The Pool Builder Marketing Podcast

Hosted by Gro.Inc

Business Marketing

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Aug 2026

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About the show

Dive into "The Pool Builder Marketing Podcast," a specially designed 12-episode series for pool construction and maintenance professionals. Hosted by marketing maestro Matt Law, this podcast offers a deep dive into marketing tactics and insights uniquely suited for the pool building industry. From crafting compelling SEO strategies to creating waves with digital marketing and customer relations, each episode is brimming with actionable advice to help pool builders and maintainers make a splash in their market. Perfect for those looking to streamline their marketing efforts or expand.

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34 recent

August 17, 2026Episode 3444 min

Episode 34 – Lead Generation for Pool Builders – The Secrets of Magnetic Growth – Part 2

Pool buyers don't always make a decision overnight, making follow-up one of the most important parts of lead generation. In Part 2, Matt Law shares how pool builders can use CRM technology, AI, automated email and SMS, appointment scheduling, phone systems, and long-term nurturing to convert more prospects. Learn how to track every opportunity through the sales process and measure which marketing channels actually produce pool contracts and revenue.

August 17, 2026Episode 3357 min

Episode 33 – Lead Generation for Pool Builders – The Secrets of Magnetic Growth – Part 1

Pool leads can be expensive—but a great pool project can also be worth a tremendous amount of revenue. In Part 1, Matt Law explains how to build a lead generation campaign around profitability instead of simply chasing cheap leads. Discover how Google Ads, Meta, landing pages, remarketing, reviews, USPs, video, and careful targeting work together to attract homeowners and give them a compelling reason to choose your pool company.

August 4, 2026Episode 3250 min

Episode 32 – The Art of Selling for Pool Builders – Part 2

Every pool buyer approaches decisions differently. In Part 2, Matt Law explains the four personality types you'll encounter during sales appointments and how pool builders can tailor every conversation to build trust, reduce objections, and close more high-value projects.

August 4, 2026Episode 3145 min

Episode 31 – The Art of Selling for Pool Builders – Part 1

Selling a custom pool is about much more than presenting a design. In Part 1, Matt Law shares proven sales strategies that help pool builders establish trust, prepare for appointments, communicate value, and confidently guide homeowners through one of the largest investments they'll ever make.

July 31, 2026Episode 301 hr 10 min

Episode 30 – The Balanced Pool Builder - 7 Life-Changing Habits of Growing Pool Company Owners

Building dream backyards starts with building a healthy business. Matt Law shares the seven habits he's observed in successful pool builders who continue to scale while maintaining balance in their lives. Learn why leadership, systems, sales, and intentional growth matter just as much as marketing when building a company designed to last.

February 13, 2026Episode 2944 min

Episode 29 - Pool Company Marketing - What's Working in 2026

Pool builders operate in a high-value, competitive space, and marketing strategies have shifted significantly. In this episode, we discuss how local SEO, high-intent Google Ads campaigns, and smart remarketing are helping pool companies stay visible during longer buying cycles. We also cover how AI automation improves lead nurturing and consultation scheduling so opportunities don’t slip through the cracks. If you’re looking to attract higher-quality projects and maintain consistent growth, this episode outlines what’s working for pool builders right now.

October 24, 2025Episode 2834 min

Episode 28 – AI Automation & Scheduling for Pool Builders

From lead to backyard oasis, automation helps pool companies keep projects moving. We’ll show you how to use AI to manage leads, automate scheduling, and impress clients with fast, reliable communication.

October 24, 2025Episode 2749 min

Episode 27 – Meta Ads and Lead Forms for Pool Builders

Looking to build your pool pipeline? Learn how to use Meta Ads and lead forms to generate qualified inquiries. We’ll explain how to automate your nurture process and set up follow-ups that actually get results.

September 17, 2025Episode 261 hr 18 min

Episode 26 – Scaling Your Pool Building Business – Part 4 – Marketing

Most pool building companies rely on word of mouth — and wonder why they aren’t growing faster. In this episode, we break down what modern marketing looks like for pool building businesses: clear messaging, a strong web presence, paid ads that work, and lead follow-up systems. If you want more qualified leads and fewer wasted marketing dollars, this episode shows you where to start.

September 17, 2025Episode 2549 min

Episode 25 – Scaling Your Pool Building Business – Part 3 – Systems

Scaling a pool building business isn’t about hustle — it’s about systems. In this episode, we walk through the core systems every pool building company needs: tracking leads, sending estimates, managing jobs, collecting payments, and asking for reviews. You’ll learn how to build scalable workflows that don’t fall apart when things get busy. If your business feels like chaos every time the phone rings, this episode will help you organize and scale.