Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes ship out Mondays and Wednesdays, along with short, business hotseats every Friday.
Last Episode Date: 6 September 2024
Total Episodes: 432
Most coaches feel understandably stressed about hiring the right setter. To make the role work, you'll need to know what traits make for a good setter, what systems to have in place, and what tools they'll need to succeed. Your setter can, and should, do more than set up ca...
After publishing and selling books every way known to man - Jonathan has an insight or two on choosing whether to self-publish or traditionally publish your book. The difference in trust when you self-publish vs traditionally publishing your book Why you should self-publish...
Learning from successful people we admire is helpful, but we can also learn a lot from those who seem to have all of the right ingredients but are stuck at being mediocre. The fundamental principle that all successful business people understand How you handle an invite migh...
You're great at what you do, but you need your ideal clients to notice you in order to turn them into paying clients. You can make it easier for them to find you by waving your geek flag and using it wisely. Finding your weird connetion with everyone you meet Four ways to g...
Most ventures in your life require a kernel of delusion to convince yourself that the thing you want is meant for you. To start taking steps to getting what you want and giving luck an opportunity to find you, start with your own "Summer of Yes". Upping the odds of getting ...
It can feel like in order to get attention on social media that you need to go shirtly or sexy. If that's the game you want to play - awesome! If not, there is another way. Deciding which game you want to play, are qualified to play, and feels good to you How not to be ri...
How much time have you spent trying to get into that room with those people? Instead of trying to swing an invite to that room, create the room the people you want to meet want to be in. Laying the groundwork to ask for a big favor from someone you admire Forge connecti...
What drives success is rarely what we see people share. It's not social media or even most conventional wisdom, but relentless focus and staying in your lane. Why the businesses with the biggest exits have had very little social media Admitting a fault can bring in more bus...
The key to sales isn't being clever or persuading someone to buy - it's curiosity. The mindset shifts that make sales calls feel less icky and more productive 10 Sales 101 and 6 Sales 202 questions you can pull from to peel back the onion The 2-second trick to let clients...
Running a business when you have kids means you're always flip flopping between feeling guilty about not working on your business or not being present with your kids. It's a tough line to walk, but you can find a way to make it work. Implementing an AMRAP mentality with you...
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