The Pete Primeau Show

Hosted by Pete Primeau

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Episodes

200

Latest episode

Oct 2026

Language

EN-US

About the show

Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.

Listen to episodes

60 recent

October 19, 2026Episode 2991 hr 0 min

Build a Mattress Floor That Sells - Andrew Burt: Episode 299

In this episode, we sit down with Andrew Burt, Vice President of Sales at Heritage Sleep Concepts, to explore the power of creativity, collaboration, and relationship-building in the sleep industry. With deep connections across the industry, Andrew brings a unique combination of strategic vision, innovative thinking, and a genuine passion for building lasting partnerships. He shares insights on driving growth, creating meaningful business relationships, and developing strategies that lead to long-term success. Tune in for an engaging conversation with an industry leader who understands that strong relationships and fresh ideas can make all the difference. 👤Connect with Andrew Burt: ✅ Website: https://heritagesleep.com/ ✅ Facebook: https://www.facebook.com/HeritageSleepMattress ✅ Instagram: https://www.instagram.com/heritagesleepmattress ✅ LinkedIn: https://www.linkedin.com/in/aburt2503/ ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry 🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net 🌐Pete Primeau Official: https://www.peteprimeau.com ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

October 12, 2026Episode 29859 min

BEYOND BAMBOO: There’s More to the Story - Kristin Sugar: Episode 298

In this episode, RJ Williams, Owner of Jacksonville Bedding, steps into the host chair for a conversation with Kristin Sugar, Senior Vice President of Wholesale at Cariloha. Kristin is a dynamic sales executive and strategic leader with a proven track record of building strong partnerships, developing high-performing teams, and driving sustainable growth. Known for her sharp business insight and relationship-focused approach, Kristin brings a unique perspective on what it takes to create meaningful partnerships and turn opportunities into long-term results. RJ and Kristin dive into the business of building relationships, creating value for customers and partners, developing successful teams, and navigating the opportunities and challenges facing today's wholesale and bedding industry. 👤Connect with Kristin Sugar and Cariloha: ✅ Website: https://www.cariloha.com/wholesale ✅ Facebook: https://www.facebook.com/Cariloha/ ✅ Instagram: https://www.instagram.com/cariloha ✅ LinkedIn: https://www.linkedin.com/in/kristin-sugar-4061072/ ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry 🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net 🌐Pete Primeau Official: https://www.peteprimeau.com ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net

October 5, 2026Episode 2971 hr 2 min

Winning Customers while AI and Google Go To War - Dan Cricks: Episode 297

In this episode, we sit down with Dan Cricks, CEO of Results Marketing, a results-driven marketing leader dedicated to helping businesses grow and thrive. As a Mastermind Leader and Speaker, Dan shares his expertise, insights, and proven strategies to help entrepreneurs and business leaders unlock greater success, overcome challenges, and drive meaningful business growth 👤Connect with Dan Cricks: ✅ Website: https://greatresultsmarketing.com/ ✅ LinkedIn: https://www.linkedin.com/in/dan-cricks-6abb205/ ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry 🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net 🌐Pete Primeau Official: https://www.peteprimeau.com ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net

September 28, 2026Episode 2961 hr 0 min

Leadership Changes You Need To Make Now! - Brent Batterman: Episode 296

In this episode, we sit down with Brent Batterman, Sales and Leadership Consultant at Batterman Consulting, to explore how individuals and organizations can unlock their potential and achieve measurable results. A high-energy motivational speaker, Brent shares practical insights on leading with confidence, selling with purpose, and performing at your highest level. Tune in for an engaging conversation packed with actionable strategies, motivation, and leadership and sales perspectives designed to help you elevate your performance. 👤Connect with Brent Batterman: ✅ LinkedIn: https://www.linkedin.com/in/brent-batterman/ ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry 🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net 🌐Pete Primeau Official: https://www.peteprimeau.com ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net

September 21, 2026Episode 2951 hr 3 min

ASK ALEX - Alex Milstein: Episode 295

In this episode, we sit down with Alex Milstein, Editor in Chief at Bedding News Now, to explore the evolving bedding industry and the power of independent retail. As a creative leader and influential industry voice, Alex shares his perspective on innovation, emerging insights, and the importance of giving retailers a stronger platform to tell their stories. Discover how independent retailers can connect, collaborate, and help shape the future of the bedding industry. 👤Connect with Alex Milstein: ✅ Website: https://beddingnewsnow.com/ ✅ LinkedIn: https://www.linkedin.com/in/alex-milstein-5883b17a/ ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry 🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net 🌐Pete Primeau Official: https://www.peteprimeau.com ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net

September 14, 2026Episode 2941 hr 2 min

ASK PETE: Episode 294

In this episode, Pete Primeau, President of Primeau Furniture Sales and a 44-year veteran of the furniture and mattress industry, takes the spotlight for a special LIVE Labor Day conversation. Joining veteran podcast producer Chris Stone, Pete tackles today’s retail challenges, from slower sales and increased competition to the key decisions shaping the future of the industry. With questions prepared in advance—and LIVE questions from the audience—Pete shares hard-earned insights, practical strategies, and honest perspectives drawn from decades as an award-winning sales representative, author, mentor, and industry leader. Tune in for an engaging conversation packed with real-world advice, industry wisdom, and a few laughs as Pete answers your questions LIVE on The Pete Primeau Show. 👤Connect with Pete Primeau: ✅ LinkedIn: https://www.linkedin.com/in/peteprimeau ✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales ✅ Website: https://www.peteprimeau.com ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry 🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net 🌐Pete Primeau Official: https://www.peteprimeau.com ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net

September 7, 2026Episode 2931 hr 0 min

The Missing Link in Your Customer Journey! - Raven Willow Riley: Episode 293

In this episode, we sit down with Raven Willow Riley, Founder and CEO of Signifex, to explore the power of visionary leadership, customer-focused strategy, and meaningful brand engagement. Raven shares her expertise in understanding customer behavior, building high-performing teams, and transforming valuable insights into measurable business growth. Discover how collaborative leadership and strategic marketing can help organizations strengthen their brands, uncover new opportunities, and create sustainable success in an ever-changing business landscape. 👤Connect with Raven Willow Riley: ✅ Website: https://signifexhq.com/ ✅ LinkedIn: https://www.linkedin.com/in/ravenwriley/ ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry 🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net 🌐Pete Primeau Official: https://www.peteprimeau.com ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net

August 31, 2026Episode 2921 hr 0 min

The One Thing Big Guys Can’t Beat - Michael Levitz: Episode 292

In this episode, Michael Levitz, Founder of The Levitz Agency, draws on 47 years in home furnishings retail—including Ashley HomeStore, The RoomStore, and M.D. Pruitt’s—to reveal the one advantage big-box retailers can’t buy: the customer relationship. After building and selling a home furnishings company for eight figures, Michael now helps independent retailers compete by using AI to create the kind of customer memory once reserved for companies with massive budgets and sophisticated systems. He explains how independents can automate after-sale busywork, stay connected with customers, and get back to doing what machines can’t—building real relationships on the sales floor. 👤Connect with Michael Levitz: ✅ Website: https://levitz.us/ ✅ LinkedIn: https://www.linkedin.com/in/michael-levitz/ ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry 🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net 🌐Pete Primeau Official: https://www.peteprimeau.com ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net

August 24, 2026Episode 2911 hr 1 min

Is The Mattress Industry Doomed? - Steve Houk: Episode 291

In this episode, we sit down with Steve Houk, Owner of Boise Mattress and a leading voice in the mattress industry. Steve shares his perspective on the challenges facing mattress retailers today, what’s changing in the industry, and whether the traditional mattress business model has a future. As the leader of The Mattress Industry Network Group, the largest Facebook group dedicated to the mattress industry, and the host of a Mastermind Group for store owners, Steve has a unique view of what’s working—and what isn’t—in today’s competitive marketplace. He is also frequently sought out for his expertise in marketing and sales. Tune in for an insightful conversation about the future of the mattress industry, the strategies successful store owners are using, and what retailers can do to adapt, compete, and thrive in a rapidly changing market. 👤Connect with Steve Houk: ✅ Website: https://boisemattress.com/ ✅ LinkedIn: https://www.linkedin.com/in/steve-h-59464719/ ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry 🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net 🌐Pete Primeau Official: https://www.peteprimeau.com ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net

August 17, 2026Episode 2901 hr 0 min

ASK PETE: Episode 290

In this episode, Pete welcomes veteran podcast producer Chris Stone back for a candid conversation about today's mattress and furniture retail industry. Drawing on more than 40 years of experience, Pete shares practical strategies for navigating slow sales, increased competition, and the key decisions retailers face. Filled with actionable insights, honest perspectives, and a few lighthearted moments, this episode offers valuable guidance for retailers looking to adapt, grow, and succeed—only on The Pete Primeau Show. 👤Connect with Pete Primeau: ✅ LinkedIn: https://www.linkedin.com/in/peteprimeau ✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales ✅ Website: https://www.peteprimeau.com ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry 🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net 🌐Pete Primeau Official: https://www.peteprimeau.com ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net