Scale Your Accounting Firm with Peter Vander Wall

Hosted by Peter Vander Wall

Business Entrepreneurship

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Oct 2026

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About the show

You’re a great accountant. But scaling a firm? That’s a different game. On Scale Your Accounting Firm, Peter Vander Wall shares proven strategies to get better clients, stronger systems, and marketing that works. If you’ve outgrown referrals and want to build a business that runs without you—this is your playbook. No fluff, just the truth about what’s keeping you stuck and how to fix it. Follow Peter: IG @petervndr YouTube: youtube.com/@petervndr

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51 recent

October 23, 202628 min

How to Scale an Accounting Firm: I Answered Your Biggest Accounting Firm Scaling Questions

You sent me your questions about marketing an accounting firm, and I answered seven of them: a $5M firm still running on referrals, tax tips on LinkedIn that only other accountants like, a $3,000 website quote, a free guide that gets downloads but no calls, prospects who found bookkeeping for $197 a month, standing out when every local firm offers tax planning, and a $300K firm offered a $3,000 a month marketing agency. Accounting Firm Making Over $1M/Year? Let My Team Run Your Marketing 👉 https://socialclubstudios.com/apply?el=peter_spotify_answering_your_questions&htrafficsource=spotify Under $1M/Year? Apply To The SYAF Accelerator 👉 https://joinsyaf.com/apply?el=peter_spotify_answering_your_questions&htrafficsource=spotify 90-Min free training on how to scale your accounting firm 👉 https://start.joinsyaf.com/free-training/?el=peter_spotify_answering_your_questions&htrafficsource=spotify Join The Firm Owners Community ($1/mo) 👉 https://socialclubstudios.com/yt-skool?el=peter_spotify_answering_your_questions&htrafficsource=spotify Mentioned in this episode: Landing page best practices (video): https://www.youtube.com/watch?v=kxKYi5a06QY How to sell to the affluent (video): https://www.youtube.com/watch?v=2R-9lEQC_ow Book: Buy Back Your Time by Dan Martell: https://www.buybackyourtime.com/ Chapters: 0:00 You Asked, I Answered 0:20 $5M A Year, Still Living On Referrals 4:26 Tax Tips On LinkedIn Only Reach Accountants 7:57 $3,000 Website vs One Landing Page 11:09 Lead Magnets: The Page After Matters Most 15:12 Don't Compete With $197/Month Bookkeeping 18:31 Stand Out When Every Local Firm Offers Tax Planning 23:14 $300K Firm: Skip The $3,000/Month Agency 27:48 Ask Your Question For The Next Q&A Connect with me: Instagram: https://www.instagram.com/petervndr/ LinkedIn: https://www.linkedin.com/in/petervndr/

October 22, 20266 min

Why Accounting Firms Should Spend More on Ads

Accounting Firm Making Over $1M/Year? Let My Team Run Your Marketing 👉 https://socialclubstudios.com/apply?el=petervndr_spending_more_on_ads&htrafficsource=YouTubeJoin The Firm Owners Community ($1/mo) 👉 https://socialclubstudios.com/yt-skoolUnder $1M/Year? Apply To The SYAF Accelerator 👉 https://joinsyaf.com/apply?el=petervndr_spending_more_on_ads&htrafficsource=YouTubeWatch The Free 1-Hour Training 👉 https://joinsyaf.com/yt-trainingWhen you spend more on ads, you collect more data, so you can iterate faster and see results faster. I 5x'd my own ad budget and we almost 8x'd our revenue that month. Here's the backstory, and why accounting firm owners who want to scale have to "take actions bigger than your current circumstances."Connect with me:Instagram: https://www.instagram.com/petervndr/LinkedIn: https://www.linkedin.com/in/petervndr/Facebook: https://www.facebook.com/petervndr/

October 20, 202619 min

How to Build a Content Team for Your Accounting Firm

Free: My Studio Gear List (Beginner, Pro and My Actual Setup) 👉 https://docs.google.com/spreadsheets/d/1OriL5A9sP40Bz_k2uB_NHDYL5-CODEDsSU5ry2Yx-D8/edit?usp=sharing Accounting Firm Making Over $1M/Year? Let My Team Run Your Marketing 👉 https://socialclubstudios.com/apply?el=petervndr_content_system&htrafficsource=YouTube Join The Firm Owners Community ($1/mo) 👉 https://socialclubstudios.com/yt-skool?el=petervndr_content_system&htrafficsource=YouTube Under $1M/Year? Apply To The SYAF Accelerator 👉 https://joinsyaf.com/apply?el=petervndr_content_system&htrafficsource=YouTube 90-Min free training on how to scale your accounting firm 👉 https://start.joinsyaf.com/free-training/?el=petervndr_content_system&htrafficsource=YouTube Accounting is a trust-based sale, so the content that markets your firm has to come from you as the founder, and never from an AI script. I've posted over 1,000 times for myself and close to 2,000 for my business partner Ryan, and this is the content team I'd build for an accounting firm, from you filming 10 reels a week on your own up to a director of brand. Move up a level once you have a consistent rhythm and your content is generating lead flow. Connect with me: Instagram: https://www.instagram.com/petervndr/ LinkedIn: https://www.linkedin.com/in/petervndr/ Facebook: https://www.facebook.com/petervndr/ #PeterVanderWall #ScaleYourAccountingFirm #AccountingMarketing Timestamps: 0:00 I've Posted Over 1,000 Times 0:50 Never Script Your Videos With AI 2:51 Level 1: Just You, 10 Reels A Week 5:18 Level 2: Hire A Shreditor 9:45 Never Outsource Your Content Strategy 12:14 Level 3: Build A Full Content Team 16:14 Level 4: $20K A Month Minimum 18:51 Hire Agencies For Speed, Not Savings

October 14, 2026Episode 210 min

Google or Meta Ads for Your Accounting Firm?

Accounting Firm Making Over $1M/Year? Let My Team Run Your Marketing 👉 https://socialclubstudios.com/apply?el=petervndr_google_vs_meta_ads&htrafficsource=YouTubeJoin The Firm Owners Community ($1/mo) 👉 https://socialclubstudios.com/yt-skoolWatch The Free 1-Hour Training 👉 https://joinsyaf.com/yt-trainingShould your accounting firm run Google ads or Meta ads? Under $1 million a year with a small amount of growth, I'd go Google; from $1 million to $10 million with high growth plans, I'd go Meta; at $10 million plus, I'd probably do both. I run ads for some of the fastest growing accounting firms in the United States, and this is how I decide between demand-based and interruption-based ads.Connect with me:Instagram: https://www.instagram.com/petervndr/LinkedIn: https://www.linkedin.com/in/petervndr/Facebook: https://www.facebook.com/petervndr/

October 13, 202622 min

What Makes Accounting Firm Ads Fail (And How to Fix It)

Accounting Firm Making Over $1M/Year? Let My Team Run Your Marketing 👉 socialclubstudios.com/apply?el=petervndr_why_accounting_ads_flop&htrafficsource=YouTubeJoin The Firm Owners Community ($1/mo) 👉 https://socialclubstudios.com/skool?el=petervndr_why_accounting_ads_flop&htrafficsource=YouTubeThese are the top 4 reasons I have seen accounting firm ads flop: too few creatives, too little spend, no bottleneck analysis, and a referral sales process pointed at cold leads. I've spent 5 years running Meta ads for accounting firms, and here is each mistake and what a cold traffic sales process looks like instead.Connect with me:Instagram: https://www.instagram.com/petervndr/LinkedIn: https://www.linkedin.com/in/petervndr/Facebook: https://www.facebook.com/petervndr/Earnings Disclaimer: The results in this video are from specific firms and are not typical. We make no guarantee that you will get the same results. Your results depend on your firm, your market and your work.#PeterVanderWall #ScaleYourAccountingFirm #AccountingMarketing

September 22, 202514 min

Ranking Marketing Strategies For Q4 2025 (Accounting Firms)

How to successfully outsource your marketing: https://socialclubstudios.com/yt-libJoin my newsletter: https://socialclubstudios.com/newsletterConnect with me on other platforms:Instagram: https://www.instagram.com/petervndr/Facebook: https://www.facebook.com/petervndr/LinkedIn: https://www.linkedin.com/in/petervanderwall/Scale Your Accounting Firm Podcast: https://www.youtube.com/@ScaleYourAccountingFirm

September 15, 202517 min

Stop Making Educational Content. Do This Instead.

How to successfully outsource your marketing: https://socialclubstudios.com/yt-lib Join my newsletter: https://socialclubstudios.com/newsletter Connect with me on other platforms: Instagram: https://www.instagram.com/petervndr/ Facebook: https://www.facebook.com/petervndr/ LinkedIn: https://www.linkedin.com/in/petervanderwall/ Scale Your Accounting Firm Podcast: https://www.youtube.com/@ScaleYourAccountingFirm

July 28, 202536 min

How To Buy a CPA Firm in 2025 | Ryan Bakke

How to successfully outsource your marketing: https://socialclubstudios.com/yt-lib In this video, I walk you through the entire process — from identifying a CPA firm worth buying, to negotiating terms, funding the deal, and scaling the business post-acquisition. Whether you’re looking to skip the startup grind or you’re a seasoned accountant ready to grow through acquisition, this video breaks it all down step by step. ✅ Learn how to evaluate a firm beyond the P&L ✅ Understand the difference between seller-financing, SBA loans, and cash deals ✅ Know what questions to ask during due diligence ✅ Avoid common pitfalls in small firm acquisitions ✅ Get practical insight on how to integrate and retain clients post-close This isn’t theory. It’s based on real-world deals and what’s working right now for buyers of bookkeeping, tax, and accounting practices. Connect with me on other platforms: Instagram: https://www.instagram.com/petervndr/ Facebook: https://www.facebook.com/petervndr/ LinkedIn: https://www.linkedin.com/in/petervanderwall/ YouTube: https://www.youtube.com/@petervndr Newsletter: https://socialclubstudios.com/newsletter how to buy a cpa firm, buy an accounting practice, accounting firm acquisition, buy a bookkeeping business, how to buy a tax firm, cpa firm for sale 2025, small firm acquisition tips, accounting practice broker, accounting firm deal structure, due diligence for accounting firm, cpa firm purchase agreement, buying a cpa firm with sba loan, accounting practice M&A

July 21, 202522 min

How to Niche Down Your Accounting Firm

How to successfully outsource your marketing: https://socialclubstudios.com/yt-lib In this video, I’ll walk you through how to choose a niche that unlocks consistent client growth—and how to actually commit to it without second-guessing everything three weeks in. You’ll learn: • The truth about why most firms resist niching down • Why niching by industry alone usually isn’t enough • A better way to choose your niche (even if you’re starting broad) • The mindset shifts that separate high-growth firms from the rest If you’ve ever said “I just want to work with good clients who value what we do,” this is how you make that happen. Connect with me on other platforms: Instagram: https://www.instagram.com/petervndr/ Facebook: https://www.facebook.com/petervndr/ LinkedIn: https://www.linkedin.com/in/petervanderwall/ YouTube: https://www.youtube.com/@petervndr Newsletter: https://socialclubstudios.com/newsletter how to niche down your accounting firm, accounting niche marketing, best niches for accounting firms, accounting firm branding, cpa marketing strategy, accounting firm marketing plan, accounting firm positioning, niche marketing for cpa firms, how to pick a niche for your firm, accounting firm growth tips, accounting firm client acquisition, grow bookkeeping business niche, tax firm niche strategies, b2b marketing for accountants, scaling a specialized accounting practice

July 9, 202536 min

The Math to Scale Your Accounting Firm to $1M (2025)

Build a 7-figure firm using numbers that actually work: https://socialclubstudios.com/yt-libThis video is a complete breakdown of the math behind building a million-dollar accounting firm. You’ll learn exactly how many clients you need, what you should be charging, and what kind of offer makes scaling both possible and sustainable. This is the real-world math behind every 7-figure firm we’ve worked with.I also walk through the key leverage points that make it easier to grow past $500k—without burning out, hiring too fast, or working 70 hours a week. Whether you're a solo CPA or already running a small team, this framework will help you clarify what growth actually looks like (and whether you're even on track).This is the same growth planning system we use with dozens of firms every year—and now it’s yours.Join my newsletter: https://socialclubstudios.com/newsletterConnect with me on other platforms:Instagram: https://www.instagram.com/petervndr/Facebook: https://www.facebook.com/petervndr/LinkedIn: https://www.linkedin.com/in/petervanderwall/scale your accounting firm, how to grow accounting firm, accounting firm growth strategy, cpa firm pricing strategy, accounting firm business model, grow accounting firm to 1 million, marketing plan accounting firm, accounting practice scale, how to get clients for accounting firm, accounting firm offers, accountant client acquisition, pricing for cpa firm, accounting firm revenue planning, grow your bookkeeping business, tax firm scaling strategies, bookkeeping growth strategy

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