The Pool Builder Marketing Podcast

Hosted by Gro.Inc

Business Marketing

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Mar 2026

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About the show

Dive into "The Pool Builder Marketing Podcast," a specially designed 12-episode series for pool construction and maintenance professionals. Hosted by marketing maestro Matt Law, this podcast offers a deep dive into marketing tactics and insights uniquely suited for the pool building industry. From crafting compelling SEO strategies to creating waves with digital marketing and customer relations, each episode is brimming with actionable advice to help pool builders and maintainers make a splash in their market. Perfect for those looking to streamline their marketing efforts or expand.

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30 recent

March 12, 2026Episode 3044 min

Episode 30 – AI Tools for Pool Builders – Scheduling, Chat, and Automations

Pool builders often work with longer sales cycles and detailed consultations, making organization essential. In this episode, we explore how AI-powered scheduling tools, live chat assistants, and automated answering services can help pool companies manage inquiries more effectively. Homeowners researching pool projects can receive instant responses, schedule consultations, and stay engaged through automated follow-up messages. When these features are connected through a CRM system, pool builders gain a more structured process for managing leads and guiding prospects through the decision-making process.

February 13, 2026Episode 2944 min

Episode 29 - Pool Company Marketing - What's Working in 2026

Pool builders operate in a high-value, competitive space, and marketing strategies have shifted significantly. In this episode, we discuss how local SEO, high-intent Google Ads campaigns, and smart remarketing are helping pool companies stay visible during longer buying cycles. We also cover how AI automation improves lead nurturing and consultation scheduling so opportunities don’t slip through the cracks. If you’re looking to attract higher-quality projects and maintain consistent growth, this episode outlines what’s working for pool builders right now.

October 24, 2025Episode 2834 min

Episode 28 – AI Automation & Scheduling for Pool Builders

From lead to backyard oasis, automation helps pool companies keep projects moving. We’ll show you how to use AI to manage leads, automate scheduling, and impress clients with fast, reliable communication.

October 24, 2025Episode 2749 min

Episode 27 – Meta Ads and Lead Forms for Pool Builders

Looking to build your pool pipeline? Learn how to use Meta Ads and lead forms to generate qualified inquiries. We’ll explain how to automate your nurture process and set up follow-ups that actually get results.

September 17, 2025Episode 261 hr 18 min

Episode 26 – Scaling Your Pool Building Business – Part 4 – Marketing

Most pool building companies rely on word of mouth — and wonder why they aren’t growing faster. In this episode, we break down what modern marketing looks like for pool building businesses: clear messaging, a strong web presence, paid ads that work, and lead follow-up systems. If you want more qualified leads and fewer wasted marketing dollars, this episode shows you where to start.

September 17, 2025Episode 2549 min

Episode 25 – Scaling Your Pool Building Business – Part 3 – Systems

Scaling a pool building business isn’t about hustle — it’s about systems. In this episode, we walk through the core systems every pool building company needs: tracking leads, sending estimates, managing jobs, collecting payments, and asking for reviews. You’ll learn how to build scalable workflows that don’t fall apart when things get busy. If your business feels like chaos every time the phone rings, this episode will help you organize and scale.

September 17, 2025Episode 2443 min

Episode 24 – Scaling Your Pool Building Business – Part 2 – Leadership

Let’s talk leadership. In this episode, we shift the spotlight from the team to the business owner. Because sometimes the biggest bottleneck in a pool building business... is the person running it. You’ll hear what successful owners do differently — and why micromanaging, perfectionism, and burnout are often signs that your leadership style needs to evolve. If you’re working harder than ever but not seeing results, this episode will challenge you to grow yourself first.

September 17, 2025Episode 2338 min

Episode 23 – Scaling Your Pool Building Business – Part 1 – Staffing

Most pool building businesses hit a ceiling — not because of a lack of opportunity, but because they don’t have the right people around them. In this episode, we explore how the right team fuels serious growth in the pool building space. From the person answering the phones to the technicians and crews who do the work, we’ll show you how to hire the roles that matter — and avoid the ones that slow you down. If your company is stuck, it’s probably a people problem. This episode helps you fix it.

July 21, 2025Episode 2246 min

Bonus Episode – The Growth-Ready Pool Builder: What Successful Pool Companies Have in Common

In this bonus episode of The Pool Builder Marketing Podcast, we take a look at what separates the growth-ready pool builders from those who get stuck. Learn why the right mindset, investment approach, and systems can make or break your ability to scale. This episode is your blueprint for building a company that grows — even in a tough market.

June 30, 2025Episode 2131 min

Episode 21 – Appointment Automation for Pool Builders: More Jobs & Less Hassle

In this episode of The Pool Builder Marketing Podcast, we explore how pool builders can make booking appointments easier with automation tools. Whether it’s design consultations or service calls, giving customers the ability to schedule online increases conversion. Learn how to streamline scheduling and stay focused on what matters — building great pools.