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The Obvious Choice

Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes ship out Mondays and Wednesdays, along with short, business hotseats every Friday.


Last Episode Date: 24 May 2024

Total Episodes: 387

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24 May 2024
224 | When A Niche Isn’t Working (HOT SEAT)

Focusing on demographics only in your niche can leave you unsuccessful and frustrated. There's a missing piece that can make your niche more successful and exciting. How to niche that isn't focused on demographics only Finding repeatable events for easier marketing Keeping ...

16 min
22 May 2024
223 | Sara Feldstein - From Burnt Out Accountant To Million+ Dollar Toy Company

Necessity is the mother of invention. Throw a worldwide pandemic at a mom who is burnt out with work and doesn't want to sit her kids in front of the screen all day, and you'll bet she'll invent a solution.  Sometimes, that solution turns into a million-dollar company.  H...

52 min
20 May 2024
222 | DM Sales Mastery for High-End Fitness Coaches

Most coaches worry about where to find potential leads to talk to and what to say to them. Finding them is easy because they're right under your nose. As far as what to say...well, it's not as complicated or as scary as you think. Your 7-step proven conversation process to ...

57 min
17 May 2024
221 | From €800 to €8k per month as a new dad (Case Study)

You know time is the one thing you can't make more of. Money is nice, but more time with your family is the goal. The good news is - it doesn't have to be one or the other. You can have both. Luring in the lurkers The onboarding process that sets clients up for success Choo...

30 min
15 May 2024
220 | Jason Feifer - Preparing For An Uncertain Future

The Universe has a knack for throwing a monkey wrench into even the best-laid plans. It doesn't mean you shouldn't plan and set goals. It does mean that you want to be flexible so you can dodge the wrench when the Universe gets feisty. How not to miss interesting detours al...

56 min
13 May 2024
219 | Scaling Coaching (The Big Mistake People Make) Part 2

There's only so much you can do alone in your business. That's why, if you want to scale, you'll need to do two things: hire help and get comfortable following up with leads. Why clients don't care like you think they do if you assign a different coach to them Creating your...

38 min
10 May 2024
218 | In-Person Networking The Smart Way (HOT SEAT)

No matter the size of your online following, you don't want to sleep on in-person networking. When done right, it can have a much faster and larger impact on gaining clients than social media. Use social media not as a discovery mechanism but this thing instead Building a c...

31 min
8 May 2024
217 | Clay Hebert - Help People Understand What You Do

Have you ever had someone ask you what you do, only to stumble over your words? Communicate what you do in a way that creates interest and leaves you stumble-free. Pretend like you're a screenwriter and finding the story Defining your champagne moment and perfect calendar T...

51 min
6 May 2024
216 | Scaling coaching (The Big Mistake People Make) Part 1

Many coaches make the mistake of waiting until they're bursting at the seams to start laying the groundwork for scaling their business.  With the right systems, the right people, and the right tech, you can grow your business far bigger than you thought possible. The diffe...

49 min
3 May 2024
215 | Setting Your Pace To Grow (HOT SEAT)

Do you ever feel like you just can't get a good rhythm in growing your business? You'll be on a streak, and then life manages to slow you down.  Changing your growth tempo might help.  The 8-4 rule Avoiding burnout and bore-out Is it possible to do it all? -- FREE GIFT -...

18 min
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