
Brex’s 1st Employee On Thinking Like a Founder | Michael Tannenbaum, CEO of Figure
Michael Tannenbaum is the CEO of Figure, the blockchain lending company he took public in 2025. He was employee #1 at Brex, and before that ran the mortgage business at SoFi. Mike Cagney, who founded both SoFi and Figure, pulled him back to take Figure public in 2025. This is a conversation on how to think and act like a founder, the framework he uses to run Figure, plus a look at how a lending business works under the hood, why he ran the broken mortgage business at SoFi to prove himself, the time Masa offered him a billion dollars, how he nearly walking away from Brex right before they launched, inside the SVB collapse, how Figure originates loans for $1,000 instead of $12,000, their recent Kiavi acquisition, and the gas station test his dad taught him. Thank you to Mike Cagney, Art Levy, and Sam Blond for helping brainstorm topics for the conversation! Thanks to this episodes sponsors! Numeral: Sales tax on autopilot https://www.numeral.com Flex: Premium banking, 60-day credit, 0% APR https://home.flex.one/referral/bananacapital Amplitude: AI analytics https://www.amplitude.com Merge: Every model, one API https://www.merge.dev/turner Monaco: The revenue engine for startups https://www.monaco.com/ Timestamps: (0:00) From Brex employee #1 to public-company CEO (1:28) Operating vs managing a career (3:23) Why he took the worst business at SoFi (9:33) The Big Rock framework (11:02) How to get real customer feedback (14:58) The best nose for value in fintech (17:49) Why banking the affluent beats down-market (21:12) Figure: cutting mortgage cost from $12k to $1k (25:41) Do you actually need to use blockchain? (28:03) Why memecoins took over crypto (32:17) Masa's billion-dollar offer (36:29) Leaving SoFi for two kids in a kitchen (39:05) Six months from almost quitting to a unicorn (44:09) The finance guy who ran Brex's marketing (47:03) Inside Brex during the SVB collapse (51:09) The two SoFi insights behind Figure (54:40) From direct-to-consumer to B2B marketplace (56:41) AI can’t get you better credit ratings (58:50) Figure is a modern Fannie Mae (1:01:28) Buyers who commit before the loan exists (1:03:59) Following customers into new products (1:06:35) Buying Kiavi, the fix-and-flip leader (1:12:15) Why more fintech’s don't become marketplaces (1:14:46) The AI risk in outsourcing customer acquisition (1:18:23) What going public actually takes (1:20:14) Life as a public-company CEO (1:22:38) Getting shorted (1:24:12) The gas station test (1:25:42) The reverse pyramid of big corporates Referenced Figure: https://www.figure.com/ Careers at Figure: https://www.figure.com/careers/ Kiavi: https://www.kiavi.com/ Follow Michael Twitter: https://x.com/MBTannenbaum LinkedIn: https://www.linkedin.com/in/michaeltannenbaum/ Follow Turner Twitter: https://twitter.com/TurnerNovak LinkedIn: https://www.linkedin.com/in/turnernovak Subscribe to my newsletter to get every episode + the transcript in your inbox every week: https://www.thespl.it/












