The Pete Primeau Show

Hosted by Pete Primeau

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Episodes

200

Latest episode

Aug 2026

Language

EN-US

About the show

Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.

Listen to episodes

60 recent

September 7, 2026Episode 2931 hr 0 min

The Missing Link in Your Customer Journey! - Raven Willow Riley: Episode 293

In this episode, we sit down with Raven Willow Riley, Founder and CEO of Signifex, to explore the power of visionary leadership, customer-focused strategy, and meaningful brand engagement. Raven shares her expertise in understanding customer behavior, building high-performing teams, and transforming valuable insights into measurable business growth. Discover how collaborative leadership and strategic marketing can help organizations strengthen their brands, uncover new opportunities, and create sustainable success in an ever-changing business landscape. 👤Connect with Raven Willow Riley: ✅ Website: https://signifexhq.com/ ✅ LinkedIn: https://www.linkedin.com/in/ravenwriley/ ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry 🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net 🌐Pete Primeau Official: https://www.peteprimeau.com ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net

August 31, 2026Episode 2921 hr 0 min

The One Thing Big Guys Can’t Beat - Michael Levitz: Episode 292

In this episode, Michael Levitz, Founder of The Levitz Agency, draws on 47 years in home furnishings retail—including Ashley HomeStore, The RoomStore, and M.D. Pruitt’s—to reveal the one advantage big-box retailers can’t buy: the customer relationship. After building and selling a home furnishings company for eight figures, Michael now helps independent retailers compete by using AI to create the kind of customer memory once reserved for companies with massive budgets and sophisticated systems. He explains how independents can automate after-sale busywork, stay connected with customers, and get back to doing what machines can’t—building real relationships on the sales floor. 👤Connect with Michael Levitz: ✅ Website: https://levitz.us/ ✅ LinkedIn: https://www.linkedin.com/in/michael-levitz/ ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry 🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net 🌐Pete Primeau Official: https://www.peteprimeau.com ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net

August 24, 2026Episode 2911 hr 1 min

Is The Mattress Industry Doomed? - Steve Houk: Episode 291

In this episode, we sit down with Steve Houk, Owner of Boise Mattress and a leading voice in the mattress industry. Steve shares his perspective on the challenges facing mattress retailers today, what’s changing in the industry, and whether the traditional mattress business model has a future. As the leader of The Mattress Industry Network Group, the largest Facebook group dedicated to the mattress industry, and the host of a Mastermind Group for store owners, Steve has a unique view of what’s working—and what isn’t—in today’s competitive marketplace. He is also frequently sought out for his expertise in marketing and sales. Tune in for an insightful conversation about the future of the mattress industry, the strategies successful store owners are using, and what retailers can do to adapt, compete, and thrive in a rapidly changing market. 👤Connect with Steve Houk: ✅ Website: https://boisemattress.com/ ✅ LinkedIn: https://www.linkedin.com/in/steve-h-59464719/ ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry 🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net 🌐Pete Primeau Official: https://www.peteprimeau.com ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net

August 17, 2026Episode 2901 hr 0 min

ASK PETE: Episode 290

In this episode, Pete welcomes veteran podcast producer Chris Stone back for a candid conversation about today's mattress and furniture retail industry. Drawing on more than 40 years of experience, Pete shares practical strategies for navigating slow sales, increased competition, and the key decisions retailers face. Filled with actionable insights, honest perspectives, and a few lighthearted moments, this episode offers valuable guidance for retailers looking to adapt, grow, and succeed—only on The Pete Primeau Show. 👤Connect with Pete Primeau: ✅ LinkedIn: https://www.linkedin.com/in/peteprimeau ✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales ✅ Website: https://www.peteprimeau.com ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry 🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net 🌐Pete Primeau Official: https://www.peteprimeau.com ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net

August 10, 2026Episode 2891 hr 2 min

Bootstrapping Your Market! - Brandon Bain: Episode 289

In this episode, we sit down with Brandon Bain, Founder and CEO of Bedhead Marketing, to discuss how strategic marketing and industry expertise are reshaping the bedding business. With more than two decades of experience in the mattress industry, Brandon shares how he drives the strategic vision of Bedhead Marketing, helping brands simplify their messaging and create meaningful connections with consumers. Founded by a team of mattress executives, record-breaking sales professionals, and marketing and design experts, Bedhead Marketing is on a mission to untangle the complexities of brand communication while elevating the bedding category as a whole. Brandon also shares insights from working alongside an executive leadership team with decades of experience serving some of the industry's largest and most successful brands, offering practical advice on branding, consumer engagement, and sustainable business growth. 👤Connect with Brandon Bain: ✅ Website: https://www.bedheadmarketing.com/ ✅ LinkedIn: https://www.linkedin.com/in/brandonbain/ ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry 🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net 🌐Pete Primeau Official: https://www.peteprimeau.com ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net

August 3, 2026Episode 2881 hr 4 min

Vegas Market Recap & More! : Episode 288

In this episode, Pete welcomes veteran podcast producer Chris Stone back to the show for a candid conversation about today's mattress and furniture retail landscape. Drawing on more than 40 years of industry experience, Pete shares practical strategies for navigating slower sales, increased competition, and the challenges facing retailers today. From actionable business insights to engaging conversation, this episode delivers valuable perspective and real-world advice to help you adapt, grow, and move forward with confidence—only on The Pete Primeau Show. 👤Connect with Pete Primeau: ✅ LinkedIn: https://www.linkedin.com/in/peteprimeau ✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales ✅ Website: https://www.peteprimeau.com ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry 🌐Pete Primeau Official: https://www.peteprimeau.com ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net

July 27, 2026Episode 2871 hr 1 min

Sell More Now! The Missing Key! - Doug Krinsky: Episode 287

In this episode, we’re joined by Doug Krinsky, Director of Sales at 3Z Brands, whose more than 40 years in the mattress industry have been shaped by innovation, meaningful relationships, and a strong commitment to serving others. Doug shares how leading with generosity—through your time, knowledge, and support—can strengthen client relationships, create lasting partnerships, and drive sales growth. Drawing from decades of experience working with manufacturers and supporting retail partners, he offers practical strategies and real-world stories that demonstrate how giving and business success go hand in hand. Whether you work in sales, lead a team, or want to make a greater impact in your industry, this conversation is filled with insights that will inspire you to give more, connect more deeply, and grow. 👤Connect with Doug Krinsky: ✅ Website: https://www.ante4autism.com/ ✅ Website: https://www.3zbrands.com/ ✅ LinkedIn: https://www.linkedin.com/in/doug-krinsky-794882?utm ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry 🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net 🌐Pete Primeau Official: https://www.peteprimeau.com ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net

July 20, 2026Episode 2861 hr 1 min

Winning at Retail & Life! - Brent Batterman: Episode 286

In this episode, we’re excited to welcome Brent Batterman, VP of Business Development & Sales Education at Bedhead Marketing and a respected mattress industry veteran with more than 20 years of experience. Brent shares his journey of transforming sales strategies, launching innovative products, and developing high-performing sales teams that drive measurable results. Tune in as Brent discusses how the mattress industry has evolved, the lessons he's learned throughout his career, and how his forward-thinking approach continues to help retailers achieve greater success around the world. 👤Connect with Brent Batterman: ✅ Website: https://www.bedheadmarketing.com/ ✅ LinkedIn: https://www.linkedin.com/in/brent-batterman/ ✅ Instagram: https://www.instagram.com/bedheadmarketing/ ✅ Facebook: https://www.facebook.com/BederMarketing ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry 🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net 🌐Pete Primeau Official: https://www.peteprimeau.com ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net

July 13, 2026Episode 2851 hr 1 min

What’s New in The Mattress World & BedTech! - Darren Sparks & Justin Trumbo: Episode 285

In this episode, we’re joined by Darren Sparks, President of BedTech, and Justin Trumbo, Owner of BedTech Midwest. Darren shares his vision for redefining retail partnerships by delivering high-quality products faster and leveraging technology to enhance the experience for both customers and retail partners—helping retailers increase sales and profitability. Justin, who made the transition from retail sales to owning BedTech Midwest and a consulting firm, is recognized for his innovative approach and ability to stay ahead of industry trends. Join us as Darren and Justin discuss the strategies, technology, and forward-thinking ideas shaping the future of retail success. 👤Connect with Darren Sparks & Justin Trumbo: ✅Website: https://www.bedtech.com/ ✅LinkedIn (Darren Sparks): https://www.linkedin.com/in/darren-sparks-67075b70/ ✅LinkedIn (Justin Trumbo): https://www.linkedin.com/in/justin-trumbo-59655758/ ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry 🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net 🌐Pete Primeau Official: https://www.peteprimeau.com ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net

July 6, 2026Episode 28458 min

Facebook Made Me Buy a Mattress Part 2 - Ali Thompson: Episode 284

In this episode, we welcome back Ali Thompson, founder of Creative Success Secrets, for Part 2 of our conversation on growing your business online without relying on paid advertising. Building on the insights from Part 1, Ali dives deeper into advanced strategies for increasing organic visibility, strengthening your online credibility, and leveraging Facebook search optimization to attract your ideal audience. Entrepreneurs and small business owners will gain even more practical, sustainable marketing tips to help expand their reach, stand out in a crowded digital space, and continue building long-term business growth. 👤Connect with Ali Thompson: ✅ Website: https://morefromyourleads.com/ ✅ LinkedIn: https://www.linkedin.com/in/alithompsongrowyourbusiness/ ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry 🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net 🌐Pete Primeau Official: https://www.peteprimeau.com ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net