The Plumber Marketing Podcast

Join us in this bonus episode of "The Plumber Marketing Podcast" as we delve into the full spectrum of marketing services that can drive 300% growth in your plumbing business. From planning and defining unique selling points to advanced marketing automation and SEO, we cover all the essential elements. Discover how to enhance your website, create a compelling print marketing package, and optimize local SEO. Learn about effective ad campaigns and using a custom CRM to manage leads and follow-ups. This episode provides the tools and insights needed to dominate your market.

Welcome to "The Plumber Marketing Podcast," Episode 13, where we explore the potential of AI in plumbing business marketing. Understand AI and machine learning, and discover how they can save time and money. We’ll discuss AI tools like chatbots and virtual assistants for improved customer service and lead generation. Learn about AI-driven content creation, SEO optimization, and social media marketing. Get insights on the speed and efficiency of AI implementation. Join us for practical AI learning tips and answers to common questions. Transform your plumbing marketing strategy with AI!

In Episode 12 of "The Plumber Marketing Podcast," join Matt Law as he guides plumbing business owners through the process of setting up a simple yet effective follow-up system for plumbing customers and prospects. Discover how automation and strategic communication can help you nurture plumbing relationships, retain plumbing customers, and attract new plumbing prospects. Matt Law emphasizes the key elements of a successful plumbing follow-up system. Learn how plumbing automation extends beyond just plumbing emails, incorporating plumbing SMS messages, plumbing direct mail, and more to engage with your plumbing audience effectively. Discover the power of plumbing email autoresponders, utilizing tools like Zapier to connect your plumbing CRM with other plumbing platforms seamlessly. This episode also explores the importance of communicating your unique plumbing selling points to plumbing prospects, showcasing the value and benefits of your plumbing service. Additionally, Matt Law shares strategies for fostering strong plumbing customer relationships, providing insights on how to effectively communicate with plumbing customers to help them stay loyal and become plumbing customers for life. "The Plumber Marketing Podcast" equips plumbing business owners with the knowledge and confidence to implement a streamlined follow-up system. By leveraging plumbing automation tools, plumbing email autoresponders, and strategic plumbing communication, you'll be able to build strong plumbing connections, retain plumbing customers, and attract new plumbing business.

In Episode 11 of "The Plumber Marketing Podcast," Matt Law explores the game-changing impact of a custom CRM (Customer Relationship Management) system for plumbing businesses. Join Matt as he delves into the reasons why a tailored CRM can significantly boost your plumbing business's total revenues and transform your business operations. Matt Law highlights the key elements of custom CRMs. Discover platforms like knack.com and WYSIWYG database builders that empower plumbing business owners to create a CRM system that perfectly aligns with their unique plumbing business needs. Explore the benefits of connecting automation tools such as SMS messaging and emails to streamline communication and enhance plumbing customer interactions. This episode also emphasizes the versatility of a CRM for plumbing businesses. Learn how a custom CRM can be utilized for scheduling plumbing jobs, keeping track of plumbing project notes, and managing plumbing invoices, ensuring all aspects of your plumbing business operations are seamlessly managed in one centralized system. "The Plumber Marketing Podcast" equips plumbing business owners with the knowledge and confidence to unlock the full potential of a custom CRM. By leveraging platforms like knack.com and utilizing plumbing automation tools, you'll be able to enhance plumbing customer relationships, streamline plumbing workflows, and ultimately drive higher revenues for your plumbing business.

Join Matt Law in Episode 10 of "The Plumber Marketing Podcast," as he explores the power of coupons and free offers in generating more leads for your plumbing business. Discover how to effectively use these incentives to attract new plumbing customers and increase your lead conversion rates. Matt Law delves into the key elements of leveraging coupons and free offers. Learn what constitutes a compelling offer and how to instantly deliver it to plumbing prospects via text or email, ensuring a seamless and engaging experience. Understand the importance of utilizing a secure database to store plumbing prospect information, enabling you to build a valuable plumbing customer base for future marketing efforts. This episode also highlights the significance of offering something for free to plumbing prospects and the psychological impact it can have on their decision-making process. Matt Law explains how these free offers can serve as powerful plumbing lead magnets, capturing the attention and interest of potential plumbing customers. "The Plumber Marketing Podcast" equips plumbing business owners with the knowledge and confidence to increase leads through coupons and free offers. By incorporating the strategies discussed in this episode, you'll be able to optimize your plumbing lead generation efforts and foster plumbing customer relationships that drive long-term business growth.

In Episode 9 of "The Plumber Marketing Podcast," Matt Law delves into the strategies and tactics to generate a steady stream of referrals and boost reviews for your plumbing business. Join Matt as he reveals the power of thank you packages, yard signs, and effective customer appreciation methods. Matt Law highlights the key elements of generating referrals and boosting reviews. Discover how to create impactful thank you gifts for new plumbing customers, leaving a lasting impression and encouraging them to share their positive experiences with others. Explore the use of review cards with QR codes, making it easy for satisfied plumbing customers to leave reviews and testimonials. This episode also addresses the importance of reputation management, providing insights on how to prevent bad reviews from happening and effectively handle any negative feedback. Matt Law discusses the benefits of yard signs for active plumbing projects, leveraging them as a powerful marketing tool to attract attention and generate new leads. "The Plumber Marketing Podcast" equips plumbing business owners with the knowledge and confidence to drive referrals and boost their online reputation. By implementing the strategies discussed in this episode, you'll be able to foster plumbing customer loyalty, track referrals effectively, and express gratitude to customers who refer your plumbing business with gift cards.

In Episode 8 of "The Plumber Marketing Podcast," Matt Law dives into the realm of Google Ad dominance for your plumbing business. Join Matt as he reveals strategies and tactics to win the battle with Google, optimize your plumbing ad campaigns, and achieve more with less spending. Matt Law emphasizes the key elements of Google Ad success. Learn how to create compelling landing pages that align with Google's preferences, boosting your plumbing company's quality scores and click-through rates. Understand what Google loves and how to make your plumbing ads appear more frequently, maximizing your online visibility and reaching your target audience effectively. This episode also explores the significance of conversions in your plumbing ad campaigns, uncovering how to track and optimize your plumbing conversion rates to ensure a high return on investment. Matt Law delves into the power of search campaigns and remarketing, providing insights on how to leverage these strategies to generate more leads and nurture potential plumbing customers. "The Plumber Marketing Podcast" equips plumbing business owners with the knowledge and confidence to dominate the Google Ads landscape. By integrating the tactics discussed in this episode, you'll be able to spend less while generating a higher quantity and quality of leads for your plumbing business.

In Episode 7 of "The Plumber Marketing Podcast," join Matt Law as he unravels the power of using social media to create viral referrals for your plumbing business. Discover the strategies and tactics to leverage social media platforms and turn your customers into brand advocates who generate a steady stream of referrals. Matt Law delves into the key elements of generating viral referrals through social media. Learn how to encourage and incentivize your plumbing customers to share pictures of their projects on various social media channels, amplifying your plumbing brand's reach and visibility. Discover the art of tagging your plumbing business in these posts to enhance your online presence and build credibility. This episode also explores the concept of referral fees and incentives, providing valuable insights on how to reward plumbing customers for their referrals, further motivating them to share their experiences on social media. Matt Law sheds light on effective methods to track referrals and measure the success of your viral referral strategy, ensuring you can quantify the impact and make data-driven decisions. "The Plumber Marketing Podcast" equips plumbing business owners with the knowledge and confidence to create a viral referral machine through social media. By following the process outlined in this episode, you can leverage the power of customer-generated content to attract new leads, build brand loyalty, and fuel the growth of your plumbing business.

Join Matt Law in Episode 6 of "The Plumber Marketing Podcast" as he explores the strategies and tactics needed for plumbing companies to achieve big wins in SEO (Search Engine Optimization). This episode serves as a comprehensive guide to help plumbing business owners unlock the power of SEO and establish a strong online presence. Matt Law dives into the key elements of SEO success. Learn how website health plays a vital role in search engine rankings and discover the essentials of on-site SEO, including keyword optimization, meta tags, and compelling content. Understand the significance of off-site SEO through effective link building strategies that enhance your plumbing company's website authority and credibility. Furthermore, this episode explores the role of social media sharing in amplifying your SEO efforts and expanding your online reach. Matt Law highlights the importance of content marketing, such as creating blog posts, to not only provide value to your plumbing audience but also attract more leads and improve your search engine visibility.

In Episode 5 of "The Plumber Marketing Podcast," Matt Law unveils the strategies and tactics to win with local marketing for your plumbing business. Join Matt as he delves into the intricacies of local search and how it can catapult your plumbing business to the top of the rankings in the maps section or 3-pack of Google. Matt Law guides plumbing business owners through the key elements of local marketing success. Learn about the significance of citations and maintaining consistent Name, Address, and Phone (NAP) information across various platforms. Discover the importance of optimizing your plumbing company's website code and harnessing the power of Google My Business to enhance your local visibility. Furthermore, this episode delves into the role of social media citations in local marketing, emphasizing the impact of online reviews and customer engagement on your local search rankings. Matt Law provides actionable insights on how to leverage these platforms to boost your plumbing business's presence and reputation within your local community. "The Plumber Marketing Podcast" equips you with the knowledge and confidence to dominate the local search landscape. Whether you're a local plumbing service provider or have multiple locations, this episode provides essential strategies to help you outshine your competitors and attract more customers through effective local marketing.