Business Not As Usual with Megan Yelaney

Hosted by Megan Yelaney

BusinessInterviews guests

Website RSS feed

Episodes

483

Latest episode

Aug 2026

Language

About the show

Business Not As Usual is the podcast for coaches and entrepreneurs who are done playing by the rules, and ready to build a business that actually fits their life. Hosted by Meg Yelaney, mom of twins and a business coach who's built a multi-million dollar brand, each episode is part strategy, part real talk, and a whole lot of "holy sh*t, someone finally said it." Listen on your favorite podcast platform and get ready to scale in a way that feels bold, sustainable, and unapologetically you. Here's what to expect: 🎯 Strategy episodes that don't require hustle 💬 Real-time behind-the-scenes of my own messy middle 🎙️ Expert convos with people who break the rules and still win 💡 And raw, honest "heart-to-hearts" that make you feel less alone in the process Whether you're starting your business, scaling to $50K+ months or simply trying to create a business that feels like you, this show will stretch you, ground you, and make you laugh (probably at my expense—you're welcome). Connect with Me: *Over on Instagram: @meganyelaney *Check out my Website www.meganyelaney.com *Formerly known as The #PrettyAwkward Entrepreneur Podcast

Listen to episodes

60 recent

August 24, 2026Episode 6148 min

How Systems Generate Revenue (and Sustainability) in Your Business

"The framework is what you teach. The system is how each person implements it." Before you go chasing more clients, answer this question: Are you really set up to serve all those new clients well when they arrive? I've got back up! Systems strategist, Colie James, is with me for this episode where we're going deep on all things systems. We get into why systems are a revenue strategy (not just an organization hack), how your customer journey directly impacts your referrals and repeat clients, and her 3 P's Framework that makes every client email more effective. If you've been putting off building your systems because you think you don't have time → this episode will change that. → Grab Colie's free private podcast: Systems That Sell: https://coliejames.com/meg → Grab the replay of the 'From Framework to FAMOUS' Workshop Here: https://meganyelaney.com/framework-workshop → Get the full show notes (with all the links) here: https://meganyelaney.com/2026/08/24/how-systems-generate-revenue-and-sustainability-in-your-business

August 17, 2026Episode 6037 min

How a Clear Framework Closes Sales Faster

AI is making it so clear that information is everywhere! But people want to know why your process is different and why they should trust you now more than ever. ———————————————————————— psst! On August 19th my Framework Workshop is baaack! (Tickets are $47) Save a seat → https://meganyelaney.com/framework-workshop ———————————————————————— When you have a locked-in and crystal clear framework, it makes everything in your business so much easier to promote! Join me as I break down exactly why my clients are seeing faster sales conversions right now, how to use your framework across top, middle, and bottom of funnel content, and why I brought in $189K in one quarter by publicly promoting only one offer. → Get the full show notes (with all the links) here: https://meganyelaney.com/2026/08/17/how-a-clear-framework-closes-sales-faster → Say hi to Meg on Instagram

August 10, 2026Episode 5933 min

Why & How to Prove Your Business Can't Be Replaced by AI

AI is just another competitor to consider. So… how can you prove that you're different? That working with you is a better option than running to Chat or Claude? Two words: Your Framework. ———————————————————————— psst! On August 19th my Framework Workshop is baaack! (Tickets are $47) Save a seat → https://meganyelaney.com/framework-workshop ———————————————————————— I tested Claude on a client's Instagram audit and what it came back with was giving such generic, basic b*tch vibes. It was hilarious and inspired this whole episode! If you can't clearly explain why someone should hire you over AI, that's a problem you need to solve asap. In this episode I'm walking you through three exercises to help you articulate your process, identify the human element that makes your coaching irreplaceable, and understand the domino effect of the results you create. → Get the full show notes (with all the links) here: https://meganyelaney.com/2026/08/10/why-and-how-to-prove-your-business-cannot-be-replaced-by-ai → Say hi to Meg on Instagram

August 3, 2026Episode 5839 min

The Secret Behind the Message That Made Me $189K

Welcome to part two of my launch debrief! This one's all about what worked, so bust out your notepads and make sure you save this episode. This is a continuation of the last episode, so if you did not go listen to that, I highly recommend doing that! In that episode, I covered mistakes we made and what I learned from them. I'm breaking down how much cash was collected between April and July (all while I worked less than I ever have), and—more importantly—the strategy behind how that happened. I'm also sharing what I learned about cold vs warm audience messaging when running ads, and the highest converting low-ticket offer I keep coming back to again and again! → Join the Framework Workshop (August 19th, $47) https://meganyelaney.com/framework-workshop → Listen to the last episode: https://meganyelaney.com/2026/07/27/behind-the-scenes-tde-and-mastermind-launch-numbers/ → Get the full show notes (with all the links) here: https://meganyelaney.com/2026/08/03/the-secret-behind-successful-launches-messaging-strategy

July 27, 2026Episode 5740 min

$108K Behind-the-Scenes: My TDE & Mastermind Launch Numbers

These episodes and reflections in general are always so vulnerable. But here I am! Pulling back the curtain to share everything—the numbers, tech disasters, life stuff, and BTS secret launch—from this last TDE launch. This episode is a full launch debrief including context, which is so important to understanding why and how someone hit a certain number. You'll learn the strategy I had in place before the launch, what happened during my live launch event, how the actual launch went, and what's unfolded since cart close. Meltdowns, glitchy WiFi, and lessons learned—let's go! → Get the full show notes (with all the links) here: https://meganyelaney.com/2026/07/27/behind-the-scenes-tde-and-mastermind-launch-numbers

July 20, 2026Episode 5645 min

Diary Episode: Control Is Costing Me $100K Months

"Deep down, I want to hit that goal. I want to get back to that, but I really need to do a lot of inner work to get there." This one's a diary episode, one I almost didn't record. I'm taking you behind the scenes of everything that happened in Q2—from April through July. The personal and professional, the highs and lows, and what I ultimately realized is holding me back from hitting $100K months. What happened in your Q2? Come find me on Instagram & share! I love hearing from you. → Say hi to Meg on Instagram: https://www.instagram.com/meganyelaney/ → Main Character Energy private podcast: https://meganyelaney.com/main-character-energy → Get the full show notes (with all the links) here: https://meganyelaney.com/2026/07/20/control-is-costing-me-business-growth

July 13, 2026Episode 5541 min

Fix This Before You Spend a Dollar on Ads

Before you go throwing money at ads, you must know your earnings per lead and make sure your funnel is already converting. Ads amplify what's working—they don't fix what's broken. In this conversation with one of my favorite guests, Kwadwo, we're getting into the one metric that matters most when running ads, the biggest webinar mistake that's costing you sales, and where to get ads support so you can finally stop guessing. If you've ever spent money on ads and wondered why nothing's converting → this episode is for you! → Join The Ad Room: https://quayjo.thrivecart.com/ad-room/?coupon=MEG10 → Follow & Connect with Kwadwo on Instagram: https://www.instagram.com/quayjo/ → Follow & Connect with Meg on Instagram: https://www.instagram.com/meganyelaney → Get the full show notes (with all the links) here: https://meganyelaney.com/2026/07/13/lead-gen-strategy-with-facebook-ads

July 6, 2026Episode 5435 min

How to Make a Podcast the Cornerstone of Your Marketing

In a world full of AI generated content, we need a place where we're NOT using AI—and a podcast gives you the place to do just that! I sat down with podcast strategist Kylee Chandler for a very inception-y conversation that felt like a masterclass I need for myself as much as for you. We get into why Instagram alone isn't cutting it anymore, how to turn your existing podcast episodes into lead magnets that actually convert, and the quiz strategy that brought one of Kylee's clients 8,500 email subscribers and a 77% revenue increase in a single year! If you've been on the fence about starting a podcast (or you have one and you're not using it to its full potential) this is your nudge! →Follow Kylee here: https://www.instagram.com/kyleejchandler/ →Follow Meg here: https://www.instagram.com/meganyelaney/ →Get your Free Personalized Podcast Growth Map: https://www.podcastmarketinghub.com/quiz →Map out your origin story that actually sells your offer with the Business Story Blueprint: https://meganyelaney.com/business-story-blueprint → Get the full show notes (with all the links) here: https://meganyelaney.com/2026/07/06/ideas-for-podcast-growth-and-marketing

June 29, 2026Episode 5327 min

How to Pick Stories That Convert in Your Content

In the middle of launching The Distinctive Edge, I'm taking you behind the curtain of how I pick the EXACT stories I tell in my content to drive applications. Specifically, I'm walking you through a reel I just wrote about business owners coming back from maternity leave and breaking down the WHY behind every creative choice. I'll walk you through the script line by line, why I picked THAT story when the trend is normally just funny, the moment my first AI draft was so bad I had to start over, and how I structured the caption so it does three things at once: hits the emotional pain point, walks you through my framework, and shows the result without sounding like a sales page. Plus a few side rants on why most messaging programs get it wrong, why you should NEVER AI-ify your client quotes, and why the "messy middle" of business is exactly where your breakthrough is hiding. →Apply for The Distinctive Edge (price raise after July 3): https://meganyelaney.com/tde →Listen to the Wildly in Demand Replays: https://meganyelaney.com/wildly-in-demand →If Netflix Had a Docuseries Trend Credit: https://www.instagram.com/reels/DaDfiBrNxwu/

June 26, 2026Episode 61 hr 12 min

[WILDLY IN DEMAND] DAY 3: How to Use Proof to Close the Summer Buyer

Tune into Day 3 of the Wildly in Demand series we're hosting from June 23-25 We'll break down: ✅Why social proof is your single most powerful conversion tool in a season when buyers are distracted and looking for any reason to wait. ✅How to highlight process-based results so people understand what actually changes when they work with you ✅How to turn proof into the thing that pushes a hesitant summer buyer from "cool, interesting" to "I'm in this week" Time Stamp Breakdown: 14:32 - Courtroom Analogy 22:10 - What Your Audience Actually Needs 23:03 - The Different Types of Social Proof To Share 30:34 - The "So What" Factor 36:34- Match the Proof to the Doubt 44:26 - 2 Minute Audit 53:14 - The Distinctive Edge + Bonus Important Links: →The next cohort of TDE starts on July 6th with a 1-1 bonus call if you join by June 30th! Apply for The Distinctive Edge Here: https://meganyelaney.com/tde#application-form →Sign up here to get The Wildly in Demand replay emails + resources: https://meganyelaney.com/wildly-in-demand