how you can use them to grow your audience, build trust faster, and actually convert viewers into clients. This isn't about creating more content. It's about creating the right kind of content. → Join The $10K One Liner 3-Day Telegram Sprint: https://meganyelaney.com/the-10k-one-liner The repeatable content angle my clients are using to turn posts into DMs, demand, and $10K+ months! → Meg's Instagram post: https://www.instagram.com/p/DW6ohQADg1V/?img_index=1 → Kim's Series Example: https://www.instagram.com/p/DWmbhBQjdcb/ → Shay's Series Example: https://www.instagram.com/p/DWg6qgmklH7/ → Mary's Series Example: https://www.instagram.com/p/DV9C1t1iTDU/ → Lauren's Series Example: https://www.instagram.com/p/DXEkytohqbw/

April 13, 2026Episode 4357 min

This Hidden Pattern is Stalling Your Business Growth

If you've ever set a big business goal and immediately spiraled into overthinking, procrastination, or self-doubt, this episode is for you. We're diving deep into the hidden patterns that sabotage your growth—especially perfectionism—and how it impacts your marketing, consistency, and ability to scale. You'll learn why success isn't just about better strategy, but about how you respond in high-pressure moments and how to build a business that supports both your goals and your life. What if life is lifing, but you can't financially take a break from your business? That's where Tasha & Brandon Skillin come in. I live by this "life first, business second" motto. But they have the actual experience, credentials, and tools to guide you through it. It all comes down to how you handle those micro moments that really add up. You're gonna want to take notes and bookmark this one! →Get your ticket to the Boldly Becoming You Workshop: https://www.rulesandrebellion.com/offers/BAvFuVii/checkout?coupon_code=SAVE50 →Perfectionism Freebie: https://www.rulesandrebellion.com/perfectionism-patterns →Follow Tasha & Brandon on Instagram: https://www.instagram.com/rulesandrebellion/ → Join The $10K One Liner 3-Day Telegram Sprint: https://meganyelaney.com/the-10k-one-liner The repeatable content angle my clients are using to turn posts into DMs, demand, and $10K+ months!