The Plumber Marketing Podcast

Hosted by Gro.Inc

Business Marketing

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Latest episode

Aug 2026

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About the show

Welcome to "The Plumber Marketing Podcast," a specialized 12-episode series crafted for plumbing professionals. Guided by the expertise of marketing veteran Matt Law, this podcast series offers an in-depth exploration of marketing strategies and insights specifically tailored for the plumbing industry. From navigating the nuances of SEO to mastering customer service in a digital age, each episode is packed with valuable tactics designed to help plumbing businesses flow towards success.

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34 recent

August 17, 2026Episode 3444 min

Episode 34 – Lead Generation for Plumbers – The Secrets of Magnetic Growth – Part 2

When someone needs a plumber, they aren't going to wait forever for you to call back. In Part 2, Matt Law shows how plumbers can combine human service with technology to respond faster and convert more opportunities. Learn how phone systems, AI backup, automated SMS and email, scheduling, CRM integration, and lead nurturing work together—and how measuring ROAS tells you which channels deserve more of your marketing budget.

August 17, 2026Episode 3357 min

Episode 33 – Lead Generation for Plumbers – The Secrets of Magnetic Growth – Part 1

Need more plumbing leads? Before spending another dollar, make sure you understand how the entire system works. In Part 1, Matt Law breaks down Google Ads, Local Service Ads, Meta, shared leads, targeting, landing pages, reviews, and the other factors that determine whether your marketing produces real customers. Learn why buying leads isn't a growth strategy by itself—and what needs to happen before you can profitably scale your advertising.

August 4, 2026Episode 3250 min

Episode 32 – The Art of Selling for Plumbers – Part 2

Some homeowners want details. Others just want the bottom line. In Part 2, Matt Law teaches plumbers how to recognize personality types and adapt their presentation to every customer. Learn how better communication naturally leads to stronger relationships and more closed sales.

August 4, 2026Episode 3145 min

Episode 31 – The Art of Selling for Plumbers – Part 1

Every plumbing estimate is an opportunity to build trust. In Part 1 of this sales series, Matt Law shares practical techniques that help plumbers improve conversion rates through preparation, professionalism, education, and a proven sales process designed to create confident customers instead of price shoppers.

July 31, 2026Episode 301 hr 10 min

Episode 30 – The Balanced Plumber - 7 Life-Changing Habits of Growing Plumbing Company Owners

Owning a plumbing company can easily consume your life if you're not careful. In this episode, Matt Law explains the seven habits that help successful plumbing contractors build profitable businesses while maintaining healthy relationships, strong leadership, and sustainable growth. It's a blueprint for growing your company without losing yourself in the process.

February 13, 2026Episode 2944 min

Episode 29 - Plumber Marketing - What's Working in 2026

Marketing for plumbing companies has changed fast, and this episode breaks down what’s actually producing calls in 2026. We cover local SEO strategies that help plumbers show up in the map pack, how Google Ads and LSA campaigns are evolving, and where AI fits into scheduling, lead follow-up, and customer communication. You’ll also learn how strong review strategies and tight targeting are helping plumbing businesses generate higher-intent leads without wasting ad spend. If your plumbing company wants predictable growth, this episode explains the systems that are working right now.

October 24, 2025Episode 2834 min

Episode 28 – AI Automation & Scheduling for Plumbers

AI isn’t coming – it’s already here. In this episode, we show plumbers how to use simple automation tools to book more jobs, follow up faster, and build a scheduling system that saves time and closes leads.

October 24, 2025Episode 2749 min

Episode 27 – Meta Ads and Lead Forms for Plumbers

Let’s talk Meta Ads – specifically how plumbers can generate exclusive leads using Facebook and Instagram lead forms. We’ll cover what’s working right now, how to avoid low-quality form fills, and the exact automations you need after they click.

September 17, 2025Episode 261 hr 18 min

Episode 26 – Scaling Your Plumbing Business – Part 4 – Marketing

Most plumbing companies rely on word of mouth — and wonder why they aren’t growing faster. In this episode, we break down what modern marketing looks like for plumbing businesses: clear messaging, a strong web presence, paid ads that work, and lead follow-up systems. If you want more qualified leads and fewer wasted marketing dollars, this episode shows you where to start.

September 17, 2025Episode 2549 min

Episode 25 – Scaling Your Plumbing Business – Part 3 – Systems

Scaling a plumbing business isn’t about hustle — it’s about systems. In this episode, we walk through the core systems every plumbing company needs: tracking leads, sending estimates, managing jobs, collecting payments, and asking for reviews. You’ll learn how to build scalable workflows that don’t fall apart when things get busy. If your business feels like chaos every time the phone rings, this episode will help you organize and scale.