The Fitness Business Podcast

Hosted by Brian Keane

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Episodes

223

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Jun 2026

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About the show

The business podcast for personal trainers and anyone working in the health and fitness industry. Hosted by Fitness Entrepreneur and Business Consultant Brian Keane

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60 recent

June 10, 20261 min

The Circle changes in July (but not for you)

Email: brian@briankeanefitness.com I'm making some changes to The Circle from July. New structure, new pricing, new format. But here's the thing - if you've been thinking about joining, this month is your window to come in under the current setup. Everything that's in place right now stays exactly as it is: 12-month membership options The 90-minute onboarding call with me The full Circle experience as it currently stands If that's something you want to explore before the changes kick in, just reply to this email and we'll set up a call to see if it's a fit. No pressure. Just a conversation. But if it's been on your radar - now's the time.

June 9, 202649 min

#198: Will AI and GLP-1's Make Fitness Coaches Obsolete? with Eric Malone

GLP-1s are changing who needs a coach. AI is changing what coaches do. So what's left for fitness professionals in 5 years? Eric Malzone has interviewed 800+ people in the fitness industry and seen every wave coming before it hits. In this episode we get into what's actually changing, what's overhyped, and how to position yourself so you're still winning when the dust settles. Timestamps from today's show: 00:00 Introduction to the Future of Fitness Podcast 01:13 Surprising Insights from Recent Conversations 04:25 The Impact of GLP-1s on the Fitness Industry 08:49 Integrating Health and Fitness Services 11:40 Building Collaborative Health Ecosystems 15:00 Timeless Marketing Strategies for Gyms 19:54 The Power of Podcasting in Building Relationships 26:13 From Gym Owner to Emcee: A Journey of Growth 29:24 Transforming Anxiety into Excitement 30:46 Navigating Imposter Syndrome 32:41 Demonstrating Expertise in a Podcasting World 35:09 Leveraging AI for Business Efficiency 40:10 Sourcing Guests: The Art of Connection 44:28 The Evolution of Podcast Collective 47:05 Thought Leadership Beyond Podcasting https://futureoffitness.co https://www.podcastcollective.io

May 26, 202621 min

#197: ChatGPT Doesn't Know How to Grow Your Business (Neither Does Claude)

I asked Chat GPT and Claude "whats the best way to build a fitness business?" - and I got ten answers ranging from decent to flat our wrong.. Listen to find out what he came out with.. Timestamps: 00:00 Prompting Chat GPT and Claude 03:02 Evaluating AI Advice for Fitness Coaching 05:49 Niche and Target Audience 09:10 The Role of Certifications and Business Plans 12:01 Building a Client Base and Marketing Strategies 15:08 Networking and Professional Relationships 18:13 Investing in Yourself and Continuous Learning www.briankeanefitness.com

May 19, 20260 min

Why Your Content Isn't Converting to Clients (And How to Fix It)

Watch the full video on YouTube - Click Here _________________________________________________________________________________________ You're showing up, creating content, and putting in the work — but the clients aren't coming. The problem isn't your consistency, your niche, or a saturated market. It's three specific mistakes that most online business owners never fix. In this video I break down exactly why your content isn't converting and the shifts that turn it into a real client pipeline. You'll learn: • Why attracting attention and attracting clients are two completely different things • The call-to-action mistake that costs you clients even when people love your content • Why performing on camera builds an audience but teaching builds a business If you're a coach, consultant, or online business owner who's tired of creating content that doesn't lead to clients — this one's for you. 🔗 Ready to go deeper? Apply to join The Circle — my community for online business owners serious about scaling through content or DM me the word 'Circle' on Instagram and we'll figure out if it's the right fit for you.

May 14, 20261 min

Download my new book for FREE - Scaling Your Story - The 5 Step Framework for Fitness Entrepreneurs Who Want Impact and Income

ps://briankeanefitness.com/get-scaling-your-story-book Download my new book for FREE - Scaling Your Story - The 5 Step Framework for Fitness Entrepreneurs Who Want Impact and Income. I hope it helps. Enjoy.

May 12, 202625 min

#196: Why Charging More Gets You Better Clients (And Better Results)

00:00 The Importance of Pricing in Coaching 02:51 Premium Pricing as a Filter 06:05 Selling Expertise, Not Time 08:49 The Role of Accountability in Coaching 11:56 Attracting the Right Clients 15:03 Quality Over Quantity in Offerings 17:46 The Misconception of Features 21:10 Building a Sustainable Business Model Briankeanefitness.com

April 28, 202619 min

#195: Mastering Group Programs - Avoid These Four Mistakes!

Timestamps 00:00 Introduction to Group Programs 03:07 Building for Scale: The First Mistake 05:59 Onboarding Process: The Second Mistake 09:14 Tracking Progress: The Third Mistake 12:07 Scaling Expertise: The Fourth Mistake 15:01 Creating a Self-Sustaining Ecosystem 17:54 Conclusion and Next Steps How to scale your online fitness business course: https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business The Circle https://briankeanefitness.com/online-mastermind

April 24, 20260 min

My new book just launched! 🎉

Just wanted to let you know — my new book has officially launched! Scaling Your Story: The Five Step Framework for Fitness Entrepreneurs Looking to Increase Their Impact and Income. The Kindle version is FREE until tomorrow, so if you've been curious, now's the perfect time to grab a copy. [Link here] Hope you enjoy it!

April 14, 202627 min

#194: Your Biggest Business Struggles Answered (Panic During Quiet Spells, Avatars, Niche vs General Content +More)

Solo Podcast with Brian. 00:00 Introduction to Common Struggles 03:02 Understanding Quiet Spells in Business 06:09 Creating Effective Content for Your Audience 08:58 Niche vs. General Content Strategy 12:13 Leveraging Experience for Client Attraction 15:04 Next Steps for Small Business Growth 17:50 Investing in Coaching and Mentorship 21:10 Building Confidence and Overcoming Doubt

March 31, 202625 min

#193: What Happens After You Hit 10K Per Month (The Honest Truth)

Here's what scaling past €10k per month actually looks like - and what most people don't warn you about. 00:00 Introduction to Scaling Beyond 10K 02:54 The Importance of Systems Before Hiring 08:06 Navigating Opportunities and Avoiding Indigestion 11:26 Evolving Identity: From Coach to CEO 16:53 Attracting the Right Clients Through Messaging