Episodes
35
Latest episode
Aug 2026
Language
EN
Welcome to "The Plumber Marketing Podcast," a specialized 12-episode series crafted for plumbing professionals. Guided by the expertise of marketing veteran Matt Law, this podcast series offers an in-depth exploration of marketing strategies and insights specifically tailored for the plumbing industry. From navigating the nuances of SEO to mastering customer service in a digital age, each episode is packed with valuable tactics designed to help plumbing businesses flow towards success.
Your plumbing company may be getting calls and leads, but how much business are you leaving on the table? Matt Law introduces the Marketing Score and explains how to evaluate the complete health of your website, Google presence, advertising, reviews, USPs, referrals, follow-up, CRM, and automation.
Could buying an existing plumbing company be faster than building one from scratch? Absolutely—but there are risks that don't show up in the asking price. Matt Law explains what buyers should investigate in the books, revenue, customers, marketing expenses, staffing, and seller transition. You'll also learn why a plumbing company with a great reputation and terrible marketing might be exactly what you want—and why winning over the existing team before making major changes can be critical to successful growth.
When someone needs a plumber, they aren't going to wait forever for you to call back. In Part 2, Matt Law shows how plumbers can combine human service with technology to respond faster and convert more opportunities. Learn how phone systems, AI backup, automated SMS and email, scheduling, CRM integration, and lead nurturing work together—and how measuring ROAS tells you which channels deserve more of your marketing budget.
Need more plumbing leads? Before spending another dollar, make sure you understand how the entire system works. In Part 1, Matt Law breaks down Google Ads, Local Service Ads, Meta, shared leads, targeting, landing pages, reviews, and the other factors that determine whether your marketing produces real customers. Learn why buying leads isn't a growth strategy by itself—and what needs to happen before you can profitably scale your advertising.
Some homeowners want details. Others just want the bottom line. In Part 2, Matt Law teaches plumbers how to recognize personality types and adapt their presentation to every customer. Learn how better communication naturally leads to stronger relationships and more closed sales.
Every plumbing estimate is an opportunity to build trust. In Part 1 of this sales series, Matt Law shares practical techniques that help plumbers improve conversion rates through preparation, professionalism, education, and a proven sales process designed to create confident customers instead of price shoppers.
Owning a plumbing company can easily consume your life if you're not careful. In this episode, Matt Law explains the seven habits that help successful plumbing contractors build profitable businesses while maintaining healthy relationships, strong leadership, and sustainable growth. It's a blueprint for growing your company without losing yourself in the process.
Marketing for plumbing companies has changed fast, and this episode breaks down what’s actually producing calls in 2026. We cover local SEO strategies that help plumbers show up in the map pack, how Google Ads and LSA campaigns are evolving, and where AI fits into scheduling, lead follow-up, and customer communication. You’ll also learn how strong review strategies and tight targeting are helping plumbing businesses generate higher-intent leads without wasting ad spend. If your plumbing company wants predictable growth, this episode explains the systems that are working right now.
AI isn’t coming – it’s already here. In this episode, we show plumbers how to use simple automation tools to book more jobs, follow up faster, and build a scheduling system that saves time and closes leads.
Let’s talk Meta Ads – specifically how plumbers can generate exclusive leads using Facebook and Instagram lead forms. We’ll cover what’s working right now, how to avoid low-quality form fills, and the exact automations you need after they click.
Claim this listing to keep it up to date, reach guests who want to pitch you, and manage bookings with Guestify.
Claim this listing
Marvette Lacy, PhD
Michael Michelini: Global Internet Businessman in China, Asia
Jason Graystone & Akil Stokes
Phil Rogacki & Jared Abrojena
MUSICHYPEBEAST
