The Plumber Marketing Podcast

Hosted by Gro.Inc

Business Marketing

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Oct 2026

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About the show

Welcome to "The Plumber Marketing Podcast," a specialized 12-episode series crafted for plumbing professionals. Guided by the expertise of marketing veteran Matt Law, this podcast series offers an in-depth exploration of marketing strategies and insights specifically tailored for the plumbing industry. From navigating the nuances of SEO to mastering customer service in a digital age, each episode is packed with valuable tactics designed to help plumbing businesses flow towards success.

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41 recent

October 30, 2026Episode 4132 min

Episode 41 - Organic Social Media Marketing for Plumbing Businesses

Social media doesn't have to become another full-time job for your plumbing company. Matt Law explains how to create a practical organic content system using short educational videos, plumbing tips, job-site photos, customer testimonials, and real examples of your work. Learn how to batch content, schedule posts across multiple channels, and automate responses when someone requests a quote or service. Build credibility and stay connected with customers without spending every day scrolling social media.

October 23, 2026Episode 4034 min

Episode 40 - Getting Tons of Referrals for Your Plumbing Business

A happy plumbing customer can become a steady source of future business—if you have a system that encourages referrals. Matt Law shares how one contractor generated more than $5 million in referred revenue and explains how plumbers can put the same principles to work. Learn how to deliver an exceptional customer experience, thank customers after service calls, request reviews, offer referral rewards, and track recommendations. Discover why even a small gift can make a lasting impression.

September 30, 2026Episode 3956 min

Episode 39 - The Four Keys to Compounding Growth for Plumbers

How do you create growth that builds on itself? Matt Law shares four keys: develop Unique Selling Points that increase conversions, continually grow your database, use multiple marketing channels to generate opportunities, and automate follow-up so prospects aren't forgotten. Learn how these principles form one connected system capable of compounding your plumbing company's growth.

September 23, 2026Episode 3852 min

Episode 38 - The Focused & Productive Plumbing Business Owner

When you're running a plumbing company, there's never a shortage of things demanding your attention. Matt Law explains how to distinguish a true priority from another interruption and shares the productivity principles he uses to stay organized. Learn how Big Rocks, the Four Quadrants, calendar blocking, planning, Basecamp, checklists, SOPs, and delegation can help you regain control of your week.

September 16, 2026Episode 3732 min

Episode 37 - AEO for Plumbers - A Complete Guide to AI Optimization

People aren't just searching Google for plumbers anymore—they're asking AI who they should hire. Matt Law explains how Answer Engine Optimization works and what can make your plumbing company more visible and trustworthy to AI. Learn why a healthy website, consistent business information, reviews, citations, service pages, local content, FAQs, social activity, and real-world proof all matter.

September 9, 2026Episode 3639 min

Episode 36 - The Plumber Marketing Score

Your plumbing company may be getting calls and leads, but how much business are you leaving on the table? Matt Law introduces the Marketing Score and explains how to evaluate the complete health of your website, Google presence, advertising, reviews, USPs, referrals, follow-up, CRM, and automation.

August 28, 2026Episode 3537 min

Episode 35 – Buying a Plumbing Company – The Ugly Truth to Growth

Could buying an existing plumbing company be faster than building one from scratch? Absolutely—but there are risks that don't show up in the asking price. Matt Law explains what buyers should investigate in the books, revenue, customers, marketing expenses, staffing, and seller transition. You'll also learn why a plumbing company with a great reputation and terrible marketing might be exactly what you want—and why winning over the existing team before making major changes can be critical to successful growth.

August 17, 2026Episode 3444 min

Episode 34 – Lead Generation for Plumbers – The Secrets of Magnetic Growth – Part 2

When someone needs a plumber, they aren't going to wait forever for you to call back. In Part 2, Matt Law shows how plumbers can combine human service with technology to respond faster and convert more opportunities. Learn how phone systems, AI backup, automated SMS and email, scheduling, CRM integration, and lead nurturing work together—and how measuring ROAS tells you which channels deserve more of your marketing budget.

August 17, 2026Episode 3357 min

Episode 33 – Lead Generation for Plumbers – The Secrets of Magnetic Growth – Part 1

Need more plumbing leads? Before spending another dollar, make sure you understand how the entire system works. In Part 1, Matt Law breaks down Google Ads, Local Service Ads, Meta, shared leads, targeting, landing pages, reviews, and the other factors that determine whether your marketing produces real customers. Learn why buying leads isn't a growth strategy by itself—and what needs to happen before you can profitably scale your advertising.

August 4, 2026Episode 3250 min

Episode 32 – The Art of Selling for Plumbers – Part 2

Some homeowners want details. Others just want the bottom line. In Part 2, Matt Law teaches plumbers how to recognize personality types and adapt their presentation to every customer. Learn how better communication naturally leads to stronger relationships and more closed sales.