The Plumber Marketing Podcast

Hosted by Gro.Inc

Business Marketing

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Mar 2026

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About the show

Welcome to "The Plumber Marketing Podcast," a specialized 12-episode series crafted for plumbing professionals. Guided by the expertise of marketing veteran Matt Law, this podcast series offers an in-depth exploration of marketing strategies and insights specifically tailored for the plumbing industry. From navigating the nuances of SEO to mastering customer service in a digital age, each episode is packed with valuable tactics designed to help plumbing businesses flow towards success.

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30 recent

March 12, 2026Episode 3044 min

Episode 30 – AI Tools for Plumbers – Scheduling, Chat, and Automations

Plumbing companies often lose jobs simply because they can’t answer every call or respond quickly enough to online inquiries. In this episode, we talk about how AI tools are helping plumbers automate scheduling, manage website chat conversations, and capture leads through intelligent answering services. We’ll cover how automated calendar booking allows customers to schedule appointments instantly and how SMS follow-up systems ensure every lead receives a response. When these tools are integrated into a custom CRM, plumbing companies gain a powerful system for managing communication and keeping their schedules full.

February 13, 2026Episode 2944 min

Episode 29 - Plumber Marketing - What's Working in 2026

Marketing for plumbing companies has changed fast, and this episode breaks down what’s actually producing calls in 2026. We cover local SEO strategies that help plumbers show up in the map pack, how Google Ads and LSA campaigns are evolving, and where AI fits into scheduling, lead follow-up, and customer communication. You’ll also learn how strong review strategies and tight targeting are helping plumbing businesses generate higher-intent leads without wasting ad spend. If your plumbing company wants predictable growth, this episode explains the systems that are working right now.

October 24, 2025Episode 2834 min

Episode 28 – AI Automation & Scheduling for Plumbers

AI isn’t coming – it’s already here. In this episode, we show plumbers how to use simple automation tools to book more jobs, follow up faster, and build a scheduling system that saves time and closes leads.

October 24, 2025Episode 2749 min

Episode 27 – Meta Ads and Lead Forms for Plumbers

Let’s talk Meta Ads – specifically how plumbers can generate exclusive leads using Facebook and Instagram lead forms. We’ll cover what’s working right now, how to avoid low-quality form fills, and the exact automations you need after they click.

September 17, 2025Episode 261 hr 18 min

Episode 26 – Scaling Your Plumbing Business – Part 4 – Marketing

Most plumbing companies rely on word of mouth — and wonder why they aren’t growing faster. In this episode, we break down what modern marketing looks like for plumbing businesses: clear messaging, a strong web presence, paid ads that work, and lead follow-up systems. If you want more qualified leads and fewer wasted marketing dollars, this episode shows you where to start.

September 17, 2025Episode 2549 min

Episode 25 – Scaling Your Plumbing Business – Part 3 – Systems

Scaling a plumbing business isn’t about hustle — it’s about systems. In this episode, we walk through the core systems every plumbing company needs: tracking leads, sending estimates, managing jobs, collecting payments, and asking for reviews. You’ll learn how to build scalable workflows that don’t fall apart when things get busy. If your business feels like chaos every time the phone rings, this episode will help you organize and scale.

September 17, 2025Episode 2443 min

Episode 24 – Scaling Your Plumbing Business – Part 2 – Leadership

Let’s talk leadership. In this episode, we shift the spotlight from the team to the business owner. Because sometimes the biggest bottleneck in a plumbing business... is the person running it. You’ll hear what successful owners do differently — and why micromanaging, perfectionism, and burnout are often signs that your leadership style needs to evolve. If you’re working harder than ever but not seeing results, this episode will challenge you to grow yourself first.

September 17, 2025Episode 2338 min

Episode 23 – Scaling Your Plumbing Business – Part 1 – Staffing

Most plumbing businesses hit a ceiling — not because of a lack of opportunity, but because they don’t have the right people around them. In this episode, we explore how the right team fuels serious growth in the plumbing space. From the person answering the phones to the technicians and crews who do the work, we’ll show you how to hire the roles that matter — and avoid the ones that slow you down. If your company is stuck, it’s probably a people problem. This episode helps you fix it.

July 21, 2025Episode 2246 min

Bonus Episode – The Growth-Ready Plumber: What Successful Plumbing Companies Have in Common

Welcome to this bonus episode of The Plumber Marketing Podcast! We’re talking about what makes certain plumbing businesses grow year after year while others spin their wheels. If you’ve got the team and the talent — but not the results — this episode will show you what successful companies do differently to scale.

June 30, 2025Episode 2131 min

Episode 21 – Appointment Automation for Plumbers: More Jobs & Less Hassle

Welcome to The Plumber Marketing Podcast! In this episode, we show how plumbing companies can simplify the scheduling process with automated online booking. Learn how to send booking links via text, connect calendars and CRMs, and make it easier for customers to book fast. More jobs, fewer missed leads — that’s the power of appointment automation.