The PR Podcast

Hosted by Jody Fisher

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265

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Oct 2026

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About the show

The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators to share ideas and strategies to tell impactful stories that make a difference. Host Jody Fisher has spent 30 years in news, first as a radio reporter and anchor in New York City and then in PR representing clients across a variety of industries including healthcare, higher education, financial services, real estate, entertainment, and non-profit. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.

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October 5, 2026Episode 26531 min

265. Tim Scheld, Media and J-Professor, Author of “My Front Row Seat”

What has changed in journalism — and what still matters? Tim Scheld is a media and journalism professor, former broadcast news executive, award-winning reporter, and author of "My Front Row Seat," a memoir about his career in news. In this episode of The PR Podcast, Tim talks about his path through journalism, the stories and experiences that shaped his career, and what PR professionals often misunderstand about how newsrooms make decisions. We also discuss how shrinking newsrooms, social media and AI are changing the relationship between journalists and communicators, what makes a strong pitch today, and what Tim is teaching the next generation of reporters. Plus, Tim shares the story behind "My Front Row Seat" and what he hopes readers take away from a lifetime spent in and around the news. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Tim Scheld LinkedIn: https://www.linkedin.com/in/timscheld/?isSelfProfile=false Book: https://www.sunburypress.com/products/my-front-row-seat?variant=44788778336349 Book Signing: https://theodoresbooks.com/event/tim-scheld-9798888194294 The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/ Twitter: https://x.com/ThePRPodcast1 Instagram: https://www.instagram.com/theprpodcast_/ TikTok: https://www.tiktok.com/@theprpodcast?

September 28, 2026Episode 26426 min

264. Amanda Green, on why PR people don’t have to rely on journalists

Amanda Green is the founder of InYourVoice MediaWorks and creator of the newsletter “So, Now You’re a Journalist,” which explores the changing lines between journalism, PR, marketing and brand storytelling.A former television news producer, Amanda helps organizations think more like media companies—finding stronger stories, building direct relationships with audiences and adapting to a media landscape increasingly shaped by AI, brand newsrooms and the decline of traditional gatekeepers. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Amanda Green LinkedIn: www.linkedin.com/in/amandagreen09 Website: www.inyourvoicemediaworks.com So, Now You're a Journalist Newsletter: stories.inyourvoicemediaworks.com The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/ Twitter: https://x.com/ThePRPodcast1 Instagram: https://www.instagram.com/theprpodcast_/ TikTok: https://www.tiktok.com/@theprpodcast?

September 14, 2026Episode 26323 min

263. Anna Crowe, Crowe Media, on building Thought Leadership That Drives Real Business Results

Anna Crowe is the founder and CEO of Crowe PR, an award-winning integrated public relations agency she launched in 2015.Her path to PR is anything but typical. Anna began her career in accounting at a Big Four firm before moving into marketing and communications, where she went on to work with iconic brands including Sony, AT&T, Jennifer Lopez, The Beatles, and Coldplay. Today, she brings that combination of financial discipline, creativity, and an ROI-focused mindset to building brands and leading a growing agency. Anna is also a best-selling author, speaker, marketing professor, and entrepreneur who has spent more than two decades thinking about what makes brands—and the people behind them—stand out. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Anna Crowe website: https://www.anna-crowe.com Instagram: https://www.instagram.com/acrowepr/ LinkedIn: https://www.linkedin.com/in/annacrowe25/ Crowe Media website: https://www.crowe-media.com Instagram: https://www.instagram.com/crowepr/ LinkedIn: https://www.linkedin.com/company/crowepr/home/ The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/ Twitter: https://x.com/ThePRPodcast1 Instagram: https://www.instagram.com/theprpodcast_/ TikTok: https://www.tiktok.com/@theprpodcast?

August 31, 2026Episode 26228 min

262. Vishakha Mathur, SKDK, on getting AI to tell your story

Vishakha Mathur is a Vice President at SKDK and a strategic communications leader with more than eight years of experience helping major institutions shape how they are seen, understood, and trusted. She has led communications campaigns for Ivy League institutions, healthcare systems, major philanthropic organizations, and nonprofits, with expertise spanning media relations, issues management, stakeholder engagement, and reputation building.With a background in journalism and a master’s degree from Emerson College, Vishakha brings a reporter’s perspective to reputation and narrative strategy. Most recently, she co-authored a piece in PRNEWS examining how AI-powered search can pull together years of scattered information and criticism to create authoritative-sounding narratives about organizations — fundamentally changing how communicators need to think about reputation management. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Vishakha MathurLinkedIn: https://www.linkedin.com/in/vishakha-mathur/PR News Article: https://www.prnewsonline.com/ai-search-is-rewriting-your-companys-reputation-here-is-what-you-can-do-about-it/The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/Twitter: https://x.com/ThePRPodcast1Instagram: https://www.instagram.com/theprpodcast_/TikTok: https://www.tiktok.com/@theprpodcast?

August 24, 2026Episode 26132 min

261. Wanda J. Herndon, W Communications, Author of “Working Class to Breaking Glass”

Wanda J. Herndon is an award-winning communications executive, author, and trailblazer best known as the first senior vice president of global communications for Starbucks Coffee Company. Raised in a working-class African American family in Flint, Michigan, she became one of the first in her extended family to attend college and went on to build a groundbreaking career at Dow Chemical, DuPont, and Starbucks. Her memoir, Working Class to Breaking Glass, explores her journey through race, gender, leadership, belonging, and the power of claiming a seat at the table while opening doors for others. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Wanda J. Herndon Website: https://wcommgroup.com LinkedIn: https://www.linkedin.com/in/wandajherndon/ Book: https://www.amazon.com/Working-Class-Breaking-Glass-Womans-ebook/dp/B0HCDY3N7C?ref_=ast_author_mpb The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/ Twitter: https://x.com/ThePRPodcast1 Instagram: https://www.instagram.com/theprpodcast_/ TikTok: https://www.tiktok.com/@theprpodcast?

August 17, 2026Episode 26031 min

260. Dan Landson, Ascension Communications, on Aviation PR and Storytelling on Deadline

What does communication really look like when an airline incident is unfolding in real time? In this episode of The PR Podcast, host Jody Fisher talks with Dan Landson, founder of Ascension Communications and a strategic communications veteran with more than 20 years of experience in news, aviation, and transportation. After beginning his career as a television news producer, Dan spent more than a decade at Southwest Airlines and later led domestic communications at American Airlines. He shares lessons from managing high-pressure crises, building communications strategies around new business initiatives, navigating major infrastructure projects and recognizing the human stories that can have an extraordinary impact. The conversation also explores how PR professionals can balance speed with accuracy during a crisis, why communications needs to be tied directly to business goals, and how AI and emerging technology are changing the skills communicators need to succeed. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients who want to tell their story and engage with audiences across healthcare, higher education, financial services, real estate, entertainment, and non-profits. Dan Landson LinkedIn: https://www.linkedin.com/in/dan-landson/ Ascension Communications website: https://www.ascensioncomms.com The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/ Twitter: https://x.com/ThePRPodcast1 Instagram: https://www.instagram.com/theprpodcast_/ TikTok: https://www.tiktok.com/@theprpodcast?

July 27, 2026Episode 25928 min

259. Liz Brooks, Interview Valet, on building authority through podcasting

Liz Brooks brings a rare combination of traditional PR training and frontline podcast marketing experience to every client she serves. Having worked with blue-chip agencies including Allison PR and Ketchum, and with clients ranging from global B2B tech companies to health and wellness brands, Liz understands how media strategy actually moves the needle. She came up in the industry introducing thought leadership campaigns to journalists and was one of the first on her teams to recognize that podcasting belonged in every single one of them. In her role as Client Account Manager at Interview Valet, Liz helps SMEs and brand leaders identify the right shows, shape the right stories, andreach the audiences most likely to convert. Her approach is grounded inthe same fundamentals that drive great PR: know your audience, find the angle, and protect your client’s voice, applied to the intimacy and reach of podcast interview marketing. For hosts, she delivers guests who are prepared, purposeful, and ready to add real value to the conversation. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Liz Brooks website: www.interviewvalet.com/liz linkedin: www.linkedin.com/lizgbrooks The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/ Twitter: https://x.com/ThePRPodcast1 Instagram: https://www.instagram.com/theprpodcast_/ TikTok: https://www.tiktok.com/@theprpodcast?

July 13, 2026Episode 25828 min

258. Scott Baradell, Idea Grove, on Trust in the age of AI

Scott Baradell is the founder and CEO of Idea Grove, a nationally recognized PR and digital marketing agency that helps B2B organizations build visibility, credibility, and trust. Since launching the agency in 2005, Scott has advised startups, growing companies, and global brands on communications, reputation, and growth strategy. He is the author of Trust Signals: Brand Building in a Post-Truth World, a contributor to Entrepreneur, and a frequent speaker on trust, PR, search, and AI. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Scott Baradell LinkedIn: https://www.linkedin.com/in/baradell/ Amazon: https://www.amazon.com/stores/author/B0BHJN435V/about?ccs_id=cf9754bf-b4cb-4c65-96af-f3e6a5e1a928Twitter: https://x.com/DallasInbound Idea Grove Website: https://www.ideagrove.com/services The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/ Twitter: https://x.com/ThePRPodcast1 Instagram: https://www.instagram.com/theprpodcast_/ TikTok: https://www.tiktok.com/@theprpodcast?

July 6, 2026Episode 25719 min

257. Jody Fisher on Summer PR and Prepping for the rest of the year

Summer may feel like the slow season in PR, but smart communicators know it can be one of the best times to build visibility and prepare clients for what comes next. In this episode of The PR Podcast, host Jody Fisher breaks down practical ways PR people can use the summer months to maximize exposure, strengthen media relationships and get ready for the busy fall season. From finding timely summer story angles and pitching strong visuals to checking in with reporters, reviewing what worked, cleaning up media lists, building an expert bench and preparing clients for faster turnaround, this episode offers a strategic roadmap for turning a quieter season into a competitive advantage. Because when September hits, the PR people who prepared in July and August are the ones who move faster, pitch smarter and win more often. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/Twitter: https://x.com/ThePRPodcast1Instagram: https://www.instagram.com/theprpodcast_/TikTok: https://www.tiktok.com/@theprpodcast?

June 29, 2026Episode 25633 min

256. Cyndee Woolley, C2 Communications, on Nailing the Message in a Crisis

What does it take to communicate clearly when the stakes are high, the audience is overwhelmed, and every message matters? In this episode of The PR Podcast, host Jody Fisher talks with Cyndee Woolley, founder and CEO of C2 Communications, a strategic communications firm that helps government agencies, businesses, and community leaders cut through the noise and connect with the people they need to reach. With 25 years in public relations and 16 years as an entrepreneur, Cyndee has led communications efforts across traditional media, digital platforms, social channels, public information campaigns, and major crises, including Hurricane Irma and Hurricane Ian. Her work spans local communities and international markets, including the Caribbean, Australia, the United Kingdom, and Canada. The conversation explores what works in crisis communications, how public information campaigns can change behavior, why authenticity matters in personal and corporate branding, and how communicators can earn attention and trust in a crowded media landscape. Cyndee is also the host of Cutting Through the Clutter and the author of Building Brand You, bringing a practical, real-world perspective on communications strategy, leadership, and the evolving role of PR today. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Cyndee Woolley LinkedIn: https://www.linkedin.com/in/cyndeewoolley/ C2 Communications Website: https://www.c2-com.com LinkedIn: https://www.linkedin.com/company/c2-communications-llc/ The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/ Twitter: https://x.com/ThePRPodcast1 Instagram: https://www.instagram.com/theprpodcast_/ TikTok: https://www.tiktok.com/@theprpodcast?