Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes ship out Mondays and Wednesdays, along with short, business hotseats every Friday.
Last Episode Date: 26 July 2024
Total Episodes: 414
When you work to live instead of live to work, it can make you question where to take things with your business. How to determine what's enough isn't a money question Figuring out what you can be world class at How to approach social media so it's less of a drain -- Please...
Getting publicity is really exciting - but what do you do with it? The public acknowledgment is just a small win compared to what you can do with the publicity afterwards. A PR lesson from twin chiropractors and creating a snowball effect The genius party you'll want to thr...
Just like working out and eating healthy to keep your body healthy, there are certain things you should do to keep your business in tip-top form for the long term. To track or not track your sales - that is the question The fastest, easiest way to make more money in your bu...
Social media isn't the right choice for some coaches to grow their business. Local networking may be the better option. Using community charity events to indirectly attract your ideal client Making referrer's lives easier and using existing connections to make new ones Buil...
The way to get what you want isn't always obvious. Sometimes, you have to game the system and use ideas that may not make sense on the surface. Gaming the system to get your dream house for the best price and to improve your dating life. Little ideas that reduce friction an...
How you define yourself can either keep you stuck in a box or give you room to explore and grow - choose wisely. Defining the hard thing that you love to do Keeping your walking costs low Having an outlet for the thing that makes you special and sparks joy -- Jon's next bo...
It's frustrating when you work your butt off but the return on effort just isn't there. When that happens, it may be time to look at fiwhere the kinks are in your business so you can fix them. Fixing your niche - How to niche that isn't focused on demographics only Fixing y...
You encounter problems every day - big and small, in life and in business. You can solve the ones you care about most if you use a little design thinking. A business lesson from disrupting a dater's zombie swipe mode while on Tinder The best thinking frameworks to create a ...
Big or small, fun or serious - we all have problems that could have better solutions. The trick is to really nail down the details of the problem you're trying to solve. Finding, connecting, and coordinating with your fellow geeks Hi-jacking the Hedonic Treadmill to get mor...
Giving yourself rules can help you get back on track when you wander off path. The importance of self-directed choices and constraints The difference between when things are going well versus not going well The 2 things to default to -- Please dm Jon the word "mentor" at...
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