The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Hosted by Chris Schaeffer, Certified Google Ads Specialist

Business Technology

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Episodes

428

Latest episode

Aug 2026

Language

EN-US

About the show

Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com

Listen to episodes

60 recent

August 24, 2026Episode 52724 min

How Long Does It Take To Succeed With Google Ads? (Episode 527)

How long does it take to be successful in Google Ads? Today Chris Schaeffer discusses the major number and the one factor that can either slow that process down or speed it up. Reaching success in Google is not guaranteed but with this simple rule you will have a better chance at success! Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com

August 17, 2026Episode 52626 min

1,700 Hours of Teaching Google Ads, This is What I Learned (Episode 526)

I've spent nearly 2,000 hours teaching and coaching people all around the world how to build, optimize, and manage their Google Ads accounts. These are the eight things I've learned after speaking to people that need help with their accounts. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com

August 10, 2026Episode 52522 min

ChatGPT Ads vs Google Ads (Episode 525)

I tried ChatGPT Ads! Let's talk about the differences between Google Ads and ads on ChatGPT, where the advantages of each are, and what the future made hold for both marketing networks. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com

August 3, 2026Episode 52433 min

Answering Questions About Google Ads (Episode 524)

This week Chris Schaeffer answers questions from listeners about Google Ads. The topics include how to deal with high CPCs, how call reports work in Google Ads, Performance Max vs Search, and Limited by Budget questions. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com

July 27, 2026Episode 52329 min

Do This Before You Hire a PPC Manager (Episode 523)

In this episode of the Paid Search Podcast, Chris Schaeffer shares the framework he uses to help businesses get the most from their Google Ads campaigns. Learn why ownership of your Google Ads account, website, and tracking assets matters, how to set goals that lead to long-term success, and why your budget should follow business value—not search volume. Try Opteo for free for 28 days - https://opteo.com/psp Chris also covers the four phases of campaign success, what to expect in your first 90 days, and how to become a better partner to your PPC manager by asking the right questions and providing the feedback that matters. Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com

July 20, 2026Episode 52220 min

New Bidding Change Explained (Episode 522)

Google is changing TCPA bidding and this will affect everyone! Try Opteo for free for 28 days - https://opteo.com/psp Joey Bidner guest hosts this week's podcast and explains what changes are coming with bidding and why it has so many people upset. Joey Bidner - https://joeybidner.com/ Submit a Question - https://www.paidsearchpodcast.com

July 13, 2026Episode 52120 min

HUGE News! Search Partners Revealed (Episode 521)

Google just made one of the biggest Search Partner Network changes in years… but is it actually useful? Try Opteo for free for 28 days - https://opteo.com/psp For the first time, Google Ads advertisers can see which Search Partner sites are displaying their ads in Search, Shopping, and App campaigns. After more than 20 years of treating Search Partners as a black box, Google has finally added placement reporting. So why am I still frustrated? In this episode, Chris Schaeffer breaks down exactly what Google’s new reporting includes, what it leaves out, and why this update is both a step forward and a major missed opportunity. Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com

July 6, 202626 min

Google is Hiding 60% of Search Terms, What Is The Solution? (Episode 520)

Google Ads is hiding more and more search term data, and it’s becoming a serious problem for advertisers. Try Opteo for free for 28 days - https://opteo.com/psp In this episode, Chris Schaeffer explains why search terms—not keywords—are the foundation of successful Google Ads management, why Google’s increasing lack of transparency matters, and what you can do to protect your campaigns. You’ll learn: * The critical difference between keywords and search terms * Why search terms are the first step in measuring paid search quality * How hidden search terms make optimization more difficult * Why less visibility leads to more wasted ad spend * How this shift especially impacts small advertisers * Why transparency has always been one of Google Search’s biggest advantages * How broad match negative keywords can help reduce unwanted traffic Google Ads wasn’t built on showing ads to people who might be interested. It became the world’s most powerful advertising platform because it reached people at the exact moment they were searching for a product or service. That’s why understanding what people actually searched is so important. Your keywords are only what you tell Google to target. Your search terms reveal where your advertising dollars are really going. If Google continues hiding that information, advertisers lose one of the most valuable tools they have for improving performance and holding the platform accountable. Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com

June 29, 2026Episode 51931 min

Did You Just Break Your Google Ads? 4 Most Dangerous Google Ads Changes (Episode 519)

This week Chris Schaeffer answers questions from listeners and discusses 4 ways to break your Google Ads account. Don't make these key mistakes that can result in an unrecoverable campaign. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com

June 22, 2026Episode 51831 min

Google AI Max & AI Mode (Episode 518)

Chris Schaeffer and Joey Bidner discuss Google AI Mode and Google Ads AI Max in this week's episode of The Paid Search Podcast. AI is a growing aspect of the Google universe and advertisers have an opportunity to expand their marketing efforts in ways that were not possible just a few years before. But is it always the right choice for everyone? Let's talk about that! Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com Submit a Question - https://www.paidsearchpodcast.com