The Pete Primeau Show

Hosted by Pete Primeau

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Episodes

200

Latest episode

Jun 2026

Language

EN-US

About the show

Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.

Listen to episodes

60 recent

June 15, 2026Episode 2811 hr 0 min

You Ask, The Legends Answer -- A Special Ask Pete: Episode 281

In this episode, Pete Primeau reconnects with you for a special Ask Pete discussion featuring Gordon Hecht, BrandSource Advisor and Your Source News columnist; Vernon "RJ" Williams, owner of Jacksonville Bedding Mattresses & More; and Scott Vaughn, business coach, keynote speaker, and founder of Wingo Coaching. Together, they tackle real questions from retailers and business owners, sharing practical advice on sales, customer service, business growth, and navigating industry challenges. With honest insights, proven experience, and a touch of humor, this episode delivers valuable takeaways for anyone looking to strengthen and grow their business. 👤Connect with Pete Primeau, Scott Vaughn, Gordon Hecht, and RJ Williams: ✅ LinkedIn (Pete Primeau):: https://www.linkedin.com/in/peteprimeau ✅ LinkedIn (Scott Vaughn): https://www.linkedin.com/in/scott-vaughn-791ba9a9/ ✅ LinkedIn (Gordon Hecht): https://www.linkedin.com/in/gordonhecht/ ✅ LinkedIn (RJ William): https://www.linkedin.com/in/vernon-williams-150a11320/ ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry 🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net 🌐Pete Primeau Official: https://www.peteprimeau.com ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net

June 8, 2026Episode 2801 hr 1 min

ASK PETE: Episode 280

In this episode, Pete reconnects with veteran podcast producer Chris Stone for another candid, no-holds-barred conversation exploring the real challenges facing the mattress and furniture retail industry. Drawing on more than 40 years of hands-on experience, Pete delivers practical, down-to-earth guidance for retailers navigating slow sales, growing pressure, and the tough decision of whether to stay the course or pivot in a new direction. With Chris guiding the discussion through thoughtful and timely questions, the episode blends actionable advice, honest perspectives, and just the right amount of humor and optimism to keep listeners encouraged and engaged. Whether you’re rebuilding, reassessing, or simply staying steady, this episode offers fresh clarity, motivation, and valuable insights—only on The Pete Primeau Show. 👤Connect with Pete Primeau: ✅ LinkedIn: https://www.linkedin.com/in/peteprimeau ✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales ✅ Website: https://www.peteprimeau.com ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry 🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net 🌐Pete Primeau Official: https://www.peteprimeau.com ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net

June 1, 2026Episode 27959 min

Facebook Made Me Buy a Mattress - Ali Thompson: Episode 279

In this episode, we sit down with Ali Thompson, founder of Creative Success Secrets, to explore how entrepreneurs and small business owners can grow their online presence organically without depending on paid advertising. Ali shares actionable strategies for improving visibility through Facebook search optimization, building credibility online, and attracting the right audience naturally. Whether you're just starting your business or looking to strengthen your digital footprint, this conversation delivers practical insights to help you stand out and grow with sustainable marketing techniques. 👤Connect with Ali Thompson: ✅ Website: https://morefromyourleads.com/ ✅ LinkedIn: https://www.linkedin.com/in/alithompsongrowyourbusiness/ ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry 🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net 🌐Pete Primeau Official: https://www.peteprimeau.com ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net

May 25, 2026Episode 2781 hr 3 min

Focused Now With Steven Rosen: Episode 278

In this episode, Steven Rosen, founder and CEO of STAR Results, shares insights from more than 30 years of experience helping executives build high-performing sales teams through stronger leadership, coaching, and execution discipline. As the author of FOCUSED, Steven discusses the power of accountability, clarity, and focus in driving sustainable growth, improving team performance, and creating winning sales cultures. Listeners will gain practical strategies for leading with intention, coaching more effectively, and aligning teams around measurable results. 👤Connect with Steven Rosen: ✅ Website: https://starresults.com/ ✅ LinkedIn: https://www.linkedin.com/in/stevenrosen/ ✅ YouTube: https://www.youtube.com/c/SalesManagementTV ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry 🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net 🌐Pete Primeau Official: https://www.peteprimeau.com ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net

May 18, 2026Episode 2771 hr 4 min

Client Stories Are Currency, Not Marketing - Ron Sheetz: Episode 277

In this episode, we sit down with Ron Sheetz, Vice President of RJ Media Magic, Inc., to explore the intersection of creative storytelling and high-impact marketing. With a deep background in media production, strategic planning, and client relations, Ron shares how he has helped businesses transform their messaging through compelling multimedia content. Drawing from his years as Dan Kennedy’s exclusive go-to video producer, he reveals what it takes to create marketing assets that not only capture attention but drive real results. Ron also discusses his approach to leading creative direction, scaling business growth, and delivering innovative, high-quality media solutions in today’s fast-evolving digital landscape. 👤Connect with Ron Sheetz: ✅ Website: https://ronsheetz.com/ ✅ Facebook:https://www.facebook.com/RJMediaMagic ✅ LinkedIn: https://www.linkedin.com/in/ronsheetz/ ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry 🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net 🌐Pete Primeau Official: https://www.peteprimeau.com ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net

May 11, 2026Episode 27658 min

How to Turn Uncertainty Into a Competitive Advantage - Meridith Elliott Powell: Episode 276

In this episode, Meridith Elliott Powell shares insights from over 25 years of leadership experience, drawing on her background as a former executive and her work helping organizations navigate change and accelerate growth. As a Hall of Fame keynote speaker, sales expert, and award-winning author of THRIVE, she breaks down practical, real-world strategies to turn uncertainty into a powerful competitive advantage. Listeners will gain actionable tools to strengthen resilience, adapt to shifting markets, and position their businesses for long-term success. 👤Connect with Meridith Elliott Powell: ✅ Website: https://www.meridithelliottpowell.com/ ✅ Facebook: https://www.facebook.com/MeridithElliotPowell/ ✅ Instagram: https://www.instagram.com/powellmeridithelliott/ ✅ LinkedIn: https://www.linkedin.com/in/meridithelliottpowell/ ✅ YouTube: https://www.youtube.com/@meridithepowell ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry 🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net 🌐Pete Primeau Official: https://www.peteprimeau.com ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net

May 4, 2026Episode 27559 min

Your Customers Are Telling You Everything — Are You Listening? - Joel Buhr: Episode 275

In this episode, Joel Buhr, founder of First Direct, Inc., shares insights from more than 20 years in data-driven marketing, helping retailers transition from traditional tactics to smarter, omni-channel strategies. As Chief Data Disruptor, he explains how businesses can use actionable data to better understand their audiences and make more effective marketing decisions. Joel also introduces BrandRelay, his AI-powered market intelligence platform designed specifically for retailers. He discusses how it enables deeper customer insights, more precise targeting, and improved performance—highlighting the growing role of AI in building a competitive edge. 👤Connect with Joel Buhr: ✅ Website (First Direct): https://firstdirectmarketing.com/ ✅ Website (BrandRelay): https://brandrelay.ai/ ✅ LinkedIn: https://www.linkedin.com/in/joelbuhr/ ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry 🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net 🌐Pete Primeau Official: https://www.peteprimeau.com ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net

April 27, 2026Episode 27459 min

Creating Healthy Mattresses - Harry Urquhart-Hay: Episode 274

In this episode, we speak with Harry Urquhart-Hay, Co-Founder of Wisewool, who is carrying forward a family legacy spanning more than 130 years in the wool industry. Harry shares how his deep roots in traditional craftsmanship are shaping a forward-thinking approach to sustainable innovation. We explore his mission to redefine wool as a high-performance, natural fiber suited for modern applications, and how Wisewool is bridging heritage with cutting-edge solutions to meet today’s environmental and material challenges. 👤Connect with Harry Urquhart-Hay: ✅ Website:https://www.wisewool.co.nz/ ✅ LinkedIn: https://www.linkedin.com/in/harry-urquhart-hay/ ✅ Instagram: https://www.instagram.com/wisewoolnz/ ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry 🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net 🌐Pete Primeau Official: https://www.peteprimeau.com ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net

April 20, 2026Episode 2731 hr 0 min

Stop Walking Over Dollars To Pick Up Pennies! - Anthony Salazar: Episode 273

In this episode, we sit down with Anthony Salazar, owner of Poop Scoop, to explore how he blends entrepreneurship with YouTube expertise to build and scale successful businesses. Anthony shares how his hands-on experience in running a niche service company shaped his approach to marketing, and how he leverages proven digital strategies to grow both brands and audiences. We dive into his practical systems for content creation, audience targeting, and business growth, along with insights on what actually works in today’s online landscape. Whether you’re a creator, entrepreneur, or business owner, Anthony breaks down how to turn real-world experience into scalable success using smart marketing and a deep understanding of your audience. 👤Connect with Anthony Salazar: ✅ Website:https://salazarscoops.com/ ✅ YouTube: https://www.youtube.com/@poopscoopsfornoobs ✅ Instagram: https://www.instagram.com/salazarscoops/ ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry 🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net 🌐Pete Primeau Official: https://www.peteprimeau.com ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net

April 13, 2026Episode 27259 min

Is High Point The Next Big Mattress Market? - Alex Milstein: Episode 272

In this episode, we’re joined by Alex Milstein, Editor-in-Chief at Bedding News Now, a trusted source for bedding industry updates. With a strong commitment to uncovering stories often missed by mainstream outlets, Alex brings attention to important developments and viewpoints that might otherwise go unheard. Beyond his editorial work, he also spotlights smaller retailers through interviews, ensuring their perspectives are represented alongside larger industry players. Tune in as we explore Alex’s approach to reporting on the bedding industry, the stories that drive his work, and why elevating diverse voices is essential in today’s media landscape. 👤Connect with Alex Milstein: ✅ Website: https://beddingnewsnow.com/ ✅ LinkedIn: https://www.linkedin.com/in/alex-milstein-5883b17a/ ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry 🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net 🌐Pete Primeau Official: https://www.peteprimeau.com ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net