The Pool Builder Marketing Podcast

Hosted by Gro.Inc

Business Marketing

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Oct 2026

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About the show

Dive into "The Pool Builder Marketing Podcast," a specially designed 12-episode series for pool construction and maintenance professionals. Hosted by marketing maestro Matt Law, this podcast offers a deep dive into marketing tactics and insights uniquely suited for the pool building industry. From crafting compelling SEO strategies to creating waves with digital marketing and customer relations, each episode is brimming with actionable advice to help pool builders and maintainers make a splash in their market. Perfect for those looking to streamline their marketing efforts or expand.

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41 recent

October 30, 2026Episode 4132 min

Episode 41 - Organic Social Media Marketing for Pool Building Businesses

Swimming pools are made for visual marketing, but that doesn't mean you need an expensive social media team. Matt Law explains how pool builders can turn project progress, stunning finished pools, before-and-after videos, customer testimonials, and educational content into an efficient organic social media strategy. Learn how to batch your content, schedule it across platforms, and use automated comments and direct messages to capture estimate requests. Build trust with future pool buyers while staying focused on running your company.

October 23, 2026Episode 4034 min

Episode 40 - Getting Tons of Referrals for Your Pool Building Business

Few home improvements inspire customers to share photos with friends and family like a beautiful new swimming pool. Matt Law explains how pool builders can turn that excitement into a structured referral program. Hear how one contractor generated more than $5 million in referral business and learn how memorable completion gifts, customer reviews, social sharing, and referral rewards can help generate new pool projects. Discover how to build a system that turns happy homeowners into enthusiastic advocates for your company.

September 30, 2026Episode 3956 min

Episode 39 - The Four Keys to Compounding Growth for Pool Builders

What caused one pool builder to dramatically increase conversions and double the company? Matt Law uses real-world experience to explain why powerful Unique Selling Points are only the beginning. Discover the four keys to compounding growth—USPs, database growth, a diversified marketing arsenal, and automation—and how connecting all four creates a system that becomes more valuable over time.

September 23, 2026Episode 3852 min

Episode 38 - The Focused & Productive Pool Business Owner

Running a pool company means balancing sales, projects, employees, customers, vendors, and an endless list of things that need attention. Matt Law explains how productive owners prioritize the work that actually moves the company forward. Learn the Four Quadrants, Big Rocks, planning rhythms, calendar blocking, delegation, Basecamp, checklists, and systems for turning chaos into focused execution.

September 16, 2026Episode 3732 min

Episode 37 - AEO for Pool Builders - A Complete Guide to AI Optimization

Homeowners are increasingly asking AI about pool costs, options, builders, and who they should hire. Matt Law explains how pool builders can prepare for this shift through Answer Engine Optimization. Discover how project pages, service areas, reviews, FAQs, citations, structured website data, social content, case studies, and a strong local presence can help AI understand your expertise and recommend your company.

September 9, 2026Episode 3639 min

Episode 36 - The Pool Builder Marketing Score

What's your pool company's Marketing Score? Matt Law explains why successful pool builder marketing requires much more than beautiful projects, Google Ads, SEO, or a great website. Discover how to evaluate your complete system and find the gaps keeping your company from reaching its potential.

August 28, 2026Episode 3537 min

Episode 35 – Buying a Pool Building Company – The Ugly Truth to Growth

Thinking about buying a pool company, adding another location, or growing through acquisition? In this episode, Matt Law shares lessons learned from working with business owners who have bought and sold companies. Discover what to investigate during due diligence, why outdated marketing can represent enormous upside, and what happens after you take ownership. From financials and staffing to reviews, customer databases, marketing, and leadership, this episode explores both the opportunity—and the ugly truth—behind acquisition-driven growth.

August 17, 2026Episode 3444 min

Episode 34 – Lead Generation for Pool Builders – The Secrets of Magnetic Growth – Part 2

Pool buyers don't always make a decision overnight, making follow-up one of the most important parts of lead generation. In Part 2, Matt Law shares how pool builders can use CRM technology, AI, automated email and SMS, appointment scheduling, phone systems, and long-term nurturing to convert more prospects. Learn how to track every opportunity through the sales process and measure which marketing channels actually produce pool contracts and revenue.

August 17, 2026Episode 3357 min

Episode 33 – Lead Generation for Pool Builders – The Secrets of Magnetic Growth – Part 1

Pool leads can be expensive—but a great pool project can also be worth a tremendous amount of revenue. In Part 1, Matt Law explains how to build a lead generation campaign around profitability instead of simply chasing cheap leads. Discover how Google Ads, Meta, landing pages, remarketing, reviews, USPs, video, and careful targeting work together to attract homeowners and give them a compelling reason to choose your pool company.

August 4, 2026Episode 3250 min

Episode 32 – The Art of Selling for Pool Builders – Part 2

Every pool buyer approaches decisions differently. In Part 2, Matt Law explains the four personality types you'll encounter during sales appointments and how pool builders can tailor every conversation to build trust, reduce objections, and close more high-value projects.