The Persuasion Lab with Martin Medeiros

Hosted by Martin Medeiros

Business Marketing Science

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Episodes

136

Latest episode

Jun 2026

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EN-US

About the show

We communicate our needs to the world using negotiation, persuasion, and influence. And how effective we are, determines if our needs are in fact met. Join us as our host Martin Medeiros reviews the latest research on these high forms of communication. This research gives you the agency and the power of living a future of your design.

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60 recent

June 10, 202631 min

#136: How AI and Social Media Persuades and is Persuaded - By You: Why Negotiation, Persuasion & Influence Are the Skills of the Future

SEGMENT 1 — The AI Disruption Landscape: Setting the Stage SEGMENT 2 — The Data Is Clear: Human Skills Are the Last Frontier SEGMENT 3 — Why AI Cannot Replace the Human Negotiator SEGMENT 4 — Persuasion & Influence: The Science Behind the Skill SEGMENT 5 — Negotiation in a World of AI Agents & Algorithms SEGMENT 6 — Societal Evolution: Why This Is Bigger Than Business SEGMENT 7 — Practical Takeaways for Listeners "The future belongs not to the people who can out-compute the machines — but to the people who can out-human them." Key Sources to Reference On-Air: WEF Future of Jobs Report 2025 (January 2025) CSET, "AI and the Future of Workforce Training" (December 2024) Eidenmueller (2024), SSRN 4828339 Falcão, Negotiation Journal / SAGE (2024) Rees & Bahmani, Journal of OB (2025, Harvard PON) Cialdini, Influence: Science and Practice MIT Sloan, Prof. Jared Curhan — AI & Negotiation research Support the show If you like the content, please Support the show Subscribe to and attend the Negotiation DoJo classes here . Share this episode in your social networks. Support the show If you like the content, please Support the show Subscribe to and attend the Negotiation DoJo classes here . Share this episode in your social networks.

May 21, 20261 hr 7 min

#135: Jason McCracken

Support the show If you like the content, please Support the show Subscribe to and attend the Negotiation DoJo classes here . Share this episode in your social networks.

May 7, 202650 min

#134: Jeff Doolittle – Leadership in Applying Influence, Persuasion and Negotiation to Software Engineering in a New AI World

Welcome to the Persuaion Lab! I am honored to have Jeff Doolittle on the show, a veteran software architect with over 25 years of experience whose core mission is helping make good software professionals great. He currently serves as a Distinguished Engineer and Principal Architect at Trimble. Throughout his three decades in the software industry, Jeff has tackled complex business challenges, previously holding CTO roles for a boutique consulting firm and an AgTech SaaS startup. Jeff regularly applies the science of persuasion to the world of software engineering and architecture. In this episode we include tips on how to influence, persuade and negotiate with executives and technology teams. We also discuss Jeff's forbear, Jimmy Doolittle who lead the heroic one way trip of 16 B-25s off an aircraft carrier in World War II. And Jeff gives us insights on how to work with and manage AI in your business and with teams. Jeff holds a Master of Arts in Transformational Leadership, blending his technical expertise with a deep passion for empathy, team empowerment, and clear communication. Whether navigating difficult negotiations with stakeholders, aligning engineering teams, or dissecting business successes and failures. We give you great content in the thepersuasionlab.com website. Gain access to the latest research and premium content (dozens of video and audio lessons, popular deal point negotaiton scripts and more) by supporting the cannel and becoming a subscriber to The Persuasion Lab, or join our in person and streamed monthly class, The Negotiation DojoⓇ more information here . Questions about the lab? Let us know at martin.medeiros@thepersuasionlab.com. The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such, you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented. Support the show If you like the content, please Support the show Subscribe to and attend the Negotiation DoJo classes here . Share this episode in your social networks.

April 15, 20261 hr 10 min

#133: Hale Forster, PhD – Behavioral Science and the Environment

Support the show If you like the content, please Support the show Subscribe to and attend the Negotiation DoJo classes here . Share this episode in your social networks.

April 1, 20261 hr 19 min

#132: Sam Imperati – Mastering Resolution, Not Just Settlement

Sue or Settle? Negotiating out of litigation with Sam Imperati- trial attorney, judge (pro tem) and meditator . Join Martin Medeiros in The Persuasion Lab with his very special Guest, Sam Imperati, for this information packed episode for anyone facing litigation and looking for alternatives or insights how to engage in litigation productively. Sam Imperati, is the Executive Director of ICMresolutions , a Seattle-based national dispute resolution provider of mediation, facilitation, decision-making, team building, and training services. Sam is experienced at the intersection of policy, politics, science, business, and law. \ Sam has been a full-time ADR professional since 1992 and has managed everything from “Admiralty to Zoning.” He represented individuals and labor unions in private practice and was Nike’s Assistant Corporate Counsel for litigation. He served as a Judge Pro Tempore and taught public policy facilitation at UO Law CRES program, leadership, negotiation, ethics, & decision-making at Willamette MBA, and environmental dispute resolution at Lewis & Clark Law. 2006 – 2025 Best Lawyers in America (ADR). 2026 edition “Lawyer of the Year” for Mediation in Portland, Oregon. Martindale-Hubbell’s highest rating, AV Preeminent. 10/10 AVVO rating. OSB & OMA Lezak Awards for mediation excellence. Standup comedy winner… which helps get agreements, I kid you not! During his free time, Sam plays “zone defense” against his four granddaughters and midfield on an Over-68 men’s soccer team, where, occasionally, you can perceive movement on the field! Gain access to the latest research and premium content by supporting the cannel and becoming a subscriber to The Persuasion Lab, or join our in person and streamed monthly class, The Negotiation DojoⓇ more information here . Questions about the lab? Let us know at martin.medeiros@thepersuasionlab.com. The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such, you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented. Support the show If you like the content, please Support the show Subscribe to and attend the Negotiation DoJo classes here . Share this episode in your social networks.

November 11, 202553 min

#131: Construction Industry Negotiation with Workforce Technology Compliance with David Ward: CEO of Safe Site Check In

https://safesitecheckin.com We are now taking applications for the Negotiation DoJo Ⓡ powered by The Persuasion Lab(TM), where you can build negotiation muscle memory in any situation. David Ward is a serial entrepreneur and has the task of using non-technologists in the Construction Industry to Use Technology to Deliver Safer, Better and Cost Effective Building Projects If you like our topics, sign up for our newsletter here . Got questions about the lab? Let us know at martin.medeiros@thepersuasionlab.com. The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such, you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented. Support the show If you like the content, please Support the show Subscribe to and attend the Negotiation DoJo classes here . Share this episode in your social networks.

October 28, 20251 hr 4 min

#130: John Jackson: Persuasion and Cybercrime with Bytagig CEO John Jackson

We are now taking applications for the Negotiation DoJo Ⓡ powered by The Persuasion Lab(TM), where you can build negotiation muscle memory in any situation. John Jackson joins us as CEO of a nationwide managed information technology services company. For more information of Bytagig, check out: https://www.bytagig.com / If you like our topics, sign up for our newsletter here . Got questions about the lab? Let us know at martin.medeiros@thepersuasionlab.com. The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such, you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented. Support the show If you like the content, please Support the show Subscribe to and attend the Negotiation DoJo classes here . Share this episode in your social networks.

February 25, 202524 min

#129: Terry Beard

We are now taking applications for the Negotiation DoJo Ⓡ powered by The Persuasion Lab(TM), where you can build negotiation muscle memory in any situation. Description and application here . If you like our topics, sign up for our newsletter here . Got questions about the lab? Let us know at martin@negotiationstrategist.com. The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such, you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented. Support the show If you like the content, please Support the show Subscribe to and attend the Negotiation DoJo classes here . Share this episode in your social networks.

October 14, 202417 min

#128: Negotiation DoJo

February 5, 202445 min

#127: Ryan Dunlap of Conflictish: From the Pulpit, to SWAT Hostage Negotiator to Business Leader.

We are honored to have Ryan Dunlap in The Perusasion Lab; with more than 200, 000 followers on social media, Ryan's well produced content " Conflictish " helps deal with inevitable conflict humans experience. And Ryan knows conflict in the extreme. With more than 20 years of combined law enforcement, ministry, and executive leadership experience, Ryan Dunlap is a highly sought-after expert in complex conflict and crisis. He is a decorated law enforcement veteran with 14 years of experience in various roles including the prestigious Special Victims Unit as a sex crimes detective and member of the Child Abduction Response Team. In addition, he is a former SWAT hostage negotiator and crisis intervention officer. Following a decorated law enforcement career, he went on to serve as the Pastor of Life Safety and Executive Director of Operations at Victory Church in Atlanta, Georgia. Following six years of ministry, he transitioned to become the Executive Director of a faith-based anti-human trafficking organization in Tennessee. Ryan has served as an expert advisor to state governments, including an appointment to the Georgia Sexual Assault Response Team State Expert Committee and the Tennessee Human Trafficking Advisory Council. This podcast is loaded with tips and means to navigate ambiguity and the non-absolute situations we as negotiators find ourselves. The first negotiation is with ourselves. Ryan will takes us through the tools and methods he uses to transcend the most difficult human interactions. We are now taking applications for the Negotiation DoJo Ⓡ powered by The Persuasion Lab(TM), where you can build negotiation muscle memory in any situation. Description and application here . If you like our topics, sign up for our newsletter here . Got questions about the lab? Let us know at martin@negotiationstrategist.com. The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such, you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented. Support the show If you like the content, please Support the show Subscribe to and attend the Negotiation DoJo classes here . Share this episode in your social networks.